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  • MEDIA & MARKETING

  • Candidates need to work on ‘brand’ appeal
    Sunday, October 09, 2011  By Siobhan Brett
    The seven presidential candidates need to get to grips with intelligent use of social networks, according to a review of the way the campaign is using social media.

    Odlums to reappear on Irish screens after 15-year absence
    Sunday, October 09, 2011  By Siobhan Brett
    For the first time in more than 15 years, Odlums flour and porridge will today be appearing on Irish TV screens.
    Amarach Research urges firms to heed consumers’ wishes
    Sunday, October 09, 2011  By Siobhan Brett
    With retail sales accounting for more than half of all spending by consumers, businesses need to pay more heed to consumer sentiment.
       
  • THE INSIDE TRACK

  • Universal’s new ad format
    Sunday, October 09, 2011  
    Universal Pictures is the first advertiser to use a new format by Irish outdoor advertising company Bravo Outdoor.
    More


  • MORE MEDIA & MARKETING
  • The marketing sector needs to look to the future
    Sunday, October 09, 2011  By Fergus Gloster
    Typically, executives outside the marketing department perceive that marketing exists solely to support sales, or that it is an arts and crafts function that throws parties and churns out colour brochures.
    North expecting €160m boost from tourism
    Sunday, October 09, 2011  By Kieron Wood
    The North’s tourism minister, Arlene Foster, expects the new ‘Your time, our place’ tourism campaign to generate an extra €160 million for the North’s economy and create more than 3,500 jobs.
    MEDIA WORLD
    Sunday, October 09, 2011  By Catherine O’Mahony
    Let’s give the Daily Mail a break - this time, anyway
    New marketing campaign is launched for Concern’s fast
    Sunday, October 09, 2011  By Siobhan Brett
    The annual Concern fast, Concern’s longest-running fundraising appeal, will be launched next month with a new marketing campaign which aims to promote the event to a wider audience.

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