Australian Financial Review
Overview
The Australian Financial Review is the leading Australian voice within business and policy with insightful and quality journalism. The Financial Review is the essential daily business intelligence partner for leading business professionals and personal investors, keeping them constantly engaged via newspaper, digital and event channels.
The newspaper gives readers the daily big picture, and the ability to browse the broader news and analysis. People read the sections and subjects that matter most to them. The website, m-site and tablet apps give users the ability to be constantly informed and dig more deeply into the subjects of particular and immediate interest. Financial Review’s conference and event program addresses a wide range of professional development and business networking needs across key topics, industry sectors and professions. Our premier events are in many cases the leading national events on these subjects.
Collectively, through the knowledge and experience of Australia’s largest dedicated business newsroom we help people join the dots and be more confident about their views and decisions they need to make.
Audience
| PRINT/DIGITAL COMBINED | ONLINE | TABLET |
|
| 1,468,000 Readership* |
1,113,000 Readership (Mon-Sat)* |
455,000 Monthly Unique Audience^ |
20,903 Monthly Unique Visitors# |
| 270,566 Circulation (Mon-Sat)** |
4,769,000 Monthly Page Impressions^ |
5,758,692 Monthly Page Views# |
|
| 102,364 Downloads~ |
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013, Nielsen
Online Ratings September 2013, people 14+ only. Total masthead reach includes – Financial Review
(Print/Comp/Tab/Mob Net) (Last 4 Weeks); BOSS (Av Issue Reach); AFR Magazine (Av Issue Reach); **ABC
September 2013; ^Nielsen Online Ratings, September 2013; #Google Analytics September 2013; ~App Figures as at
6/11/13.
Advertising Solutions
The Financial Review offers platform agnostic and tailored solutions to meet advertiser needs.
Print
The Australian Financial Review, AFR Weekend, The Australian Financial Review Magazine, BOSS, Capital, Life & Leisure, Luxury and The Sophisticated Traveller.
Digital
Financial Review website, app for iPad, mobile site and newsletters including Before the Bell, MarketWrap5pm, Technology, CFO.
Research & Data
Financial Review Group research and database products leverage the information resources of Fairfax to deliver strategic intelligence and research to business customers. For more information click here.
Events
The Financial Review Events team is committed to hosting quality events and providing a high standard of education and insight in the Financial Services sector. For more information click here.
Australian Financial Review
Newspaper Overview
The Australian Financial Review is the essential daily business intelligence partner for leading business professionals and personal investors.
We are the leading national voice that connects advertisers to the business and finance community of influencers, leaders, policy makers, professionals, entrepreneurs and investors, keeping them constantly engaged via the newspaper, website, app for iPad and events.
The Financial Review also produces a series of newspaper inserted magazines on various business and finance topics including – The Australian Financial Review Magazine, and BOSS, as well as lifestyle magazines Life & Leisure: Luxury & The Sophisticated Traveller.
Click on the link below to download The Australian Financial Review media kit and the Financial Review Direct Marketing media kit
Audience
| READERSHIP* | CIRCULATION~ | |
|---|---|---|
| Monday – Friday |
309,000 |
64,270 |
| Saturday |
160,000 |
62,278 |
AUDIENCE PROFILE
The Financial Review reaches:
- 34% of High Net Worth Investors^^
- 33% of Self-Managed Super Fund Investors#
- 23% of all online traders and 32% of frequent online traders ^^^
- 39% Government Administration and Defense, 69% Finance and Insurance, 56% Property and Business Services senior business executives^
Profile of the Financial Review Reader*:
- 77% A or B Social Grade
- 41% Big Spender Segment
- 46% Personal Income $80K+ (Full time workers)
- $121,746 Average Personal Income (Full time workers)
- 66% Small Medium Enterprises, 34% Large Enterprises^
For a detailed Financial Review audience please click here.
For a Financial Review readership profile please click here
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013, Nielsen Online Ratings September 2013, people 14+ only. ~ABC September 2013
Print Sections
The Australian Financial Review prides itself on providing accurate and intelligent editorial. Our individual sections allow readers to source the information directly relevant to them in an accessible format. They also allow advertisers to direct their message at their specific target market.
| CATEGORY | SECTIONS | PLATFORMS |
|---|---|---|
| Business | Companies & Markets Enterprise Marketing & Media Notices Property BOSS magazine |
Print (Mon –Sat), Online, App for iPad Print (Tues, Fri, Sat), Online, App for iPad Print (Mon), Online, App for iPad Print (Mon –Sat), Online, App for iPad Print (Mon –Sat), Online, Mobile, App for iPad Print (Fri – Monthly), Online, App for iPad |
| Finance | Accounting Companies & Markets Managed Funds Notices Smart Investor Capital |
Print (Wed), Online, App for iPad Print (Mon –Sat), Online, App for iPad Print (Wed), Online, App for iPad Print (Mon –Sat), Online, App for iPad Print (Wed), Online, App for iPad Print (Wed – Quarterly), Online, Mobile, App for iPad |
| Lifestyle | Life & Leisure Mens Health Review Sports Review AFR Magazine Luxury Sophisticated Traveller |
Print (Fri-Sat), Online, App for iPad Print (Wed), Online, App for iPad Print (Fri), Online, App for iPad Print (Mon), Online, App for iPad Print (Fri – Monthly), Online, App for iPad Print (Fri-Sat – Quarterly), Online, App for iPad Print (Fri-Sat – Quarterly), Online, App for iPad |
| National | EGN News Education Government Business Legal Affairs Saleroom Workspace |
Print (Mon –Sat), Online, App for iPad Print (Mon –Sat), Online, App for iPad Print (Mon), Online, App for iPad Print (Thurs), Online, App for iPad Print (Fri), Online, App for iPad Print (Thurs), Online, App for iPad Print (Wed), Online, App for iPad |
| Recruitment | Executive Recruitment | Print (Fri), Online |
| Special Reports | Special Reports | Print (Wed & Thurs), Online, App for iPad |
| Technology | Technology | Print (Tue), Online, Mobile & Tablet |
| World | World | Print (Mon – Sat) Online, Mobile & Tablet |
Deadlines
Booking & Cancellation Deadlines: 10am two business days prior to publication.
Material Deadlines: 3pm one business day prior to publication.
Special Reports & Signature Editions
Special Reports
The Financial Review publishes weekly Special Reports which cover a broad range of topics and industries that are in the news or the focus of change such as finance, property, resources and the environment, travel and business, IT&T and automotive. Advertising and sponsorship are available.
To view the 2013 Special Reports Calendar, please click here.
To view the 2014 Special Reports Calendar, please click here.
Signature Editions
Along with special reports, the Financial Review also produces a number of highly anticipated Signature Editions throughout the calendar year that wrap around the Financial Review on the day of publication including the Best Performers, Profits Wrap, Budget Wrap, Smart Tax, End of Financial Year, Economic Outlook and Executive Salaries.
For more information on each Signature Edition, please click here.
Rates
| AD UNIT | AFR Mon – Fri |
AFR WEEKEND | AFR RECRUITMENT | LIFE & LEISURE |
|---|---|---|---|---|
| Full Page | $25,583.88 | $18,668.41 | $39,026.99 | $19,434.00 |
| Full Page inc GST | $28,142.27 | $20,535.25 | $42,929.69 | $21,377.40 |
| 20×7 | $13,465.20 | $9,825.48 | $20,540.52 | $10,220.00 |
| 20×7 inc GST | $14,811.72 | $10,808.03 | $22,594.57 | $11,242.00 |
| 10×7 | $6,732.60 | $4,912.74 | $10,270.26 | $5,114.00 |
| 10×7 inc GST | $7,405.86 | $5,404.01 | $11,297.29 | $5,625.40 |
| Junior Page | $13,465.20 | $9,825.48 | $20,540.52 | $2,557.00 |
| Junior Page inc GST | $14,811.72 | $10,808.03 | $22,594.57 | $2,812.70 |
| 10×2 | $1,923.60 | $1,403.64 | $2,934.36 | $2,080.00 |
| 10×2 inc GST | $2,115.96 | $1,544.00 | $3,227.80 | $2,288.00 |
| 16×3 | $4,616.64 | $3,368.74 | $4,616.64 | $7,042.46 |
| 16×3 inc GST | $5,078.30 | $3,705.61 | $5,078.30 | $7,746.71 |
Please note the above rates include a colour loading.
Positional loadings apply. Please download a detailed rate card card here.
How To Calculate A Rate
1. Apply your per ccm rate
2. Apply position load
3. Apply colour load
4. Ad Cost = column cm x (rate + position load + colour load)
Advertising Specs
For The Australian Financial Review advertising specs please click here.
Companies & Markets
The Financial Review’s Companies & Markets centre liftout is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.
In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.
Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.
A Financial Services section within the liftout appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.
Key Features
- Street Talk and the Alex cartoon on the second page
- Global business page
- Three to four pages of dedicated Markets coverage each day
- Three to four pages of dedicated Financial Services coverage each
- Monday and one dedicated page Tuesday to Friday
- Matthew Stevens column on the back page Tuesday to Friday
Audience
- 60% Corporate Insurance/Superannuation
- 60% Banking & Financial Services for Corporate Clients
- 59% Investment Advisory Services
- 56% Investment/Corporate Fund Management/Rising Capital
- 56% Foreign Exchange/Capital Markets
Source: Business Elite Australia Survey 2012
Enterprise
- Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.
Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax, regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.
Advertiser Benefits
• 56% of Enterprise readers own or operate a small business.
• Enterprise readers earn an income of $212,500, on average, each year.
• 39% of Enterprise readers managed their own superannuation.
• A dedicated readership of SME owners who rely on the section in place of internal departments and specialised employees.
• “Business For Sale” ads benefit from a reduced colour rate to increase cut-through. 60% load guarantees section, and colour in NSW and Victoria.
Source: Enterprise Reader Survey November 2010
Marketing & Media
The latest news in marketing, advertising and media, delivered at the start of the week. The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media. Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes.
Advertising Benefits
- Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
- 42% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
- Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.
Audience Insights
- 46% Marketing/Advertising/PR business decision makers (compared to 31% for The Australian)
- 42% main area of responsibility in marketing and communications (compared to 31% for The Australian)
Source: Business Elite Australia Survey 2012
Property
Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.
Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.
Rural – Monday
Residential – Friday/Saturday
Commercial – Tuesday/ Wednesday/Thursday
Advertising Benefits
- The Property section appeals to the industry leaders and those interested in property market movements.
- 56% of Mon-Sat Financial Review readers are property investors and know the value it brings to their personal wealth portfolio.
- The Financial Review Mon-Sat reaches 54% of senior real estate business decision makers*.
Source: * Business Elite Australia 2012
Accounting
The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.
The section includes:
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector
Audience Insights
• The Financial Review delivers wealthy individuals with the power to influence.
Reach to senior business decision makers by main area of responsibility:
• Management Accounting/Accounts: 46% (compared to 22% for The Australian)
• Finance/Treasury: 38% (compared to 22% for The Australian)
Source: Business Elite Australia Survey 2012
Managed Funds
The Wednesday edition of The Australian Financial Review carries the Managed Funds section, targeted at the key financial influencers of funds management and investment companies including CEO’s, accountants, analysts, lawyers, financial planners and tax agents.
Advertising Benefits
• Weekly independent pull-out section focused on managed investments.
• Fixed position in the paper which provides a consistent reference point for regular readers.
• Colour availabilities which deliver maximum exposure for your message.
• More Senior Business Executives rate the Financial Review as the most important publication for their job, than any other publications in Australia* (41% vs 22% for closest competitor The Australia)
Audience Profile
The Financial Review reader:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: * Business Elite Australia Survey 2012; ^ Investment Trends, (HNW) Investor Report November 2012
Smart Investor
Every Wednesday Smart Investor appears in the Financial Review newspaper as an 8-12 page insert, replacing the Portfolio section. The section features:
Advertising Benefits
• The intelligent way to target personal and professional investors and financial market intermediaries.
• Readers who are looking for intelligent advice and investment solutions.
• 54% of Smart Investor section readers have a superannuation fund (35% higher than average)*
• 39%of readers have shares (82% higher than average).*
• Readers are 80% more likely than average to invest in fixed interest and 64% more likely to invest in managed fund.*
Audience Profile
Readership: 262,000
The Financial Review reader^:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: ^ Investment Trends, (HNW) Investor Report November 2012; *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013
Life & Leisure
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Click on the link below to download the Life & Leisure media kit.
For a Life & Leisure readership profile please click here.
Men's Health
The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!
Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.
Review
Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.
Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.
Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.
Audience Profile
- Top 2 industries they work in are Finance & Insurance Services (19%) and Professional, Scientific & Technical Services (15%)
- 56% have an SMSF
- 84% Male
- Average age: 52
- 87% Eastern Seaboard (35% Sydney, 20% Other NSW, 19% Melbourne)
- 24% Self Employed, 47% Employed Full Time, 26% Retired
- 26% Senior/Higher Management, C-Level Management 27%
- Average Income: $187,547
Source: TNS Readership Research, November 2011 (n=108)
Sports Review
On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.Education
The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.
Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.
Advertiser Benefits
• 71% of readers rate the section very good or excellent
• 45% of readers are either currently studying or intend to study within the next 3 years
• 74% intend to study at a university and 12% intend to study via a private institution.
Government Business
The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.The section also provides an ideal environment for placement of Government Tenders and Notices advertisements
Legal Affairs
Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.
Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.
Advertising Benefits
• 50% of legal business decision makers and 54% of executives whose main responsibility is legal services read the Financial Review (compared to 26% for The Australian)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products/services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: * Business Elite Australia Survey 2012
Executive Recruitment
Advertiser Benefits
Source: *Business Elite Australia Survey 2012 (Financial Review M-S); ^ Friday Financial Review Reader Survey November 2012 (N=707)
Special Report
The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.Technology
The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives. It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.
Key Priorities
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.
Audience Profile
• 44% authorise Informational Technology business decisions (compared to 26% for The Australian)
Source: Business Elite Australia Survey 2012
World
The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.
Key Priorities
Newspaper Overview
The AFR Weekend is a newspaper that reads like a magazine for readers who love the cut and thrust of business, the excitement and drama of finance and being across the latest in DIY super and investing. It’s editorial style is deeper and more discursive than the Monday to Friday issue. It has a more thought provoking take on the big issues.
Click on the link below to download AFR Weekend media kit.
Audience
| READERSHIP* | CIRCULATION~ | |
|---|---|---|
| Monday – Friday | 309,000 | 64,270 |
| Saturday | 160,000 | 62,278 |
AUDIENCE PROFILE
Access to an exclusive and difficult to reach audience:
- 29% of AFR Weekend readers do not read the Mon-Fri edition. Combined reach of the Financial Review Mon to Fri and AFR Weekend is 657,000*
- Average salary $273k p.a.**
- Average amount in savings and investments $588K*
- Average time with each issue 83 minutes^
- 3 in 5 have visited an advertiser’s website
- 1 in 4 have purchased an advertised good or service
For a detailed AFR Weekend audience profile please click here.
For an AFR Weekend readership profile please click here.
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013, Nielsen Online Ratings September 2013, people 14+ only. ~ABC September 2013
Sections
The AFR Weekend provides breadth & depth on business, international & domestic news through a variety of insightful and relevant sections.
| CATEGORY | TITLE | PLATFORMS |
|---|---|---|
| Business | Companies and Markets Enterprise Notices Property |
Print (Mon – Sat), Online, App for iPad Print (Tues and Sat), Online, App for iPad Print (Mon – Sat), Online, App for iPad Print (Mon – Sat), Online, App for iPad |
| Finance | Companies and Markets Notices Smart Money |
Print (Mon – Sat), Online, App for iPad Print (Mon – Sat), Online, App for iPad Print (Sat), Online, App for iPad |
| Lifestyle | Life and Leisure Luxury Sophisticated Traveller Weekend Fin |
Print (Fri – Sat), Online, App for iPad Print (Fri – Sat – Quarterly), Online, App for iPad Print (Fri – Sat – Quarterly), Online, App for iPad Print (Fri – Sat – Quarterly), Online, App for iPad |
| National | News | Print (Mon – Sat), Online, App for iPad |
| Opinion | Perspective | Print (Sat), Online, App for iPad |
| World | World | Print (Mon – Sat) Online, Mobile & Tablet |
Rates
| AD UNIT | AFR WEEKEND | LIFE & LEISURE |
|---|---|---|
| Full Page |
$18,668.41 |
$19,434.00 |
| Full Page inc GST |
$20,535.25 |
$21,377.40 |
| 20×7 |
$9,825.48 |
$10,220.00 |
| 20×7 inc GST |
$10,808.03 |
$11,242.00 |
| 10×7 |
$4,912.74 |
$5,114.00 |
| 10×7 inc GST |
$5,404.01 |
$5,625.40 |
| Junior Page |
$9,825.48 |
$2,557.00 |
| Junior Page inc GST |
$10,808.03 |
$2,812.70 |
Please note the above rates include a colour loading. Positional loadings apply. Please click here for a detailed rate card.
How To Calculate A Rate
1. Select the ad size
2. Apply your per ccm rate
3. Apply position load
4. Apply colour load
Ad Cost = column cm x (rate + position load + colour load)
Deadlines
Booking & Cancellation Deadlines: 10am two business days prior to publication.
Material Deadlines: 3pm one business day prior to publication.
Ad Specs
For AFR Weekend advertising specs please click here.
Companies & Markets
The Financial Review’s Companies & Markets centre liftout is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.
In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.
Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.
A Financial Services section within the liftout appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.
Key Features
- Street Talk and the Alex cartoon on the second page
- Global business page
- Three to four pages of dedicated Markets coverage each day
- Three to four pages of dedicated Financial Services coverage each
- Monday and one dedicated page Tuesday to Friday
- Matthew Stevens column on the back page Tuesday to Friday
Audience
- 60% Corporate Insurance/Superannuation
- 60% Banking & Financial Services for Corporate Clients
- 59% Investment Advisory Services
- 56% Investment/Corporate Fund Management/Rising Capital
- 56% Foreign Exchange/Capital Markets
Source: Business Elite Australia Survey 2012
Enterprise
- Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.
Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax, regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.
Advertiser Benefits
• 56% of Enterprise readers own or operate a small business.
• Enterprise readers earn an income of $212,500, on average, each year.
• 39% of Enterprise readers managed their own superannuation.
• A dedicated readership of SME owners who rely on the section in place of internal departments and specialised employees.
• “Business For Sale” ads benefit from a reduced colour rate to increase cut-through. 60% load guarantees section, and colour in NSW and Victoria.
Source: Enterprise Reader Survey November 2010
Marketing & Media
The latest news in marketing, advertising and media, delivered at the start of the week. The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media. Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes.
Advertising Benefits
- Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
- 42% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
- Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.
Audience Insights
- 46% Marketing/Advertising/PR business decision makers (compared to 31% for The Australian)
- 42% main area of responsibility in marketing and communications (compared to 31% for The Australian)
Source: Business Elite Australia Survey 2012
Property
Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.
Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.
Rural – Monday
Residential – Friday/Saturday
Commercial – Tuesday/ Wednesday/Thursday
Advertising Benefits
- The Property section appeals to the industry leaders and those interested in property market movements.
- 56% of Mon-Sat Financial Review readers are property investors and know the value it brings to their personal wealth portfolio.
- The Financial Review Mon-Sat reaches 54% of senior real estate business decision makers*.
Source: * Business Elite Australia 2012
Accounting
The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.
The section includes:
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector
Audience Insights
• The Financial Review delivers wealthy individuals with the power to influence.
Reach to senior business decision makers by main area of responsibility:
• Management Accounting/Accounts: 46% (compared to 22% for The Australian)
• Finance/Treasury: 38% (compared to 22% for The Australian)
Source: Business Elite Australia Survey 2012
Managed Funds
The Wednesday edition of The Australian Financial Review carries the Managed Funds section, targeted at the key financial influencers of funds management and investment companies including CEO’s, accountants, analysts, lawyers, financial planners and tax agents.
Advertising Benefits
• Weekly independent pull-out section focused on managed investments.
• Fixed position in the paper which provides a consistent reference point for regular readers.
• Colour availabilities which deliver maximum exposure for your message.
• More Senior Business Executives rate the Financial Review as the most important publication for their job, than any other publications in Australia* (41% vs 22% for closest competitor The Australia)
Audience Profile
The Financial Review reader:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: * Business Elite Australia Survey 2012; ^ Investment Trends, (HNW) Investor Report November 2012
Smart Investor
Every Wednesday Smart Investor appears in the Financial Review newspaper as an 8-12 page insert, replacing the Portfolio section. The section features:
Advertising Benefits
• The intelligent way to target personal and professional investors and financial market intermediaries.
• Readers who are looking for intelligent advice and investment solutions.
• 54% of Smart Investor section readers have a superannuation fund (35% higher than average)*
• 39%of readers have shares (82% higher than average).*
• Readers are 80% more likely than average to invest in fixed interest and 64% more likely to invest in managed fund.*
Audience Profile
Readership: 262,000
The Financial Review reader^:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: ^ Investment Trends, (HNW) Investor Report November 2012; *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013
Life & Leisure
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Click on the link below to download the Life & Leisure media kit.
For a Life & Leisure readership profile please click here.
Men's Health
The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!
Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.
Review
Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.
Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.
Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.
Audience Profile
- Top 2 industries they work in are Finance & Insurance Services (19%) and Professional, Scientific & Technical Services (15%)
- 56% have an SMSF
- 84% Male
- Average age: 52
- 87% Eastern Seaboard (35% Sydney, 20% Other NSW, 19% Melbourne)
- 24% Self Employed, 47% Employed Full Time, 26% Retired
- 26% Senior/Higher Management, C-Level Management 27%
- Average Income: $187,547
Source: TNS Readership Research, November 2011 (n=108)
Sports Review
On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.Education
The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.
Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.
Advertiser Benefits
• 71% of readers rate the section very good or excellent
• 45% of readers are either currently studying or intend to study within the next 3 years
• 74% intend to study at a university and 12% intend to study via a private institution.
Government Business
The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.The section also provides an ideal environment for placement of Government Tenders and Notices advertisements
Legal Affairs
Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.
Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.
Advertising Benefits
• 50% of legal business decision makers and 54% of executives whose main responsibility is legal services read the Financial Review (compared to 26% for The Australian)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products/services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: * Business Elite Australia Survey 2012
Executive Recruitment
Advertiser Benefits
Source: *Business Elite Australia Survey 2012 (Financial Review M-S); ^ Friday Financial Review Reader Survey November 2012 (N=707)
Special Report
The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.Technology
The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives. It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.
Key Priorities
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.
Audience Profile
• 44% authorise Informational Technology business decisions (compared to 26% for The Australian)
Source: Business Elite Australia Survey 2012
World
The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.
Key Priorities
Smart Money
The Smart Money liftout in the AFR Weekend is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.
Additional key features include:
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.
Advertiser Benefits
• 11%* of Australian’s Senior Business Executives rated AFR Weekend an important publication for personal investments (9%* would use The Weekend Australian).
• Senior Business Executives who have read AFR Weekend have a high propensity to invest across the whole spectrum (including shares, managed funds, real estate), where their average net worth is more than $2.41million*.
• Among High Net Worth (HNW) investors, Financial Review was the most commonly cited newspaper used to research investment opportunities, 34% read the newspaper at least weekly.^
Source: ^Investment Trends, (HNW) Investor Report November 2012; *Business Elite Australia Survey 2012
Weekend FIN
The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.
• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….
Perspective
Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.
The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.
AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.
Advertising Benefits
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.
AFR Magazine
The Australian Financial Review Magazine is Australia’s pre-eminent monthly inserted magazine delivering the highest quality content with a focus on exclusive news, breaking features, profiles in business and politics and an unparalleled reputation for combining gravitas and glamour coverage of fashion, luxury and lifestyle.
Under seasoned editor Jeni Porter, AFR Magazine has upped the ante on high quality journalism as well as setting the benchmark for innovative contemporary magazine design, featuring award-winning photography and illustration.
Click on the link below to download the 2014 AFR Magazine media kit.
Audience
The Australian Financial Review Magazine’s core audience consists of the educated and informed reader who has an annual income that well exceeds the national average. These readers look to surround themselves with the finest in quality and luxury and they have the means and the inclination to purchase those goods that are at the premium end of the market.
| READERSHIP* | CIRCULATION# | |
|---|---|---|
| AFR Magazine | 149,000 | 72,473 |
Audience Profile
- 72% male / 28% female*
- Average age is 49yrs*
- 73% are A or B Social Grade*
- Average personal income is $185K^
- The average reader’s investment portfolio is worth $1.44million^
For a detailed AFR Magazine audience profile please click here.
For a AFR Magazine readership profile please click here.
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013, Nielsen Online Ratings September 2013, people 14+ only. #ABC September 2013
Sections
The Australian Financial Review Magazine is the benchmark for STYLE and QUALITY, delivering a great read to an educated, high income-earning audience. The look of the AFR Magazine is as important to our readers as its editorial content. The magazine is a prestige vehicle with a sophisticated blend of advertising and editorial. The AFR Magazine sections include Frontup, Hume, Fashion, Travel, Design, Objects, Wine, Watch, Books and Other Passions. For a more detailed look at the AFR Magazines sections click here.
Special Issues
For detailed information about the AFR magazine special issues for 2014 click here.
Rates
| RATE | DOUBLE PAGE SPREAD | FULL PAGE | HALF PAGE | JUNIOR PAGE | 1/3 PAGE |
|---|---|---|---|---|---|
| Casual | |||||
| Casual inc GST |
Rates include colour load. Discount levels and position loadings apply.
Please download a detailed rate card here.
Deadlines
| FINANCIAL REVIEW MAGAZINE DEADLINES 2014 | |||
|---|---|---|---|
| EDITION | ON SALE | BOOKING | MATERIAL |
| February | Fri, Jan 31 | Fri, Dec 20 | Fri, Jan 3 |
| March | Fri, Feb 28 | Fri, Jan 17 | Fri, Jan 31 |
| April | Fri, Mar 28 | Fri, Feb 14 | Fri, Feb 28 |
| May | Fri, May 2 | Fri, Mar 21 | Fri, Apr 4 |
| June | Fri, May 30 | Thu, Apr 17 | Fri, May 2 |
| July | Fri, June 27 | Fri, May 16 | Fri, May 30 |
| August | Fri, Jul 25 | Fri, Jun 13 | Fri, Jun 27 |
| September | Fri, Aug 29 | Fri, Jul 18 | Fri, Aug 1 |
| October | Fri, Sep 26 | Fri, Aug 15 | Fri, Aug 29 |
| November | Fri, Oct 31 | Fri, Sep 19 | Fri, Oct 3 |
| December | Fri, Nov 28 | Fri, Oct 17 | Fri, Oct 31 |
| Pre Xmas | Fri, Dec 12 | Fri, Oct 31 | Fri, Nov 14 |
Ad Specs
For mechanical specifications for the AFR Magazine please click here.
Companies & Markets
The Financial Review’s Companies & Markets centre liftout is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.
In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.
Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.
A Financial Services section within the liftout appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.
Key Features
- Street Talk and the Alex cartoon on the second page
- Global business page
- Three to four pages of dedicated Markets coverage each day
- Three to four pages of dedicated Financial Services coverage each
- Monday and one dedicated page Tuesday to Friday
- Matthew Stevens column on the back page Tuesday to Friday
Audience
- 60% Corporate Insurance/Superannuation
- 60% Banking & Financial Services for Corporate Clients
- 59% Investment Advisory Services
- 56% Investment/Corporate Fund Management/Rising Capital
- 56% Foreign Exchange/Capital Markets
Source: Business Elite Australia Survey 2012
Enterprise
- Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.
Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax, regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.
Advertiser Benefits
• 56% of Enterprise readers own or operate a small business.
• Enterprise readers earn an income of $212,500, on average, each year.
• 39% of Enterprise readers managed their own superannuation.
• A dedicated readership of SME owners who rely on the section in place of internal departments and specialised employees.
• “Business For Sale” ads benefit from a reduced colour rate to increase cut-through. 60% load guarantees section, and colour in NSW and Victoria.
Source: Enterprise Reader Survey November 2010
Marketing & Media
The latest news in marketing, advertising and media, delivered at the start of the week. The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media. Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes.
Advertising Benefits
- Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
- 42% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
- Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.
Audience Insights
- 46% Marketing/Advertising/PR business decision makers (compared to 31% for The Australian)
- 42% main area of responsibility in marketing and communications (compared to 31% for The Australian)
Source: Business Elite Australia Survey 2012
Property
Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.
Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.
Rural – Monday
Residential – Friday/Saturday
Commercial – Tuesday/ Wednesday/Thursday
Advertising Benefits
- The Property section appeals to the industry leaders and those interested in property market movements.
- 56% of Mon-Sat Financial Review readers are property investors and know the value it brings to their personal wealth portfolio.
- The Financial Review Mon-Sat reaches 54% of senior real estate business decision makers*.
Source: * Business Elite Australia 2012
Accounting
The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.
The section includes:
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector
Audience Insights
• The Financial Review delivers wealthy individuals with the power to influence.
Reach to senior business decision makers by main area of responsibility:
• Management Accounting/Accounts: 46% (compared to 22% for The Australian)
• Finance/Treasury: 38% (compared to 22% for The Australian)
Source: Business Elite Australia Survey 2012
Managed Funds
The Wednesday edition of The Australian Financial Review carries the Managed Funds section, targeted at the key financial influencers of funds management and investment companies including CEO’s, accountants, analysts, lawyers, financial planners and tax agents.
Advertising Benefits
• Weekly independent pull-out section focused on managed investments.
• Fixed position in the paper which provides a consistent reference point for regular readers.
• Colour availabilities which deliver maximum exposure for your message.
• More Senior Business Executives rate the Financial Review as the most important publication for their job, than any other publications in Australia* (41% vs 22% for closest competitor The Australia)
Audience Profile
The Financial Review reader:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: * Business Elite Australia Survey 2012; ^ Investment Trends, (HNW) Investor Report November 2012
Smart Investor
Every Wednesday Smart Investor appears in the Financial Review newspaper as an 8-12 page insert, replacing the Portfolio section. The section features:
Advertising Benefits
• The intelligent way to target personal and professional investors and financial market intermediaries.
• Readers who are looking for intelligent advice and investment solutions.
• 54% of Smart Investor section readers have a superannuation fund (35% higher than average)*
• 39%of readers have shares (82% higher than average).*
• Readers are 80% more likely than average to invest in fixed interest and 64% more likely to invest in managed fund.*
Audience Profile
Readership: 262,000
The Financial Review reader^:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: ^ Investment Trends, (HNW) Investor Report November 2012; *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013
Life & Leisure
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Click on the link below to download the Life & Leisure media kit.
For a Life & Leisure readership profile please click here.
Men's Health
The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!
Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.
Review
Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.
Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.
Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.
Audience Profile
- Top 2 industries they work in are Finance & Insurance Services (19%) and Professional, Scientific & Technical Services (15%)
- 56% have an SMSF
- 84% Male
- Average age: 52
- 87% Eastern Seaboard (35% Sydney, 20% Other NSW, 19% Melbourne)
- 24% Self Employed, 47% Employed Full Time, 26% Retired
- 26% Senior/Higher Management, C-Level Management 27%
- Average Income: $187,547
Source: TNS Readership Research, November 2011 (n=108)
Sports Review
On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.Education
The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.
Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.
Advertiser Benefits
• 71% of readers rate the section very good or excellent
• 45% of readers are either currently studying or intend to study within the next 3 years
• 74% intend to study at a university and 12% intend to study via a private institution.
Government Business
The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.The section also provides an ideal environment for placement of Government Tenders and Notices advertisements
Legal Affairs
Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.
Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.
Advertising Benefits
• 50% of legal business decision makers and 54% of executives whose main responsibility is legal services read the Financial Review (compared to 26% for The Australian)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products/services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: * Business Elite Australia Survey 2012
Executive Recruitment
Advertiser Benefits
Source: *Business Elite Australia Survey 2012 (Financial Review M-S); ^ Friday Financial Review Reader Survey November 2012 (N=707)
Special Report
The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.Technology
The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives. It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.
Key Priorities
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.
Audience Profile
• 44% authorise Informational Technology business decisions (compared to 26% for The Australian)
Source: Business Elite Australia Survey 2012
World
The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.
Key Priorities
Smart Money
The Smart Money liftout in the AFR Weekend is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.
Additional key features include:
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.
Advertiser Benefits
• 11%* of Australian’s Senior Business Executives rated AFR Weekend an important publication for personal investments (9%* would use The Weekend Australian).
• Senior Business Executives who have read AFR Weekend have a high propensity to invest across the whole spectrum (including shares, managed funds, real estate), where their average net worth is more than $2.41million*.
• Among High Net Worth (HNW) investors, Financial Review was the most commonly cited newspaper used to research investment opportunities, 34% read the newspaper at least weekly.^
Source: ^Investment Trends, (HNW) Investor Report November 2012; *Business Elite Australia Survey 2012
Weekend FIN
The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.
• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….
Perspective
Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.
The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.
AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.
Advertising Benefits
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.
Magazine Overview
Financial Review BOSS is Australia’s magazine for leaders and high-achievers – and those who wish to learn from them. It was launched in March 2000 as a prestigious and innovative monthly insert in to Friday Financial Review and has since grown to be the magazine of choice for the leaders of Australian business.
BOSS has a core focus on management and leadership but its motivating force is the desire to build a community of interest and knowledge around the latest ideas and thinking in business and the world of work. BOSS is designed for a discerning reader, those who are at the most senior levels of organisations and those aspiring for success and improvement. Its the magazine with special access to Australian leaders and their winning strategies and offers a global view.
Click on the link below to download the 2014 BOSS magazine media kit.
Audience
| READERSHIP* | CIRCULATION# | |
|---|---|---|
| BOSS | 103,000 | 71,545 |
Audience Profile
- BOSS has the highest A or B Social Grade profile (81%) and the highest average income of all magazines at $140,551(Full time workers)*.
- BOSS also has the highest proportion of readers who are tertiary educated at 75% and the highest proportion of readers with a postgraduate degree at 29% of all newspaper inserted magazines.*
- BOSS readers have a high net worth, with an average of $608k in savings and investments (110% more than the average Australian)
- 35% of BOSS readers have shares *
- 56% of BOSS’s core senior business executive readers are C-Suite level management^
- BOSS reaches 25% of all senior business decision makers^
For a detailed BOSS audience profile please click here.
For a BOSS readership profile please click here.
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013, Nielsen Online Ratings September 2013, people 14+ only. #ABC September 2013
Sections
Inside Financial Review BOSS you will find lead stories on the latest management issues from Australia and around the world. Lead stories and columns carry a spirit and attitude that can be confronting and challenging, but always inspiring. Financial Review BOSS draws on current business leaders as well as management academics locally and overseas. Sections include Dress Code, Interface – Tech Trends, The Decision Zone, Travel, Harvard Business Review, Best Advice – What I Know Now and Sum of the Parts
For a more detailed look at the BOSS magazine sections click here.
Features
For detailed information about the BOSS magazine features for 2014 click here.
Rates
| RATE | DOUBLE PAGE SPREAD | FULL PAGE | HALF PAGE | JUNIOR PAGE | 1/3 PAGE |
|---|---|---|---|---|---|
| Casual | |||||
| Casual inc GST |
Rates include colour load. Discount levels and position loadings apply.
Please download a detailed rate card here.
Deadlines
| BOSS MAGAZINE DEADLINES 2014 | |||
|---|---|---|---|
| EDITION | ON SALE | BOOKING | MATERIAL |
| February | Fri, Feb 14 | Fri, Jan 17 | Fri, Jan 24 |
| March | Fri, Mar 14 | Fri, Feb 14 | Fri, Feb 21 |
| April | Fri, Apr 11 | Fri, Mar 14 | Fri, Mar 21 |
| May | Fri, May 9 | Fri, Apr 11 | Thu, Apr 17 |
| June | Fri, Jun 13 | Fri, May 16 | Fri, May 23 |
| July | Fri, Jul 11 | Fri, Jun 13 | Fri, Jun 20 |
| August | Fri, Aug 8 | Fri, Jul 11 | Fri, Jul 18 |
| September | Fri, Sep 12 | Fri, Aug 15 | Fri, Aug 22 |
| October | Fri, Oct 10 | Fri, Sep 12 | Fri, Sep 19 |
| November | Fri, Nov 14 | Fri, Oct 17 | Fri, Oct 24 |
| December | Fri, Dec 5 | Fri, Nov 7 | Fri, Nov 14 |
Ad Specs
For mechanical specifications for BOSS magazine please click here.
Companies & Markets
The Financial Review’s Companies & Markets centre liftout is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.
In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.
Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.
A Financial Services section within the liftout appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.
Key Features
- Street Talk and the Alex cartoon on the second page
- Global business page
- Three to four pages of dedicated Markets coverage each day
- Three to four pages of dedicated Financial Services coverage each
- Monday and one dedicated page Tuesday to Friday
- Matthew Stevens column on the back page Tuesday to Friday
Audience
- 60% Corporate Insurance/Superannuation
- 60% Banking & Financial Services for Corporate Clients
- 59% Investment Advisory Services
- 56% Investment/Corporate Fund Management/Rising Capital
- 56% Foreign Exchange/Capital Markets
Source: Business Elite Australia Survey 2012
Enterprise
- Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.
Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax, regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.
Advertiser Benefits
• 56% of Enterprise readers own or operate a small business.
• Enterprise readers earn an income of $212,500, on average, each year.
• 39% of Enterprise readers managed their own superannuation.
• A dedicated readership of SME owners who rely on the section in place of internal departments and specialised employees.
• “Business For Sale” ads benefit from a reduced colour rate to increase cut-through. 60% load guarantees section, and colour in NSW and Victoria.
Source: Enterprise Reader Survey November 2010
Marketing & Media
The latest news in marketing, advertising and media, delivered at the start of the week. The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media. Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes.
Advertising Benefits
- Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
- 42% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
- Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.
Audience Insights
- 46% Marketing/Advertising/PR business decision makers (compared to 31% for The Australian)
- 42% main area of responsibility in marketing and communications (compared to 31% for The Australian)
Source: Business Elite Australia Survey 2012
Property
Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.
Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.
Rural – Monday
Residential – Friday/Saturday
Commercial – Tuesday/ Wednesday/Thursday
Advertising Benefits
- The Property section appeals to the industry leaders and those interested in property market movements.
- 56% of Mon-Sat Financial Review readers are property investors and know the value it brings to their personal wealth portfolio.
- The Financial Review Mon-Sat reaches 54% of senior real estate business decision makers*.
Source: * Business Elite Australia 2012
Accounting
The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.
The section includes:
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector
Audience Insights
• The Financial Review delivers wealthy individuals with the power to influence.
Reach to senior business decision makers by main area of responsibility:
• Management Accounting/Accounts: 46% (compared to 22% for The Australian)
• Finance/Treasury: 38% (compared to 22% for The Australian)
Source: Business Elite Australia Survey 2012
Managed Funds
The Wednesday edition of The Australian Financial Review carries the Managed Funds section, targeted at the key financial influencers of funds management and investment companies including CEO’s, accountants, analysts, lawyers, financial planners and tax agents.
Advertising Benefits
• Weekly independent pull-out section focused on managed investments.
• Fixed position in the paper which provides a consistent reference point for regular readers.
• Colour availabilities which deliver maximum exposure for your message.
• More Senior Business Executives rate the Financial Review as the most important publication for their job, than any other publications in Australia* (41% vs 22% for closest competitor The Australia)
Audience Profile
The Financial Review reader:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: * Business Elite Australia Survey 2012; ^ Investment Trends, (HNW) Investor Report November 2012
Smart Investor
Every Wednesday Smart Investor appears in the Financial Review newspaper as an 8-12 page insert, replacing the Portfolio section. The section features:
Advertising Benefits
• The intelligent way to target personal and professional investors and financial market intermediaries.
• Readers who are looking for intelligent advice and investment solutions.
• 54% of Smart Investor section readers have a superannuation fund (35% higher than average)*
• 39%of readers have shares (82% higher than average).*
• Readers are 80% more likely than average to invest in fixed interest and 64% more likely to invest in managed fund.*
Audience Profile
Readership: 262,000
The Financial Review reader^:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: ^ Investment Trends, (HNW) Investor Report November 2012; *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013
Life & Leisure
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Click on the link below to download the Life & Leisure media kit.
For a Life & Leisure readership profile please click here.
Men's Health
The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!
Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.
Review
Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.
Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.
Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.
Audience Profile
- Top 2 industries they work in are Finance & Insurance Services (19%) and Professional, Scientific & Technical Services (15%)
- 56% have an SMSF
- 84% Male
- Average age: 52
- 87% Eastern Seaboard (35% Sydney, 20% Other NSW, 19% Melbourne)
- 24% Self Employed, 47% Employed Full Time, 26% Retired
- 26% Senior/Higher Management, C-Level Management 27%
- Average Income: $187,547
Source: TNS Readership Research, November 2011 (n=108)
Sports Review
On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.Education
The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.
Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.
Advertiser Benefits
• 71% of readers rate the section very good or excellent
• 45% of readers are either currently studying or intend to study within the next 3 years
• 74% intend to study at a university and 12% intend to study via a private institution.
Government Business
The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.The section also provides an ideal environment for placement of Government Tenders and Notices advertisements
Legal Affairs
Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.
Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.
Advertising Benefits
• 50% of legal business decision makers and 54% of executives whose main responsibility is legal services read the Financial Review (compared to 26% for The Australian)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products/services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: * Business Elite Australia Survey 2012
Executive Recruitment
Advertiser Benefits
Source: *Business Elite Australia Survey 2012 (Financial Review M-S); ^ Friday Financial Review Reader Survey November 2012 (N=707)
Special Report
The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.Technology
The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives. It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.
Key Priorities
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.
Audience Profile
• 44% authorise Informational Technology business decisions (compared to 26% for The Australian)
Source: Business Elite Australia Survey 2012
World
The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.
Key Priorities
Smart Money
The Smart Money liftout in the AFR Weekend is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.
Additional key features include:
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.
Advertiser Benefits
• 11%* of Australian’s Senior Business Executives rated AFR Weekend an important publication for personal investments (9%* would use The Weekend Australian).
• Senior Business Executives who have read AFR Weekend have a high propensity to invest across the whole spectrum (including shares, managed funds, real estate), where their average net worth is more than $2.41million*.
• Among High Net Worth (HNW) investors, Financial Review was the most commonly cited newspaper used to research investment opportunities, 34% read the newspaper at least weekly.^
Source: ^Investment Trends, (HNW) Investor Report November 2012; *Business Elite Australia Survey 2012
Weekend FIN
The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.
• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….
Perspective
Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.
The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.
AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.
Advertising Benefits
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.
Magazine Overview
Luxury continues to build its following, combining in-depth coverage of the faces and figures behind the global luxury industry with the latest trends and products here and overseas, including: fashion, motoring, grooming, watches, jewellery, design, technology, food & wine, property, architecture and interiors.
Click on the link below to download a 2014 Luxury magazine media kit.
Audience
Through its association with The Australian Financial Review, Luxury magazine’s core audience consists of high profile and high earnings individuals with interest for quality and luxury products in the market.
| READERSHIP* | CIRCULATION# | |
|---|---|---|
| Luxury | 458,000 | 137,792 |
Audience Profile^
- 77% of Luxury magazine readers are male
- 23% of Luxury magazine readers are female
- 61% of the pass-on readership are female
- $198k is the avg income of Luxury magazine readers
- 45yrs is the average age
- 25% of Luxury magazine readers spent over $5,000 on jewellery for someone else over the past 12 months.
- 58% of Luxury magazine readers intend to buy a car in the next 2 years.
For a detailed Luxury audience profile please click on the link here.
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013, Nielsen Online Ratings September 2013, people 14+ only. #ABC September 2013
Sections
Each issue of Luxury magazine contains fascinating writing on the most luxurious brands, trends and people on the planet. Luxury illuminates a world that is closer to our readers than they often think. Regular sections include Technology, Travel, Jewellery, Watches, Property, Fashion, Features, Motoring, Design, Luxury Goods and Architecture.
Rates
| RATE | DOUBLE PAGE SPREAD | FULL PAGE | HALF PAGE | JUNIOR PAGE | 1/3 PAGE |
|---|---|---|---|---|---|
| Casual | |||||
| Casual inc GST |
Please download a detailed rate card here.
Deadlines
| LUXURY MAGAZINE DEADLINES | |||
|---|---|---|---|
| EDITION | ON SALE | BOOKING | MATERIAL |
| March 2014 | 21 March – 22 March, 2014 | 10AM, Friday 21 February 2014 | 3PM, Friday 28 February 2014 |
| June 2014 | 20 June – 21 June, 2014 | 10AM, Friday 23 May 2014 | 3PM, Friday 30 May 2014 |
| September 2014 | 19 Sept – 20 Sept, 2014 | 10AM, Friday 22 August 2014 | 3PM, Friday 29 August 2014 |
| November 2014 | 21 Nov – 22 Nov, 2014 | 10AM, Friday 24 October 2014 | 3PM, Friday 31 October 2014 |
Ad Specs
For mechanical specifications for Luxury magazine please click here.
Companies & Markets
The Financial Review’s Companies & Markets centre liftout is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.
In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.
Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.
A Financial Services section within the liftout appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.
Key Features
- Street Talk and the Alex cartoon on the second page
- Global business page
- Three to four pages of dedicated Markets coverage each day
- Three to four pages of dedicated Financial Services coverage each
- Monday and one dedicated page Tuesday to Friday
- Matthew Stevens column on the back page Tuesday to Friday
Audience
- 60% Corporate Insurance/Superannuation
- 60% Banking & Financial Services for Corporate Clients
- 59% Investment Advisory Services
- 56% Investment/Corporate Fund Management/Rising Capital
- 56% Foreign Exchange/Capital Markets
Source: Business Elite Australia Survey 2012
Enterprise
- Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.
Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax, regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.
Advertiser Benefits
• 56% of Enterprise readers own or operate a small business.
• Enterprise readers earn an income of $212,500, on average, each year.
• 39% of Enterprise readers managed their own superannuation.
• A dedicated readership of SME owners who rely on the section in place of internal departments and specialised employees.
• “Business For Sale” ads benefit from a reduced colour rate to increase cut-through. 60% load guarantees section, and colour in NSW and Victoria.
Source: Enterprise Reader Survey November 2010
Marketing & Media
The latest news in marketing, advertising and media, delivered at the start of the week. The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media. Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes.
Advertising Benefits
- Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
- 42% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
- Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.
Audience Insights
- 46% Marketing/Advertising/PR business decision makers (compared to 31% for The Australian)
- 42% main area of responsibility in marketing and communications (compared to 31% for The Australian)
Source: Business Elite Australia Survey 2012
Property
Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.
Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.
Rural – Monday
Residential – Friday/Saturday
Commercial – Tuesday/ Wednesday/Thursday
Advertising Benefits
- The Property section appeals to the industry leaders and those interested in property market movements.
- 56% of Mon-Sat Financial Review readers are property investors and know the value it brings to their personal wealth portfolio.
- The Financial Review Mon-Sat reaches 54% of senior real estate business decision makers*.
Source: * Business Elite Australia 2012
Accounting
The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.
The section includes:
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector
Audience Insights
• The Financial Review delivers wealthy individuals with the power to influence.
Reach to senior business decision makers by main area of responsibility:
• Management Accounting/Accounts: 46% (compared to 22% for The Australian)
• Finance/Treasury: 38% (compared to 22% for The Australian)
Source: Business Elite Australia Survey 2012
Managed Funds
The Wednesday edition of The Australian Financial Review carries the Managed Funds section, targeted at the key financial influencers of funds management and investment companies including CEO’s, accountants, analysts, lawyers, financial planners and tax agents.
Advertising Benefits
• Weekly independent pull-out section focused on managed investments.
• Fixed position in the paper which provides a consistent reference point for regular readers.
• Colour availabilities which deliver maximum exposure for your message.
• More Senior Business Executives rate the Financial Review as the most important publication for their job, than any other publications in Australia* (41% vs 22% for closest competitor The Australia)
Audience Profile
The Financial Review reader:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: * Business Elite Australia Survey 2012; ^ Investment Trends, (HNW) Investor Report November 2012
Smart Investor
Every Wednesday Smart Investor appears in the Financial Review newspaper as an 8-12 page insert, replacing the Portfolio section. The section features:
Advertising Benefits
• The intelligent way to target personal and professional investors and financial market intermediaries.
• Readers who are looking for intelligent advice and investment solutions.
• 54% of Smart Investor section readers have a superannuation fund (35% higher than average)*
• 39%of readers have shares (82% higher than average).*
• Readers are 80% more likely than average to invest in fixed interest and 64% more likely to invest in managed fund.*
Audience Profile
Readership: 262,000
The Financial Review reader^:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: ^ Investment Trends, (HNW) Investor Report November 2012; *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013
Life & Leisure
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Click on the link below to download the Life & Leisure media kit.
For a Life & Leisure readership profile please click here.
Men's Health
The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!
Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.
Review
Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.
Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.
Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.
Audience Profile
- Top 2 industries they work in are Finance & Insurance Services (19%) and Professional, Scientific & Technical Services (15%)
- 56% have an SMSF
- 84% Male
- Average age: 52
- 87% Eastern Seaboard (35% Sydney, 20% Other NSW, 19% Melbourne)
- 24% Self Employed, 47% Employed Full Time, 26% Retired
- 26% Senior/Higher Management, C-Level Management 27%
- Average Income: $187,547
Source: TNS Readership Research, November 2011 (n=108)
Sports Review
On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.Education
The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.
Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.
Advertiser Benefits
• 71% of readers rate the section very good or excellent
• 45% of readers are either currently studying or intend to study within the next 3 years
• 74% intend to study at a university and 12% intend to study via a private institution.
Government Business
The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.The section also provides an ideal environment for placement of Government Tenders and Notices advertisements
Legal Affairs
Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.
Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.
Advertising Benefits
• 50% of legal business decision makers and 54% of executives whose main responsibility is legal services read the Financial Review (compared to 26% for The Australian)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products/services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: * Business Elite Australia Survey 2012
Executive Recruitment
Advertiser Benefits
Source: *Business Elite Australia Survey 2012 (Financial Review M-S); ^ Friday Financial Review Reader Survey November 2012 (N=707)
Special Report
The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.Technology
The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives. It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.
Key Priorities
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.
Audience Profile
• 44% authorise Informational Technology business decisions (compared to 26% for The Australian)
Source: Business Elite Australia Survey 2012
World
The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.
Key Priorities
Smart Money
The Smart Money liftout in the AFR Weekend is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.
Additional key features include:
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.
Advertiser Benefits
• 11%* of Australian’s Senior Business Executives rated AFR Weekend an important publication for personal investments (9%* would use The Weekend Australian).
• Senior Business Executives who have read AFR Weekend have a high propensity to invest across the whole spectrum (including shares, managed funds, real estate), where their average net worth is more than $2.41million*.
• Among High Net Worth (HNW) investors, Financial Review was the most commonly cited newspaper used to research investment opportunities, 34% read the newspaper at least weekly.^
Source: ^Investment Trends, (HNW) Investor Report November 2012; *Business Elite Australia Survey 2012
Weekend FIN
The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.
• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….
Perspective
Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.
The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.
AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.
Advertising Benefits
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.
Magazine Overview
Life & Leisure The Sophisticated Traveller magazine showcases the finest travel writing and photography, from home, the region and the rest of the world. It is published quarterly and hosted by Australia’s most respected daily business newspaper The Australian Financial Review.
Sophisticated Traveller provides a high end travel environment to cater to our high net worth audiences’ travel interests.
Click on the link below to download a 2014 Sophisticated Traveller magazine media kit.
Audience
| READERSHIP* | CIRCULATION# | |
|---|---|---|
| Sophisticated Traveller | 458,000 | 137,792 |
- 70% of The Sophisticated Traveller readers are male
- 30% of The Sophisticated Traveller readers are female
- 80% of the pass-on readership are female
- $219k is the average income of The Sophisticated Traveller readers
- 47yrs is the average age
- 27% of The Sophisticated Traveller readers spent over $2,000 on their last watch purchase
For a detailed Sophisticated Traveller audience profile please click here.
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013, Nielsen Online Ratings September 2013, people 14+ only. #ABC September 2013
Sections
Each issue – Spring, Summer, Autumn & Winter brings together the finest travel writing to reflect the season. From skiing in Japan to relaxing in the West Indian summer, The Sophisticated Traveller brings to life the possibility of that dream vacation. Regular sections include Seat 1A, O the Move, Own It, Destinations, Business Traveller, Room with a View (Property), Traveller’s Tale and more.
Features
For detailed information about the Sophisticated Traveller features click here.
Rates
| RATE | DOUBLE PAGE SPREAD | FULL PAGE SPREAD | HALF PAGE | JUNIOR PAGE | 1/3 PAGE |
|---|---|---|---|---|---|
| Casual | |||||
| Casual inc GST |
Please download a detailed rate card here.
Deadlines
| THE SOPHISTICATED TRAVELLER DEADLINES | |||
|---|---|---|---|
| EDITION | ON SALE | BOOKING | MATERIAL |
| Autumn 2014 | 10AM, Friday 24 Jan 2014 | 3PM, Friday 31 Jan 2014 | |
| Winter 2014 | 16 May – 17 May, 2014 | 10AM, Thursday 17 Apr 2014 | 3PM, Friday 24 Apr 2014 |
| Spring 2014 | 15 Aug – 16 Aug, 2014 | 10AM, Friday 18 Jul 2014 | 3PM, Friday 25 Jul 2014 |
| Summer 2014 | 7 Nov – 8 Nov, 2014 | 10AM, Friday 10 Oct 2014 | 3PM, Friday 17 Oct 2014 |
Ad Specs
For mechanical specifications for Sophisticated Traveller magazine please click here.
Companies & Markets
The Financial Review’s Companies & Markets centre liftout is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.
In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.
Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.
A Financial Services section within the liftout appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.
Key Features
- Street Talk and the Alex cartoon on the second page
- Global business page
- Three to four pages of dedicated Markets coverage each day
- Three to four pages of dedicated Financial Services coverage each
- Monday and one dedicated page Tuesday to Friday
- Matthew Stevens column on the back page Tuesday to Friday
Audience
- 60% Corporate Insurance/Superannuation
- 60% Banking & Financial Services for Corporate Clients
- 59% Investment Advisory Services
- 56% Investment/Corporate Fund Management/Rising Capital
- 56% Foreign Exchange/Capital Markets
Source: Business Elite Australia Survey 2012
Enterprise
- Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.
Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax, regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.
Advertiser Benefits
• 56% of Enterprise readers own or operate a small business.
• Enterprise readers earn an income of $212,500, on average, each year.
• 39% of Enterprise readers managed their own superannuation.
• A dedicated readership of SME owners who rely on the section in place of internal departments and specialised employees.
• “Business For Sale” ads benefit from a reduced colour rate to increase cut-through. 60% load guarantees section, and colour in NSW and Victoria.
Source: Enterprise Reader Survey November 2010
Marketing & Media
The latest news in marketing, advertising and media, delivered at the start of the week. The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media. Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes.
Advertising Benefits
- Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
- 42% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
- Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.
Audience Insights
- 46% Marketing/Advertising/PR business decision makers (compared to 31% for The Australian)
- 42% main area of responsibility in marketing and communications (compared to 31% for The Australian)
Source: Business Elite Australia Survey 2012
Property
Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.
Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.
Rural – Monday
Residential – Friday/Saturday
Commercial – Tuesday/ Wednesday/Thursday
Advertising Benefits
- The Property section appeals to the industry leaders and those interested in property market movements.
- 56% of Mon-Sat Financial Review readers are property investors and know the value it brings to their personal wealth portfolio.
- The Financial Review Mon-Sat reaches 54% of senior real estate business decision makers*.
Source: * Business Elite Australia 2012
Accounting
The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.
The section includes:
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector
Audience Insights
• The Financial Review delivers wealthy individuals with the power to influence.
Reach to senior business decision makers by main area of responsibility:
• Management Accounting/Accounts: 46% (compared to 22% for The Australian)
• Finance/Treasury: 38% (compared to 22% for The Australian)
Source: Business Elite Australia Survey 2012
Managed Funds
The Wednesday edition of The Australian Financial Review carries the Managed Funds section, targeted at the key financial influencers of funds management and investment companies including CEO’s, accountants, analysts, lawyers, financial planners and tax agents.
Advertising Benefits
• Weekly independent pull-out section focused on managed investments.
• Fixed position in the paper which provides a consistent reference point for regular readers.
• Colour availabilities which deliver maximum exposure for your message.
• More Senior Business Executives rate the Financial Review as the most important publication for their job, than any other publications in Australia* (41% vs 22% for closest competitor The Australia)
Audience Profile
The Financial Review reader:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: * Business Elite Australia Survey 2012; ^ Investment Trends, (HNW) Investor Report November 2012
Smart Investor
Every Wednesday Smart Investor appears in the Financial Review newspaper as an 8-12 page insert, replacing the Portfolio section. The section features:
Advertising Benefits
• The intelligent way to target personal and professional investors and financial market intermediaries.
• Readers who are looking for intelligent advice and investment solutions.
• 54% of Smart Investor section readers have a superannuation fund (35% higher than average)*
• 39%of readers have shares (82% higher than average).*
• Readers are 80% more likely than average to invest in fixed interest and 64% more likely to invest in managed fund.*
Audience Profile
Readership: 262,000
The Financial Review reader^:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: ^ Investment Trends, (HNW) Investor Report November 2012; *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013
Life & Leisure
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Click on the link below to download the Life & Leisure media kit.
For a Life & Leisure readership profile please click here.
Men's Health
The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!
Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.
Review
Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.
Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.
Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.
Audience Profile
- Top 2 industries they work in are Finance & Insurance Services (19%) and Professional, Scientific & Technical Services (15%)
- 56% have an SMSF
- 84% Male
- Average age: 52
- 87% Eastern Seaboard (35% Sydney, 20% Other NSW, 19% Melbourne)
- 24% Self Employed, 47% Employed Full Time, 26% Retired
- 26% Senior/Higher Management, C-Level Management 27%
- Average Income: $187,547
Source: TNS Readership Research, November 2011 (n=108)
Sports Review
On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.Education
The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.
Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.
Advertiser Benefits
• 71% of readers rate the section very good or excellent
• 45% of readers are either currently studying or intend to study within the next 3 years
• 74% intend to study at a university and 12% intend to study via a private institution.
Government Business
The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.The section also provides an ideal environment for placement of Government Tenders and Notices advertisements
Legal Affairs
Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.
Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.
Advertising Benefits
• 50% of legal business decision makers and 54% of executives whose main responsibility is legal services read the Financial Review (compared to 26% for The Australian)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products/services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: * Business Elite Australia Survey 2012
Executive Recruitment
Advertiser Benefits
Source: *Business Elite Australia Survey 2012 (Financial Review M-S); ^ Friday Financial Review Reader Survey November 2012 (N=707)
Special Report
The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.Technology
The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives. It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.
Key Priorities
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.
Audience Profile
• 44% authorise Informational Technology business decisions (compared to 26% for The Australian)
Source: Business Elite Australia Survey 2012
World
The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.
Key Priorities
Smart Money
The Smart Money liftout in the AFR Weekend is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.
Additional key features include:
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.
Advertiser Benefits
• 11%* of Australian’s Senior Business Executives rated AFR Weekend an important publication for personal investments (9%* would use The Weekend Australian).
• Senior Business Executives who have read AFR Weekend have a high propensity to invest across the whole spectrum (including shares, managed funds, real estate), where their average net worth is more than $2.41million*.
• Among High Net Worth (HNW) investors, Financial Review was the most commonly cited newspaper used to research investment opportunities, 34% read the newspaper at least weekly.^
Source: ^Investment Trends, (HNW) Investor Report November 2012; *Business Elite Australia Survey 2012
Weekend FIN
The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.
• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….
Perspective
Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.
The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.
AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.
Advertising Benefits
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.
Australian Financial Review
Website Overview
The Financial Review website at AFR.com gives users the ability to be consistently informed and dig deeply into the subjects of particular and immediate interest such as Markets, Resources, Technology and much more.
Click on the link below to download Financial Review Digital media kit.
Audience
| MONTHLY UA | PAGE VIEWS | AVG TIME P/PERSON | |
|---|---|---|---|
| Website* | 277,000 |
4,396,000
|
23 mins 48 secs |
User Profile^
The Financial Review website user is:
- 64% Male / 36% Female
- 32% - 35-49 years old
- 40% - Social Grade A
- 39% – Professional/Managers
- 28% – Business Decision Makers
NB. afr.com includes – Asset, Boss and Financial Review Magazine
Source: *Nielsen Online Ratings October 2013, ^ emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013, Nielsen Online Ratings September 2013, people 14+ only
Sections
- National - Economy, Politics, Politics, Education, Legal Affairs, Workspace (BOSS), Arts & Saleroom, Government Business, Professional Services
- Opinion - Columns, Blogs, Letters, Our Writers
- World - World
- Business - ResourcesDaily, Property, Financial Services (Asset), Industries, Marketing & Media, Companies, Enterprise
- Technology - Digital Life
- Markets - Before the Bell, Markets Today, Capital (CFO), MarketWrap5pm, Markets Data, Street Talk, Share Tables
- Personal Finance - Smart Money, Portfolio, Investment Guides
- Lifestyle - Life & Leisure, Mens Health, Sport, Review, AFR Magazine, Luxury, Sophisticated Traveller
For more information on Financial Review website brands and sections please click here.
Creative Options
AFR.com
- Homepage Buyout Package.
Homepage buy out including half page or Mrec plus a leaderboard. - Super Hero Package.
When the user opens the Financial Review website homepage, the super hero automatically expands to show full superhero creative and can be contracted or re-expanded on click. - Sushi Train Package.
Large format carousel style creative to showcase multiple advertising messages or product features. - Page Skins Package.
Framing of the afr.com homepage in conjunction with sponsorship of traditional ad units for complete impact and ownership. - Product Sponsorships.
Monthly sponsorship of a Financial Review Group branded section from inserted magazines, regular columns and Financial Review sub brands. - Custom Publications (Microsite).
Full advertising sponsorship of a bespoke editorial environment which can include video and other interactive functionality.
Newsletters
The Financial Review delivers a number of newsletters daily and weekly.
- Before The Bell – offers a daily briefing on overnight trading.
- MarketWrap5pm – a round up of all the day’s market and business action.
- Technology - delivers technology leaders tech news, information, features and reviews.
- CFO – for CFOs and senior finance professionals.
For more information about the Financial Review website and newsletter creative options please download the PDF here.
Rates
Please contact your sales representative for details on the Financial Review website rates.
Ad Specs
For details on specifications for the Financial Review website please click here.
Companies & Markets
The Financial Review’s Companies & Markets centre liftout is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.
In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.
Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.
A Financial Services section within the liftout appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.
Key Features
- Street Talk and the Alex cartoon on the second page
- Global business page
- Three to four pages of dedicated Markets coverage each day
- Three to four pages of dedicated Financial Services coverage each
- Monday and one dedicated page Tuesday to Friday
- Matthew Stevens column on the back page Tuesday to Friday
Audience
- 60% Corporate Insurance/Superannuation
- 60% Banking & Financial Services for Corporate Clients
- 59% Investment Advisory Services
- 56% Investment/Corporate Fund Management/Rising Capital
- 56% Foreign Exchange/Capital Markets
Source: Business Elite Australia Survey 2012
Enterprise
- Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.
Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax, regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.
Advertiser Benefits
• 56% of Enterprise readers own or operate a small business.
• Enterprise readers earn an income of $212,500, on average, each year.
• 39% of Enterprise readers managed their own superannuation.
• A dedicated readership of SME owners who rely on the section in place of internal departments and specialised employees.
• “Business For Sale” ads benefit from a reduced colour rate to increase cut-through. 60% load guarantees section, and colour in NSW and Victoria.
Source: Enterprise Reader Survey November 2010
Marketing & Media
The latest news in marketing, advertising and media, delivered at the start of the week. The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media. Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes.
Advertising Benefits
- Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
- 42% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
- Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.
Audience Insights
- 46% Marketing/Advertising/PR business decision makers (compared to 31% for The Australian)
- 42% main area of responsibility in marketing and communications (compared to 31% for The Australian)
Source: Business Elite Australia Survey 2012
Property
Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.
Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.
Rural – Monday
Residential – Friday/Saturday
Commercial – Tuesday/ Wednesday/Thursday
Advertising Benefits
- The Property section appeals to the industry leaders and those interested in property market movements.
- 56% of Mon-Sat Financial Review readers are property investors and know the value it brings to their personal wealth portfolio.
- The Financial Review Mon-Sat reaches 54% of senior real estate business decision makers*.
Source: * Business Elite Australia 2012
Accounting
The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.
The section includes:
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector
Audience Insights
• The Financial Review delivers wealthy individuals with the power to influence.
Reach to senior business decision makers by main area of responsibility:
• Management Accounting/Accounts: 46% (compared to 22% for The Australian)
• Finance/Treasury: 38% (compared to 22% for The Australian)
Source: Business Elite Australia Survey 2012
Managed Funds
The Wednesday edition of The Australian Financial Review carries the Managed Funds section, targeted at the key financial influencers of funds management and investment companies including CEO’s, accountants, analysts, lawyers, financial planners and tax agents.
Advertising Benefits
• Weekly independent pull-out section focused on managed investments.
• Fixed position in the paper which provides a consistent reference point for regular readers.
• Colour availabilities which deliver maximum exposure for your message.
• More Senior Business Executives rate the Financial Review as the most important publication for their job, than any other publications in Australia* (41% vs 22% for closest competitor The Australia)
Audience Profile
The Financial Review reader:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: * Business Elite Australia Survey 2012; ^ Investment Trends, (HNW) Investor Report November 2012
Smart Investor
Every Wednesday Smart Investor appears in the Financial Review newspaper as an 8-12 page insert, replacing the Portfolio section. The section features:
Advertising Benefits
• The intelligent way to target personal and professional investors and financial market intermediaries.
• Readers who are looking for intelligent advice and investment solutions.
• 54% of Smart Investor section readers have a superannuation fund (35% higher than average)*
• 39%of readers have shares (82% higher than average).*
• Readers are 80% more likely than average to invest in fixed interest and 64% more likely to invest in managed fund.*
Audience Profile
Readership: 262,000
The Financial Review reader^:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: ^ Investment Trends, (HNW) Investor Report November 2012; *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013
Life & Leisure
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Click on the link below to download the Life & Leisure media kit.
For a Life & Leisure readership profile please click here.
Men's Health
The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!
Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.
Review
Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.
Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.
Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.
Audience Profile
- Top 2 industries they work in are Finance & Insurance Services (19%) and Professional, Scientific & Technical Services (15%)
- 56% have an SMSF
- 84% Male
- Average age: 52
- 87% Eastern Seaboard (35% Sydney, 20% Other NSW, 19% Melbourne)
- 24% Self Employed, 47% Employed Full Time, 26% Retired
- 26% Senior/Higher Management, C-Level Management 27%
- Average Income: $187,547
Source: TNS Readership Research, November 2011 (n=108)
Sports Review
On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.Education
The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.
Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.
Advertiser Benefits
• 71% of readers rate the section very good or excellent
• 45% of readers are either currently studying or intend to study within the next 3 years
• 74% intend to study at a university and 12% intend to study via a private institution.
Government Business
The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.The section also provides an ideal environment for placement of Government Tenders and Notices advertisements
Legal Affairs
Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.
Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.
Advertising Benefits
• 50% of legal business decision makers and 54% of executives whose main responsibility is legal services read the Financial Review (compared to 26% for The Australian)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products/services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: * Business Elite Australia Survey 2012
Executive Recruitment
Advertiser Benefits
Source: *Business Elite Australia Survey 2012 (Financial Review M-S); ^ Friday Financial Review Reader Survey November 2012 (N=707)
Special Report
The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.Technology
The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives. It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.
Key Priorities
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.
Audience Profile
• 44% authorise Informational Technology business decisions (compared to 26% for The Australian)
Source: Business Elite Australia Survey 2012
World
The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.
Key Priorities
Smart Money
The Smart Money liftout in the AFR Weekend is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.
Additional key features include:
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.
Advertiser Benefits
• 11%* of Australian’s Senior Business Executives rated AFR Weekend an important publication for personal investments (9%* would use The Weekend Australian).
• Senior Business Executives who have read AFR Weekend have a high propensity to invest across the whole spectrum (including shares, managed funds, real estate), where their average net worth is more than $2.41million*.
• Among High Net Worth (HNW) investors, Financial Review was the most commonly cited newspaper used to research investment opportunities, 34% read the newspaper at least weekly.^
Source: ^Investment Trends, (HNW) Investor Report November 2012; *Business Elite Australia Survey 2012
Weekend FIN
The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.
• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….
Perspective
Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.
The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.
AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.
Advertising Benefits
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.
Tablet Overview
Winner Of The Panpa Best News App 2012 and 2013
News breaking. Agenda setting. Authoritative. Experience award winning journalism in a content rich, interactive, world-class app from Australia’s leading authority on business and finance.
You can enjoy:
- The Financial Review each morning with breaking news throughout the day, plus evening market analysis.
- Exclusive commentary and analysis in Companies & Markets, Street Talk, Chanticleer, World, Technology and much more.
- Integrated video from Financial Review TV and Financial Review Sunday
- Thought-provoking and entertaining articles from Review, Perspective, Smart Money and Men’s Health.
- All your favourite magazines including AFR Magazine, BOSS, Capital, Life & Leisure Luxury and Sophisticated Traveller.
- Saved articles for later reading.
- Sharing through email, Facebook and Twitter.
Click on the link below to download Financial Review Digital media kit.
Audience
| DOWNLOADS* | UNIQUE VISITORS | MONTHLY PAGE VIEWS |
PAGES PER VISIT |
AVG VISIT DURATION | |
|---|---|---|---|---|---|
| App | 104,589 | 20,495 | 5,805,864 | 19.11 | 6 mins 13 secs |
Source: Google Analytics summary October 2013 ; *Apple App Store 28/11/13
AUDIENCE PROFILE
- High Income Earners - Avg income is more than $240K p.a. and almost 2 in 3 earn more than $150K p.a.
- Male, Aged 40-65 – 91% of respondents who have downloaded the app are male, and the average age is 51.7 years (71% are between 40 and 65 years)
- Full Time Workers – 55% are working full time and 34% are self-employed (8% are retired)
- Senior & Influential – More than a third of employed respondents are company directors or c-suite executives and 1 in 5 are company owners, partners or proprietors
- Work in Medium to Large Companies – 2 in 5 work for a company with more than 100 employees
- Use in Transit – Financial Review for iPad app users are 35% more likely than other iPad users to use their tablet whilst in transit or commuting and 43% more likely to use it at work
- Use Regularly – On average, they use the Financial Review for iPad app 6 days per week
- Rate the App Positively – 9 in 10 respondents gave the app a positive rating (with 41% saying it was very good or excellent)
Source: AFR iPad Survey 2012. Base Downloaded Financial Review app for iPad, n=198.
Features
The Financial Review app for iPad offers all the same sections as the newspaper as well as additional app only features including Editors Choice, Markets Data, Companies Index and Breaking News.
- Constant updates and real time news.
- Exclusive commentary and analysis
- Video interviews and analysis
- Markets data centre with live stock quotes and interactive data and watch lists.
- All your favourite magazines, including AFR Magazine, BOSS, Capital, Life & Leisure Luxury and Sophisticated Traveller.
Creative Options
- Full page interstitial (run of index pages)
- Half page/Mrec or Leaderboard (in article)
Rates
For advertising and sponsorship enquires, please contact your representative.
Ad Specs
For advertising specs for the Financial Review app for iPad please click here.
Companies & Markets
The Financial Review’s Companies & Markets centre liftout is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.
In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.
Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.
A Financial Services section within the liftout appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.
Key Features
- Street Talk and the Alex cartoon on the second page
- Global business page
- Three to four pages of dedicated Markets coverage each day
- Three to four pages of dedicated Financial Services coverage each
- Monday and one dedicated page Tuesday to Friday
- Matthew Stevens column on the back page Tuesday to Friday
Audience
- 60% Corporate Insurance/Superannuation
- 60% Banking & Financial Services for Corporate Clients
- 59% Investment Advisory Services
- 56% Investment/Corporate Fund Management/Rising Capital
- 56% Foreign Exchange/Capital Markets
Source: Business Elite Australia Survey 2012
Enterprise
- Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.
Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax, regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.
Advertiser Benefits
• 56% of Enterprise readers own or operate a small business.
• Enterprise readers earn an income of $212,500, on average, each year.
• 39% of Enterprise readers managed their own superannuation.
• A dedicated readership of SME owners who rely on the section in place of internal departments and specialised employees.
• “Business For Sale” ads benefit from a reduced colour rate to increase cut-through. 60% load guarantees section, and colour in NSW and Victoria.
Source: Enterprise Reader Survey November 2010
Marketing & Media
The latest news in marketing, advertising and media, delivered at the start of the week. The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media. Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes.
Advertising Benefits
- Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
- 42% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
- Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.
Audience Insights
- 46% Marketing/Advertising/PR business decision makers (compared to 31% for The Australian)
- 42% main area of responsibility in marketing and communications (compared to 31% for The Australian)
Source: Business Elite Australia Survey 2012
Property
Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.
Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.
Rural – Monday
Residential – Friday/Saturday
Commercial – Tuesday/ Wednesday/Thursday
Advertising Benefits
- The Property section appeals to the industry leaders and those interested in property market movements.
- 56% of Mon-Sat Financial Review readers are property investors and know the value it brings to their personal wealth portfolio.
- The Financial Review Mon-Sat reaches 54% of senior real estate business decision makers*.
Source: * Business Elite Australia 2012
Accounting
The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.
The section includes:
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector
Audience Insights
• The Financial Review delivers wealthy individuals with the power to influence.
Reach to senior business decision makers by main area of responsibility:
• Management Accounting/Accounts: 46% (compared to 22% for The Australian)
• Finance/Treasury: 38% (compared to 22% for The Australian)
Source: Business Elite Australia Survey 2012
Managed Funds
The Wednesday edition of The Australian Financial Review carries the Managed Funds section, targeted at the key financial influencers of funds management and investment companies including CEO’s, accountants, analysts, lawyers, financial planners and tax agents.
Advertising Benefits
• Weekly independent pull-out section focused on managed investments.
• Fixed position in the paper which provides a consistent reference point for regular readers.
• Colour availabilities which deliver maximum exposure for your message.
• More Senior Business Executives rate the Financial Review as the most important publication for their job, than any other publications in Australia* (41% vs 22% for closest competitor The Australia)
Audience Profile
The Financial Review reader:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: * Business Elite Australia Survey 2012; ^ Investment Trends, (HNW) Investor Report November 2012
Smart Investor
Every Wednesday Smart Investor appears in the Financial Review newspaper as an 8-12 page insert, replacing the Portfolio section. The section features:
Advertising Benefits
• The intelligent way to target personal and professional investors and financial market intermediaries.
• Readers who are looking for intelligent advice and investment solutions.
• 54% of Smart Investor section readers have a superannuation fund (35% higher than average)*
• 39%of readers have shares (82% higher than average).*
• Readers are 80% more likely than average to invest in fixed interest and 64% more likely to invest in managed fund.*
Audience Profile
Readership: 262,000
The Financial Review reader^:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: ^ Investment Trends, (HNW) Investor Report November 2012; *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013
Life & Leisure
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Click on the link below to download the Life & Leisure media kit.
For a Life & Leisure readership profile please click here.
Men's Health
The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!
Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.
Review
Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.
Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.
Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.
Audience Profile
- Top 2 industries they work in are Finance & Insurance Services (19%) and Professional, Scientific & Technical Services (15%)
- 56% have an SMSF
- 84% Male
- Average age: 52
- 87% Eastern Seaboard (35% Sydney, 20% Other NSW, 19% Melbourne)
- 24% Self Employed, 47% Employed Full Time, 26% Retired
- 26% Senior/Higher Management, C-Level Management 27%
- Average Income: $187,547
Source: TNS Readership Research, November 2011 (n=108)
Sports Review
On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.Education
The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.
Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.
Advertiser Benefits
• 71% of readers rate the section very good or excellent
• 45% of readers are either currently studying or intend to study within the next 3 years
• 74% intend to study at a university and 12% intend to study via a private institution.
Government Business
The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.The section also provides an ideal environment for placement of Government Tenders and Notices advertisements
Legal Affairs
Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.
Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.
Advertising Benefits
• 50% of legal business decision makers and 54% of executives whose main responsibility is legal services read the Financial Review (compared to 26% for The Australian)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products/services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: * Business Elite Australia Survey 2012
Executive Recruitment
Advertiser Benefits
Source: *Business Elite Australia Survey 2012 (Financial Review M-S); ^ Friday Financial Review Reader Survey November 2012 (N=707)
Special Report
The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.Technology
The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives. It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.
Key Priorities
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.
Audience Profile
• 44% authorise Informational Technology business decisions (compared to 26% for The Australian)
Source: Business Elite Australia Survey 2012
World
The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.
Key Priorities
Smart Money
The Smart Money liftout in the AFR Weekend is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.
Additional key features include:
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.
Advertiser Benefits
• 11%* of Australian’s Senior Business Executives rated AFR Weekend an important publication for personal investments (9%* would use The Weekend Australian).
• Senior Business Executives who have read AFR Weekend have a high propensity to invest across the whole spectrum (including shares, managed funds, real estate), where their average net worth is more than $2.41million*.
• Among High Net Worth (HNW) investors, Financial Review was the most commonly cited newspaper used to research investment opportunities, 34% read the newspaper at least weekly.^
Source: ^Investment Trends, (HNW) Investor Report November 2012; *Business Elite Australia Survey 2012
Weekend FIN
The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.
• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….
Perspective
Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.
The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.
AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.
Advertising Benefits
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.
Mobile Overview
As part of the ongoing evolution of the Financial Review’s digital strategy, the launch of the m-site caps the growth of this truly multi-platform product.
The m-site, when used in conjunction with all Financial Review platforms including print, website and the PANPA award winning app for iPad, completes the user experience and engagement in our quality journalism.
And of course, the m-site also provides our loyal advertisers with the ideal opportunity to access this notoriously time poor and hard to reach audience at all hours of the day.
Click on the link below to download Financial Review Digital media kit.
Audience
The Financial Review reaches 58% of senior business executives who access business and finance news via smartphone.
22% of the Financial Review’s print audience and 31% of the online audience access finance and business news content via their mobile phone.
Source: IPSOS Business Elite Australia Survey 2012 (Read the Financial Review M-Sat in the past week; Visited AFR.com in the past month)
Sections
The AFR m-site contains all the content from AFR.com, mirroring its broader content sections which are accessible through a drop down menu and throughout the site.
The core section structure are as follows: Home page, National, Business, Markets, Technology, Opinion and World. As per AFR.com, each section contains specialist sub sections. Markets, for instance, will include sub sections around equity, debt and currency markets, as well as the latest featured content.
Creative Options
- The mobile banner is placed at the top of all index and article pages.
- The Mrec is below the fold on all index pages (including home page).
Rates
For AFR M-Site rates please contact your representative.
Ad Specs
Companies & Markets
The Financial Review’s Companies & Markets centre liftout is published Monday to Friday and features the best analysis, commentary and features from Australia’s top business and markets writers.
In AFR Weekend the Companies & Markets Section appears in the front half of the newspaper. Every sector of the market is covered with regular columns and opinion backed with up-to-date news coverage by Australia’s most trusted business journalists.
Markets provides a daily record of financial information for business people, company executives, markets participants, investors and day traders.
A Financial Services section within the liftout appears daily, providing the latest news and analysis of major trends in banking, insurance, superannuation, fund management and financial planning.
Key Features
- Street Talk and the Alex cartoon on the second page
- Global business page
- Three to four pages of dedicated Markets coverage each day
- Three to four pages of dedicated Financial Services coverage each
- Monday and one dedicated page Tuesday to Friday
- Matthew Stevens column on the back page Tuesday to Friday
Audience
- 60% Corporate Insurance/Superannuation
- 60% Banking & Financial Services for Corporate Clients
- 59% Investment Advisory Services
- 56% Investment/Corporate Fund Management/Rising Capital
- 56% Foreign Exchange/Capital Markets
Source: Business Elite Australia Survey 2012
Enterprise
- Enterprise, a section in the Financial Review on Tuesdays and Saturdays, as a must read for current owners and employees of small and medium businesses, as well as those interested in starting up or purchasing a SME. This section is also of interest for potential investors and financial backers of start-up businesses.
Enterprise provides Australia’s small and medium businesses with useful and timely information on topical issues including tax, regulatory and legal issues, superannuation, communications, development business, property issues, franchising, exporting, information technology, employment issues, utilities, workers’ compensation, access to finance and entrepreneurial skills.
Advertiser Benefits
• 56% of Enterprise readers own or operate a small business.
• Enterprise readers earn an income of $212,500, on average, each year.
• 39% of Enterprise readers managed their own superannuation.
• A dedicated readership of SME owners who rely on the section in place of internal departments and specialised employees.
• “Business For Sale” ads benefit from a reduced colour rate to increase cut-through. 60% load guarantees section, and colour in NSW and Victoria.
Source: Enterprise Reader Survey November 2010
Marketing & Media
The latest news in marketing, advertising and media, delivered at the start of the week. The content of this ever-popular section has been expanded to provide even more “can’t afford to miss” coverage of all issues concerning marketing and media. Every Monday The Australian Financial Review takes a thorough overview of the media, marketing and advertising business. We focus on the contracts, the campaigns and the people behind them… the key players in the industry and their movements. We cover the stories behind the stories, the trends and big issues so readers can get a true picture of their industry. The section provides insights and implications into advertisers including their brand strategies, target markets and key communications and successes.
Advertising Benefits
- Readers of the Financial Review Marketing & Media section are savvy and sophisticated business decision makers who actively seek ideas and initiatives that deliver viable marketing solutions.
- 42% of executives whose main area of responsibility is Marketing and Communications, read the Financial Review Mon-Fri. This is more than any other newspaper.*
- Monday’s section offers the opportunity for the marketing and media industry to speak to the top end of town across a broad range of industries.
Audience Insights
- 46% Marketing/Advertising/PR business decision makers (compared to 31% for The Australian)
- 42% main area of responsibility in marketing and communications (compared to 31% for The Australian)
Source: Business Elite Australia Survey 2012
Property
Monday to Saturday, the Property section in the Financial Review explores who bought, who sold and who made money from the market across Australia, with coverage provided by dedicated journalists in all the major capital cities. The section carries a range of news, features, analysis and profiles focusing on the listed property trusts, developers, fund managers and private investors.
Those advertisers attracted to the Property section are leading commercial property agencies, government bodies, suburban residential property agencies, corporate institutions and property recruitment consultants.
Rural – Monday
Residential – Friday/Saturday
Commercial – Tuesday/ Wednesday/Thursday
Advertising Benefits
- The Property section appeals to the industry leaders and those interested in property market movements.
- 56% of Mon-Sat Financial Review readers are property investors and know the value it brings to their personal wealth portfolio.
- The Financial Review Mon-Sat reaches 54% of senior real estate business decision makers*.
Source: * Business Elite Australia 2012
Accounting
The Wednesday Financial Review Accounting section is a must read for all directors, CFOs, senior executives, accountants and clients.
The section includes:
• mergers and acquisitions
• changing demands of clients
• impact of regulatory changes
• the latest news and personnel movements within the sector
Audience Insights
• The Financial Review delivers wealthy individuals with the power to influence.
Reach to senior business decision makers by main area of responsibility:
• Management Accounting/Accounts: 46% (compared to 22% for The Australian)
• Finance/Treasury: 38% (compared to 22% for The Australian)
Source: Business Elite Australia Survey 2012
Managed Funds
The Wednesday edition of The Australian Financial Review carries the Managed Funds section, targeted at the key financial influencers of funds management and investment companies including CEO’s, accountants, analysts, lawyers, financial planners and tax agents.
Advertising Benefits
• Weekly independent pull-out section focused on managed investments.
• Fixed position in the paper which provides a consistent reference point for regular readers.
• Colour availabilities which deliver maximum exposure for your message.
• More Senior Business Executives rate the Financial Review as the most important publication for their job, than any other publications in Australia* (41% vs 22% for closest competitor The Australia)
Audience Profile
The Financial Review reader:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: * Business Elite Australia Survey 2012; ^ Investment Trends, (HNW) Investor Report November 2012
Smart Investor
Every Wednesday Smart Investor appears in the Financial Review newspaper as an 8-12 page insert, replacing the Portfolio section. The section features:
Advertising Benefits
• The intelligent way to target personal and professional investors and financial market intermediaries.
• Readers who are looking for intelligent advice and investment solutions.
• 54% of Smart Investor section readers have a superannuation fund (35% higher than average)*
• 39%of readers have shares (82% higher than average).*
• Readers are 80% more likely than average to invest in fixed interest and 64% more likely to invest in managed fund.*
Audience Profile
Readership: 262,000
The Financial Review reader^:
• Financial Review high net worth investors have $622 billion in investable assets (compared to $509 billion for The Australian)
• The Financial Review has 166,000 high net worth investors (compared to 121,000 for The Australian)
Source: ^ Investment Trends, (HNW) Investor Report November 2012; *emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending September 2013
Life & Leisure
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Click on the link below to download the Life & Leisure media kit.
For a Life & Leisure readership profile please click here.
Men's Health
The Financial Review is the only major newspaper in Australia to publish a weekly page dealing with men’s health. This page appears on Wednesdays and attracts readers from all groups across the paper.Over the past decade it has developed a popular following and is often torn out and kept for reference. The page, written by one of Australia’s leading health journalists, Jill Margo AM, has won more than a dozen media awards and continues to be a talking point among old and young. Designed for men, it is compelling reading for women too!
Men’s Health reports on the latest developments in male health in an informative and highly readable way. It covers all their health issues including: Physical health, sexual health, corporate health, mental health, fitness, relationships, fathering, chronic diseases and cancer.
Review
Review is our readers guide to the world of issues, ideas and opinion. Published every Friday, Review explores and debates literature and the fine arts; ideas and currents of thought in culture; economics, politics and public policy; history; science; the environment and; philosophy and religion.
Review provides an in-depth analysis of the issues that appeal to the Australian Financial Review’s loyal and sophisticated readers. The section captures an intelligent and attentive audience who invest time in reading the feature articles of interest to them.
Review’s lift-out format and fixed position within the paper provides a consistent reference point for readers and an uncluttered, high profile advertising environment for advertisers.
Audience Profile
- Top 2 industries they work in are Finance & Insurance Services (19%) and Professional, Scientific & Technical Services (15%)
- 56% have an SMSF
- 84% Male
- Average age: 52
- 87% Eastern Seaboard (35% Sydney, 20% Other NSW, 19% Melbourne)
- 24% Self Employed, 47% Employed Full Time, 26% Retired
- 26% Senior/Higher Management, C-Level Management 27%
- Average Income: $187,547
Source: TNS Readership Research, November 2011 (n=108)
Sports Review
On Mondays, John Stensholt covers the business of sport, looking at the industry behind the scores and statistics.Education
The Australian Financial Review Education section appears every Monday as a centre lift-out. With it’s unique approach and the ability to reach the business professional, Financial Review’s Education, edited by senior journalist Rachel Lebihan, is well positioned to report and analyse the key issues including news, the business of education, research and innovation, professional development and training, and higher learning.
Business is increasingly working with tertiary institutions to produce beneficial outcomes for their students and employees. The Education section provides a wide range of information, both nationally and internationally, to assist this process. The weekly Education section examines the importance of education and career development, which go hand in hand. The monthly education focus topics, together with the regular career coverage, provide valuable information to assist the aspiring professional. Financial Review’s Education offers a national forum for debate in the nation’s leading business publication. It is the space where business and education meet.
Advertiser Benefits
• 71% of readers rate the section very good or excellent
• 45% of readers are either currently studying or intend to study within the next 3 years
• 74% intend to study at a university and 12% intend to study via a private institution.
Government Business
The Government Business section is published in The Australian Financial Review every Thursday, this is the nation’s only dedicated section with an in depth examination of the business of government.The section also provides an ideal environment for placement of Government Tenders and Notices advertisements
Legal Affairs
Legal Affairs appears each Friday in The Australian Financial Review. This section is devoted to the legal profession, making Legal Affairs a must-read for anyone within this evolving sector. Legal Affairs is aimed at a wide range of lawyers, from those who are still studying to those at the top end of the legal market place. Its emphasis is on treating law as a business.This section carries a mix of news and commentary on the legal profession while aiming to inform all industry participants about industry trends and what their competitors are doing.
Opportunity to place executive recruitment advertising, partnership and re-location announcements, corporate awareness declarations and government department information bulletins.
Advertising Benefits
• 50% of legal business decision makers and 54% of executives whose main responsibility is legal services read the Financial Review (compared to 26% for The Australian)*
• Readers of the Financial Review are savvy and alert business decision makers who are open to new products/services that deliver effective business solutions.
• The Financial Review has the ability to connect those who are searching for business solutions and advice, and those who are on the move professionally in the legal industry.
Source: * Business Elite Australia Survey 2012
Executive Recruitment
Advertiser Benefits
Source: *Business Elite Australia Survey 2012 (Financial Review M-S); ^ Friday Financial Review Reader Survey November 2012 (N=707)
Special Report
The Australian Financial Review’s Special Reports are stand-alone publications carried within the body of the Monday-to-Friday newspaper.Technology
The Financial Review’s 8-page Technology liftout every Tuesday informs readers how technology is changing their work and personal lives. It covers breaking corporate technology news and includes detailed analysis of trends that are changing the way businesses and government operates. It also includes news, reviews and commentary on the latest in consumer electronics and gadgets and a regular look at the emerging role of social media.
Key Priorities
• Coverage of tech stocks with a regular column by markets specialist Brendon Lau on the tech stocks to watch or avoid.
• My Technology: Australia’s leading corporate and political identities share stories about how technology and the latest gadgets are changing their lives.
• John Davidson’s Digital Live column
• Peter Moon’s Hands On column
• Tech at home: A weekly look at some of the new home improving technologies available
• App reviews: looking at the latest apps for tablets and smartphones, which help readers at work and play.
Audience Profile
• 44% authorise Informational Technology business decisions (compared to 26% for The Australian)
Source: Business Elite Australia Survey 2012
World
The Financial Review makes sense of the swiftly changing global business world. News and analysis in the World pages, the Global business coverage in Companies and Markets and global analysis throughout the Financial Review gets to grips with massive international economic restructuring, credit crunches and crises and of course opportunities. Financial Review correspondents in North America, Europe and Asia focus directly for Australian readers with back up from prestigious and comprehensive services such as the New York Times, Washington Post, The Telegraph, The Guardian and the Bloomberg business service.
Key Priorities
Smart Money
The Smart Money liftout in the AFR Weekend is an essential read for those people who want to be able to make informed decisions about investing, wealth creation and planning for their retirement years.
Additional key features include:
• Property – a new section concentrating on property prices, yields and management issues.
• Enterprise – a section devoted to small business, particularly women entrepreneurs.
Advertiser Benefits
• 11%* of Australian’s Senior Business Executives rated AFR Weekend an important publication for personal investments (9%* would use The Weekend Australian).
• Senior Business Executives who have read AFR Weekend have a high propensity to invest across the whole spectrum (including shares, managed funds, real estate), where their average net worth is more than $2.41million*.
• Among High Net Worth (HNW) investors, Financial Review was the most commonly cited newspaper used to research investment opportunities, 34% read the newspaper at least weekly.^
Source: ^Investment Trends, (HNW) Investor Report November 2012; *Business Elite Australia Survey 2012
Weekend FIN
The Weekend Fin brings the best reading on life, culture, literature, design and the trends changing our society to the AFR Weekend audience. It is a chocolate box of a section, that will surprise and entice.
• Written in a Vanity Fair and New York style
• About town
• More film reviews
• Book reviews
• Editorial with a focus on architecture, design, food, style
• Lunch with….
Perspective
Perspective is investigative reporting at its best, revealing what is really driving current events. As such it is a showcase for some of the best writing in The Australian Financial Review.
The stories have a strong business orientation which acknowledges the importance of public policy, politics and international affairs as well as providing strong economic coverage. This section in the AFR Weekend, includes a range of topical stories reflecting the big events of the week. The editorial emphasis is on trends, issues and people of significance.
AFR Weekend readers are interested in public affairs and the economic and political environment of their domestic and work situations. They seek out information on which to base their purchasing decisions both in their personal and business lives. Possessing real spending power, our readers are influential and affluent. Perspective provides the opportunity to showcase your products in an environment that commands attention and a commitment of time.
Advertising Benefits
• The smart, clean editorial environment and intelligent commentary offer a sophisticated advertising environment.
• High net worth individuals who seek quality and value in their purchases. They possess a thirst for information and have real spending power.