- published: 08 Mar 2016
- views: 72
La7 is an Italian private television channel owned by Telecom Italia Media and operated by Telecom Italia. Its programs are typically oriented to information, rather than entertainment, and they look for a qualitative approach, instead of seeking higher TV ratings.
In 2001, Lorenzo Pellicioli and Roberto Colaninno, of Telecom Italia announced they had acquired Telemontecarlo, in order to create a strong competitor against the six other national channels in Italy. Against the initial premises, like the hiring of popular TV hosts, anchors and journalists, La7 ratings and shares were much lower than its major competitors. However, in 2010–2011, the channel began doubling its rates, also thanks to current News director Enrico Mentana and his news program TG La7.