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The Motion Picture Association of America's film-rating system is used in the U.S. and its territories to rate a film's thematic and content suitability for certain audiences. The MPAA rating scheme applies only to films submitted for rating. The MPAA rating system is a voluntary scheme not enforced by law; and films can be exhibited without a rating, though many theaters refuse to exhibit non-rated or X-rated films. Non-members of MPAA may also submit films for rating.^[1] Other media (such as television programs and video games) may be rated by other entities. The MPAA rating system is one of various motion picture rating systems used to help parents decide what movies are appropriate for their children.

In the United States, the MPAA rating scheme is the most-recognized guide for parents regarding the content of films and each rating has been trademarked by MPAA so that they cannot be used by other organizations. The MPAA system has been criticized for the secrecy of its decisions as well as for perceived inconsistencies.^[2]

The MPAA's rating system is administered by the Classification & Ratings Administration, which is not a government agency. MPAA ratings serve primarily as a consumer suggestion by a group of corporate analysts. After screening films, their personal opinions are used to arrive at one of five ratings. Theater owners voluntarily agree to enforce corporate film ratings as determined by the MPAA, which in turn facilitates their access to new film releases.

Films are often released with different versions and different ratings, as versions that may be unprofitable in theaters may have better success in the home entertainment market (see the section entitled "Commercial viability of the NC-17 rating" below).

Ratings[link]

Since 1990, the MPAA movie ratings have been as follows:

Rating symbol	Meaning[3]
	G – General Audiences All ages admitted (1968–present)
	PG – Parental Guidance Suggested Some material may not be suitable for children (1978–present; between 1972 and 1984, the word "children" instead read "pre-teenagers.")
	PG-13 – Parents Strongly Cautioned Some material may be inappropriate for children under 13. (1984–present)
	R – Restricted Under 17 requires an accompanying parent or adult guardian. (1970–present; during 1968 and 1969, the designated age was 16)
	NC-17 – No Children Under 17 (1996–present; between 1990 and 1996, the wording was "No One Under 17 Admitted")

If a film is not submitted for rating, the label NR (Not Rated) or UR (Unrated) is often used. Many older films have the label NR or UR, but merely because a film is labelled NR or UR does not always mean that it is unsuitable for children.

History[link]

Replacement of Hays Code[link]

Jack Valenti, who had become president of the MPAA in May 1966, deemed the Hays Code – in place since 1930 and rigorously enforced since July 1, 1934 – as hopelessly out of date and no longer appropriate for the current film and cultural environment. He felt compelled to take this position by the release of major studio films such as The Pawnbroker (1965), Blow-Up (1966), and Who's Afraid of Virginia Woolf? (1966), which were among the first to feature nudity and profanity.^[4]

Valenti felt action was required on the part of the respective studios to edit their films appropriately, but that having to deal with each film one at a time in this manner was awkward and inefficient.^[4] The Code was revised in 1966 to include the "SMA" (Suggested for Mature Audiences) advisory as a stopgap measure. However, Valenti realized that a new approach to film rating was needed in response to "the irresistible force of creators determined to make 'their films'", and to avoid "the possible intrusion of government into the movie arena".^[4]

On November 1, 1968, the voluntary MPAA film rating system took effect, with three organizations serving as its monitoring and guiding groups: the MPAA, the National Association of Theater Owners (NATO), and the International Film Importers & Distributors of America (IFIDA).^[4]

The original movie ratings were^[4]:

• G: General Audiences – Suggested for General Audiences – (all ages)
• M: Mature Audiences – Suggested for Mature Audiences – Parental Discretion Advised
• R: Restricted – People Under 16 Not Admitted Unless Accompanying Parent or Adult Guardian
• X: Adults Only – People Under 18 will not be Admitted (changed to 17 later that year)

This content classification system originally was to have three ratings with the intention of allowing parents to take their children to any film they choose. However, the National Association of Theater Owners urged the creation of an adults only category, fearful of possible legal problems in local jurisdictions. The "X" rating was not an MPAA trademark: any producer not submitting a movie for MPAA rating could self-apply the "X" rating (or any other symbol or description that was not an MPAA trademark).^[4]

With the MPAA's introduction of its rating system, the U.S. was a latecomer as far as film classification was concerned. Countries such as Australia and the United Kingdom had begun this practice earlier in the 20th century.^[5]

From M to GP to PG[link]

The M rating was changed because parents were confused as to whether "M"-rated films or "R"-rated films had more intense content. This led to the "GP" rating in January 1970.^[6]

The ratings used from 1970 to 1972 were:

• Rated G: All Ages Admitted. General Audiences.
• Rated GP: All ages Admitted. Parental Guidance Suggested.
• Rated R: Restricted. Under 17 Requires Accompanying Parent or Adult Guardian.
• Rated X: No One Under 17 Admitted.

Also in 1970 the ages of viewers admitted to R- and X-rated movies was raised from 16 to 17. It was then changed from 17 to 18 for X to stop underage kids from seeing pornography.^[7][8] However, the age on the X rating varied per the jurisdiction.^{[citation needed]}

By 1972, parents perceived the "GP" rating as not indicative of a film's true content. In 1971, the MPAA added content advisories such as: Contains material not generally suitable for pre-teenagers. In February 1972 the MPAA replaced the GP rating with the new PG rating.^[9]

The ratings used from 1972 to 1984 were:

• Rated G: General Audiences – All Ages Admitted.
• Rated PG: Parental Guidance Suggested – Some Material May Not be Suitable for Pre-Teenagers.
• Rated R: Restricted – Under 17 Requires Accompanying Parent or Adult Guardian.
• Rated X: No One Under 17 Admitted.

By late 1978, the PG rating was reworded, with pre-teenagers being replaced with children.^[10][11]

Adoption of PG-13 rating[link]

In 1984, explicit violence and gore in the films Indiana Jones and the Temple of Doom and Gremlins caused an uproar among parents over their PG rating.^[12][13] Their complaints led Hollywood figure Steven Spielberg, director of Temple of Doom and producer of Gremlins, to suggest a new rating to MPAA president Jack Valenti for movies that have too much adult content to be rated PG, but not quite enough to be rated R. Spielberg's suggestion was for an intermediate rating of PG-13 or PG-14.^[14] On conferring with cinema owners, Valenti and the MPAA introduced the PG-13 rating on July 1, 1984, indicating that some material may be inappropriate for children under 13. The Spielberg films were never re-rated.

The first film distributed with a PG-13 rating was Red Dawn (1984). Dreamscape and The Woman in Red were released on the same day the following week. The Flamingo Kid (1984) was the first film to receive the rating, but was not released until December 1984.^[15]

The ratings used from 1984 to 1986 were:

• Rated G: General Audiences – All Ages Admitted.
• Rated PG: Parental Guidance Suggested – Some Material May Not be Suitable for Children.
• Rated PG-13: Parents Are Strongly Cautioned to Give Special Guidance for Attendance of Children Under 13 – Some Material may be Inappropriate for Children Under 13.
• Rated R: Restricted – Under 17 Requires Accompanying Parent or Adult Guardian.
• Rated X: No One Under 17 Admitted.

In 1986, the PG-13 rating's wording was changed to: Parents Strongly Cautioned – Some Material May be Inappropriate for Children Under 13.

X is replaced by NC-17[link]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (November 2011)

In the rating system's early years, X-rated movies, such as Midnight Cowboy (1969), A Clockwork Orange (1971), Fritz the Cat (1972), and Last Tango in Paris (1973) were understood to be non-pornographic films with adult content that were nonetheless mainstream films that did well at the box office. However, pornographic films – if rated at all – sometimes self-imposed the non-trademarked X rating. Thus, the X rating (along with the hyperbolic "XXX", typically for hardcore pornography) soon became a synonym for pornography in American mainstream culture.^[16]

In 1989, two critically acclaimed art films, The Cook, the Thief, His Wife & Her Lover and Henry: Portrait of a Serial Killer, were released featuring very strong adult content. Neither was approved for an R rating, thus limiting their commercial distribution.^[1]

On September 27, 1990, the MPAA introduced the rating NC-17 ("No Children Under 17 Admitted") as its official rating for adult-oriented films bearing the MPAA seal.^[17] Henry & June was the first film to receive the NC-17 rating.^[17][18]

The ratings used from 1990 to the late 1990s were:

• Rated G: General Audiences – All Ages Admitted.
• Rated PG: Parental Guidance Suggested – Some Material May Not be Suitable for Children.
• Rated PG-13: Parents Strongly Cautioned – Some Material May be Inappropriate for Children Under 13.
• Rated R: Restricted – Under 17 Requires Accompanying Parent or Adult Guardian.
• Rated NC-17: No Children 17 or Under Admitted.

In the late 1990s the NC-17 rating age limit was changed by rewording it from "No Children Under 17 Admitted" to "No One 17 And Under Admitted". In January 18, 2012, it was changed back to "No Children Under 17". And, in practice, media that refused to advertise X-rated films and movies also refused to advertise NC-17 movies and films.^{[citation needed]} In addition, large video distribution businesses such as Blockbuster Video and Hollywood Video refused to stock NC-17 movies.^[19]

Re-released films[link]

Midnight Cowboy was rated X when released in 1969, but re-rated R in 1971.^[20]

Additional information for parents[link]

Since September 1990, the MPAA has added brief explanations of why a particular film received an R rating, allowing parents to know what type of content the film contained. For example, Martin Scorcese's 2006 film The Departed was rated R for "Strong Brutal Violence, Pervasive Language, Some Strong Sexual Content, and Drug Material". Sometime later, the MPAA began applying rating explanations for PG, PG-13 and NC-17 films as well.^[21]

As of October 2011^[update], most, if not all, films assigned with an official MPAA rating provide reasons as to why they were rated because of said content. Some pre-1990 films may contain rating explanations if re-released for home video.

Advertising materials[link]

The MPAA also rates film trailers, print advertising, posters, and other media used to promote a film. Trailers are commonly referred to as "green band", "yellow band", or "red band" based on the rating given to the trailer by the MPAA. Green, yellow, or red title cards displayed before the start of a trailer indicates the trailer's rating.

• Green band: approved for all or appropriate audiences; can be shown before a movie with any rating.
• Yellow band: approved for age-appropriate audiences; Internet trailers only.^[22]
• Red band: approved for restricted audiences; can be shown before R, NC-17 or unrated films.^[23]

Rating process[link]

Language[link]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (November 2011)

• If a film uses "one of the harsher sexually derived words" (such as fuck) one to four times, it is routine today for the film to receive a PG-13 rating, provided that the word is used as an expletive and not with a sexual meaning (this was mentioned in Be Cool, when Chili Palmer complains about the movie industry.).^{[citation needed]} There has been two exceptions so far: Gunner Palace, a documentary of soldiers in the Second Gulf War, has 42 uses of the word, 2 used sexually^[24], and The Hip Hop Project has 17 uses^[25]. Both films were appealed in order to get PG-13 ratings from the MPAA.

Drugs[link]

• A reference to drugs, such as marijuana, usually gets a movie a PG-13 rating at a minimum. A well known example of an otherwise PG movie getting a PG-13 for a drug reference (momentary, along with brief language) is Whale Rider. The film contained only mild profanity but received a PG-13 because of a scene where drug paraphernalia were briefly visible. Critic Roger Ebert criticized the MPAA for the rating and called it "a wild overreaction."^[26]
• In May 2007, the MPAA announced that depictions of cigarette smoking would be considered in a film's rating.^[27][28]

Walt Disney Pictures no longer allows smoking in its movies, or at least in its newer movies, as at least one older movie, 101 Dalmatians, was released uncut on DVD after Disney banned smoking in its films despite the fact that it features Cruella de Vil and Roger Radcliffe as heavy smokers. The 2011 Nickelodeon-animated film Rango caused some controversy over its PG rating among anti-smoking advocates. It was argued that the movie showed over sixty depictions of characters smoking in the film, and was therefore inappropriate for the child-friendly PG rating.^[29]

Sexual content[link]

As of 2010, the MPAA has added a descriptor of "male nudity" to movies featuring said content.^[30]

MPAA Ratings Board[link]

According to This Film Is Not Yet Rated, the members of the board as of December 2005^[31] were:

• Joan Graves, Chair
• Anthony "Tony" Hey, Senior Rater, 61,
• Scott Young, Senior Rater, 51,
• Joann Yatabe, Senior Rater, 61,
• Matt Ioakimedes, 46,
• Barry Freeman, 45,
• Arleen Bates, 44,
• Joan Worden, 56,
• Howard Fridkin, 47,
• Kori Jones, now deceased

and the MPAA Appeals Board members:

• Matt Brandt, President, Trans-Lux Theatres
• Pete Cole, Film Buyer, The Movie Experience
• Bruce Corwin, Chairman & CEO, Metropolitan Theatres
• Alan Davy, Film Buyer, Regal Entertainment Group
• Mike Doban, President, Archangelo Entertainment
• Steve Gilula, CEO 20th Century Fox
• Frank Haffar, COO, Maya Cinemas
• John Lodigian, Vice President of Sales, AMC Theatres
• Michael McClellan, Vice President & Film Buyer, Landmark Theatres
• Milton Moritz, CA/NV Chapter President, National Association of Theatre Owners (NATO)
• Lew Westenberg, VP of Operations West Coast Division, Loews Cineplex Theatres
• Jonathan Wolf, Director, American Film Market
• Reverend James Wall, United Methodist Minister, National Council of Churches
• Harry Forbes, Representative, United States Conference of Catholic Bishops

According to the documentary This Film is Not Yet Rated out of all the rating systems across over 30 different countries only the American system are the members not disclosed by the organization. Members must sign contracted agreements that they will not disclose any information about the MPAA to the public. ^[31]

Effects of ratings[link]

During the last decade PG ratings have begun to be associated with children's films, and are widely considered to be commercially bad for films targeted at teenagers and adults. For example, the 2004 film Sky Captain and the World of Tomorrow, which was not targeted at children, received a PG rating, which some believe caused it to underperform at the box office as preteens and teenagers may have brushed it off as a "kiddie flick".^[32]

Commercial viability of the NC-17 rating[link]

In its initial years of use, few movies with the NC-17 rating were profitable. Today, the NC-17 rating is found primarily in art house films where patrons are less likely to have a positive or negative impression of the rating. During the controversy about the MPAA's decision to give the film Blue Valentine an NC-17 rating (the Weinstein Company challenged this decision, and the MPAA ended up rewarding the same cut an R rating on appeal), star Ryan Gosling noted that NC-17 films are not allowed wide advertisement and that, given the refusal of major cinema chains like AMC and Regal to show NC-17s, many such films will never be accessible to people who live in markets that do not have art house theatres.

In 1995, United Artists released the big-budget film Showgirls (1995). It became the most widely-distributed movie with an NC-17 rating (showing in 1,388 cinemas simultaneously), but a financial failure that grossed only 45% of its $45 millon budget.^[33] This helped establish the perception that the NC-17 rating was commercially untenable.

When the horror film Scream was submitted, it received an NC-17 rating for its graphic violence. However, Miramax Films, which funded the film, refused to release a film with this rating, so director Wes Craven fought long and hard, making many cuts to attempt to get an R rating. In the end, it took a second showing, with the members having an open mind toward the humorous subject matter, to get the wanted rating. Ironically, when the film was released to video, the version shown was the original, uncut version, though that was fixed in subsequent releases.

Requiem for a Dream (2000) was given an NC-17 rating. When Darren Aronofsky refused to edit the film for an R rating, Artisan Entertainment backed him up by releasing an unrated final cut. An R-rated cut was released later.

Some modest successes can be found among NC-17 theatrical releases, however. Fox Searchlight Pictures released the original NC-17-rated American edition of the European movie The Dreamers (2003) in theaters in the United States, and later released both the original NC-17 and the cut R-rated version on DVD. A Fox Searchlight spokesman said the NC-17 rating did not give them much trouble in releasing this film (they had no problem booking it, and only Mormon-owned Deseret News refused to take the film's ad), and Fox Searchlight was satisfied with this film's United States box office result.^[34] Another notable exception is Bad Education, a NC-17 foreign-language film which grossed $5.2 million in the United States theatrically^[35] (a moderate success for a foreign-language film^[36]).

With the growth of the home entertainment market since the late 1990s, a successful marketing vehicle for NC-17 films has emerged. Since R ratings are preferred for theatrical exhibition, filmmakers often cut films to meet the requirements. The "uncut" (either unrated or NC-17) version is sometimes released in limited engagements, other formats (such as DVD or Blu-Ray), and in foreign markets. This practice has become commonplace as an enticement to sell the movies for home entertainment use.^{[citation needed]}

As of March 2007, according to Variety, MPAA chairman Dan Glickman had been made aware of the attempts to introduce a new rating, or find ways to reduce the stigma of the NC-17 rating. Film studios have pressured the MPAA to retire the NC-17 rating, because of its likely impact on their film's box office revenue.^[37][38]

Legal scholar Julie Hilden wrote that the MPAA has a "masterpiece exception" that it has made for films that would ordinarily earn an NC-17 rating, if not for the broader artistic masterpiece that requires the violence depicted as a part of its message. She cites Saving Private Ryan, with its bloody depiction of the D-Day landings, as an example. This exception is troubling, Hilden argues, because it ignores context and perspective in evaluating other films and favors conventional films over edgier films that contribute newer and more interesting points to public discourse about violence.^[39]

Issuance of "R Cards"[link]

Starting in 2004, GKC Theatres (now Carmike Cinemas) had 'R-Cards' that let teens see R-rated films without adult accompaniment. The cards generated much controversy, and Jack Valenti of the MPAA said in a news article: "I think it distorts and ruptures the intent of this voluntary film ratings system. All R-rated films are not alike."^[40] The president of the National Association of Theatre Owners, John Fithian, also says that the cards can be harmful. He noted in a news article for the Christian Science Monitor that the R rating is "broad enough to include relatively family-friendly fare such as Billy Elliot and Erin Brockovich (both rated R for language) along with movies that push the extremes of violence, including Pulp Fiction and Kill Bill.".^[41] Though the quote is cited correctly, Billy Elliot was actually rated PG-13 when it was released on video.

Criticisms[link]

Emphasis on sex and language versus violence[link]

The movie rating system has had a number of high profile critics. Film critic Roger Ebert argues that the system places too much emphasis on sex while allowing the portrayal of massive amounts of gruesome violence. The uneven emphasis on sex versus violence is echoed by other critics, including David Ansen, as well as many filmmakers. Moreover, Ebert argues that the rating system is geared toward looking at trivial aspects of the movie (such as the number of times a profane word is used) rather than at the general theme of the movie (for example, if the movie realistically depicts the consequences of sex and violence). He has called for an A (adults only) rating, to indicate films high in violence or mature content that should not be marketed to teenagers, but do not have NC-17 levels of sex. He has also called for the NC-17 rating to be removed and have the X rating revived. He felt that everyone understood what X-rated means while fewer people understood what NC-17 meant. He called for ratings A and X to identify whether an adult film is pornographic or not. ^{[42] [43] [44] [45]}

MPAA chairman Dan Glickman has disputed these claims, stating that far more films are initially rated NC-17 for violence than for sex but that these are later edited by studios to receive an R rating.^[46]

Despite this, an internal critic of the early workings of the ratings system is film critic and writer Stephen Farber, who was a CARA intern for six months during 1969 and 1970. In The Movie Ratings Game,^[47] he documents a prejudice against sex in relation to violence. This Film Is Not Yet Rated also points out that four times as many films received an NC-17 rating for sex rather as they did for violence according to the MPAA's own website.

The South Park film Bigger, Longer & Uncut focuses largely on censorship. One of the last lines in the movie (spoken by the character Sheila Broflovski) is "Just remember what the MPAA says: Horrific, deplorable violence is okay, as long as people don't say any naughty words!"

The 2011 documentary Bully received an R rating due to language, spawning controversy as the rating would prevent most of the intended audience, middle and high schoolers, from seeing the film.^[48] Common Sense Media disagreed with the rating, recommending the film to mature teens thirteen and older.^[49] The film's director Lee Hirsch said "It's nothing that they've never heard before." A petition collected more than 300,000 signatures to change the film's rating.^[50] A version with less profanity was finally given a PG-13 rating.

Tougher standards for independent studios[link]

Many critics of the MPAA system, especially independent distributors, have charged that major studios' releases often receive more lenient treatment than independent films. They allege that Saving Private Ryan, with its intense depiction of the D-Day invasion of Normandy, would have earned an NC-17 had it not been a Steven Spielberg film. The independent film Saints and Soldiers, which contains no nudity, almost no sex (there is a scene where a German soldier is about to rape a French woman), very little profanity, and a minimum of violence, was said to have been rated R for a single clip where a main character is shot and killed, and required modification of just that one scene to receive a PG-13 rating.^[51][52]

The comedy Scary Movie, released by a division of The Walt Disney Company's Dimension Films, contained "strong crude sexual humor, language, drug use and violence," including images of ejaculation and an erect penis, but was rated R, to the surprise of many reviewers and audiences; by comparison, the comparatively tame porn spoof Orgazmo, an independent release by South Park creators Matt Stone and Trey Parker, contained "explicit sexual content and dialogue" and received an NC-17 (the only onscreen penis seen is a dildo). As Parker and Stone did not have the money and the time to edit the film, it retained its NC-17 rating. Adam Carolla's movie The Hammer was given an R rating for brief language which prompted him to question why the MPAA would rate the movie R, despite there being one to two instances of "fuck", and other minimal profanities, which is mostly considered PG-13 rated fare. A similar incident occurred with the Oscar winning independent film The King's Speech, which had a rough total of 17 instances of "fuck" used over two brief scenes. The film's subsequent R rating was criticized due to the tame content of the rest of the film, as well as the relative importance to the plot the cursing plays. Eventually, an edited, PG-13 rated version was released, but never released on DVD. To help counter this imbalance, some studio executives and successful producers who had worked with the MPAA have gone on to form companies that work with filmmakers to submit their films. Examples include Dunn Films and Motion Picture Consulting LLC.^{[citation needed]}

Call for publicizing the standards[link]

Many critics of the system, both conservative and liberal, would like to see the MPAA ratings unveiled and the standards made public. The MPAA has consistently cited nationwide scientific polls (conducted each year by the Opinion Research Corporation of Princeton, New Jersey), which show that parents find the ratings useful. Critics (such as Kirby Dick) respond this proves only that parents find the ratings more useful than nothing at all.^[31] In the film it is also discussed how the MPAA will not reveal any information about who or why certain decisions are made. They will not even reveal to the film maker the specific scenes that need to be cut in order to get alternative rating.

Accusation of "ratings creep"[link]

Although there has always been concern about the content of films,^[53] the MPAA has, in recent years, been accused of a "ratings creep", whereby the films that fall into today's ratings categories now contain more objectionable material than those that appeared in the same categories two decades earlier.^[54] A study put forward by the Harvard School of Public Health in 2004 concluded that there had been a significant increase in the level of profanity, sex and violence in films released between 1992 and 2003.^[55] Kimberly Thompson, director of the study, stated: "The findings demonstrate that ratings creep has occurred over the last decade and that today’s movies contain significantly more violence, sex, and profanity on average than movies of the same rating a decade ago."^[55]

Several independent consumer information services have stated that they have perceived a trend in movies containing more objectionable material. In September 2000, the ChildCare Action Project published a report with conclusions similar to that of the Harvard School of Public Health's, where they claimed that their findings indicated a "ratings creep" towards more explicit material.^[56]

Questions of relevance[link]

Slashfilm.com managing editor David Chen wrote on the website: "It's time for more people to condemn the MPAA and their outrageous antics. We’re heading towards an age when we don’t need a mommy-like organization to dictate what our delicate sensibilities can and can’t be exposed to. I deeply hope that the MPAA’s irrelevance is imminent." ^[57] Chicago Tribune movie critic Michael Phillips wrote that the MPAA ratings board "has become foolish and irrevelvant [sic], and its members do not have my interests at heart, or yours. They’re too easy on violence yet bizarrely reactionary when it comes to nudity and language."^[58]

Alternative systems[link]

For independent filmmakers[link]

The MPAA system is not mandatory for films produced outside the major studios and therefore can be bypassed. In 2010, the Voluntary Media Rating (known as VoMeR for short) system was created by US-based filmmakers frustrated with the MPAA system, yet do not wish their films released 'unrated.'^[59] The Voluntary Media Rating is a self-rating system for film, music and new-media producers. The system has a key feature of two levels of parental admonishment; with Adult under age [ wA < (age) ] and Restricted content under age [ Rc < (age) ]. The admonishment scale is refined by the age number. There are two informative parts to the voluntary self-rating; a Letter+Age code and disclosure details.^[59]

The US feature film Spectrauma was the first to adopt the Voluntary Media Rating system with a wA < 14 rating.^[59][60]

See also[link]

• Production Code
• This Film Is Not Yet Rated, a 2006 film investigating the MPAA rating system
• Richard Heffner longtime head of the MPAA ratings board
• Foreign national equivalents
  • Irish Film Classification Office
  • British Board of Film Classification, Britain
  • Central Board of Film Certification, India
  • Australian Classification Board
  • New Zealand Office of Film and Literature Classification
  • Freiwillige Selbstkontrolle der Filmwirtschaft (Germany)
  • Canadian motion picture rating system (although ratings vary between provinces)
• Examples in other media
  • Entertainment Software Rating Board
  • Marvel Rating System, with which the MPAA had a brief dispute
  • Television rating system
• Related concepts
  • Censorship
  • Parental guidance
  • Strong language
  • Edited movie
• List of NC-17 rated films
• Film Advisory Board, which offers an alternative to the MPAA ratings system
• United States Conference of Catholic Bishops' Office for Film and Broadcasting
• ChildCare Action Project A fundamentalist Christian alternative to MPAA ratings.
• Kids In Mind A website created by Critics Inc., kids-in-mind.com gives parents and non-parents alike a thorough review of past and current films detailing any and all content in a film that may even be vaguely offensive.

References[link]

External links[link]

• Classification and Ratings Administration Official Website with ratings database
• MPAA Film Ratings website
• VoMeR (Voluntary Media Rating)

CM Punk
Punk at the 2011 Nickelodeon Australian Kids' Choice Awards
Ring name(s)	CM Punk[1]
Billed height	6 ft 2 in (1.88 m)[1]
Billed weight	218 lb (99 kg)[1]
Born	(1978-10-26) October 26, 1978 (age 33) Chicago, Illinois[2]
Resides	Lockport, Illinois
Billed from	Chicago, Illinois[1]
Trained by	Ace Steel[3] Danny Dominion[4] Kevin Quinn[4] Dave Taylor[5] Fit Finlay[5] William Regal[5] Steel Dominion Wrestling School[5]
Debut	1999[6]
Website	CMPunk.com

Phillip Jack Brooks^[7] (born October 26, 1978),^[2] better known by his ring name CM Punk, is an American professional wrestler signed to WWE and appearing on its Raw brand as the reigning WWE Champion.

In professional wrestling, Brooks is a seven time World Champion, having held the ROH World Championship and ECW Championship once, the World Heavyweight Championship three times and the WWE Championship twice.

In addition to these championships Punk has also won the World Tag Team Championship (with Kofi Kingston), and the WWE Intercontinental Championship making him the nineteenth WWE Triple Crown Champion and the man to achieve this honor fastest at 203 days.^[8] Between WWE and Ring of Honor (where he is also a two-time World Tag Team Champion), Punk has won a total of eleven championships. He was also the winner of the 2008 and 2009 Money in the Bank ladder matches (the only wrestler to win the match twice in a row),^[9] and was the 2011 Superstar of the Year Slammy Award winner.^[10]

Punk initially came to prominence through his career on the professional wrestling independent circuit, primarily as a member of the ROH roster, where he was the first head trainer of the ROH wrestling school as well as winning both of their championships. In 2005, Punk signed a contract with WWE and was sent to its developmental promotion, Ohio Valley Wrestling (OVW), where he won every championship available in the promotion. Throughout his career, Punk has consistently used the gimmick of being straight edge, a lifestyle he follows in his actual day-to-day life.^[4] Depending on Punk's alignment as a crowd favorite or villain, he emphasizes different aspects of the culture to encourage the desired audience reaction.^[4]

Professional wrestling career[link]

Early career[link]

CM Punk in a cage match against Danny Dominion at an NWA Midwest event on November 23, 2002 in Grayslake, Illinois.

Punk's first venture into wrestling was a stint in a backyard wrestling federation called the Lunatic Wrestling Federation with his friends and brother Mike Brooks in the mid-late 1990s. He first started using the ring name CM Punk when he was put into a tag team named the Chick Magnets with CM Venom after another performer skipped out on the card.^[4][11][12] Unlike his friends, Punk genuinely wanted to be a wrestler and saw it as more than simple fun.^[4] When the promotion started taking off, doing spot shows out of a warehouse in Mokena, Illinois, Punk found out that his brother Mike had embezzled thousands of dollars from the small company, causing them to become estranged. They have not spoken since.^[13]

He soon left the federation and enrolled as a student at the "Steel Dominion" wrestling school in Chicago, where he was trained by Ace Steel,^[3] Danny Dominion and Kevin Quinn to become a professional wrestler. As part of the training, he wrestled at Steel Domain Wrestling in St. Paul, Minnesota.^[4][5] It was in the Steel Domain that he met Scott Colton,^[14][15] who soon adopted the stage name Colt Cabana. Punk and Cabana became best friends and spent most of their early career together working in the same independent circuit promotions, as opponents or allies.^[14] In the independents, Punk, along with fellow Steel Domain graduates Colt Cabana, Chuckee Smooth, Adam Pearce and manager Dave Prazak, formed an alliance named the Gold Bond Mafia.^[4]

Independent Wrestling Association: Mid-South (2000–2005)[link]

Punk's home promotion for his early career is usually considered to be Independent Wrestling Association Mid-South (IWA:Mid-South).^[4] During Punk's time in IWA:Mid-South, he had high profile feuds with Colt Cabana and Chris Hero while also rising to the top of the roster winning the IWA Mid-South Light Heavyweight Championship twice and the IWA Mid-South Heavyweight Championship on five separate occasions, beating stars like A.J. Styles, Cabana and even Eddie Guerrero for that Championship. Punk's feud with Hero included a 55-minute TLC match,^[4] a 93-minute two out of three falls match,^[5] and several 60-minute time limit draws.^[15]

Punk's matches with Cabana led him to being hired by the Ring of Honor promotion.^[5] From February 2003 until May 2004, Punk refused to wrestle for IWA:Mid-South, because he claims that this was in protest to Ian Rotten's mistreatment of Chris Hero in the company.^[4] Hero, however, has stated he believes there were other reasons, and Rotten's treatment of him was just an excuse by Punk to stop working for the company.^[16] Eventually Punk returned to IWA:Mid-South and continued to perform as a wrestler and commentator for them until 2005 when he was signed to World Wrestling Entertainment. His last appearance in IWA:Mid-South was on July 2, 2005 in which he competed in a 60-minute time limit draw against Delirious.^[17]

Ring of Honor and Total Nonstop Action Wrestling[link]

Storylines with Raven (2002–2004)[link]

Initially, Punk joined Ring of Honor (ROH) as a crowd favorite,^[4] but quickly became a villain in a feud with Raven that featured numerous variants of no disqualification matches.^[18] Their rivalry lasted most of 2003 and was considered one of ROH's top feuds of the year,^[19] and was based around Punk's straight-edge lifestyle, with him likening Raven to his alcoholic father.^[20] Their rivalry was settled at The Conclusion in November 2003, where Punk defeated Raven in a Steel Cage match.^[18] At the same time, Punk joined the wrestling promotion NWA Total Nonstop Action (TNA), in which he was paired with Julio Dinero as members of Raven's TNA alliance The Gathering.^[4]

CM Punk during a cage match against Raven at Ring of Honor's The Conclusion on November 28, 2003 in Fairfield, Connecticut.

Punk started climbing the ranks of ROH, including coming in second at the Second Anniversary Show during the tournament to crown the first ROH Pure Champion, losing to A.J. Styles in the finals^[18] and winning the ROH Tag Team Championship twice with Colt Cabana as the Second City Saints. Both times Punk and Cabana defeated the Briscoe Brothers to win the championship.^[21] Circa October 2003, Punk was hired as the first head trainer of the Ring of Honor wrestling school,^[4][22] having previously been a trainer for the Steel Domain^[4] and Primetime Wrestling.^[23]

Shortly before a TNA show on February 25, 2004, Punk had a physical scuffle with Teddy Hart outside of a restaurant that was broken up by Sabu. The scuffle reportedly stemmed from an ROH show in which Hart performed three unplanned spots putting several other wrestlers in danger of injury.^[24][25] Around the time of the scuffle, Punk and Dinero stopped appearing on TNA shows, leading to speculation he was fired for the incident.^[26] Punk, however, has stated that the scuffle had no bearing on his TNA career.^[26] He said the reason he and Dinero stopped appearing on TNA pay-per-views was that TNA officials believed that he and Dinero had not connected with the fans as villains, having turned against the popular Raven and instead formed a villainous tag team managed by James Mitchell.^[26] The officials decided that as the teams as villains was not working decided to put the storyline on hold indefinitely, and thus had no work for Punk or Dinero.^[26] Punk officially quit TNA in March 2004 during the Rob Feinstein controversy, after having a dispute with the TNA offices over his ability to compete in ROH following a TNA order that their contracted wrestlers were to no longer wrestle in ROH.^[27]

Pursuit of the World Championship (2004–2005)[link]

In ROH, Punk faced off against ROH World Champion Samoa Joe for the championship in a three match series. The first match, on June 12, 2004 at World Title Classic in Dayton, Ohio, resulted in a 60-minute time limit draw when neither Punk nor Joe could pin or cause the other to submit in the 60 minutes. The second match between Punk and Joe was planned for December 4, 2004; however, due to Steve Corino being pulled from a match with Joe by Pro Wrestling ZERO-ONE, the second match was hastily rescheduled on October 11, 2004 for October 16 in Punk's hometown of Chicago.^[15] At Joe vs. Punk II on October 16, they wrestled to a second 60-minute draw.^[18] In addition to Joe vs. Punk II becoming Ring of Honor's best-selling DVD at the time, the match received a five-star rating by Dave Meltzer's Wrestling Observer Newsletter. It was the first match in North America to receive a five-star rating in seven years—the last one being the Hell in a Cell match between Shawn Michaels and The Undertaker at Badd Blood: In Your House in 1997.^[15] Joe ended the series by defeating Punk in the third and final match on December 4, 2004 at All-Star Extravaganza 2 in which there was a no time limit stipulation.^[18]

CM Punk in Ring of Honor.

In June 2005, Punk accepted a deal with World Wrestling Entertainment, after a try-out match against Val Venis on its Sunday Night Heat show. Even though he had accepted the deal, Punk went on to defeat Austin Aries with his Pepsi Plunge move, winning the ROH World Championship on June 18, 2005 at Death Before Dishonor III.^[21] Immediately after the match, Punk proceeded to become a villain and started a storyline where he threatened to bring the ROH World Championship to WWE with him. For weeks, Punk teased the ROH locker room and the ROH fans as well as mocking the championship he possessed, going so far as to sign his WWE contract on it. During the storyline, Mick Foley made several ROH appearances, attempting to convince Punk to do the right thing and defend the title on his way out. On August 12, 2005 in Dayton, Ohio, Punk lost the ROH World Championship to James Gibson in a four corner elimination match consisting of himself, Gibson, Samoa Joe and Christopher Daniels, who re-debuted after a year-and-half absence.^[21] Punk's final scheduled match in Ring of Honor took place at Punk: The Final Chapter on August 13, 2005 against long-time friend Colt Cabana in a two out of three falls match, which he lost.^[18] In his last match, Punk was visibly crying and was showered with streamers when he posed in the middle of the ring.

Punk made a special appearance at the ROH show Unscripted II on February 11, 2006, when the original card had to be scrapped due to Low Ki leaving ROH the week prior.^[18] In addition, most of the ROH roster contracted to TNA were pulled from the show because of a snowstorm that TNA officials thought might prevent performers from reaching a pay-per-view scheduled the next day.^[28][29] In the main event, Punk teamed with Bryan Danielson to wrestle and ultimately defeat Jimmy Rave and Adam Pearce in a tag team match.^[29]

World Wrestling Entertainment / WWE[link]

Ohio Valley Wrestling (2005–2006)[link]

In September 2005, Punk was assigned to Ohio Valley Wrestling (OVW), a WWE developmental territory. He made his debut on September 8, 2005, in a dark match, where he, Nigel McGuinness and Paul Burchill were defeated by Deuce Shade, Elijah Burke and Seth Skyfire.^[30] On September 26, 2005 in his OVW television debut, Punk suffered a ruptured eardrum and broken nose after Danny Inferno hit him with an overly stiff right hand. Despite the injury, Punk finished the match and quickly recovered.^[31][32]

On November 9, 2005, Punk became the OVW Television Champion after defeating Ken Doane,^[31] which immediately led to a feud between Punk and Brent Albright, who had previously been feuding with Doane for the Television Championship and had lost his chance to wrestle Doane after Punk hit him with a chair so he himself could wrestle Doane. They wrestled in series of matches, including one that ended in overtime with Albright having Punk submit to Albright's finisher, the Crowbar, but Punk was able to keep the championship, as he had not agreed to the extra time.^[31] On January 4, 2006, Punk lost the OVW Television Championship during a three way dance among himself, Albright and Doane. Doane was injured halfway through the match and was replaced by Aaron "The Idol" Stevens. Punk submitted to Albright's Crowbar and was eliminated, but he returned later in the match to distract Albright allowing Stevens to pin Albright and become the new OVW Television Champion.^[33] The feud continued after a short period in which Albright and Punk were a tag team, but they became opponents again after Albright wanted the respect of Punk, who would never give it to him, and instead proceeded to "punk out" (get the better of) Albright repeatedly. This feud continued for weeks with Punk always getting the better of Albright until a double turn occurred on February 1, 2006 when Albright became a villain during a tag match, allowing the Spirit Squad to beat Punk and, in doing so, making Punk a crowd favorite.^[33] During this time, Punk had a minor appearance at WrestleMania 22 on April 2, 2006 as one of the gangsters who rode a 1930s era car to the ring before John Cena's entrance.^[34]

After Matt Cappotelli vacated the OVW Heavyweight Championship because of a brain tumor in February 2006, a tournament was held to crown a new champion. The finals were Brent Albright vs. CM Punk with Albright defeating Punk to become the new champion.^[33] Punk and Albright continued their feud, with Albright becoming more unstable and paranoid about maintaining his championship after several close call matches against Punk, resulting in acts such as threatening Maria. On May 3, 2006, Punk finally defeated Albright in a strap match to win the OVW Heavyweight Championship.^[33] As champion, Punk retained the title in matches against opponents such as Shad Gaspard,^[33] Ken Kennedy,^[33] Johnny Jeter^[33] and Mike "The Miz" Mizanin.^[35]

On July 28, 2006, Punk and Seth Skyfire defeated Shad Gaspard and the Neighborhoodie to win the OVW Southern Tag Team Championship at a house show.^[36] They lost the Tag Team Championship on August 2, 2006 to Deuce Shade and "Domino" Cliff Compton after an injured Skyfire tagged in an already injured Punk.^[33] This altercation led to a feud between Punk and Skyfire after a rematch for the Tag Team Championship on August 7, 2006 in which a healthy Punk purposefully tagged in an injured Skyfire to be beaten by Shade and Compton.^[33] On August 30, 2006, a match was scheduled to take place between Punk and Skyfire for the OVW Heavyweight Championship. Prior to the match, however, Skyfire was attacked by Charles "The Hammer" Evans, with whom Skyfire had also been feuding, and was replaced in the match by Chet Jablonski (Chet the Jet) who pinned Punk to win the OVW Heavyweight Championship.^[33] As Punk no longer possessed the championship, OVW no longer required him. He was removed from the roster and brought up to the WWE roster full-time. He continued to make sporadic appearances for the company, such as at the 400th episode of OVW on television,^[33] up until WWE announced it was ending its developmental territory agreement with OVW on February 7, 2008.^[37]

ECW (2006–2008)[link]

CM Punk with a portrait as the ECW Champion in 2008.

On June 24, 2006, Punk made his ECW debut during a house show at the former ECW Arena, defeating Stevie Richards.^[38] He made his TV debut on the July 4 episode of ECW on Sci Fi, cutting a brief pre-taped promo about his straight edge lifestyle emphasizing the disciplinary aspects of being drug and alcohol free.^[39] Although he had retained the straight edge gimmick, he now had a Muay Thai training background. Punk made his TV wrestling debut on August 1, 2006 at the Hammerstein Ballroom, defeating Justin Credible.^[40] CM Punk established himself in ECW by going undefeated, defeating opponents such as Christopher W. Anderson,^[41] Stevie Richards^[42] and Shannon Moore.^[43]

Soon after, Punk began feuding with Mike Knox after Knox's girlfriend, Kelly Kelly, was seen to have feelings for Punk.^[43] Punk defeated Knox in their first singles match (qualifying for the Extreme Elimination Chamber at December to Dismember in the process)^[44] as well as the rematch, after which Kelly Kelly celebrated CM Punk's victory over her boyfriend.^[45] Punk then teamed with D-Generation X and the Hardy Boyz in their Survivor Series match against Rated-RKO, Knox, Johnny Nitro and Gregory Helms, a match in which all the participants on DX's side survived elimination.^[46] At December to Dismember, Punk participated in the Elimination Chamber for the ECW World Championship; however, he was the first person eliminated by Rob Van Dam.^[47]

CM Punk as ECW Champion on September 30, 2007 in Hammond, Indiana.

Following the pay-per-view, Punk entered into a feud with Hardcore Holly, who ended Punk's six-month unbeaten streak in singles competition on January 9, 2007.^[48] Punk went on to feud with Matt Striker, who gave him his second singles loss since being in ECW on January 30.^[49] Punk then qualified for the Money in the Bank ladder match at WrestleMania 23 by defeating Johnny Nitro.^[50] In the final week leading up to WrestleMania 23, Punk made appearances on both Raw and Friday Night SmackDown!, defeating Kenny Dykstra^[51] and former World Heavyweight Champion King Booker,^[52] respectively. At WrestleMania 23, Punk competed in, but did not win, the Money in the Bank ladder match, being knocked off the ladder just seconds before the winner, Mr. Kennedy, claimed the briefcase.^[53]

On the April 10, 2007 episode of ECW on Sci Fi, Punk briefly became a villain by officially joining the New Breed alliance,^[54] after several weeks in which both the New Breed and the ECW Originals had attempted to recruit him.^[55][56] Two weeks later, however, Punk betrayed the New Breed during a four on four elimination match between the New Breed and ECW Originals by kicking New Breed leader Elijah Burke in the back of the head and costing them the match. After the match, Punk proceeded to deliver his finisher, the Go To Sleep, on Burke and sarcastically apologized before leaving the ring alone, becoming a fan favorite again. WWE.com later confirmed that Punk was no longer a member of the New Breed.^[57] At Judgment Day, Punk wrestled and defeated Burke in his first singles match on a pay-per-view.^[58] Punk then went on to One Night Stand and teamed up with Tommy Dreamer and The Sandman in a tables match to defeat the New Breed.^[59]

When ECW World Champion Bobby Lashley was drafted to Raw and stripped of the ECW World Championship, a mini-tournament was announced to declare a new champion among Punk, Elijah Burke, Marcus Cor Von and Chris Benoit. Punk defeated Marcus Cor Von on the June 19, 2007 episode of ECW on Sci Fi. By doing so, CM Punk was meant to face Chris Benoit at Vengeance: Night of Champions for the vacant ECW World Championship.^[60] Benoit, however, was hastily replaced by Johnny Nitro when Benoit no-showed the event due to what was described on-air as "personal reasons". Nitro subsequently defeated Punk at Vengeance for the vacant championship.^[61] Punk won another shot at the title at The Great American Bash against Nitro, who had changed his moniker to John Morrison by this point; however, Punk was defeated again by Morrison.^[62] The next week, Punk challenged Elijah Burke and Tommy Dreamer in a triple threat match to determine the next competitor in Morrison's 15 Minutes of Fame Challenge, in which Punk came out victorious.^[63] A week later, Punk defeated Morrison with the Go To Sleep to earn an ECW Championship title match at SummerSlam. At SummerSlam, however, Punk lost the match when Morrison used the ropes for leverage.^[64]

At the September 1, 2007 (aired September 4) ECW taping, in a "last chance" title match, Punk defeated Morrison for the ECW Championship.^[65] Punk then went on to have successful title defenses against the likes of Elijah Burke (at Unforgiven),^[66] Big Daddy V via disqualification (at No Mercy)^[67] and The Miz (at Cyber Sunday).^[68] On the November 6, 2007 episode of ECW, Punk retained the ECW Championship in a match against Morrison following The Miz's interference.^[69] At Survivor Series, Punk retained his title in a Triple Threat match, beating The Miz and John Morrison.^[70] On the January 22, 2008 episode of ECW, Chavo Guerrero defeated CM Punk in a No Disqualification match to win the ECW Championship after Edge, (acting as a guest commentator at ringside) ran in and speared Punk.^[71]

Money in the Bank and World Heavyweight Champion (2008–2009)[link]

CM Punk in April 2008 with his first of two Money in the Bank briefcases.

At WrestleMania XXIV, Punk won the Money in the Bank ladder match, after defeating Chris Jericho, Montel Vontavious Porter, Shelton Benjamin, John Morrison, Mr. Kennedy and Carlito.^[72]

On the June 23, 2008 episode of Raw, CM Punk was drafted to the Raw brand during the 2008 WWE Draft.^[73] His first night on Raw came the following week, and he made an immediate impact. After Batista beat down World Heavyweight Champion Edge and left him lying in the ring, Punk and referee Mike Chioda ran to the ring with Punk carrying his Money in the Bank contract. Moments later, as Edge was struggling to get up, Punk hit him with the Go to Sleep and pinned him to win the World Heavyweight Championship. Later that night, Punk won his first defense of the title against JBL, who challenged him shortly after his win.^[74] His win over Edge would eventually also earn Punk the Slammy Award for the "Oh my God" Moment of the Year.^[75] Punk continued to hold and defend the title until Unforgiven on September 7, 2008. Before the Championship Scramble match, Punk was attacked by an early version of The Legacy (Randy Orton, Cody Rhodes and Ted DiBiase with Manu). Orton finished the assault by punting Punk in the head.^[76] It was announced that Punk could not participate in the match due to the attack and, as a result, he involuntarily forfeited the title. However, Punk was replaced by Chris Jericho, who went on to win the match and the title.^[77] He received a rematch eight days later on the September 15 episode of Raw, where he failed to regain the title in a steel cage match against Jericho.^[78]

CM Punk as World Heavyweight Champion during his first reign at SummerSlam.

On the October 27, 2008 episode of Raw, Punk and Kofi Kingston defeated Cody Rhodes and Ted DiBiase to win the World Tag Team Championship.^[79] The duo were members of Team Batista at Survivor Series, where their team lost to Team Orton.^[80] Punk was then entered in an Intercontinental Championship Tournament, in which the winner would get to challenge for the championship in the future. He would defeat Snitsky and John Morrison in the first two rounds.^[81] Punk and Kingston lost the World Tag Team Championship to John Morrison and The Miz at a live event on December 13, 2008.^[82] The next day Punk defeated Rey Mysterio at Armageddon to win the tournament.^[81] On the January 5 episode of Raw, Punk received his title match against William Regal, which ended in a disqualification, when Regal grabbed the referee's jersey.^[83] Due to this, Stephanie McMahon awarded Punk a rematch the following week, but this time it was himself that was disqualified.^[84] McMahon awarded him another rematch, this time a No Disqualification match on January 19 episode of Raw, Punk won the match and the title.^[85] With this win, he became the nineteenth Triple Crown Champion. Also, the victory made him the man to accomplish the Triple Crown in the fastest amount of time, shattering Kevin Nash's old record.^[86] Punk lost the title on the March 9 episode of Raw to John "Bradshaw" Layfield.^[87] At WrestleMania XXV, Punk won the Money in the Bank ladder match and became the first person to win the match twice.^[88]

On April 13, 2009 during the 2009 WWE Draft, Punk was drafted from Raw to SmackDown.^[89] In the period after the draft, Punk feuded with Umaga over Umaga's repeated surprise attacks while Punk was attempting to cash in his Money in the Bank Contract. This ultimately resulted in a Samoan strap match at Extreme Rules, which was won by Punk.^[90]

At the end of the pay-per-view, Punk cashed in his Money in the Bank contract to defeat Jeff Hardy for the World Heavyweight Championship.^[91] Punk retained his title in a Triple Threat match against both Edge and Hardy eight days later on the June 15 episode of Raw.^[92] At The Bash in Sacramento, California, Punk lost to Hardy by disqualification after kicking the referee after being afflicted with a storyline eye injury, claiming he could not see the referee, but because titles do not change hands on a disqualification, Punk retained the championship. Hardy called Punk into question about his eye injury, believing he had been feigning it, leading Punk to turn heel, claiming to be the moral superior of those who support Hardy due to his drug-free lifestyle.^[93] At Night of Champions, Punk lost the championship to Hardy.^[94] Their feud continued through SummerSlam, where Punk regained the title in a Tables, Ladders, and Chairs match; afterward, Punk was attacked by The Undertaker.^[95] On the August 28 episode of Friday Night SmackDown, Punk concluded his program with Hardy and achieved his booked goal of excising him from the WWE, defeating Hardy in a steel cage match wherein the loser agreed to leave the company.^[96] This act would earn Punk a second Slammy that December as he was named winner for 2009's "Shocker of the Year".^[97]

At Breaking Point Punk defeated The Undertaker in a submission match to retain the World Heavyweight Championship. Undertaker originally won the match with his Hell's Gate submission hold. SmackDown General Manager Theodore Long re-started the match after stating that the ban that former General Manager Vickie Guerrero had placed on the move was still in effect. Punk would win the match with his Anaconda Vise when referee Scott Armstrong called for the bell despite Undertaker never submitting (reminiscent to the Montreal Screwjob, which took place in the same venue in 1997).^[98] The feud between the two continued and at the Hell in a Cell PPV, Punk lost the World Heavyweight Championship to The Undertaker in a Hell in a Cell match.^[99] He lost two subsequent rematches against The Undertaker on Smackdown and in a Fatal Four Way match at Bragging Rights also involving Batista and Rey Mysterio.^[100][101]

Straight Edge Society and New Nexus (2009–2011)[link]

His character took on a more sinister demeanor on the November 27 episode of SmackDown when he revealed that he had converted Luke Gallows, who had previously been portrayed as the mentally incompetent wrestler Festus, to the straight-edge lifestyle which had rid him of his mental troubles.^[102] Continuing to espouse his straight-edge philosophy, Punk began to present himself as a cult-like savior to the crowd, growing the hair on his head, face and chest in an allusion to Jesus.^[103] Through January 2010, Punk began to convert planted members of the audience to a straight-edge lifestyle, making them take a pledge of allegiance to him and shaving their head as a sign of renewal and devotion.^{[104][105][106]} After converting many people who were not seen again, convert Serena began accompanying Punk and Gallows to form the Straight Edge Society.^[106][107] As well as leading this alliance, Punk was also the mentor of WWE NXT rookie Darren Young who flirted with the idea of becoming straight-edge before refusing just before his head was to be shaved.^[108]

Straight Edge Society: Serena, Punk and Luke Gallows.

Punk continued to show messianic traits, frequently giving sermons including during the annual Royal Rumble match as well as during an Elimination Chamber match at both of the eponymous pay-per-views.^[109][110] In the Chamber match, he was eliminated by Rey Mysterio, whom he had feuding with leading into the PPV. Tensions escalated as Mysterio prevented him from winning a Money in the Bank qualifying match, causing Punk to interrupt Mysterio's celebration of his daughter's ninth birthday.^[111] Mysterio challenged Punk to a Street Fight at WrestleMania XXVI but lost to Gallows, meaning Punk picked the stipulation that if Rey lost he would have to join the Society.^[112] At WrestleMania, Punk lost to Mysterio^[113] sparking a rematch at Extreme Rules where Punk would have to shave his head, like his disciples, if he lost. Punk won this match after interference from a fourth member of the Society who kept his face covered.^[114] At Over The Limit, a third and final match was booked with both stipulations reactivated. In the match Punk lost and was subsequently shaved bald.^[115]

Embarrassed by being shaved bald as he considered himself always pure unlike his followers, Punk appeared on the following episode of SmackDown, May 29, wearing a mask to hide his baldness.^[116] At Fatal 4 Way, Punk challenged for the World Heavyweight Championship against Mysterio, The Big Show and the champion Jack Swagger, but was unsuccessful when he was attacked by Kane, who was accusing various people of attacking The Undertaker.^[117] On July 16's SmackDown, Punk was finally unmasked by Big Show while healing from an arm injury.^[118] The following week Show also unmasked the anonymous member of the Straight Edge Society who was revealed to be Joey Mercury.^[119] This led to a handicap match at SummerSlam where Show defeated the entire Society after Punk abandoned his teammates.^[120] Show also beat Punk in a singles match at Night of Champions.^[121] Following this Serena was released from WWE^[122] while Mercury became injured,^[123] severely thinning the Society. Gallows began showing signs of dissension too, and Punk defeated him on SmackDown, airing September 24, ending the group.^[124]