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The verb license or grant licence means to give permission. The noun license (American English) or licence (British English, Indian English, Canadian English, Australian English) refers to that permission as well as to the document recording that permission.

A license may be granted by a party ("licensor") to another party ("licensee") as an element of an agreement between those parties. A shorthand definition of a license is "an authorization (by the licensor) to use the licensed material (by the licensee)."

In particular a license may be issued by authorities, to allow an activity that would otherwise be forbidden. It may require paying a fee and/or proving a capability. The requirement may also serve to keep the authorities informed on a type of activity, and to give them the opportunity to set conditions and limitations.

Intellectual property[link]

A licensor may grant a license under intellectual property laws to authorize a use (such as copying software or using a (patented) invention) to a licensee, sparing the licensee from a claim of infringement brought by the licensor.^[1] A license under intellectual property commonly has several component parts beyond the grant itself, including a term, territory, renewal provisions, and other limitations deemed vital to the licensor.

Term: many licenses are valid for a particular length of time. This protects the licensor should the value of the license increase, or market conditions change. It also preserves enforceability by ensuring that no license extends beyond the term of the agreement.

Territory: a license may stipulate what territory the rights pertain to. For example, a license with a territory limited to "North America" (Mexico/United States/Canada) would not permit a licensee any protection from actions for use in Japan.

A shorthand definition of license is "a promise by the licensor not to sue the licensee." That means without a license any use or exploitation of intellectual property by a third party would amount to copying or infringement. Such copying would be improper and could, by using the legal system, be stopped if the intellectual property owner wanted to do so. ^[2]

It is undeniable that intellectual property licensing plays a major role in today's business and economy. Business practices such as franchising, technology transfer, publication and character merchandising entirely depend on the licensing of intellectual property. Licensing has been recognised as an independent branch of law. It is born out of the interplay of the doctrine of contract and the principles of intellectual property.

Mass licensing of software[link]

Mass distributed software is used by individuals on personal computers under license from the developer of that software. Such license is typically included in a more extensive end-user license agreement (EULA) entered into upon the installation of that software on a computer. Typically, a license is associated with a unique code, that when approved grants the end user access to the software in question.

Under a typical end-user license agreement, the user may install the software on a limited number of computers.

The enforceability of end-user license agreements is sometimes questioned.

Trademark and brand licensing[link]

A licensor may grant permission to a licensee to distribute products under a trademark. With such a license, the licensee may use the trademark without fear of a claim of trademark infringement by the licensor.

Artwork and character licensing[link]

A licensor may grant a permission to a licensee to copy and distribute copyrighted works such as "art" (e.g., Thomas Kinkade's painting "Dawn in Los Gatos") and characters (e.g., Mickey Mouse). With such license, a licensee need not fear a claim of copyright infringement brought by the copyright owner.

Artistic license is, however, not related to the aforementioned license. It is a euphemism that denotes approaches in art works where dramatic effect is achieved at the expense of factual accuracy.

Academia[link]

National examples of the License are listed at Licentiate

A licence is an academic degree. Originally, in order to teach at a university, one needed this degree which, according to its title, gave the bearer a licence to teach. The name survived despite the fact that nowadays a doctorate is typically needed in order to teach at a university. A person who holds a licence is called a licentiate.

In Sweden, Finland, and in some other European university systems, a licence or 'Licentiate' is a postgraduate degree between the master's degree and the doctorate. The Licentiate is a popular choice in those countries where a full doctoral degree would take five or more years to achieve.

In some other major countries, such as France, or Belgium or Poland, a licence is achieved before the master's degree (it takes 3 years of studies to become licentiate and 2 additional years to become Master) in France, while in Belgium the licence takes 4 years while the master itself takes 2 more years. In Switzerland, a licence is a 4-year degree then there is a DEA degree which is equivalent to the Master's degree. In Portugal, before the Bologna process, students would become licentiates after 5 years of studies (4 years in particular cases like Marketing, Management, etc.; and 6 years for Medicine). However, since the adoption of the Bologna Process engineering degrees in Portugal were changed from a 5 year licence to a 3 year licence followed by 2 years for the MSc: Not having the MSc doesn't confer accreditation by the Ordem dos Engenheiros)

See also[link]

Intellectual property-related:

• Brand licensing
• Compulsory license
• Cross-licensing
• Music licensing
• Smartphone patent licensing and litigation
• Software license
• Statutory license

Other:

• Amateur radio license
• Banking license
• Broadcast license
• Dog license
• Driver's license
• Firearms licence
• Golf license
• Hunting license
• License to kill
• Licensee
• Liquor license
• Marriage license
• Medical license
• Pilot license
• Professional license
• Television license
• Vehicle license

References[link]

External links[link]

Look up licence in Wiktionary, the free dictionary.

• Licensing.org, Licensing Industry Merchandiser's Association
• Licensingexpo.com, Licensing International Expo
• ArtofLicensing.org, ArtOfLicensing.org, international network of art licensing professionals

Wikibooks[link]

• Free/Open Source Software:Licensing

Daymond John
Born	Daymond John (1969-02-23) February 23, 1969 (age 43)[1] Brooklyn, New York, U.S.
Residence	New York City, New York, United States
Occupation	Founder, President, and CEO of FUBU
Employer	FUBU
Known for	CEO & Founder of FUBU

Daymond John (born February 23, 1969) is an American entrepreneur, investor, television personality, author and motivational speaker. He is best known as the founder, president and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank.

Early life[link]

John was born in the New York City borough of Brooklyn, but spent his childhood in the Queens neighborhood of Hollis^[2] He was raised an only child by his mother and attended Bayside High School.^[3] In high school, he participated in a co-op program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit.^[4] After graduating high school, he started a commuter van service.^[2]

FUBU[link]

FUBU's origins date to 1992. At the time, wool hats with cut-off tops were popular, and John noticed them being sold for $20, which he considered overpriced.^[5] He went home and sewed around 80 hats with his next-door neighbor, Carl Brown.^[6] They sold their homemade hats for $10 each in front of the New York Coliseum, and made $800 in a single day.^[3]

Sensing potential, Daymond and his mother mortgaged their house for $100,000 to generate start-up capital.^[3] In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and t-shirts.^[3] To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts.^[7] In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU t-shirt for a promotional campaign.^[8] Later, while filming a 30-second advertising spot for The Gap, LL Cool J wore a FUBU hat in the commercial and incorporated the line "for us, by us" in his rapping.^[7][9]

FUBU gained nationwide exposure when John and his partners traveled to Magic, a trade show in Las Vegas in 1994.^[10] Despite not being able to afford a booth, FUBU received over $300,000 worth of orders.^[10] FUBU continued growing, signing contracts with Macy’s, J.C. Penney's, and the National Basketball Association and a distribution deal with Samsung Electronics.^[8] By 1998, FUBU returned $350 million in revenues.^[6] Currently, FUBU has amassed over six billion dollars in global sales.^[11][12]

Shark Tank[link]

In 2009, John joined the cast of Shark Tank, a show about entrepreneurship on ABC.^[10] John and four other business executives listen to business pitches from everyday people, and decide whether or not to invest money in the project.^[13][14]

Assuming every on-camera deal happened, to date, John has invested $700,000 in Shark Tank projects.^[15]

Consulting and speaking[link]

Through his reputation as FUBU's CEO, John has become a highly sought after consultant and speaker.^[16][12] He works with brands and celebrities to create additional revenue streams and brand extensions; some of his clients include Pitbull and the Miss Universe Organization.^[17] John is also a brand ambassador for the ecommerce company Shopify.^[18]

As a motivational and business speaker, John speaks about marketing, negotiations, and entrepreneurship. Some of his recent speaking engagements include California First Lady Maria Shriver’s Women’s Conference, AT&T’s History Makers Tour, and Babson College School of Entrepreneurship.^{[19][20][21][22]}

Awards and reception[link]

John has received numerous awards, including Brandweek Marketer of the Year, the NAACP Entrepreneurs of the Year Award (which he won twice), the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the Essence Award, Crain’s Business of New York Forty Under Forty Award, Ernst & Young’s New York Entrepreneur of the Year Award, the Brandeis University International Business School’s Asper Award for Excellence in Global Entrepreneurship, Details 50 Most Influential Men, and the Congressional Achievement Award for Entrepreneurship (which he won twice).^{[7][10][23][24][25]}

FUBU has received attention from the sports and entertainment industry, and has been worn or endorsed by LL Cool J, Janet Jackson, Will Smith, Mary J. Blige, Busta Rhymes, Magic Johnson, Lennox Lewis, and Whitney Houston.^[5][6]

Media[link]

Daymond John has appeared on multiple magazine covers including Jetset Magazine and Newsweek.

Personal life[link]

He is currently based in New York City. Two of his favorite books are Think and Grow Rich and Rich Dad, Poor Dad.^[7]

John has written two books, Display of Power and The Brand Within. Display of Power is an autobiography that details John's rise from Queens to a fashion empire; it was named one of the best business books of 2007 by the Library Journal.^[26] The Brand Within examines the loyalty relationships between customers and companies.^[27][28][29]

References[link]

External links[link]

• DaymondJohn.com Official website