title	Women's National Basketball Association
current season	2011 WNBA season
logo	Women National Basketball Association.svg
pixels	150px
sport	Basketball
founded	April 24, 1996
inaugural	1997
motto	"Expect Great"
president	Laurel J. Richie
teams	12
country
continent	FIBA Americas (Americas)
champion	Seattle Storm (2nd)
most champs	Houston Comets (4)
tv	ABC ESPN NBA TV
website	www.WNBA.com }}

The Women's National Basketball Association (WNBA) is a women's professional basketball league in the United States. It currently is composed of twelve teams. The league was founded on April 24, 1996 as the women's counterpart to the National Basketball Association (NBA). League play started in 1997; the regular season is currently played from June to September with the Finals in October.

Many WNBA teams have NBA counterparts and play in the same arena. The Connecticut Sun, Seattle Storm, and Tulsa Shock are the only current teams to play without sharing the market with an NBA team (although the Storm shared a market with the Seattle SuperSonics before that team's relocation). In addition to those three teams, the Chicago Sky is the only other team that does not share an arena with an NBA counterpart. The four aforementioned franchises, along with the Atlanta Dream and the Los Angeles Sparks are all independently owned. This independent ownership is important to the WNBA's growth; at one time, all teams in the league were owned by the NBA.

History

"We Got Next" (1997)

Officially approved by the NBA Board of Governors on April 24, 1996, the creation of the WNBA was announced at a press conference with Rebecca Lobo, Lisa Leslie and Sheryl Swoopes in attendance.

The league began with eight teams: the Charlotte Sting, Cleveland Rockers, Houston Comets and New York Liberty in the Eastern Conference; and the Los Angeles Sparks, Phoenix Mercury, Sacramento Monarchs and Utah Starzz in the Western Conference.

While not the first major women's professional basketball league in the United States (a distinction held by the defunct WBL), the WNBA is the only league to receive full backing of the NBA. The WNBA logo, "Logo Woman," paralleled the NBA logo and was selected out of 50 different designs.

The Houston Comets dynasty (1997–2000)

On the heels of a much-publicized gold medal run by the 1996 USA Basketball Women's National Team at the 1996 Summer Olympic Games, the WNBA began its first season on June 21, 1997 to little fanfare. The first WNBA game featured the New York Liberty facing the Los Angeles Sparks in Los Angeles. The game was televised nationally in the United States on the NBC television network. At the start of the 1997 season, the WNBA had television deals in place with NBC (NBA rights holder), and the Walt Disney Company and Hearst Corporation joint venture channels, ESPN and Lifetime Television Network, respectively. Penny Toler scored the league's first point.

The WNBA centered its marketing campaign, dubbed "We Got Next", around stars Rebecca Lobo, Lisa Leslie and Sheryl Swoopes. In the league's first season, Leslie's Los Angeles Sparks underperformed and Swoopes sat out much of the season due to her pregnancy. The WNBA's true star in 1997 was WNBA MVP Cynthia Cooper, Swoopes' teammate on the Houston Comets. The Comets defeated Lobo's New York Liberty in the first WNBA Championship game.

The initial "We Got Next" advertisement ran before each WNBA season until it was replaced with the "We Got Game" campaign.

Two teams were added in 1998 (Detroit and Washington) and two more in 1999 (Orlando and Minnesota), bringing the number of teams in the league up to twelve. The 1999 season began with a collective bargaining agreement between players and the league, marking the first collective bargaining agreement to be signed in the history of women's professional sports.

In 1999, the league's chief competition, the American Basketball League, folded. Many of the ABL's star players, including several Olympic gold medalists (such as Nikki McCray and Dawn Staley) and a number of standout college performers (including Kate Starbird and Jennifer Rizzotti), then joined the rosters of WNBA teams and, in so doing, enhanced the overall quality of play in the league. When a lockout resulted in an abbreviated NBA season, the WNBA saw faltering TV viewership.

On May 23, 2000, the Houston Comets became the first WNBA team to be invited to the White House Rose Garden. This was important to the WNBA's growth because before this invitation, only men's sports teams had traveled to the White House.

By the 2000 season, the WNBA had doubled in size. Two teams were added in 1998: the Detroit Shock and the Washington Mystics; another two in 1999 (the Minnesota Lynx and the Orlando Miracle); and four more for the 2000 season (the Indiana Fever, the Seattle Storm, the Miami Sol, and the Portland Fire).

At the end of the 2000 season, the Houston Comets won their fourth championship, capturing every title since the league's inception. Led by the "Big Three" of Sheryl Swoopes, Tina Thompson, and four-time Finals MVP Cynthia Cooper, the Comets dominated every team in the league. Under head coach Van Chancellor, the team posted a 98–24 record through their first four seasons (16–3 in the Playoffs). After 2000, Cooper retired from the league and the Comets dynasty came to an end.

Lisa Leslie and the Los Angeles Sparks (2001–2002)

Going into the 2001 season, Houston faltered without Cooper and fell to fourth place in the conference by the end of the season. It was time for a new team to take home the championship trophy. The top contender was the league's marquee team, the Los Angeles Sparks. The Sparks were predicted to win the earlier championships but the team could never get past the dominating Comets. Led by Lisa Leslie, the most dominating post player at the time, the Sparks posted an outstanding regular season record of 28–4. They advanced to their first ever WNBA Finals and swept the fourth-seeded Charlotte Sting from the Eastern Conference. Looking to repeat in 2002, the Sparks again made a strong run toward the postseason, going 25–7 in the regular season under head coach Michael Cooper, formerly of the Los Angeles Lakers. Again, Leslie dominated opponents throughout the Playoffs, leading the Sparks to a perfect 6–0 record through all three rounds, beating rival New York Liberty in the 2002 Finals.

Teams and the league were collectively owned by the NBA until the end of 2002, when the NBA sold WNBA teams either to their NBA counterparts in the same city or to a third party. This led to two teams moving; Utah to San Antonio and Orlando to Connecticut. With the move, the Sun became the first WNBA team to be owned by a third party instead of an NBA franchise. This sale of teams also led to two teams folding, the Miami Sol and Portland Fire, because new owners could not be found.

Bill Laimbeer leaves his mark on the WNBA (2003–2006)

After taking over a struggling franchise in 2002, former Detroit Pistons Bad Boy Bill Laimbeer had high hopes for the Detroit Shock in 2003. The team was just 9–23 in 2002, but Laimbeer predicted that the Shock would win the 2003 championship. Things started well for the Shock, who had three all-stars in the 2003 All-Star Game (Swin Cash, Cheryl Ford, and Deanna Nolan). Amazingly, Laimbeer orchestrated a rare worst-to-first turnaround and the Shock finished the season 25–9 in first place in the Eastern Conference. Winning the first two rounds of the Playoffs, the Shock had to face two-time champion Los Angeles Sparks and reigning Finals MVP Lisa Leslie in the 2003 Finals. The Shock beat the Sparks, winning game three on a clutch three-pointer by Deanna Nolan.

After the 2003 season, the Cleveland Rockers, one of the league's original eight teams, folded because the owners were unwilling to continue operating the franchise.

On October 21, 2004, Val Ackerman, the first WNBA president, announced her resignation, effective February 1, 2005, citing the desire to spend more time with her family. Ackerman later became president of USA Basketball.

On February 15, 2005, NBA Commissioner David Stern announced that Donna Orender, who had been serving as the Senior Vice President of the PGA Tour and who had played for several teams in the now-defunct Women's Pro Basketball League, would be Ackerman's successor as of April 2005.

The WNBA awarded its first real expansion team to Chicago (later named the Sky) in February 2006. In the off-season, a set of rule changes was approved that made the WNBA more like the NBA.

In 2006, the league became the first team-oriented women's professional sports league to exist for ten consecutive seasons. On the occasion of the tenth anniversary, the WNBA released its All-Decade Team, comprising the ten WNBA players deemed to have contributed, through on-court play and off-court activities, the most to women's basketball during the period of the league's existence.

After missing out on the Finals in 2004 and 2005, the Shock bounced back in 2006 behind newly acquired Katie Smith. Along with Smith, the Shock still had six remaining members from their 2003 Finals run (Cash, Ford, Holland-Corn, Nolan, Powell, and Riley). Head coach Laimbeer knew how difficult it was to get to the Finals a second time and the Shock were up for the challenge. They finished second in the Eastern Conference, but knocked off first-seeded Connecticut in the second round of the Playoffs. The Shock had to face reigning champion Sacramento Monarchs in a five game series. The Shock won game five on their home floor, again solidifying their power in the league.

Bringing "Paul Ball" to the WNBA (2007–2009)

In December 2006, the Charlotte Bobcats organization announced it would no longer operate the Charlotte Sting. Soon after, the WNBA announced that the Sting would not operate for 2007. A dispersal draft was held January 8, 2007. Teams selected in inverse order of their 2006 records; Chicago received the first pick and selected Monique Currie.

Former Los Angeles Lakers championship coach Paul Westhead was named head coach of the Phoenix Mercury on October 11, 2005, bringing his up-tempo style of play to the WNBA. This fast-paced offense was perfect for his team, especially after the league shortened the shot clock from 30 seconds to 24 seconds in 2006. Much like the early Houston Comets championship teams, the Phoenix Mercury had risen to prominence led by their own "Big Three" of Cappie Pondexter, Diana Taurasi, and Penny Taylor.

The Mercury were well-suited for fast offense behind these three players. Phoenix averaged a league-record 88.97 points per game in 2007; teams could not keep up with the new style of play, and the Mercury were propelled into first place in the Western Conference. Facing the reigning champion Detroit Shock, the Mercury imposed their high-scoring offense with hopes of capturing their first title in franchise history. Averaging 93.2 points per game in the Finals series, the Mercury beat Detroit on their home floor in front of 22,076 fans in game five to claim their first ever WNBA title.

In October 2007 the WNBA awarded another expansion franchise to Atlanta. Atlanta businessman Ron Terwilliger was the original owner of the new team. Citizens of Atlanta were able to vote for their choices for the new team's nickname and colors. The Dream, as they were named, played their first regular season game on May 17, which was a 67-100 loss to the Connecticut Sun.

Paul Westhead resigned from the Mercury after capturing the 2007 title and Penny Taylor opted to stay home to prepare for the 2008 Summer Olympics, causing the Mercury to falter in 2008. The team posted a 16–18 record and became the first team in WNBA history to miss the Playoffs after winning the championship in the previous season. In their place, the Detroit Shock won their third championship under coach Bill Laimbeer, solidifying their place in WNBA history before Laimbeer resigned early in 2009, effectively ending the Shock dynasty.

Late in 2008, the WNBA took over ownership of one of the league's original franchises, the Houston Comets. The Comets ceased operations on December 1, 2008 after no owners for the franchise could be found. A dispersal draft took place on December 8, 2008 and with the first pick, Sancho Lyttle was taken by the Atlanta Dream.

After an unsatisfying conclusion in 2008, the Mercury looked to bounce back to championship caliber. New head coach Corey Gaines implemented Paul Westhead's style of play, and the Mercury averaged 92.82 points per game throughout the 2009 season. Helped by the return of Penny Taylor, the Mercury once again locked up first place in the Western Conference and advanced to the 2009 Finals. The championship series was a battle of contrasting styles as the Mercury (number one league offense, 92.82 points per game) had to face the Indiana Fever (number three league defense, 73.55 points per game). The series went five games, including arguably one of the most thrilling games in WNBA history in game one of the series (Phoenix won in overtime, 120–116. The Mercury beat the Fever in game five, this time on their home court, to capture their second WNBA championship.

Not only did Paul Westhead's system influence his Mercury team, but it created a domino effect throughout the league. Young athletic players were capable of scoring more and playing at a faster pace. As a league, the 2010 average of 80.35 points per game was the best ever, far surpassing the 69.2 average in the league's inaugural season.

Changing of the guard (2010–present)

On October 20, 2009 the WNBA announced that the Detroit Shock would relocate to Tulsa, Oklahoma; the team is called the Tulsa Shock On November 20, 2009, the WNBA announced that the Sacramento Monarchs had folded due to lack of support from its current owners, the Maloof family, also the owners of the Sacramento Kings. The league announced it would seek new owners to relocate the team to the San Francisco Bay area; however, no ownership was found and a dispersal draft was held on December 14, 2009.

The 2010 season saw a tight race in the East, with three teams being tied for first place on the final day of the regular season. Five of the six teams in the East were in first place at some point during the season. The East held a .681 winning percentage over the West, its highest ever. In the 2010 Finals, two new teams represented each conference: the Seattle Storm and the Atlanta Dream. Seattle made their first finals appearance since winning it all in 2004 and Atlanta, coming into the playoffs as a four seed, impressively swept its opponents in the first two rounds to advance to the Finals in only the third year of the team's existence.

After the 2010 season, President Orender announced she would be resigning from her position as of December 31. On April 21, 2011, NBA commissioner David Stern announced that former Girl Scouts of the USA Senior Vice President and Chief Marketing Officer Laurel J. Richie would assume duties as President on May 16, 2011.

The 2011 season began with strong publicity helped by the rising young stars of the league and the NBA lockout. Many news outlets began covering the league more frequently. NBA TV, the television home of the NBA scheduled over 70 regular season games to be televised (along with a dozen more on ESPN2 and ABC). The new influx of young talent into the league gave many teams something to be excited about. Players like Candace Parker of the Sparks, Maya Moore of the Lynx, Angel McCoughtry of the Dream, Sylvia Fowles of the Sky, Tina Charles of the Sun, and Liz Cambage of the Shock brought a new level of excitement to the game, adding talent to the teams of young veterans such as Diana Taurasi, Seimone Augustus and Cappie Pondexter. The level of play was getting better, as evidenced by higher scoring, better defense, and higher shooting percentages. Fans responded to the new stars in the league; by the All-Star break, nine of the twelve teams in the league had increased attendance over their 2010 averages.

The new influx of talented young players showed that the league's longevity gave young girls something to aspire to. Rookies coming into the league had the luxury of growing up watching veterans like Cynthia Cooper, Lisa Leslie and Teresa Weatherspoon. For the first time ever, young girls could now look at the WNBA as an opportunity for basketball to continue after college.

Other developments

The WNBA Players Association threatened to strike in 2003 if a new deal was not worked out between players and the league. The result was a delay in the start of the 2003 preseason. The 2003 WNBA Draft was also delayed and negative publicity was gained from this strike.

In 2007, the WNBA and ESPN came to an 8-year television agreement. The agreement would be the first to pay television rights fees to the league's teams. Never before has an agreement promised rights fees to a women's professional league. The agreement runs from 2009–2016 and is worth millions of dollars.

During the 2008 regular season, the first ever outdoor professional basketball game in North America was played at Arthur Ashe Stadium in New York between the New York Liberty and the Indiana Fever in front of over 19,000 fans. The Fever won the game 71-55.

Prior to the 2009 season, the maximum team roster size was changed from 13 players (11 active and 2 inactive) to 11 players (all active). Any team that falls below nine players able to play due to injury or any other factor outside of the control of the team will, upon request, be granted a roster hardship exception allowing the team to sign an additional player or players so that the team will have nine players able to play in an upcoming game or games. As soon as the injured (or otherwise sidelined) player(s) is able to play, the roster hardship player(s)—not any other player on the roster—must be waived.

Before the start of the 2011 season, every team announced a new look for their uniforms. The supplier of the uniforms for the league, Adidas, upgraded all teams to new high-tech designs, much like they did for the NBA prior to the start of their season.

The 2011 NBA Lockout began on July 1, 2011. Unlike the previous lockout, which affected the WNBA, president Laurel J. Richie confirmed that this lockout would have no effect on the WNBA. If the NBA season was shortened or canceled, the 2012 WNBA season (including the WNBA teams still owned by NBA owners) would run as planned.

International influence

A number of international players have played in the WNBA, such as: Svetlana Abrosimova, Russia – won a championship with the Storm in 2010 Elena Baranova, Kyrgyzstan – the first international player in the WNBA (1997). Erika de Souza, Brazil – one-time All-Star (2009) Iziane Castro Marques, Brazil – one-time All-Star (2010) Margo Dydek, Poland – tallest woman to play in the WNBA at 7' 2" (2.18 m) Sandrine Gruda, France Lauren Jackson, Australia – two-time champion (2004, 2010), three-time MVP and eight-time All-Star Anete Jēkabsone-Žogota, Latvia Yelena Leuchanka, Belarus Mwadi Mabika, Democratic Republic of the Congo – won championships with the Sparks in 2001 and 2002 Hamchétou Maïga-Ba, Mali – won a championship with the Monarchs in 2005 Evanthia Maltsi, Greece Razija Mujanovic, Yugoslavia Eva Němcová, Czech Republic Ticha Penicheiro, Portugal – won a championship with the Monarchs in 2005 and four-time All-Star Kathrin Ress, Italy Penny Taylor, Australia – two-time champion (2007, 2009) and four-time All-Star Tammy Sutton-Brown, Canada – two-time All-Star Amaya Valdemoro, Spain Ann Wauters, Belgium Sophia Young, Saint Vincent and the Grenadines – four-time All-Star Haixia Zheng, China

Note that some of these players, among them Abrosimova, Leuchanka, Maïga-Ba, Penicheiro, Sutton-Brown, and Young, played U.S. college basketball.

Milestones

Teams

The WNBA originated with 8 teams in 1997, and through a sequence of expansions, contractions, and relocations currently consists of 12 teams. There have been a total of 18 franchises in WNBA history. Most WNBA teams are associated with the NBA team from the same market and are known as sister teams. These teams include the Indiana Pacers and Fever, the Los Angeles Lakers and Sparks, the Minnesota Timberwolves and Lynx, the New York Knicks and Liberty, the Phoenix Suns and Mercury, the Atlanta Hawks and the Dream, the San Antonio Spurs and the Silver Stars, and the Washington Wizards and Mystics. Of these teams, only the Dream and the Sparks are owned separately. Though located in the same market, the Chicago Sky are not affiliated with the Bulls, as evidenced by the home arena they play (the Sky play at Allstate Arena in nearby Rosemont, as opposed to the Bulls playing at United Center). The now defunct Charlotte Sting, Miami Sol, Portland Fire, Cleveland Rockers, Orlando Miracle, Houston Comets and Sacramento Monarchs were also sister teams of the Hornets, Heat, Trail Blazers, Cavaliers, Magic, Rockets and Kings, respectively. The Detroit Shock was the sister team of the Pistons until the teams' owner sold the Shock to investors who moved the team to Tulsa, Oklahoma. The team is not currently affiliated with Oklahoma's NBA team, the Thunder, but Shock owners left the door open for a future affiliation. The Shock are also one of two teams sharing a market with an NBA Development League team, sharing with the Thunder's affiliates, the Tulsa 66ers; the Sparks also share with the Los Angeles D-Fenders. The Seattle Storm was the sister team of the now relocated SuperSonics.

As of the 2011 WNBA season, the Los Angeles Sparks, New York Liberty, Phoenix Mercury, and the San Antonio Silver Stars (formerly Utah Starzz) are the only remaining franchises that were founded in 1997.

Former teams

Charlotte Sting – 1997–2006 (folded)

Cleveland Rockers – 1997–2003 (folded)

Detroit Shock – 1998–2009 (relocated; became the Tulsa Shock)

Houston Comets – 1997–2008 (folded)

Miami Sol – 2000–2002 (folded)

Orlando Miracle – 1999–2002 (relocated; became the Connecticut Sun)

Portland Fire – 2000–2002 (folded)

Sacramento Monarchs – 1997–2009 (folded)

Utah Starzz – 1997–2002 (relocated; became the San Antonio Silver Stars)

Potential additions

In 2007, investors took steps to re-create the Colorado Chill, a previously successful franchise in the now-defunct NWBL, as a WNBA expansion team. In September 2007, Chill backers announced that they had not raised enough money to join the WNBA for the 2008 season.

In August 2008, Norm Freedman, whose history with basketball dates back about 35 years, headed a group of investors interested in bringing a WNBA franchise to play out of the Ricoh Coliseum in Toronto, Ontario, Canada. "The prospects are better than 50%," Freedman said. "The WNBA is quite positive, and so am I, that a team in Toronto will do well."

In 2008, news surfaced that the WNBA was focusing on Nashville, Tennessee as a possible site for expansion. Former President Donna Orender claimed that "Tennessee is so logical" referring to the success of women's college basketball in that area.

The city of Baltimore, Maryland may see a WNBA team in the future. Baltimore Mayor Sheila Dixon announced that the WNBA said Baltimore may be a location for a WNBA expansion team if a new arena is built in the city.

Former President Orender announced that the league would attempt to secure ownership for a team in the San Francisco Bay Area in the near future.

The WNBA Draft

Every spring, the WNBA Draft is held at ESPN headquarters in Bristol, Connecticut. From 2005 to 2008, the draft was held in the city that hosted the NCAA Women's Final Four. In 2009 and 2010, the draft was held at league headquarters in Secaucus, New Jersey. The draft is currently three rounds long with each of the 12 teams in the league (trades aside) getting three picks each. Draft order for teams that made the playoffs the previous year are based on team records. The team with the highest previous record will pick last. Since eight teams qualify for playoffs, the bottom eight picks are determined by this method. For the remaining top four picks, a selection process similar to the NBA Draft Lottery is conducted for the four teams that did not qualify for the playoffs.

Regular season

Following the winter break, teams hold training camps in May. Training camps allow the coaching staff to evaluate players (especially rookies), scout the team's strengths and weaknesses, prepare the players for the rigorous regular season, and determine the 11-woman roster with which they will begin the regular season. After training camp, a series of preseason exhibition games are held. The WNBA regular season begins in May.

During the regular season, each team plays 34 games, 17 each home and away. Each team plays three in-conference teams 4 times each (12 games) and two in-conference teams 5 times each (10 games). Each team then plays the six out-of-conference teams twice (12 games). Each team hosts and visits every other team at least once every season.

WNBA All-Star Game

In July, the regular season pauses to celebrate the annual WNBA All-Star Game. The game is part of a weekend-long event, held in a selected WNBA city each year. The actual game is played on the selected WNBA team's home court. The All-Star Game features star players from the Western Conference facing star players from the Eastern Conference. During the season, fans get to vote for the players they would like to see start the game. In 2004, The Game at Radio City was in held in place of a traditional All-Star Game. The 2006 All-Star Game was the first game to feature custom uniforms that match the decade anniversary logo. Due to the Olympics, there was no WNBA All-Star Game in 2008. In 2010, an exhibition game (Stars at the Sun) was held.

Shortly after the All-Star break is the trading deadline. After this date, teams are not allowed to exchange players with each other for the remainder of the season, although they may still sign and release players. Major trades are often completed right before the trading deadline, making that day a hectic time for general managers.

Awards

Around the beginning of September, the regular season ends. It is during this time that voting begins for individual awards. The Sixth Woman of the Year Award is given to the best player coming off the bench (must have more games coming off the bench than actual games started). The Rookie of the Year Award is awarded to the most outstanding first-year player. The Most Improved Player Award is awarded to the player who is deemed to have shown the most improvement from the previous season. The Defensive Player of the Year Award is awarded to the league's best defender. The Kim Perrot Sportsmanship Award is awarded to the player who shows the outstanding sportsmanship on and off the court. The Coach of the Year Award is awarded to the coach that has made the most positive difference to a team. The Most Valuable Player Award is given to player deemed the most valuable for (her team) that season.

Also named are the All-WNBA Teams, the All-Defensive Teams, and the All-Rookie Team; each consists of five players. There are two All-WNBA teams, consisting of the top players at each position, with first-team status being the most desirable. There are two All-Defensive teams, consisting of the top defenders at each position. There is one All-Rookie team, consisting of the top first-year players regardless of position.

2010 Award Winners

Olympic-year seasons

During years in which the Summer Olympics are held, the WNBA takes a month off in the middle of the season to allow players to practice and compete with their respective national teams. Most recently for the 2008 Summer Olympics held in Beijing, China, most of August was taken off. The regular season ran from May 17, 2008 to September 14, 2008 (the Olympic break was from July 28, 2008 to August 27, 2008). The WNBA Playoffs and WNBA Finals led into October.

The WNBA Playoffs

The WNBA Playoffs currently begin in late September, with four teams in each conference qualifying for the playoffs. Having a higher seed offers several advantages. Since the first seed plays the fourth seed, and the second seed plays the third seed, having a higher seed generally means one will be facing a weaker team. The team in each series with the better record has home court advantage.

The first two playoff rounds follow a tournament format with each team playing a rival in a best-of-three series, with the first team to win two games advancing into the next round, while the other team is eliminated from the playoffs. For the first round, the matchups by seed are 1st vs 4th and 2nd vs 3rd. In the second round, the successful team plays against the other advancing team of the same conference. This leaves one surviving team from each conference. In both rounds, the best-of-three series follows a 1-1-1 home-court pattern, meaning that the higher-seeded team will have home court in games 1 and 3 while the other team plays at home in game 2. This pattern has been in place since 2010 (changed from 1-2 format).

The WNBA Finals

The final playoff round, a best-of-five series between the victors of each conference, is known as the WNBA Finals, and is held annually, currently scheduled for October. Each player on the winning team receives a championship ring. In addition, the league awards a WNBA Finals Most Valuable Player Award. For this round, the series follows a 2-2-1 pattern, meaning that one team will have home court in games 1, 2, and 5, while the other plays at home in games 3 and 4. The 2-2-1 pattern in the WNBA Finals has been in place since 2005.

Business

WNBA Presidents

Val Ackerman, 1997–2005

Donna Orender, 2005–2010

Laurel J. Richie, 2011–present

Marquee sponsorships

On June 1, 2009, the Phoenix Mercury was the first team in WNBA history to announce a marquess sponsorship. The team secured a partnership with LifeLock to brand their jerseys and warm-ups. It was the first branded jersey in WNBA history.

Other teams eventually followed in the Mercury's footsteps to bring the total to five teams with sponsorship deals:

Los Angeles Sparks – Farmers Insurance

New York Liberty – Foxwoods Casino

Phoenix Mercury – LifeLock

Seattle Storm – Bing

Washington Mystics – Inova Health System

On August 22, 2011, the WNBA announced a league-wide marquee sponsorship with Boost Mobile. The deal would allow the Boost Mobile logo to be placed on ten of the 12 teams' jerseys (excluding Phoenix and San Antonio) in addition to branding on the courts and in arenas. A source said the deal is a "multiyear, eight-figure deal."

Finance

So far the WNBA has not mirrored the monetary success of the NBA, though it targets profitability. While some teams do make a profit (and others break even), most of the teams in the WNBA lose money each season. Losses are subsidized by the NBA; in 2003, news surfaced that the NBA spent up to $12 million a year to help pay for the WNBA losses. In 2007, teams were estimated to be losing $1.5 million to $2 million a year.

However, in a March 12, 2009 article, NBA commissioner David Stern said that in the bad economy, "the NBA is far less profitable than the WNBA. We're losing a lot of money amongst a large number of teams. We're budgeting the WNBA to break even this year."

Salary caps

In 2008, a new six-year collective bargaining agreement was agreed upon between the players and the league. The salary cap for an entire team in 2010 is $827,000 (although it was later lowered to $775,000). By 2013 (the sixth year under this agreement), the cap for an entire team will be $900,000. In 2010, the minimum salary for a player with three-plus years of experience is $51,000 while the maximum salary for a six-plus year player is $101,500 (the first time in league history that players are able to receive over $100,000). The minimum salary for rookies is $35,190. Many WNBA players supplement their salaries by playing in European or Australian women's basketball leagues during the WNBA off-season.

Bonuses

For certain achievements, WNBA players are awarded bonuses. The following is a list of some of the bonuses given by the league (amount is per player):

WNBA champion: $10,500

Runner-up: $5,250

Most valuable player: $15,000

Rookie of the year: $5,000

All-WNBA First Team member: $10,000

All-Star Game participant: $2,500

Merchandise

The following shows the top jersey sales from the beginning of the 2011 season through the All-Star break.

Attendance

Overall league attendance was about 7,800 people per game in 2010. Attendance has gone up and down but has generally decreased from about 10,000 in early years to about 8,000 in recent years. Attendance was at its peak in the league's second season (1998) at almost 11,000 fans per game, and the all time league average is 8,769 fans per game.

{| class="toccolours" width=100% style="clear:both; margin:1.5em auto; text-align:center;" |- ! colspan=2 style="background:#FFE6BD; color:#000000" | Attendance |- valign="top" | |- | |- |

Along with this deal, came the first ever rights fees to be paid to a women's professional sports league. Over the eight years of the contract, "millions and millions of dollars" will be "dispersed to the league's teams."

During the 2010 season, all telecasts were shown on ESPN and ESPN2, except for Game 1 of the WNBA Finals, which was on ABC. Game 4 was also set for ABC if it had been played.

In 2011, the opening day match-up between Phoenix and Seattle, as well as the All-Star Game, were shown on ABC.

Some teams offer games on local radio, while all teams have some games broadcast on local television stations:

Atlanta – Fox Sports South (FS-S), SportSouth (SSO)

Chicago – Comcast Network 100 (CN100)

Connecticut – CSN New England (CSN-NE)

Indiana – Fox Sports Indiana (FS-I)

Los Angeles – Prime Ticket (PRIME)

Minnesota – Fox Sports North (FS-N)

New York – MSG Network (MSG), MSG Plus (MSG+)

Phoenix – Fox Sports Arizona (FS-A)

San Antonio – Fox Sports Southwest (FS-SW)

Seattle – KONG 6/16 (KONG)

Tulsa – The Cox Channel (COX)

Washington – CSN Mid-Atlantic (CSN-MA)

WNBA LiveAccess

In 2009, the WNBA announced the launch of WNBA LiveAccess, a feature on WNBA.com that provides fans around the world with access to more than 200 live game webcasts throughout the WNBA season. All of the WNBA LiveAccess games are then archived for on-demand viewing. Every single game (except broadcasts on ABC, ESPN or ESPN2, which are available on ESPN3.com) is available via this system. The first use of LiveAccess was the E League versus Chicago Sky preseason game; the system worked as planned.

Prior to the 2011 season, LiveAccess was given a complete overhaul. The system became more reliable and many new features were added. Some of these include the ability to pause or rewind, picture-in-picture, quad-screen, and manually changing the bitrate.

Viewership

Year	Season	Telecasts on ESPN2	Average Viewership	+/- over Previous
	Regular	14	242,000	+
	Regular	16	221,000	-
rowspan="2"	Regular	13	248,000	+
Playoffs	12	282,000	-
rowspan="2"	Regular	12	269,000	+
Playoffs	13	435,000	+
rowspan="2"	Regular	18	258,000	-
Playoffs	7	370,000	-
rowspan="2"	Regular	11 (thru 8)	273,000	+
Playoffs	13	TBA	-

On the 2008 season opening day (May 17), ABC broadcast the Los Angeles Sparks and Phoenix Mercury matchup to showcase new rookie sensation Candace Parker. The game received a little over 1 million viewers.

Ratings still remain poor in comparison to NBA games. In 2008, WNBA games averaged just 413,000 viewers, compared to 1.46 million viewers on ESPN and over 2.2 million on ABC for NBA games.

All-Time franchise history

See also

References

External links

Official WNBA website

WNBA statistics at Basketball-Reference.com

Women's Basketball Online's WNBA section

WNBA driving toward profit

WNBA official 2006 rule changes

WNBA introduced the Sixth Woman of the Year award

Atlanta announces Team Name

Professional basketball research

Category:Organizations established in 1996 1 Category:Professional sports leagues

ca:WNBA da:WNBA de:Women’s National Basketball Association el:WNBA es:WNBA eu:WNBA fa:اتحادیه ملی بسکتبال زنان fr:Women's National Basketball Association ko:미국 여자 프로 농구 협회 it:Women's National Basketball Association he:WNBA lv:Sieviešu Nacionālā basketbola asociācija lt:WNBA nl:Women's National Basketball Association ja:WNBA no:Women's National Basketball Association om:WNBA pl:Women's National Basketball Association pt:Women's National Basketball Association ru:Женская национальная баскетбольная ассоциация simple:Women's National Basketball Association sr:ВНБА fi:Women's National Basketball Association sv:Women's National Basketball Association tr:Women's National Basketball Association vls:Women's National Basketball Association zh:WNBA