- published: 10 Oct 2008
- views: 1466190
A souvenir (from French, for a remembrance or memory),memento, keepsake or token of remembrance is an object a person acquires for the memories the owner associates with it. The term souvenir brings to mind the mass-produced kitsch that is the main commodity of souvenir and gift shops in many tourist traps around the world. But a souvenir can be any object that can be collected or purchased and transported home by the traveler. The object itself has no real significance other than the psychological connection the possessor has with the object as a symbol of past experience. Without the owner's input, the object's meaning is invisible and cannot be articulated.
The tourism industry designates tourism souvenirs as commemorative merchandise associated with a location, often including geographic information and usually produced in a manner that promotes souvenir collecting. Throughout the world, souvenir trade is an important part of the tourism industry serving a dual role, first to help improve the local economy, and second to allow visitors to take with them a memento of their visit, ultimately to encourage an opportunity for a return visit, or to promote the locale to other tourists as a form of word-of-mouth marketing. Perhaps the most collected souvenirs by tourists are photographs as a medium to document specific events and places for future reference.