Land Rover revealed (22 May
2015 )the bespoke
Defender that will transport the
Webb Ellis Cup on a 100-day tour around the
UK and Ireland in the build-up to
Rugby World Cup 2015. In true Land Rover style the Rugby World Cup 2015 Defender emerged from a giant rugby ball, which had floated up the
Thames from
Tilbury Docks to the world famous
Tower Bridge. Constructed at a secret location the 8.2 metre high ball travelled 25 miles upriver on Thursday afternoon, passing
London’s iconic landmarks; the
Thames Barrier,
North Greenwich Arena,
Canary Wharf and finally passing through Tower Bridge before being moored at
Butler’s Wharf.
At dawn, the ball opened to reveal the Land Rover Rugby World Cup 2015 Defender, with Land Rover
Ambassador and
Rugby World Cup 2003 winner
Lewis Moody behind the wheel. After driving the vehicle out of the giant ball,
Moody was met by his Rugby World Cup 2003 captain and fellow Land Rover Ambassador
Martin Johnson.
Johnson was on hand with the Webb Ellis Cup to place the prestigious
Trophy in the vehicle’s bespoke display cabinet.
Adapted from a Defender
110, the vehicle was built at
Jaguar Land Rover’s state-of-the-art
Special Vehicle Operations HQ in
Oxford Road,
Coventry, and features a specialised integrated cabinet for displaying the Webb Ellis Cup whilst driving. Constructed according to the Trophy’s specific measurements for the purpose of transporting the coveted prize in the build up to and during Rugby World Cup 2015, the cabinet features innovative design technologies such as remote locking, lighting and temperature control via an App operated by the driver.
The 100-day
Rugby World Cup Trophy Tour, delivered by
England Rugby 2015, begins on 10 June 2015 and the Defender will play a key role, transporting the Webb Ellis Cup around the UK and Ireland before delivering the Trophy to
Twickenham Stadium for the
Opening Ceremony on
18 September 2015. The Trophy will also visit all Rugby World Cup 2015 Venues and
Official Fanzones during the
Tournament. The special design of the vehicle will enhance the viewing experience of the Trophy for all those across the country expected to be part of the Rugby World Cup
Domestic Trophy Tour
as excitement builds ahead of the Tournament. Land Rover recently launched its Rugby World Cup 2015 campaign, ‘We
Deal In
Real’, by asking some of its most high-profile
Rugby ambassadors to lend a hand at a grassroots match in
Hampshire, England. A
Worldwide Partner of Rugby World Cup 2015, Land Rover rewarded amateur side
Racal Decca RFC, recognised as the 'Smallest
Rugby Club in the
World', for its commitment to Rugby, by providing a host of the game’s biggest names to assist in the routine match day preparations.
International stars such as
Jonny Wilkinson,
Sir Clive Woodward,
Bryan Habana,
Brad Thorn,
Matt Giteau and
Felipe Contepomi were present to fulfill all the match day roles from putting out the flags to leading the warm-ups and giving the pre-match team talks. Land Rover’s ‘We Deal In Real’ campaign will champion the people that are at the heart and soul of the game by putting grassroots clubs like Racal Decca on the global stage at Rugby World Cup 2015. In addition to providing the Rugby World Cup 2015 Defender, Land Rover has been a Presenting Partner of the
International Rugby World Cup Trophy Tour, which culminated in
France earlier this month and saw the Trophy visit 15 countries around the world. Throughout the Tour, Land Rover committed to take the Webb Ellis Cup to places it has never been through its Least
Driven Path activity, giving those around the world who would never otherwise see the Trophy the chance to do so, and helping England Rugby 2015 build excitement for the sport’s global showpiece.
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- published: 22 May 2015
- views: 3014