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Quartz: BuzzFeed is killing it, and its older rivals are rattled
December 15, 2014 - "But perhaps the surest sign yet that it [BuzzFeed] has arrived as a serious force in media is how, all of a sudden, it seems to have many older media companies rattled." -Quartz
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Nieman Reports: As Legacy News Outlets Retreat, Who Will Be There To Report On The World?
December 11, 2014 - "BuzzFeed is our competition now. We’d be foolish not to take them seriously.” -Michael Slackman, International Managing Editor, The New York Times
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The Guardian: Can Silicon Valley disrupt journalism if journalists hate being disrupted?
December 9, 2014 - "But BuzzFeed has achieved what every journalism organisation needs to: BuzzFeed is successful because of the internet, rather than in spite of it." -The Guardian
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Re/code: Wired’s Mat Honan Hired to Run New BuzzFeed Silicon Valley Bureau
December 3, 2014 - “Tech is no longer a niche beat — it’s at the heart of the biggest cultural and economic transformations in the world, and we are eager to tell that story in a compelling, enterprising, independent, and creative way. Mat is a rare journalist who has always understood that tech coverage can’t be put in a box, and we are thrilled he’ll be bringing his vision and sheer energy to BuzzFeed News.” -Ben Smith, BuzzFeed Editor-In-Chief
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Politico: Facebook data mining for political views
October 30, 2014 - "Facebook is mining its data of users' posts to find out how users feel about certain candidates or issues and sharing that data with ABC News and BuzzFeed for use in their 2016 reporting, the social-networking site will announce on Friday." -Politico
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TechCrunch: BuzzFeed Acquires Startup Torando Labs To Create A New Data Engineering Team
October 28, 2014 - "We wanted to double down on big data,” Wilkie said, adding that building this infrastructure will allow BuzzFeed to protect its “competitive advantage.” -Mark Wilkie, BuzzFeed CTO
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Nieman Journalism Lab: BuzzFeed now has editorial and product people in place for its forthcoming news app
October 17, 2014 - "What’s going to make this work is that we’ll figure it out together. She’s [Stacy-Marie Ishmael] the one who will be directly responsible for managing the editors and writers. I’ll be responsible for developers, designers, analytics, marketing.” -Noah Chestnut, Product Lead, BuzzFeed News App
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Inc: Meet BuzzFeed's Secret Weapon
September 2, 2014 - "Since she's [Nguyen] joined, we've had this tremendous and unprecedented run of growth. It's just like incredible to hire someone and say 'your job is growth,' and then you look, and she just like knocked it out of the park." -Jonah Peretti, BuzzFeed Founder and CEO
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CNBC: How BuzzFeed rode cute cat videos to $100 million
August 26, 2014 - "Nobody comes to BuzzFeed or really any other site for the ads. They're coming to BuzzFeed for content and that's exactly what our ads are, it's content that is as, sometimes more, compelling than the editorial content we're producing." -Jonathan Perelman, Vice President, BuzzFeed Motion Pictures
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The Hollywood Reporter: Producer Michael Shamberg Wants to "Invent the Future" With BuzzFeed Motion Pictures
August 13, 2014 - “You work in film and TV and the business model is chiseled in stone. Here, it’s all an experiment to find out what the future is. And what’s more exiting than feeling like you actually have a chance to invent the future?” -Michael Shamberg, film producer
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Fortune: BuzzFeed's big secret: Video is taking over
August 11, 2014 - "Top executives from the media company discuss the future of BuzzFeed Motion Pictures on the back of $50 million in new funding." - Fortune
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The New York Times: 50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists
August 10, 2014 - "On Monday, BuzzFeed will announce that its new cash infusion will be used to make several major changes, including introducing new content sections, creating an in-house incubator for new technology and potential acquisitions, and putting far more resources toward BuzzFeed Motion Pictures, its Los Angeles-based video arm." - The New York Times
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Forbes: Buzzfeed Is Officially A Case Study In Media Industry Disruption
July 7, 2014 - "If you only have the technology piece or you only have the editorial piece, I think it will be really hard for you to replicate the success they’ve had.” - Felix Oberholzer-Gee, Professor of Business Administration, Harvard Business School
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MATTER: BuzzFeed’s Jonah Peretti Goes Long
June 11, 2014 - "...virtually everything that Jonah Peretti touches seems to become contagiously popular." -MATTER
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Variety: BuzzFeed Inks TV Tune-In Pacts with Bravo, IFC
April 10, 2014 - "Everyone talks about the two-screen experience being synchronous but it is also asynchronous. People learn about the shows they want to watch online, and after watching those shows, they go back to the web to read and share about those shows.” - Jon Steinberg, President & COO, BuzzFeed
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AdAge: BuzzFeed Is About to Take Branded Cat Videos to a Whole New Level
March 13, 2014 - "BuzzFeed's monthly video audience has grown from 2.2 million people in January 2013 to 4.0 million a year later, and the site peaked in May 2013 with 7.9 million viewers." -AdAge
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Digiday: Why BuzzFeed brought on a mobile czar
March 25, 2014 - "It’s become quite the trend for publishers to describe themselves as “mobile first,” but BuzzFeed is one of a select few that truly is." -Digiday
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Marketing Week: BuzzFeed Expands UK Commercial Team To Meet Brand Demand
February 6, 2014 - "We are looking to build the best advertising team in the country to do the best social campaigns in the world.” -Will Hayward, VP of Advertising, Europe
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Journalism.co.uk: BuzzFeed To Appoint News Editor To Growing UK Team
February 6, 2014 - "The new addition to the team will represent more than a five-fold increase on Buzzfeed UK's editorial staff since launch last March." -Journalism.co.uk
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Wired: How BuzzFeed Mastered Social Sharing To Become A Media Giant For A New Era
January 2, 2014 - "Thirteen years later, Jonah Peretti's own evolving thinking about media, virality, network theory and what exactly motivated people to share his initial Nike email is upending traditional media's business model -- and enticing its editorial talent pool -- faster than you can click an "OMG" button atop stories such as "25 Most Awkward Cat Sleeping Positions". -Wired
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Social Times Q&A: BuzzFeed’s Sheera Frenkel on the Importance of Social Media in the Middle East
November 25, 2013 - "SocialTimes recently caught up with Frenkel to discuss her new job, what it’s like working for BuzzFeed compared to other media outlets, how she uses social media and digital tools in the field, and more." -SocialTimes
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New York Times: BuzzFeed Hires Pulitzer Winner To Head Investigative Unit
October 21, 2013 - "BuzzFeed, best known for promoting viral content, has been expanding rapidly into more serious journalism, including foreign news, and now has a news team of roughly 130 journalists." -New York Times
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NPR: The Tricky Business Of Predicting Where Media Will Go Next
August 10, 2013 - "BuzzFeed...a whole new model" -NPR
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Los Angeles Times: BuzzFeed Goes Viral
October 18, 2013 - "The fast-growing social news site is making a big push to create videos that connect with its users, and it's striving to be one of the world's most visited websites within a year." -Los Angeles Times
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Wall Street Journal: BuzzFeed's Brazen, Nutty, Growth Plan
October 14, 2013 - "In a sense, when you click on a BuzzFeed link, you're subsidizing language education for millions of people around the world." -WSJ
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Harvard University Joan Shorenstein Center: Did Twitter Kill The Boys On The Bus?
September 2013 – “In today’s media age, Buzzfeed is just as important as The New York Times, and the price of doing business is cheaper." -Peter Hamby, Harvard University Joan Shorenstein Center
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AdAge: BuzzFeed Starts Program To Train Agencies In The BuzzFeed Way
May 9, 2013 - "BuzzFeed is starting an effort to train agencies in BuzzFeed-style storytelling -- all the better to support its bottom line with sponsored posts, also known as 'native advertising.'" -AdAge
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Nightline Profiles BuzzFeed: 'King Of The Internet'
May 3, 2013 - "BuzzFeed seems to have it down to a science…but playing by the rules only goes so far. It helps to have a team of the industry's finest." -Nightline
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The Atlantic: Breaking News Is Broken; Could BuzzFeed Be The One To Fix It?
April 25, 2013 - "Buzzfeed has made yet another big hire from The New York Times: Lisa Tozzi, an editor on the paper's news desk. Tozzi, Smith says, is that Buzzfeed-ideal combination of hard-boiled news reporter...and savvy social-media user. " -The Atlantic
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Variety: IFC Teams With BuzzFeed For Movie Programming Initiative
April 25, 2013 - "Each 'BuzzFeed Block' will feature a BuzzFeed list created exclusively for IFC.com" -Variety
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New York Magazine: Does BuzzFeed Know The Secret?
April 7, 2013 - "Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at once, all with the help of a simple algorithm." -New York Magazine
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GQ: WTF? Inside The Launch Of BuzzFeed UK
April 4, 2013 - "Buzzfeed has become one of the hottest media companies on the planet." -GQ
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PBS Mediashift: Game Changer? Inside BuzzFeed’s Native Ad Network
April 4, 2013 - “We believe the ultimate targeting is real human-to-human sharing, digital word of mouth, so we don’t do third-party cookie targeting.” -Eric Harris, BuzzFeed EVP of Business Operations
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Wall Street Journal: BuzzFeed To Launch Business Section
March 17, 2013 - "There is increasingly this big, social conversation around business content that people are sharing and reading, and we want to be in it." -Ben Smith, BuzzFeed Editor-in-Chief
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Extra TV Profiles BuzzFeed, Interviews Ben Smith
February 28, 2013 – "The web's newest addiction...and must-see site." -Extra TV
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Fast Company: Most Innovative Companies 2013: BuzzFeed
February 11, 2013 – Fast Company features BuzzFeed as #18 in their Top 50 Most Innovative Companies issue. "For Reinventing How News (And Advertising) Is Shared."
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CNBC: BuzzFeed: Building A New News Company
January 11, 2013 – BuzzFeed Founder & CEO Jonah Peretti and Editor-in-Chief Ben Smith join Maria Bartiromo on CNBC's On The Money to talk about CES, the company's recent round of funding, getting into the ebook business and more.
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The Guardian: BuzzFeed Announces $19.3M In Funding As It Transforms Internet Advertising
January 3, 2013 – "We work with brands to help them speak the language of the web. I think there's an opportunity to create a golden age of advertising, like another Mad Men age of advertising, where people are really creative and take it seriously." -Jonah Peretti, BuzzFeed Founder & CEO
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Forbes Names McKay Coppins "30 Under 30"
December 17, 2012 – "This Newsweek veteran has brought his talents to hot media start-up Buzzfeed, where he serves as resident expert on the conservative movement and the intersection of politics and religion." -Forbes
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Business Insider: Inside BuzzFeed: The Story Of How Jonah Peretti Built The Web's Most Beloved New Media Brand
December 11, 2012 – "Peretti's goal now is to create a great media company for the social age." -Business Insider
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Fast Company's Creative Cultures: BuzzFeed
November 13, 2012 – "19 Photos Of BuzzFeed's Offices And 4 Things That Drive BuzzFeed's Culture Of Win" -Fast Company
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The Hollywood Reporter: Ex-L.A. Times Editors Join BuzzFeed In Push To Cover Hollywood
October 21, 2012 – "Social news website BuzzFeed is going Hollywood, signing up a pair of former Los Angeles Times editors and a high-profile investigative reporter as the cornerstone of a new push to cover entertainment." -THR
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FORTUNE: Meet The Man Reinventing The News
October 17, 2012 – "Jonah Peretti has made a massive bet that smart people -- specifically writers and editors -- are key to the success of a next generation media company." - FORTUNE
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TechCrunch: BuzzFeed Hires Former FINS Director Of Product Management, Dao Nguyen, As “Director Of Growth”
October 17, 2012 – "The company, founded by CEO Jonah Peretti, is on a mission to create its own vertical as a publication, and has taken a step today to grow even more." - TechCrunch
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WSJ: The Advertorial's Best Friend
October 8, 2012 – "Jonah Peretti is building a business around helping advertisers craft messages that people will share with their friends." -WSJ
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FORTUNE Names Ben Smith And Jonah Peretti "40 Under 40"
October 2012 – "These new media pioneers teamed to create the unlikeliest force in this year's election coverage." -FORTUNE
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AdAge: BuzzFeed Hires Jeff Greenspan As First Chief Creative Officer
September 19, 2012 – "The hire comes as the fast-growing digital-media company aims to work with brands and agencies to develop innovative sponsorship ideas and ad units." -AdAge
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Digiday: BuzzFeed Gets Nostalgic
September 17, 2012 – "With its newest section, Rewind, BuzzFeed takes users back to the decade of their choice by serving up archived content of classic images." -Digiday
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AllThingsD: BuzzFeed Hires Web Video Pioneer Ze Frank
September 14, 2012 – "Here’s a good chocolate/peanut butter combination: Buzzfeed, the click-factory that has figured out Facebook and Twitter, plus Ze Frank, the guy who figured out Web video back in its infancy." -AllThingsD
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Tech Crunch: BuzzFeed’s First Acquisition Kingfish Labs Could Make Its FB Ads Go More Viral Than Football Cats
September 13, 2012 – "BuzzFeed sells sponsored posts about brands like Red Bull and injects them into its own homepage feed of cute kitten, ridiculous lists, and insightful journalism. Kingfish will help it buy Facebook ads that drive traffic to those sponsored posts." - TechCrunch
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Adweek: BuzzFeed Report To Publishing Partners Demonstrates Power Of Social Web
August 29, 2012 – "At its core, BuzzFeed is all about the data, which the site is constantly collecting through a publishing partner network." - Adweek
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The New Republic: The Tweeps On The Bus: How BuzzFeed Is Remaking Campaign Coverage
August 24, 2012 – "BuzzFeed...is the defining media outlet of 2012." -The New Republic
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Nieman Journalism Lab: BuzzFeed With A Press Pass: What Happens When The GIF Kings Try To Take Washington?
August 21, 2012 – "We have this massive universe of peers. I want to beat all of them on everything. Maybe it’s BuzzFeed versus the Internet. Every day is us being as good as we can possibly be that day. " -Zeke Miller
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AdAge: Why BuzzFeed's WIN, LOL And WTF Moments Might Work Perfectly On Radio
August 13, 2012 – 'Commenting on a post and calling in to a show are "similar emotionally engaging experiences," [Ben Smith] said.' -AdAge
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Bloomberg TV: Steinberg: We're All About Sharing & Social
July 26, 2012 - "We're exclusively focused on creating shareable content for both brands, individuals and all different kinds of content that our editors create, so we're all about sharing and we're all about social." -Jon Steinberg, President & COO, BuzzFeed
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Business Insider: BuzzFeed Surpasses 30 Million Users And Is On Track To Triple 2011 Revenue
July 24, 2012 – Take a look inside Jonah Peretti's memo, "The Top 7 Reasons Why BuzzFeed Is Killing It."
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iMedia Connection: Tight Vertical Integration Is The Future Of Technology And Publishing And Social Advertising
July 3, 2012 - "Tight vertical integration isn't just the future of tech, it is the future of publishing and advertising as well." -Jon Steinberg, President & COO, BuzzFeed and Jonah Peretti, Founder & CEO, BuzzFeed
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The Daily Beast: Virologist Panelist: Jonah Peretti
June 26, 2012 - "What you're seeing now is social media evolving to include original reporting, scoops, substantive articles, long opinion pieces... now it's really starting to encompass the whole range of different types of content" -Jonah Peretti, Founder & CEO, BuzzFeed
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NPR's All Things Considered: 9 Powerful Moments In The Day Of A Viral Web Editor At BuzzFeed
June 22, 2012 - "Creating a viral phenomenon isn't just about getting people to click... BuzzFeed's business is built on getting people to go one step further and share on social networks like Facebook or email." -NPR
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The Atlantic: 'New York Times' + BuzzFeed = OMG
June 18, 2012 – "And the collaboration makes, initial WTF notwithstanding, a lot of sense. "We're looking to fuse the energy and the social awareness that Ben and his reporters have with a lot of our traditional reporting strengths and styles." -Jim Roberts, The New York Times Assistant Managing Editor.
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Fast Company: Ben Smith, 100 More Creative People In Business
June 2012 – "A lot of what works in social is the same as what works in journalism. People like it and share it because they think their friends will like it too." -Ben Smith, BuzzFeed Editor-in-Chief
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The Street: What BuzzFeed Can Teach Facebook
May 29, 2012 – "I can't think of a better mobile news app right now....BuzzFeed makes it so easy to share its content with others in a humorous and fun way." -The Street
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CNBC: Fighting To Save 'Face' Book
May 26, 2012 - "Social is really the new starting point for how we consume all new content," -Jon Steinberg, BuzzFeed President & COO
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iMedia Connection: How 5 Brands Are Scoring Big On BuzzFeed
May 21, 2012 - "With nearly 27 million unique visitors a month (according to Google Analytics in April), BuzzFeed is clearly a careful steward of its content ecosystem. It also tends to be way ahead of the viral curve." -iMedia Connection
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Adweek: Internet Week Winds Down With The Future Of Media Panel
May 18, 2012 - "Some, like Peretti, are banking on the success of the social Web and brands emulating publishers to connect on a more emotional level with consumers." -Adweek
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New York Post: It's Worth The Hype - Why Facebook Is Revolutionary, OpEd By Jonah Peretti
May 18, 2012 - "Portals are about impressions, search is about queries and social is about sharing. It turns out that sharing is a richer, more human currency." -Jonah Peretti, Founder & CEO, BuzzFeed
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CNBC's Squawk Box: Share It, The New Search It
May 17, 2012 - "BuzzFeed is a different story. The social content hub relies on sharing, not Googling and gets double the traffic from Facebook." - CNBC Squawk Box
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Reuters: Is Facebook Worth It?
May 15, 2012 – "It's a phenomenal company when you look at the level of engagement. And there's nothing to compare it to....I think they have a really bright future." -Jonah Peretti, Founder & CEO, BuzzFeed
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New York Post: The President's Men Talk Tough
May 7, 2012 – "BuzzFeed, the fastest-rising political news Web site in the country..." -New York Post
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Paper Magazine: Jonah Peretti, The Viral Visionary
April 23, 2012 – "A lot of it comes down to understanding human behavior" he says, "which is why it's so quirky and interesting, and why it won't be reduced to a science." -Jonah Peretti, Founder & CEO, BuzzFeed
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The New Yorker: What We're Reading: BuzzFeed, "Pulphead," Chekhov, And More
April 19, 2012 – "I contend that “The 21 Absolute Worst Things in the World” is an ingenious specimen of thisness." -The New Yorker
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Charlie Rose Interviews Jonah Peretti
April 18, 2012 - "Whether it’s serious or substantive content with reporting or entertaining content, things spread through social channels now." -Jonah Peretti, Founder & CEO, BuzzFeed
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Adweek Picks 20 Under 40 Who Are Wicked Smart And Rebooting Your World
March 19, 2012 - "For those seeking to understand the anatomy of a viral hit, Peretti is their man. The 38-year-old entrepreneur has spent much of his career monitoring online social behavior and creating the most buzzed-about Web content." -Adweek
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AdAge: Digital A-List: BuzzFeed, 'Social Advertising' Play Is Luring Marketers Ranging From Pillsbury To K-Y
February 27, 2012 - "Of course, sponsored posts aren't exactly new. But Buzzfeed has managed to wrap the concept in social sheen, sprinkle in its pop culture-focused voice, and optimize distribution better than most." -AdAge
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The New York Times: Significant And Silly At BuzzFeed
February 5, 2012 – "Mr. Peretti has high and low, news and fun, all ready for sharing" and "BuzzFeed is growing some serious news muscles." -The New York Times
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AdAge: GE Study Proves Consumers Respond More To Shared Content Than To Paid Placements
January 25, 2012 - "People exposed via sharing had a significantly bigger lift in positive attitudes toward GE -- associating the brand with such things as creativity and innovation -- than people exposed via paid placements." -AdAge
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Reuters: BuzzFeed Gets Serious
January 12, 2012 – "We have a very smart audience. Although they came to BuzzFeed for lighthearted stuff, they are people who consume serious news elsewhere. A lot of them will be excited and refreshed that they can now get news in a format that they've loved, that BuzzFeed's provided for them." -Jonah Peretti, Founder & CEO, BuzzFeed
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Reuters: BuzzFeed's $15 Million Makeover
January 11, 2012 - "I think the era of one news organization thinking they have to cover everything in the world is over. We want to focus on things things that we think are important and do the best possible job with it." -Jonah Peretti, Founder & CEO, BuzzFeed
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The New York Times: BuzzFeed Adds Politico Writer
December 12, 2011 – "In a move that is sure to surprise the political and journalistic classes, the site is hiring Ben Smith, one of the foremost writers at Politico, to build a new breed of social news organization." -The New York Times
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