At the same time as advertising in the South Canterbury Herald ,
advertisers also have the opportunity to buy into both the Waitaki and
Mid Canterbury Herald to expand their advertising message.
Combining
the three community papers allows advertisers to reach into every home
in the Central South Island, including towns, villages, and rural areas.
This makes it the largest circulating community newspaper, effectively
reaching eight out of ten people within its circulation area over a
week.
The weekly content includes local news, photos pages for
babies, new school entrants and weddings, an events calender, motoring,
puzzles, a children's page, local entertainment news, profiles on local
people and farming ( Central South Island Farmer ).
Neilsen Consumer and Media Insights, two-year regional database (Q1
2011 to Q4 2012, based on people aged 15 and over in the Timaru Herald
circulation area.
Newspaper Display Advertising
Display advertising is located
throughout the publication and utilises size, colour, illustration and
typography to attract the reader's attention. Display advertising is
primarily found in the editorial sections but can also be placed within
classified sections if deemed appropriate and relevant.
You can
request a preferred position within the newspaper for a fee or choose
"run of paper" whereby the advertisement is placed in any position in
the paper at our discretion. Opting for run of paper generally results
in a reduced charge to an advertiser.
Classified Advertising
Classifieds
are advertising only pages across a number of different categories e.g
for sale, trade services or situations vacant.
Standard sizes
Run of Paper adverts start at a minimum size of 4cm deep to 7cols
(26.2cm) wide, up to maximum size of27cmx7cols and then to 37x7cols.
Classified from 2cm deep to 8columns (27cm) wide, up to 27cmx8cols and then to 37cmx8cols.
Run of Paper
The South Canterbury Herald publishes as one main book. The Central
South Island Rural delivery area includes 'The Central South Island
Farmer' paper inserted.
Premium Positions
Advertisers are able to purchase - subject to availability - front page solus, premium and unique positions.
Size, availability and price are subject to request and availability.
Front page solus 6cm x 7col on availability.
Bookings can be made through The Timaru Herald, taryn.vanderspuy@fairfaxmedia.co.nz or julie.milne@fairfaxmedia.co.nz or by calling your account executive.
Classified non-display bookings can be placed through your account executive, adstuff.co.nz or thclass@timaruherald.co.nz
If you are a new advertising client please fill in this credit application form and fax to +64 9 580 5944.
For more information about The South Canterbury Herald, Timaru Herald and booking enquiries please contact:
Timaru
19 Sophia St
PO Box 46,
Timaru, New Zealand
Ph: +64 03 687 1300
Fax: +64 03 688 1042