Today Vox Media hosted our first annual UpFront presentation at the Paley Center for Media in New York.
We unveiled a slate of upcoming original digital video series across several of the Vox Media brands, as well as the launch of Chorus for Advertisers, a new offering to open Chorus, our proprietary storytelling, distribution, and insights platform, to brand partners. Chorus for Advertisers also launches with a new partnership between Vox Media and global marketing and technology agency DigitasLBi, availing Chorus first to DigitasLBi’s clients.
Vox Entertainment, Vox Media’s division of digital video and talent partnerships, unveiled a slate of upcoming new original digital video series to be presented across the seven Vox Media brands, including new series on Vox.com, Eater, Racked, and SB Nation.
Today Vox Media announced we have joined Facebook’s Anthology network as an official partner to develop high-quality video content for advertisers.
Anthology is a Facebook Marketing Partner program featuring a select number of the world’s top video content creators, including Vox Media, tapped by Facebook to build original branded content for leading global advertisers. Vox Creative, Vox Media’s internal advertising division, will lead creative development and sponsored content production for our Anthology projects, while Facebook will provide science, scale, and measurement data.
Vox Media has a wealth of experience working with brands to create smart, effective, and highly successful ad campaigns across all platforms, and Anthology is a unique opportunity to expand our work in this space and help brands reach more of the right audiences on Facebook.
Today, The Verge unveiled a review of the Apple Watch – an unprecedented 6,000 word multimedia collaboration between The Verge’s editorial, product, design, and video teams, with cameos by editors from fellow Vox Media brands Racked and Eater.
The Verge’s editor in chief Nilay Patel wore the Apple Watch for the last week to do everything from sending messages to tracking his fitness, to buying coffee and ordering an Uber.
Vox Media is proud to announce that data science startup OpBandit has joined our team.
OpBandit is a digital media-focused technology designed to optimize the presentation and distribution of editorial and advertising content, and to improve social sharing and engagement.
Read the Financial Times’ coverage of Vox Media’s plans for the OpBandit technology here.
Vox Media is integrating the OpBandit technology and algorithms into Chorus, our proprietary storytelling and audience platform as we also add founders Brian Muller and Blaine Sheldon to our Vox Product team. We have always been a technology-driven media company, and with the addition of OpBandit, we are strengthening our data science capabilities – in Chorus, across social platforms, and in Vox Creative – to best serve our audiences and brand partners.
Last year, part of Eater’s major push — in addition to the relaunch of the site — involved launching a features program and modernizing professional restaurant criticism for a digital audience.
Today, Eater received nominations for five James Beard Foundation Awards. These awards, presented annually, recognize excellence in cuisine, culinary writing, and culinary education in the U.S. Chief critic Ryan Sutton was nominated for Distinguished Restaurant Review, and three stories edited by Eater features editor Helen Rosner were nominated for four other journalism awards.
Vox Media has launched Vox Entertainment - a division of the company that will lead our work developing digital video and talent partnerships within each of the seven Vox Media brands. Read The Hollywood Reporter’scoverage of the announcement here.
Vox Entertainment is led by Vox Media creative director Chad Mumm out of Los Angeles, and is partnering with the best digital native talents to develop new and dynamic video content. We are also working with talent agency William Morris Endeavor to develop television and film projects.
Stay tuned for more partnership announcements from Vox Entertainment in April at the MIP Digital Fronts in Cannes and Digital Content NewFronts in New York.
Vox Media descends on Austin this week and we’re participating in a series of discussions about what can only be described as the future. The future of sports, food, fashion, media innovation, and even a session with an ominous title that explores how modern media companies are thinking about the role of technology platforms to weather the apocalypse future-proof their businesses. If you’re making it out to SXSW Interactive and attending sessions, we’d like to invite you to join us at ours!
Racked is Vox Media’s fashion, shopping, and beauty property, which re-launches today on Chorus, our proprietary storytelling and audience platform.
Racked debuts a fresh redesign, new logo, and slate of new video series and partnerships, including company’s first scripted video series, an original video collaboration with UK fashion and style magazine Dazed & Confused, and addition of Lo Bosworth to the masthead as Health + Wellness Editor-at-Large and host of an upcoming video series.
Visit the new Racked and read more about the redesign, expanded video content, and editorial coverage from Racked’s Editor in Chief Leslie Price here, and read Women’s Wear Daily’s coverage of the relaunch here.
Vox.com founders Ezra Klein and Matt Yglesias had the opportunity to sit down with President Barack Obama for a rare, hour-long video interview, making Vox the first digital-only news site with such access to the President.
The wide-ranging discussion focuses on the President’s views on current domestic and foreign policy, a retrospective of his historic presidency, his outlook on the future, and much more. There has truly never been another more comprehensive or timeless interview with President Obama.
The full interview is now on Vox. Watch it here and enjoy.
Nilay Patel, Editor in Chief of The Verge, announced the site’s first ever guest editor for the month of February: Bill Gates.
This will be a new type of collaboration for The Verge, but Mr. Gates couldn’t be a better fit. Every year, Bill and Melinda Gates publish a letter outlining their philanthropic efforts and the changes they hope to make in the world. This year, that letter is about improving the lives of the poor through technology.
“The Verge audience is an amazing group that thinks about technology, that knows the rapid progress that’s being made,” Gates told Nilay. “We can go far if we get all those great thinkers helping to invent, helping to support, and imagining what’s possible. We feel lucky to get to talk to this audience about what we’re seeing, and sharing that optimism.”
Head over to The Verge to read Nilay’s announcement, watch he and Gates chat about the collaboration, and learn more about the videos and features coming soon to the site.
Hello, we are the Vox Media product team. We are designers, developers, operations engineers, and product and community managers, based in Washington, DC, New York, and Austin, and distributed remotely in cities from Santa Barbara, California to Springfield, Missouri.
