Vladimir Lyubovny, better known as DJ Vlad, is a disc-jockey and currently the Executive Vice President at Loud.com, part of the SRC/Universal family. He is also CEO of VladTV.com - a video website that many refer to as 'The TMZ of Hip-Hop'.

A Computer Science graduate of UC Berkeley, Vlad began his career as a computer programmer. He eventually started his own dot-com staffing company, GigaStaff.

In 2000, Vlad closed down Gigastaff and turned his attention to music. He moved to New York and helped create one of the best known mixtapes of all time - Rap Phenomenon along with DJ Dirty Harry. The Rap Phenomenon mixtapes won awards from Rolling Stone, MTV and XXL magazine.

Vlad then turned his attention towards film. He directed on the American Gangster TV Series, as well as the internationally distributed documentary film 'Ghostride the Whip'. DJ Vlad also produced and hosted Russell Simmons' & Stan Lathan's 'Hip-Hop on Demand' - a nationally syndicated, on-demand Hip-Hop lifestyle channel on Comcast.

Shawn Corey Carter (born December 4, 1969), better known by his stage name Jay-Z, is an American rapper, songwriter, record producer, entrepreneur, and occasional actor. He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $450 million as of 2011.He has sold approximately 50 million albums worldwide, while receiving fourteen Grammy Awards for his musical work, and numerous additional nominations. He is consistently ranked as one of the greatest rappers of all-time. He was ranked #1 by MTV in their list of The Greatest MCs of All-Time in 2006. Two of his albums, Reasonable Doubt (1996) and The Blueprint (2001) are considered landmarks in the genre with both of them being ranked in Rolling Stone magazine's list of the 500 greatest albums of all time. Blender included the former on their 500 CDs You Must Own Before You Die.

Jay-Z co-owns the 40/40 Club, is part-owner of the NBA's Brooklyn Nets and is also the creator of the line Rocawear. He is the former CEO of Def Jam Recordings, one of the three founders of Roc-A-Fella Records, and the founder of Roc Nation. As an artist, he holds the record for most number one albums by a solo artist on the Billboard 200 with eleven. Jay-Z also has had four number ones on the Billboard Hot 100, one as lead artist.

Marlon L. Wayans (born July 23, 1972) is an American actor, model producer, comedian, writer, and director of movies, beginning with his role as a pedestrian in I'm Gonna Git You Sucka in 1988. He frequently collaborates with his brother Shawn Wayans, as he has on the WB sitcom The Wayans Bros. and in the comedic films Scary Movie, Scary Movie 2, White Chicks, Little Man, and Dance Flick. However, Wayans had a dramatic role in Darren Aronofsky's critically acclaimed Requiem for a Dream, which saw his departure from the usual comedies. In 2009, he appeared in G.I. Joe: The Rise of Cobra.

Wayans was born in New York, New York, the son of Elvira, a homemaker and social worker, and Howell Wayans, a supermarket manager. His family was involved in the Jehovah's Witnesses religion. Marlon Wayans was raised in the housing projects of New York City, the youngest of ten siblings. He is the brother of Nadia Wayans, Shawn Wayans, Keenen Ivory Wayans, Damon Wayans, Dwayne Wayans, and Kim Wayans; all celebrities in their own right. Wayans went to Fiorello H. LaGuardia High School of Music & Art and Performing Arts in New York City, the school made famous in Fame. He attended Howard University.

Lord Jamar (born Lorenzo Dechalus, September 17, 1968 in New Rochelle, New York) is an American emcee and actor. He is a member of the hip-hop group Brand Nubian, which formed in 1989. As an actor, he is best known for his role of Supreme Allah on the TV series Oz. He has appeared on Law & Order: Special Victims Unit, Third Watch, and The Sopranos. He has also done production work for artists such as Dead Prez, Buckshot, Shaka Amazulu The 7th and Tom Browne. He released his debut solo album The 5% Album (an album dedicated to the Nation of Gods and Earths) on June 27, 2006. He also appeared in a much talked about episode of The (White) Rapper Show in which he criticized contestant John Brown for naming his company Ghetto Revival. Like his onscreen character on Oz, Jamar is a member of the Nation of Gods and Earths.

French Montana (born November 9, 1984) is an American rapper and singer of Moroccan and Somali descent. He is the founder and CEO of Cocaine City Records, and in 2012, signed a joint venture recording deal with Maybach Music Group and Bad Boy Records. He is known for his frequent collaborations with Max B, and more recently with Rick Ross and with his group Coke Boys.

French Montana was born Karim Kharbouch in 1984 in Rabat, Morocco, where he lived for the first 13 years of his life. Growing up in Rabat, he was consumed by playing soccer and rapping, describing them as his two favorite childhood hobbies. In 1996, French emigrated with his parents and two younger brothers to the Bronx in New York City. His father left the family when French was 17, and so he began to provide for his mother and younger brothers.

In 2002, along with his friend Camz he created a series of street-flavoured DVD documentaries called 'Cocaine City' after drawing inspiration from the 'Smack' DVD series. Under the name Young French he used the DVDs as a means of showcasing his talent as an underground artist. To gain a broader fan base, French incorporated interviews with major artists, as well as some up and comers. The first edition in the series included Pee Wee Kirkland and Remy Ma alongside French himself among others. What started out as simply a medium for developing an audience quickly grew into one of the top-selling "street DVDs". The series ran for 8 years between 2002 and 2010, with a total of 14 editions being released.