To get a custom Facebook ad campaign made for you email hijerry@banwork.com with your goals and budget. Want to learn how to get thousands of fans for your business Facebook page and how to leverage that fan base to increase your business? This video shows you how to make the ads and tells you exactly how to do it using Facebook ads without spending a lot of money. The information here will help elaborate on how to do it! Executive Summary. First, build a large Facebook page with a global audience to stand out from the competition and reach your long term goal for likes immediately for the lowest cost possible. Second, employ the confidence you gain from this large following online to more aggressively generate and convert leads to revenue. Third, place your Facebook page in a position your leads will find it and let them discover how influential you are. Finally, continue growing your page and your business to gain access to bigger opportunities and especially opportunities others miss. If you have a Facebook page for your business and you are in the market of servicing other businesses, you probably are not doing your Facebook page just for fun. You imagine spending time and money to grow your Facebook page will translate into increased revenue. The good news is you are exactly right! The bad news is that getting off the ground is so hard that most B2B Facebook pages will never do it at all. Many business pages fail so fast that they are closed within a few months of being opened. Why? Most of us crave positive reinforcement and are motivated by doing a good job. In the beginning is when this motivation is the most difficult to find. Building an active and engaged community is a great way to get both of these. How do you build an active and engaged community? You do it with Facebook ads. The difference from what these pages were doing is you do not do it with "highly targeted" or "ideal prospects" or "leads" or anything else most people think to start with for the reasons I just mentioned. Think of it like taking a test. When you were in school, did you begin a class by taking the end of year exam first or did you work your ass off and then take the exam after you learned everything you needed to know? Unless you went to a lot different school than I did, you worked your way up to being able to take the test by starting with small successes, learning a little bit at a time, and eventually showing that off in the form of a test. Growing an engaged and active Facebook community begins with building upon small successes and working your way up to your ideal customer. If I am your ideal customer, I expect you have to 10,000 to 100,000 likes on your page before I even consider working with you. The question you are probably asking at this point is how am I supposed to get there if no one wants to like my page before I am there? The answer is simple. You show ads to people that will like your page and that will tolerate you having a much smaller page. You advertise to people that have almost no chance of becoming your customer. You show ads to people that will like almost any Facebook page that shows interest in who they are and they want. With more than a billion people to choose from, finding people that will like your Facebook page is easier than ever. What you have to do is target the ads to countries where the ad costs are low and where the competition is nonexistent. Your page can be one of the first Facebook pages a Facebook user in Indonesia ever sees. They are unlikely to care how many people already like your page because they are new to Facebook and not so quick to judge like I am. You can use low cost countries to build your page and then create that active and engaged community. For getting B2B clients, the Facebook page is a powerful conversion tool that gives potential customers a barometer for what kind of business you are capable of handling. For Facebook business to business pages, the customer immediately and perhaps even unconsciously judges our ability based on how many people like our page and engage with our page. For this reason, I always recommend building a fan page as big as possible to impress the potential clients considering doing business with you. The best part is that a bigger page both increases your direct ability to make conversions and your confidence which indirectly increases your ability to make conversions. While you can try to generate leads with Facebook ads, I find using other lead generation methods combined with leveraging the strength of the Facebook page provides the best output of more sales.

• published: 12 Nov 2013
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