- published: 23 May 2016
- views: 526630
A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose.
The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience.
Marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, signatures, claims or pay-offs.
"Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans.
Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it's representing. A slogan can be a few simple words used to form a phrase that can be used in a repetitive manner. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become a global way of identifying good or service, for example Nike's slogan 'Just Do It' helped establish Nike as an identifiable brand worldwide.
Tu es faible, tu es fourbe, tu es fou,
Tu es froid, tu es faux, tu t'en fous,
Evelyne, je t'en pris, Evelyne, dis pas ca,
Evelyne, tu m'as aime, ouvres moi.
Tu es vil, tu es veule, tu es vain,
Tu es vieux, tu es vide, tu n'es rien.
Evelyne, tu es injuste, Evelyne tu as tort,
Evelyne, tu vois tu m'aimes encore.
Tu es faible, tu es fourbe, tu es fou,
Tu es froid, tu es faux, tu t'en fous,
Evelyne, tu es injuste, Evelyne tu as tort,