- The top 25 print magazines reach 48% more adults than the top 25 prime time television shows (USA) (iTunes, MPA, data as at 25/10/13)
- Consumers’ favourite places to look at ads: 45% print magazine, 23% TV show, 11% website (Adobe Click Here Study, 2012)
- All of the top 15 – and 44 out of the top 50 – highest grossing lifestyle apps in the iTunes Store are magazine brands (iTunes, MPA, data as at 15/10/13)
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