Bodog is an online entertainment brand launched in 1994 by Calvin Ayre.

Originally the company traded at (www.bodog.com) but the brand was later divested and intellectual property rights were assigned to and consolidated in BodogBrand.com.^{[citation needed]} The trademark and brand has been subsequently licensed to a series of organizations worldwide.

BodogBrand.com is an intellectual property licensing enterprise, licensing the rights to other Bodog entities. Bodog was founded by Calvin Ayre and he has described the BodogBrand.com licensing model as “not unlike the Virgin-branded venture capital organization founded by Richard Branson”.^{[dead link]}

The Bodog brand is largely focused on the online gambling industry, notwithstanding attempts to license the brand into the television, music and event production spaces, which have been largely unsuccessful.^{[citation needed]} In an effort to promote the Bodog brand further, Bodog Europe's CEO, Patrik Selin, signed a deal with English Premier League side West Bromwich Albion, to become new official club sponsor for the next two seasons, from July 1, 2011.WBA Sponsorship

Calvin Ayre (born May 25, 1961 in Lloydminster, Saskatchewan, Canada) is the founder of the Bodog online gaming and entertainment brand, which he developed and launched in 1994. Ayre received a Bachelor of Sciences (BSc) in General Sciences from the University of Waterloo in 1984. In 1989, Ayre earned an MBA in Management Finance from City University in Seattle, Washington.

In 1994, Ayre sold everything he owned and with $10,000 to his name he assembled his team and launched the original Bodog. Originally conceived of as a software development company, Ayre's vision for "Bodog" rapidly evolved into an online gaming website, and then to a global brand licensing enterprise that would see the brand spanning a number of non-gaming entertainment sectors.

As the face of the Bodog brand, Ayre’s notoriety skyrocketed in the mid-2000s as online gaming’s popularity surged. Ayre’s public profile went mainstream when he was featured as the cover story for Forbes Magazine's 2006 annual “Billionaires” edition., leading to being featured in People Magazine’s “Hottest Bachelor” list a few months later, and Star Magazine’s "Most Eligible Billionaire Bachelors” list in late 2007.

Chael Patrick Sonnen (pronounced /ˈtʃeɪl ˈsʌnən/; born April 3, 1977) is an American mixed martial artist who competes as a middleweight in the Ultimate Fighting Championship. He was an NCAA Division I All-American wrestler at the University of Oregon, a silver medalist at the 2000 Greco-Roman World University Championships, as well as a two-time Dave Schultz Memorial International Greco-Roman winner.

As of October 2011^[update], Sonnen is ranked as the No. 2 middleweight in the world by Sherdog.

Sonnen was born Chael Patrick Sonnen on April 3, 1977 in West Linn, Oregon.

Sonnen started his MMA career at the age of 19 in 1997 by defeating Ben Hailey in Vancouver, Washington. His second fight was against future ICON Sport Middleweight Champion and Strikeforce Middleweight contender Jason "Mayhem" Miller. Sonnen went 6–0 in his first six fights, until his loss to Trevor Prangley, which he later avenged in 2006 at UFC Ultimate Fight Night 4. He also fought The Ultimate Fighter winner and former UFC Light Heavyweight Champion Forrest Griffin.

Alexey Oleinik (born June 25, 1977) is a Ukrainian-Russian professional mixed martial artist who is a M-1 Global veteran and has fought for Bellator Fighting Championships, Konfrontacja Sztuk Walki, BodogFight and YAMMA Pit Fighting.

Oleinik represented Russia for the Imperial Team in the M-1 Challenge 2009 season, where he defeated Sang Soo Lee. Alexey has highly regarded submission grappling skills which he developed from his background in training in traditional Japanese Jujutsu and competition in Combat Sambo. He fought Robin Gracie trained Catalan BJJ black belt Rogent Lloret which ended in a draw. Since his loss to Chris Tuchscherer he has gone 12 fights without a loss. That came to a halt when he lost via TKO Punches in the first round against Michal Kita at the ProFC – HW Grand Prix 2009.

In the summer of 2010, Oleinik was invited to participate in the inaugural heavyweight tournament for Bellator Fighting Championships. He faced Mike Hayes in the opening round and won the match via split decision. In his next bout he was stopped in semi finals by Neil Grove. He lost via TKO, referee stopped the fight at 0:45 of the opening round.

Amanda Buckner is an American female mixed martial artist. Her last fight was a decision loss against Takayo Hashi at FFF 4 - Call of the Wild on April 3, 2008.

Buckner was a contestant on the MMA reality show BodogFight, but lost in her first bout against Tara LaRosa.

She runs the Academy of Mixed Martial Arts in Portland, Maine with her husband, MMA fighter Jay Jack.

Buckner was the point guard on the University of Maine-Farmington's basketball team for four years.

Buckner faced Yuuki Kondo at Smackgirl: Yuuki Kondo Retirement Celebration on November 4, 2004. She won the fight by kneebar submission in the second roud.

She faced Alisa Cantwell at Ring of Fire 15 on February 12, 2005.

She faced Shayna Baszler at MFC: USA vs. Russia 3 on June 3, 2006. She won the fight by TKO in the third round.

Buckner faced Hitomi Akano at Bodog Fight - Clash of the Nations on April 14, 2007. She won the fight by unanimous decision.

She was forced to give up the Smackgirl Open-Weight Championship after an injury prevented her from defending the title.