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How To Build A Brand | Tagline Examples | Brand Strategy

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• published: 06 Aug 2013
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http://www.howtobuildabrand.org/ Brand Strategy. Tagline examples you can use to help you build your brand. Find out more on our website or become a fan at facebook.com/BrandExpertTips. Thank you to Melanie Waldron who has asked how to create a good tagline or strapline for her business. In this video I share with you some important things to consider when creating your strapline or tagline to ensure you are creating something that really encapsulates what you deliver as a brand. Here are some things to consider more carefully that support this video to ensure you create a compelling strapline, rather than a boring crapline: Simplicity - What do you want your strapline to communicate? Do you want it to be straight-forward, honest, short, directive, emotive, etc...? Do you want your brand to communicate exactly what it does that suggests your competitors don't, such as Duracell 'Lasts Longer', Pickfords 'The Careful Movers', or Subway 'Eat Fresh'? Do you want to build your brand based on the feelings it creates for your prospects, such as McDonalds 'I'm Loving It', Loreal 'Because I'm Worth It' or KFC 'Finger Licking Good'? Do you want to build a brand that aligns itself as giving a helpful hand, such as Tesco 'Every Little Helps' or Kit Kat 'Have a Break, Have a Kit Kat'? Do you want to build a brand that creates a visual of your product or service in the minds of your prospects, such as De Beers 'A Diamond Is Forever', BMW 'The Ultimate Driving Machine', Rice Krispies 'Snap! Crackle! Pop! or Red Bull -- 'It Gives You Wiiiings!'? Do you want to create an aspirational brand that teases and challenges your audience to step up and aspire to buy from you, such as Apple 'Think Different', Superdream 'Dream Bigger', or Panasonic 'Ideas for Life'? Do you want to position your product or service to leave no doubt at all that you are the leader of your industry, such as Max Factor 'The Make Up Of Make Up Artists' or Heinz 'Beanz Meanz Heinz'? Or do you want your brand to do 'Exactly what it says on the tin' like Ronseal? You must step into the future and think about what kind of brand it is that you want to build and clearly define what it is you leave your customers with once they have worked with you. What are they left with when you walk out of the door? What are they left with once they have made a purchase with you? Get this right and you will be building your brand on a very solid foundation that will last you the lifetime of your business so you never have to change it. There is a lot more we can go into on creating the key messages for your brand communications strategy to help you clearly define who you are, what you stand for, how, when and where you should best use it and what your strapline should be, but we don't have time to go into it here. As I said in the video, if you would like to work directly with us to help you position your brand as the market leader in your industry, attract, engage and convert your ideal customers into clients and create a strategy you can take immediate action on, book onto our B.R.A.N.D. Accelerator Masterclass. The course is a hands on, easy to follow, 5-step programme delivered over three days by some of the UK's top entrepreneurs and marketing experts. On this course you will learn how to build your brand, create your unique strategy for growth and put in place an ACTION plan to become one of the most highly positioned, greatly valued, abundantly paid and sought after leaders in your industry. This course is ideal for entrepreneurs; business start-ups and business owners like you, who want to develop a business that delivers multiple streams of income. If you believe you have a great business or idea and more people need to know about it, the B.R.A.N.D. Accelerator Masterclass will help you to develop it and reach more people in less time. For further help or advice, or to book yourself onto the B.R.A.N.D. Accelerator Masterclass, please get in touch with our friendly team at advice@howtobuildabrand.org. Take care and we shall very much look forward to hearing from you! For further help or advice, please get in touch with our friendly team at advice@howtobuildabrand.org. If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!