Coordinates	40°37′29″N73°57′8″N
Name	MTV
Logofile	MTV_Logo_2010.png|The MTV logo without words "Music" and "Television"
Logosize	140px
Slogan	"I want my MTV!" (1982-1985)
Launch	August 1, 1981
Owner	MTV Networks (Viacom)
Headquarters	New York City
Picture format	480i (SDTV)1080i (HDTV)
Country	United States
Language	English
Former names	MTV: Music Television (1981–2010)
Sister names	MTV2, Tr3́s, mtvU, VH1, Nickelodeon, other sister channels
Channel	The N, TeenNick
Web	mtv.com
Terr avail	Not Available
Sat serv 1	DirecTV
Sat chan 1	Channel 331 (SD/HD)Channel 1331 (VOD)
Sat serv 2	Dish Network
Sat chan 2	Channel 160 (SD/HD)
Cable serv 1	Charter Communications
Cable chan 1	Channel 28
Cable serv 2	UPC Poland
Cable chan 2	Channel 570

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.

At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films, and books.

MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's previous impact on popular culture.

The launch of MTV

Previous concepts

MTV's pre-history began in 1977, Warner Cable (a division of Warner Communications), and an ancestor of Warner-Amex Satellite Entertainment (WASEC) launched the first two-way interactive cable TV system, QUBE, in Columbus, Ohio. The QUBE system offered many specialized channels. One of these specialized channels was Sight On Sound, a music channel that featured concert footage and music oriented TV programs; with the interactive QUBE service, viewers could vote for their favorite songs and artists.

The original programming format of MTV was created by media executive Robert W. Pittman, who later became president and chief executive officer of MTV Networks. Pittman had test-driven the music format by producing and hosting a 15-minute show, Album Tracks, on WNBC in the late 1970s.

Pittman's boss, WASEC Executive Vice President John Lack, had shepherded a TV series called PopClips, created by former Monkee-turned solo artist Michael Nesmith, the latter of whom by the late 1970s was turning his attention to the music video format. The inspiration for PopClips came from a similar program on New Zealand's TVNZ network, Radio with Pictures, which premiered in 1976. The concept itself had been in the works since 1966, when major record companies began supplying the New Zealand Broadcasting Corporation with promotional music clips to play on the air at no charge. (Few artists made the long trip to New Zealand to appear live.)

Additionally, in the book The Mason Williams FCC Rapport, author Mason Williams states that he pitched an idea to CBS for a television program that featured "video-radio," where disc jockeys would play avant-garde art pieces set to music on the air. CBS cancelled the idea, but Williams premiered his own musical composition, "Classical Gas", on the Smothers Brothers Comedy Hour, where he was head writer. The book in which this claim is made was first published in 1971, ten years before MTV first came on the air. http://usatopnews2015.blogspot.com/2011/05/mtv-awards.html

Music Television debuts

moon landing]] On August 1, 1981, at 12:01 a.m., MTV launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack, and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and of the launch of Apollo 11. Those words were immediately followed by the original MTV theme song, a crunching classical tune composed by Jonathan Elias and John Petersen, playing over photos of the Apollo 11 moon landing, with the flag featuring MTV's logo changing various colors, textures, and designs. MTV producers Alan Goodman and Fred Seibert used this public domain footage as a conceit, associating MTV with the most famous moment in world television history. Seibert said they had originally planned to use Neil Armstrong's "One small step" quote, but lawyers said Armstrong owns his name and likeness, and Armstrong had refused, so the quote was replaced with a beeping sound.

The first music video shown on MTV was " [The Buggles]'s "Video Killed the Radio Star". The second video shown was Pat Benatar's "You Better Run." Sporadically, the screen would go black when an employee at MTV inserted a tape into a VCR. Video of the launch of MTV was uploaded onto YouTube in 2009, with the original commercials, and the "black screens" between videos. The "MTV lettering" differed on its first day, and included record label information like year and label name.

"Carouselambra" by Led Zeppelin was played as the closing credits rolled when MTV was first broadcast.

As programming chief, Robert W. Pittman recruited and managed a team for the launch that included Tom Freston (who succeeded Pittman as CEO of MTV networks), Fred Seibert, John Sykes, Carolyn Baker (original head of talent and acquisition), Marshall Cohen (original head of research), Gail Sparrow (of talent and acquisition), Sue Steinberg (executive producer), Julian Goldberg, Studio producers/MTV News Writers Liz Nealon, Brian Diamond and Robin Zorn, Steve Casey (creator of the name MTV and its first program director), Marcy Brafman, Ronald E. "Buzz" Brindle, and Robert Morton.

Following concepts

HBO also had a 30 minute program of music videos, called Video Jukebox, that first aired around the time of MTV's launch and would last until late 1986. Also around this time, HBO would occasionally play one or a few music videos between movies.

SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference was that black artists received airplay that MTV initially ignored. The program ran until the end of May 1992. A few markets also launched music-only channels; most notably Las Vegas' KVMY Channel 21, which debuted in the summer of 1984 as KRLR-TV Vusic 21. The first video played on that channel was Michael Jackson's "Thriller."

Shortly after TBS began Night Tracks, NBC launched its music video program called Friday Night Videos which was considered network television's answer to MTV. Later renamed simply Friday Night, the program ran from 1983 to 2002, at which time it was replaced by other programming. ABC's contribution to the music video program genre in 1984, ABC Rocks, was far less successful, lasting only a year.

TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as a money-losing venture, Turner sold it to MTV, who would redevelop the channel into VH1.

Music videos on MTV

The original purpose of MTV was to be "Music Television," playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the original MTV channel no longer plays music videos 24/7, several spinoff channels do so, including MTV Hits and MTV Jams. In addition, videos can be played on-demand at their website.

Internationally, the station continues to support a broad selection of music including 4 channels in the UK that broadcast 23 hours of music video per day.

Original VJs and format

, one of the original five VJs at MTV's debut]] MTV's early format was modeled after top 40 radio. Fresh-faced young men and women were hired to host the network's programming and to introduce videos that were being played. The term VJ (video jockey) was coined, a play on the initialism DJ (disc jockey). Many VJs eventually became celebrities in their own right. The original five MTV VJs in 1981 were Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson and Martha Quinn. In 2005, this group (except for J.J. Jackson, who died in 2004) became hosts on Sirius XM Radio Channel 8 ('80s on 8).

The early music videos that made up the bulk of MTV's programming in the 1980s were promotional videos [called "promos" in the U.K.] that record companies had commissioned for international use or concert clips from whatever sources could be found.

A large number of rock bands and performers of the 1980s were made popular by MTV. Such acts ranged from new wave to hard rock or heavy metal bands such as Adam Ant, Eurythmics, Culture Club, The Fixx, Split Enz, Prince, Ultravox, Duran Duran, Van Halen, Bon Jovi, RATT, Def Leppard, The Police, and The Cars. The network also rotated the videos of "Weird Al" Yankovic, who made a career out of parodying other artists' videos.

MTV also played some classic rock acts from the 1980s and earlier decades, including David Bowie, Dire Straits (whose 1985 song and video "Money for Nothing" both referenced MTV and also included the slogan "I want my MTV" in its lyrics), Journey, Rush, John Mellencamp, Billy Joel, Genesis, Billy Squier, Robert Palmer, Rolling Stones, Rod Stewart, The Who and ZZ Top; newly solo acts such as Robert Plant, Phil Collins, Paul McCartney, David Lee Roth, and Pete Townshend; supergroup acts such as Asia, Power Station, The Firm, and Traveling Wilburys as well as forgotten acts such as Michael Stanley Band, Shoes, Blotto and Taxxi. The hard rock band Kiss publicly appeared without their trademark makeup for the first time on MTV in 1983.

Also during the early days of the channel, the VJs would let other stars take over the channel within an hour as "Guest VJs" from musicians (Adam Ant, Billy Idol, Phil Collins, Simon LeBon and Nick Rhodes of Duran Duran, Tina Turner) to comedians (Eddie Murphy, Martin Short, Dan Aykroyd, Steven Wright) as they pick their favorite videos.

Breaking the "color barrier"

During MTV's first few years on the air, very few black artists were included in rotation on the channel. Those who were in MTV's rotation included Eddy Grant, Tina Turner and Donna Summer. The very first non-white act played on MTV in the US was UK band The Specials, which featured an integrated line-up of white and black musicians and vocalists. The Specials' video "Rat Race" was played as the 58th video on the station's first day of broadcasting.

MTV rejected other black artists' videos, such as Rick James' "Super Freak", because they didn't fit the channel's rock dominated format at the time. The exclusion enraged James; he publicly advocated the addition of more black artists' videos on the channel. Rock legend David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, had questioned why the definition of music had to be so narrow, as had a few others.

Before 1983, Michael Jackson also struggled to receive airtime on MTV. To resolve the struggle and finally "break the color barrier," the president of CBS Records at the time, Walter Yetnikoff, denounced MTV in a strong, profane statement, threatening to take away MTV's ability to play any of the record label's music videos. However, Les Garland, then acquisitions head, said he decided to air Jackson's "Billie Jean" video without pressure from CBS. In any case, MTV began showing the "Billie Jean" video in regular rotation in 1983, forming a lengthy partnership with Jackson and helping other black music artists.

According to The Austin Chronicle, Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." After airing Jackson's music videos, Jackson became even more popular. This move helped other black artists such as Prince, Whitney Houston and Janet Jackson break into heavy rotation on the channel. Jonathan Cohen of Billboard magazine commented Janet Jackson's "accessible sound and spectacularly choreographed videos were irresistible to MTV, and helped the channel evolve from rock programming to a broader, beat-driven musical mix."

Other early criticism

As early as 1983, because of MTV's visibility as a promotional tool for the recording industry, the channel was accused of devaluing the importance of music, replacing quality with a purely visual aesthetic and shunning equally popular but less image-centric or single-based acts. That year, Rolling Stone's Steven Levy wrote, "MTV's greatest achievement has been to coax rock & roll into the video arena where you can't distinguish between entertainment and the sales pitch." One musician that also criticized MTV for these reasons was Jello Biafra of the Dead Kennedys; the band released a song in 1985 titled "MTV, Get Off The Air". Various groups and individuals since then have criticized MTV for similar reasons, insisting that the channel has a responsibility as "Music Television" to play more music videos and uphold better critical standards for the music videos that they choose to feature in rotation.

Music video series

MTV introduced 120 Minutes in 1986, a show that would feature low-rotation, alternative rock and other "underground" videos for the next 14 years on MTV and three additional years on sister channel MTV2. The program then became known as Subterranean on MTV2.

Another after hours show was added in 1987, Headbangers Ball. This popular show featured heavy metal music and news. Before its abrupt cancellation in 1995, it featured several hosts, notably Riki Rachtman and Adam Curry. Headbangers Ball remains an iconic identifier of heavy metal music. A weekly block of music videos with the name Headbangers Ball has aired since 2003 on sister channel MTV2.

In 1988, MTV debuted Yo! MTV Raps, a hip-hop/rap formatted program. The program continued until August 1995. It was renamed to simply Yo! and played for one hour from 1995 until 1999. The concept was reintroduced as Direct Effect in 2000, which became Sucker Free in 2006 and was cancelled in 2008, after briefly celebrating the 20th anniversary of Yo! MTV Raps throughout the months of April and May 2008. Despite its cancellation on MTV, a weekly countdown of hip-hop videos known as Sucker Free still airs on MTV2.

By the beginning of the 1990s, the channel debuted Dial MTV, a daily top ten music video countdown show for which viewers could call the toll-free telephone number 1-800-DIAL-MTV to request a music video. Although Dial MTV was short-lived, the phone number remained in use for video requests until 2006.

Live concerts

Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While the ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage.

In 1989, MTV began to premiere music-based specials such as MTV Unplugged, an acoustic performance show, which has featured dozens of acts as its guests and has remained active in numerous iterations on various platforms for over 20 years.

Along with VH1, MTV broadcast the Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on the Internet over MTV interrupting the reunion of Pink Floyd. Toeffler acknowledged that "MTV should not have placed such a high priority on showing so many acts, at the expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break.

On July 7, 2007, MTV broadcast the Live Earth concerts, which took place around the world to raise awareness of climate change.

Rise of the directors

By the early 1990s, MTV was playing a combination of pop-friendly hard rock acts, chart-topping metal and hard rock acts such as Metallica, Nirvana and Guns N' Roses, pop singers such as Michael Jackson, Madonna, 2 Unlimited and New Kids on the Block, and R&B; quartets such as New Edition, Bell Biv Devoe, Tony Toni Tone, and Boyz II Men, while introducing hit rappers Vanilla Ice and MC Hammer. MTV progressively increased its airing of hip hop acts, such as LL Cool J, Naughty By Nature, Onyx and Sir-Mix-A-Lot, and by 1993, the channel added West Coast rappers previously associated with gangsta rap, with a less pop-friendly sound, such as Tupac Shakur, Ice Cube, Warren G, Dr. Dre and Snoop Dogg.

To accompany the new sounds, a new form of music videos came about: more creative, funny, artistic, experimental, and technically accomplished than those in the 1980s. Several noted film directors got their start creating music videos. After pressure from the MVPA (Music Video Producers Association – later changed to Music Video Production Association) MTV began listing the names of the videos' directors at the bottom of the credits by December 1992. As a result, MTV's viewers became familiar with the names of Spike Jonze, Michel Gondry, David Fincher, Samuel Bayer, Matt Mahurin, Mark Romanek, Jonathan Dayton and Valerie Faris, Anton Corbijn, Mark Pellington, Tarsem, Hype Williams, Jake Scott, Jonathan Glazer, Marcus Nispel, F. Gary Gray, Jim Yukich, Russell Mulcahy, Steve Barron and Marty Callner, among others.

As the PBS series Frontline explored, MTV was a driving force that catapulted music videos to a mainstream audience, turning music videos into an art form as well as a marketing machine that became beneficial to artists. Danny Goldberg, chairman and CEO of Artemis Records, said the following about the art of music videos: "I know when I worked with Nirvana, Kurt Cobain cared as much about the videos as he did about the records. He wrote the scripts for them, he was in the editing room, and they were part of his art. And I think they stand up as part of his art, and I think that's true of the great artists today. Not every artist is a great artist and not every video is a good video, but in general having it available as a tool, to me, adds to the business. And I wish there had been music videos in the heyday of the Beatles, and the Rolling Stones. I think they would've added to their creative contribution, not subtracted from it." The Beatles did produce music videos specifically for television broadcast once their massive popularity made it less practical for them to appear in person.

Alternative is mainstream

Nirvana led a sweeping transition into the rise of alternative rock music on MTV in 1991 with their popular video for "Smells Like Teen Spirit". By late 1991 going into 1992, MTV began frequently airing videos from their heavily promoted "Buzz Bin", such as Nirvana, Pearl Jam, Alice in Chains, Soundgarden, Nine Inch Nails, Tori Amos, PM Dawn, Arrested Development, Björk, and Gin Blossoms. MTV increased rotation of its weekly alternative music program 120 Minutes and added the daily Alternative Nation to play videos of these and other underground music acts. Subsequently, grunge and alternative rock had a rise in mainstream tastes, while 1980s style hair bands and traditional rockers were phased out, with some exceptions such as Aerosmith and Tom Petty. Older acts such as R.E.M. and U2 remained relevant by making their music more experimental or unexpected.

In 1993, more hit alternative rock acts were on heavy rotation, such as Stone Temple Pilots, Soul Asylum, Rage Against the Machine, Tool, Beck, Therapy?, Radiohead, and The Smashing Pumpkins. Other hit acts such as Weezer, Collective Soul, Blind Melon, The Cranberries, Bush, and Silverchair would follow in the next couple of years. Alternative bands that appeared on Beavis and Butthead also rose to fame, most notably White Zombie.

By the next few years, 1994 through 1996, MTV began promoting new power pop acts, most successfully Green Day and The Offspring, and ska-rock acts such as No Doubt, The Mighty Mighty Bosstones, and Sublime. Pop singers were added to the rotation with success as long as they were considered "alternative," such as Alanis Morissette, Jewel, Fiona Apple, and Sarah McLachlan.

Electronica and pop

By 1997, MTV focused heavily on introducing electronica acts into the mainstream, adding them to its musical rotation. Some of the more popular musicians of this group were The Prodigy, The Chemical Brothers, Moby, Aphex Twin, Daft Punk, The Crystal Method, and Fatboy Slim. Some other established musicians proceeded to experiment with electronica and be played on MTV, most notably Madonna, U2, David Bowie, Radiohead and Smashing Pumpkins. That year MTV also attempted to introduce neo-swing bands, but they did not meet with much success.

However, in late 1997, MTV began shifting more progressively towards pop music, inspired by the success of the Spice Girls and the rise of boy bands in Europe. Between 1998 and 1999, MTV's musical content consisted heavily of videos of boy bands such as Backstreet Boys and 'N Sync as well as teen pop "princesses" such as Britney Spears, Christina Aguilera, Mandy Moore, and Jessica Simpson. Airplay of rock, electronica, and alternative acts was reduced. Hip-hop music continued in heavy rotation, through the likes of Puff Daddy, Master P, DMX, Busta Rhymes, Jay Z, Missy Elliott, Eminem, Ja Rule and their associates. R&B; was also heavily represented with acts such as Destiny's Child and Brandy.

Total Request Live

in Times Square]] Also by 1997, MTV was criticized heavily for not playing as many music videos as it had in the past. In response, MTV created four shows that centered around music videos: MTV Live, Total Request, Say What?, and 12 Angry Viewers. Also at this time, MTV introduced its new studios in Times Square. A year later, in 1998, MTV merged Total Request and MTV Live into a live daily top ten countdown show, Total Request Live, which would become known as TRL and secure its place as the channel's unofficial flagship program.

The original host of TRL, Carson Daly, brought popularity to the show. TRL spent its first year developing a cult-type following, and every weekday, hundreds of fans would stand in Times Square outside the TRL studios. In the fall of 1999, a live studio audience was added to the show. By spring 2000, the countdown reached its peak, becoming a recognizable icon of popular culture in its first two years of existence. The program enjoyed success playing the top ten pop, rock, R&B;, and hip-hop music videos. 's "Got the Life" is considered to be the first "retired" video from TRL.]]

On September 11, 2001, when the attacks on the World Trade Center and the Pentagon occurred, MTV suspended all of its programming along with its sister cable channel VH1, and it began simulcasting the CBS News coverage from its then-sister network until about 11:00 p.m. that night. The channels then played a looped set of music videos without commercial interruption until an MTV News special edition of TRL aired on September 14, 2001.

In 2002, Carson Daly left MTV and TRL to pursue a late-night talk show on NBC; after his departure, the relevance and impact of Total Request Live slowly diminished. TRL ultimately remained a part of MTV's regular program schedule for ten years. The series came to an end with a special finale episode, Total Finale Live, which aired November 16, 2008, and featured many special guests from the history of the show and playing its last music video, "...Baby One More Time" by Britney Spears.

Return of the Rock

Beginning in late 1997, MTV progressively reduced its airing of rock music videos, leading to the slogan among skeptics, "Rock is dead." The fact that at the time rock music fans were less materialists and bought less music based on television suggestion were cited as reasons that MTV abandoned its once staple music. MTV instead devoted its musical airtime mostly to pop and hip-hop/R&B; music. All rock-centric shows were eliminated and the rock-related categories of the Video Music Awards were pared down to one.

From this time until 2004, MTV took some efforts periodically to reintroduce pop rock music videos to the channel. By 1998 through 1999, the punk-rock band Blink-182 received regular airtime on MTV due in large part to their "All the Small Things" video that made fun of the boy bands that MTV was airing at the time. Meanwhile, some rock bands that were not receiving MTV support, such as Korn and Creed, continued to sell albums. Then, upon the release of Korn's rock/rap hybrid album Follow the Leader, MTV began playing Korn's videos "Got the Life" and "Freak on a Leash", which became popular.

A band sponsored by Korn, Limp Bizkit, received airtime for its cover of George Michael's "Faith", which became a hit. Subsequently, MTV began airing more rap/rock hybrid acts, such as Limp Bizkit and Kid Rock. Some rock acts with more comical videos, such as Rob Zombie, Red Hot Chili Peppers, and Foo Fighters, also received airtime.

In the fall of 1999, MTV announced a special Return of the Rock weekend, in which new rock acts received airtime, after which a compilation album was released. System of a Down, Staind, Godsmack, Green Day, Incubus, Papa Roach, P.O.D., Sevendust, Powerman 5000, Slipknot, Kittie, and Static X were among the featured bands. These bands received some airtime on MTV and more so on MTV2, though both channels gave emphasis to the rock/rap acts.

By 2000, Sum 41, Linkin Park, Jimmy Eat World, Mudvayne, Cold, At the Drive-In, Alien Ant Farm, and other acts were added to the musical rotation. MTV also launched digital cable channel MTVX to play rock music videos exclusively, an experiment that lasted until 2002. A daily music video program on MTV that carried the name Return of the Rock ran through early 2001, replaced by a successor, All Things Rock, from 2002 until 2004.

Milestones and specials

Around 1999 through 2001, as MTV aired fewer music videos throughout the day, it regularly aired compilation specials from its then 20-year history to look back on its roots. An all-encompassing special, MTV Uncensored, premiered in 1999 and was later released as a book.

MTV celebrated its 20th anniversary on August 1, 2001, beginning with a 12-hour retrospective called MTV20: Buggles to Bizkit, which featured over 100 classic videos played chronologically, hosted by various VJs in reproductions of MTV's old studios. The day of programming culminated in a 3-hour celebratory live event called MTV20: Live and Almost Legal, which was hosted by Carson Daly and featured numerous guests from MTV's history, including the original VJs from 1981. Various other related MTV20 specials aired in the months surrounding the event.

Janet Jackson became the inaugural honoree of the "mtvICON" award, "an annual recognition of artists who have made significant contributions to music, music video and pop culture while tremendously impacting the MTV generation." Subsequent recipients included Aerosmith, Metallica, and The Cure.

Five years later, on August 1, 2006, MTV celebrated its 25th anniversary. On their website, MTV.com, visitors could watch the very first hour of MTV, including airing the original promos and commercials from Mountain Dew, Atari, Chewels gum, and Jovan. Videos were also shown from The Buggles, Pat Benatar, Rod Stewart, and others. The introduction of the first five VJs was also shown. Additionally, MTV.com put together a "yearbook" consisting of the greatest videos of each year from 1981 to 2006. MTV itself only mentioned the anniversary once on TRL.

Fewer music videos

Despite targeted efforts to play certain types of music videos in limited rotation, MTV greatly reduced its overall rotation of music videos throughout the early-mid 2000s. While music videos were featured on MTV up to eight hours per day in 2000, 2008 saw an average of just three hours of music videos per day on MTV. The rise of the Internet as a convenient outlet for the promotion and viewing of music videos signaled this reduction.

As the decade progressed, MTV continued to play some music videos instead of relegating them exclusively to its sister channels, but around this time, the channel began to air music videos only in the early morning hours or in a condensed form on Total Request Live. As a result of these programming changes, Justin Timberlake challenged MTV to "play more damn videos!" while giving an acceptance speech at the 2007 Video Music Awards.

Despite the challenge from Timberlake, MTV continued to decrease its total rotation time for music videos in 2007, and the channel eliminated its long-running special tags for music videos such as "Buzzworthy" (for under-represented artists), "Breakthrough" (for visually stunning videos), and "Spankin' New" (for brand new videos). Additionally, the historic Kabel typeface, which MTV displayed at the beginning and end of all music videos since 1981, was phased out in favor of larger text and less information about the video's record label and director. The classic font can still be seen on videos airing on MTV Jams, and in "prechyroned" versions of old videos on sister network VH1 Classic, which had their title information recorded onto the same tape as the video itself.

For most of 2008, MTV's main source of music video programming was still Total Request Live, airing four times per week, featuring short clips of music videos along with VJs and guests. TRL aired its last episode in November 2008. A hip-hop music video show, Sucker Free, also ended earlier in 2008.

FNMTV Premieres

In the summer of 2008, MTV premiered new music video programming blocks called FNMTV and a weekly special event called FNMTV Premieres, hosted from Los Angeles by Pete Wentz of the band Fall Out Boy, which was designed to premiere new music videos and have viewers provide instantaneous feedback.

The FNMTV Premieres event ended before the 2008 Video Music Awards in September. With the exception of a holiday themed episode in December 2008 and an unrelated Spring Break special in March 2009 with the same title, FNMTV Premieres never returned, leaving MTV without any VJ-hosted music video programs for the first time in its history.

On most weekdays during the rest of 2008, a music video block called FNMTV aired in the early morning hours. It consisted of abbreviated clips of music videos, approximately 60 seconds each. MTV cancelled the early morning FNMTV block in January 2009, replacing it with encore airings of other programs.

AMTV and recent trends

, the name of MTV's music programming since 2009]] Music video programming returned to MTV in March 2009 as AMTV, an early morning block of music videos that originally aired from 3 a.m. to 9 a.m. on most weekdays (now airs daily as of the week of 3/8/10; see AMTV for current schedule). Unlike the FNMTV block that preceded it, AMTV features many full-length music videos, including some older videos that have been out of regular rotation for many years on MTV; it also features music news updates, interviews, and performances. Although it is filmed in the same Times Square studio where TRL used to be located, the network stated that "the only thing the two shows have in common is the studio location." It's On was cancelled at the end of 2009, which again eliminated the only live in-studio programming from MTV's schedule, just one year after TRL was also cancelled.

Shortly after music and pop culture icon Michael Jackson died on June 25, 2009, MTV briefly returned to its original music video format to celebrate his work. The channel aired many hours of Jackson's music videos, accompanied by live news specials featuring reactions from MTV personalities and other celebrities. The temporary shift in MTV's programming culminated the following week with the channel's live coverage of Jackson's memorial service.

MTV again resurrected the long-running series MTV Unplugged in 2009 with performances from acts such as Adele, Katy Perry, and Paramore. However, unlike past Unplugged specials, these new recordings usually only air in their entirety on MTV's website, MTV.com. Nevertheless, short clips of the specials are shown on MTV during the AMTV block of music videos in the early morning hours. By the end of 2009 and beginning of 2010, the 8 a.m. hour of AMTV was broadened to include live sets such as Unplugged and other music-related programs.

Censorship

MTV has edited a number of music videos to remove references to drugs, sex, violence, weapons, racism, homophobia, or advertising. Many music videos aired on the channel were censored, moved to late-night rotation, or banned entirely from the channel.

In the 1980s, parent-media watchdog groups such as the Parents Music Resource Center criticized MTV over certain music videos that were claimed to have explicit imagery of satanism. MTV has developed a strict policy on refusal to air videos that may depict devil worship or anti-religious themes. This policy led MTV to ban music videos such as "Jesus Christ Pose" by Soundgarden in 1991 and "Megalomaniac" by Incubus in 2004. Some of the edits were so extensive that when series creator Mike Judge compiled his he found out that "some of those episodes may not even exist actually in their original form."

In September 2009, the channel aired Popzilla, which showcased and imitated celebrities in an animated form.

Reality shows

]] In the mid- to late 1990s and early 2000s, MTV placed a stronger focus on reality shows and related series, building on the success of The Real World and Road Rules in the 1990s. The first round of these shows came in the mid-1990s, with game shows such as Singled Out, and talk shows such as Loveline and The Jon Stewart Show.

The next round of these shows came in approximately the late 1990s, as MTV shifted its focus to prank/comedic shows such as The Tom Green Show and Jackass, soap operas such as Undressed, and game shows such as Real World/Road Rules Challenge, The Blame Game, webRIOT, and Say What? Karaoke. A year later, in 2000, MTV's Fear became one of the first scare-based reality shows and the first reality show in which contestants filmed themselves.

Some of the reality shows on the network also followed the lives of musicians. The Osbournes, a reality show based on the everyday life of Black Sabbath frontman Ozzy Osbourne, his wife Sharon, and two of their children, Jack and Kelly, premiered on MTV in 2002. The show went on to become one of the network's biggest-ever success stories and was also recognized for the Osbourne family members' heavy use of profanity, which MTV bleeped for broadcast. It also kick-started a musical career for Kelly Osbourne, while Sharon Osbourne went on to host her own self-titled talk show on U.S. television. Ozzy Osbourne announced that production for his show would cease in November 2004. In the fall of 2004, Ozzy Osbourne's reality show Battle for Ozzfest aired; the show hosted competitions between bands vying to play as part of Ozzfest, a yearly heavy metal music tour across the United States hosted by Osbourne.

In 2003, MTV added Punk'd, a project by Ashton Kutcher to play pranks on various celebrities, and Pimp My Ride, a show about adding aesthetic and functional modifications to cars and other vehicles. Another popular show was , a reality TV show that followed the lives of pop singers Jessica Simpson and Nick Lachey, a music celebrity couple. It began in 2003, ran for four seasons. and ended in early 2005. The couple later divorced. The success of Newlyweds was followed in June 2004 by The Ashlee Simpson Show, which documented the beginnings of the music career of Ashlee Simpson, Jessica Simpson's younger sister.

In 2005 and 2006, MTV continued its focus on reality shows, with the debuts of popular shows such as 8th & Ocean, , NEXT, Two-A-Days, My Super Sweet 16, and Parental Control. Another popular show was Viva La Bam, featuring Bam Margera.

MTV shifted its focus back to Real World-style reality programming in late 2009 with the premiere of Jersey Shore, which brought unprecedented ratings success to the channel and also caused controversy due to some of its content (see Jersey Shore controversy, below). MTV also aired a new show around this time called 16 and Pregnant, which documented the lives of teenagers expecting to have babies. This had a follow up show after the first season called Teen Mom.

MTV Hired follows the interviewing process, candidates meet with career coach Ryan Kahn from University of Dreams and at the end of each episode one candidate lands the job of their dreams.

Rebroadcast programs and movies

In recent years, MTV has re-aired other programs from Viacom-owned TV networks, such as BET's College Hill and VH1 programs I Love New York and Flavor of Love. Other programs from non-Viacom networks include reruns of the shows Fastlane (from Fox), Life As We Know It (from ABC), Scrubs (from ABC and NBC), and CW programs America's Next Top Model, Beauty and the Geek, and Hidden Palms. MTV also began showing movies targeted toward the young adult demographic, including 8 Mile, My Boss's Daughter, Shaun of the Dead, and Napoleon Dynamite. The channel has also broadcast several of its own productions of its film-producing division MTV Films, such as Crossroads and , and airs original made-for-television movies from MTV Studios such as .

In 2007, MTV aired the reality show A Shot at Love with Tila Tequila, chronicling MySpace sensation Tila Tequila's journey to find a companion. Her bisexuality played into the series—both male and female contestants were vying for love—and was the subject of criticism. It was the second-most popular show at that time, behind The Hills. A spin-off series from Shot of Love, That's Amoré!, followed a similar pursuit from previous Shot at Love contestant Domenico Nesci. MTV also welcomed Paris Hilton to their lineup in October 2008 with the launch of her new reality series, Paris Hilton's My New BFF. In 2009, MTV aired Snoop Dogg's second reality show with the channel, Dogg After Dark, and the show College Life, based at the University of Wisconsin-Madison.

Scripted programming

MTV expanded its programming focus in 2009 to include scripted comedy programs. The channel was reported to be developing a number of scripted half-hour projects, including an animated series and five additional pilots. With backlash towards what some consider too much superficial content on the network, a recent New York Times article also stated the intention of MTV to shift its focus towards more socially conscious media, which the article labels "MTV for the Obama era." Shows in that vein included T.I.'s Road to Redemption and Fonzworth Bentley's finishing school show From G's to Gents. Western Europa programs such as Deutschland Liebt Günther and (separately based tagging them) series Das ist so Togo became a big hit in Europe in 2004 and 2006. There was more success for MTV when another (reality) show entitled The Buried Life was a great success for the station. It's about four friends traveling across the country to check off a list of "100 things to do before I die" and help others along the way, was another example of MTV's revised programming focus.

Image and branding

MTV is widely considered the first television network to develop itself as a "brand," with a unified vocabulary, voice, and visual identity. Senior management, including John Lack, Bob Pittman, and Fred Seibert, all started their careers in radio, which had developed station brands as a critical audience development tool for decades, and Seibert led the teams that became directly responsible for the brand's creation.

MTV's logo, the large block letter "M" with graffiti-style letters "TV" superimposed and the words "Music Television" underneath, quickly became ubiquitous and instantly recognizable in popular culture. The last three decades have brought some change and evolution to MTV's iconic image and branding.

Original logos and IDs

The MTV logo was designed in 1981 by Manhattan Design, a collective formed by Frank Olinsky, Pat Gorman, and Patty Rogoff, under the guidance of MTV's original creative director, Fred Seibert. The 'M' was sketched by Rogoff, with the 'TV' spray painted by Olinksky.

Throughout MTV's early days, the channel's main logo was a large yellow "M" with red letters "TV," but unlike most networks' logos, the MTV logo constantly morphed and adapted with different colors, patterns, and images filling in the large block letter. The very first moments of MTV featured an adaptation of the first landing on the moon, directly from NASA still images (a concept of Seibert's, executed by Buzz Potamkin and Perpetual Motion Picitures). After the "moon landing," as well as the top of every hour until at least the mid-1980s (which ran "more than 15,000" times each year, according to Seibert)

The channel's most popular image and branding campaign, "I want my MTV!," was launched in 1982. The media strategy and creative executions were developed by Dale Pon, leader of the MTV advertising agency LPG/Pon, based on a variation of a well known cereal commercial from the 1950s, "I want my Maypo!" Over the years the campaign featured known artists and celebrities including Pete Townshend, Pat Benatar, Adam Ant, David Bowie, The Police, Kiss, Culture Club, Billy Idol, Hall & Oates, Cyndi Lauper, Madonna, Lionel Richie, Ric Ocasek, John Mellencamp, Peter Wolf, Joe Elliot, Stevie Nicks, Rick Springfield and Mick Jagger interacting with the MTV logo on-air, encouraging viewers to call their cable or satellite providers and request that MTV be added to their local channel lineups. However, much like the ever-changing patterns that filled MTV's original 1981 logo, the new 2010 logo is designed to be filled in with an unlimited variety of pictures and images. This new logo formally became MTV's official brand mark on February 8, 2010, when it debuted on MTV's website. The channel's long-running official tagline "Music Television" was officially dropped at this time.

Moral influence and controversies

MTV's near-ubiquitous presence in popular culture for almost 30 years has led the channel to be in the center of the ongoing debate over the cultural and moral influence of music and television on young people and society. The channel has thus found itself a target of criticism by various groups about programming choices, social issues, political correctness, sensitivity, censorship, and a perceived negative moral influence on young people.

In 2002, the Parents Television Council released a study titled MTV Smut Peddlers, which sought to expose what PTC believed was excessive sexual, profane, and violent content on the channel, based on MTV's Spring Break programming from 2004. Jeanette Kedas, an MTV network executive, called the PTC report "unfair and inaccurate" and "underestimating young people's intellect and level of sophistication," while L. Brent Bozell III, then-president of the PTC, stated that "the incessant sleaze on MTV presents the most compelling case yet for consumer cable choice," referring to the practice of cable and satellite companies to allow consumers to pay for channels à la carte.

The Christian right organization American Family Association has also criticized MTV from perceptions of negative moral influence, even going as far as to describe MTV as promoting a "pro-sex, anti-family, pro-choice, drug culture."

In April 2008, PTC released The Rap on Rap, a study covering hip-hop and R&B; music videos rotated on programs 106 & Park and Rap City, both shown on BET, and Sucker Free on MTV. PTC urged advertisers to withdraw sponsorship of those programs, whose videos PTC stated targeted children and teenagers "with adult content...once every 38 seconds."

Super Bowl controversy

MTV was selected to produce the halftime show in 2001 for Super Bowl XXXV in Tampa, Florida, in which the bands 'N Sync and Aerosmith performed. Due to its success, MTV was invited back to produce another Super Bowl halftime show, which would spark a moral influence debate and lead to sweeping changes in Super Bowl halftime shows, MTV's own programming, and even music played on the radio.

In 2004, MTV produced the halftime show for Super Bowl XXXVIII, with performances by such artists as Nelly, Diddy, Janet Jackson, and Justin Timberlake. CBS, then a sister company of MTV and who had aired the 2001 halftime show, aired the Super Bowl as well as the halftime show live on February 1, 2004. However, the show became controversial after Timberlake tore off part of Jackson's outfit while performing his hit song "Rock Your Body" with her, revealing her right breast. All involved parties apologized for the incident, and Timberlake referred to the incident as a "wardrobe malfunction".

Michael Powell, then-chairman of the Federal Communications Commission, ordered an investigation of the show the day after its broadcast. In September 2004, the FCC ruled that the halftime show was indecent and fined CBS $550,000. The FCC upheld its decision in 2006, but federal judges reversed the fine in 2008.

Jersey Shore controversy

MTV received a significant amount of criticism from Italian American organizations for the show Jersey Shore, which premiered in December 2009. The controversy was due in large part to the manner in which MTV marketed the show, as it liberally used the word Guido to describe the cast members. The word Guido is generally regarded as an ethnic slur when referring to Italians and Italian Americans. One promotion stated that the show was to follow, "eight of the hottest, tannest, craziest Guidos," while yet another advertisement stated, "[the show] exposes one of the tri-state area's most misunderstood species... the GUIDO. Yes, they really do exist! Our Guidos and Guidettes will move into the ultimate beach house rental and indulge in everything the Seaside Heights, New Jersey scene has to offer."

Prior to the series debut, UNICO National (which is the largest Italian American organization) formally requested that MTV cancel the show. In a letter to the network, UNICO called the show a "...direct, deliberate and disgraceful attack on Italian Americans..." UNICO National President Andre DiMino said in a statement "MTV has festooned the 'bordello-like' house set with Italian flags and red, white and green maps of New Jersey while every other cutaway shot is of Italian signs and symbols. They are blatantly as well as subliminally bashing Italian-Americans with every technique possible..." Around this time, other Italian organizations joined the fight, including the NIAF, the Order Sons of Italy in America and the internet watch-dog.

MTV responded to the controversy by issuing a press release which stated in part, "the Italian-American cast takes pride in their ethnicity. We understand that this show is not intended for every audience and depicts just one aspect of youth culture." Despite the loss of certain advertisers, MTV has not canceled the show. Moreover, the show has seen its audience gradually increase from its premiere in December 2009.

Dude, This Sucks stunt

A pilot for a show called Dude, This Sucks was canceled after teens attending a taping at the Snow Summit Ski Resort in January 2001 were sprayed with liquid fecal matter by the group The Shower Rangers. The teens later sued. MTV later apologized and said that the segment would not air.

Social activism

In addition to its regular programming, MTV has a long history of promoting social, political, and environmental activism in young people. The channel's vehicles for this activism have been Choose or Lose, encompassing political causes and encouraging viewers to vote in elections; Fight For Your Rights, encompassing anti-violence and anti-discrimination causes; and think MTV, the newest umbrella for all of MTV's social activism.

Choose or Lose

In 1992, MTV started a pro-democracy campaign called Choose or Lose, to encourage up to 20 million people to register to vote, and the channel hosted a town hall forum for then-candidate Bill Clinton.

In recent years, other politically diverse programs on MTV have included True Life, which documents people's lives and problems, and MTV News specials, which center on very current events in both the music industry and the world. One special show covered the 2004 U.S. Presidential election, airing programs focused on the issues and opinions of young people, including a program where viewers could ask questions of Senator John Kerry. MTV worked with P. Diddy's "Vote or Die" campaign, designed to encourage young people to vote.

Additionally, MTV aired a documentary covering a trip by the musical group Sum 41 to the Democratic Republic of Congo, documenting the conflict there. The group ended up being caught in the midst of an attack outside of the hotel and were subsequently flown out of the country.

The channel also began showing presidential campaign commercials for the first time during the 2008 US presidential election. This has led to criticism from the right, with Jonah Goldberg opining that "MTV serves as the Democrats' main youth outreach program."

Fight For Your Rights

In the 1990s and early 2000s, MTV promoted annual campaigns known as Fight For Your Rights, with the slogan "Speak Out/Stand Up Against Violence," to bring forth awareness on America's crime, drugs and violence issues.

On April 6, 2001, MTV voluntarily ceased regular programming for 24 hours as part of the year's hate crimes awareness campaign. On that night, MTV aired a made-for-TV movie Anatomy of a Hate Crime, based on a true story of the 1998 murder of 21-year old Matthew Shepard, a gay college student. After the film and a discussion, MTV went dark and showed names of hate crime victims.

think MTV

MTV's most recent activism campaign is think MTV, which discusses current political issues such as same-sex marriage, U.S. elections, and war in other countries. The slogan of the program is "Reflect. Decide. Do." As part of think MTV, the channel also airs a series of pro-conservation ads called Break The Addiction, as a way of encouraging their viewers to find ways to use less fossil fuels and energy.

think MTV addresses twelve major issue areas: discrimination, environment, politics, health & self, crime & violence, poverty & disease, human rights, war & peace, relationships & sex, faith, substance abuse, and education. Young people are encouraged to choose the issues that resonate most and take action to make a positive change. The motto is, "Your cause. Your effect." think MTV is also integrated in MTV's current programming.

Beyond MTV

Since its launch in 1981, the brand "MTV" has expanded to include many additional properties beyond the original MTV channel, including a variety of sister channels in the U.S., dozens of affiliated channels around the world, and an Internet presence through MTV.com and related websites.

Sister channels in the U.S.

MTV operates a group of channels under the name MTV Networks, a division of its corporate parent, Viacom. In 1985, MTV saw the introduction of its first true sister channel, VH1, which was originally an acronym for "Video Hits One" and was designed to play adult contemporary music videos. Today, VH1 is aimed at celebrity and popular culture programming. Another sister channel, CMT, targets the country music and southern culture market.

The advent of satellite television and digital cable brought MTV greater channel diversity, including its current sister channels MTV2 and MTV Tr3s (now Tr3s), which initially played music videos exclusively but now focus on other programming. Music videos still occupy most of the schedule on two additional channels, MTV Hits and MTV Jams. MTV also broadcasts mtvU, a college-oriented channel on campus at various universities.

Recently, MTV began broadcasting "MTV HD," a 1080i high definition simulcast of MTV. However only the network's original series after 2010 (with some pre-2010 content) are aired in high definition, while music videos, despite being filmed for high definition presentation, are still presented in 4:3 standard definition, forcing them into a windowboxing type of presentation. DirecTV, Dish Network, Comcast, Time Warner Cable, U-verse, & Verizon FiOS carry the HD channel.

MTV Networks also operates Palladia, a high-definition channel that features original HD programming and HD versions of programs from MTV, VH1, and CMT. The station was launched in January 2006 as MHD (Music: High Definition). The channel was officially rebranded as Palladia on September 1, 2008 to coincide with the shift to more exclusive HD programming.

In 2005 and 2006, MTV launched a series of channels for Asian Americans. The first channel was MTV Desi, launched in July 2005, dedicated toward South-Asian Americans. Next was MTV Chi, in December 2005, which catered to Chinese Americans. The third was MTV K, launched in June 2006 and targeted toward Korean Americans. Each of these channels featured music videos and shows from MTV's international affiliates as well as original U.S. programming, promos, and packaging. All three of these channels ceased broadcasting on April 30, 2007.

The Internet

In the late 1980s, before the World Wide Web, in the days of the Gopher protocol, MTV VJ Adam Curry began experimenting on the Internet. He registered the then-unclaimed domain name "MTV.com" in 1993 with the idea of being MTV's unofficial new voice on the Internet. Although this move was sanctioned by his supervisors at MTV Networks at the time, when Curry left to start his own web-portal design and hosting company, MTV subsequently sued him for the domain name, which led to an out-of-court settlement.

The service hosted at the domain name was originally branded "MTV Online" during MTV's first few years of control over it in the mid-1990s. It served as a counterpart to the America Online portal for MTV content, which existed at AOL keyword MTV until approximately the end of the 1990s. After this time, the website became known as simply "MTV.com" and served as the Internet home base for all MTV and MTV News content.

MTV.com experimented with entirely video-based layouts between 2005 and 2007. The experiment began in April 2005 as MTV Overdrive, a streaming video service that supplemented the regular MTV.com website. Shortly after the 2006 Video Music Awards, which were streamed on MTV.com and heavily utilized the MTV Overdrive features, MTV introduced a massive change for MTV.com, transforming the entire site into a Flash video-based entity. Much of users' feedback about the Flash-based site was negative, demonstrating a dissatisfaction with videos that played automatically, commercials that could not be skipped or stopped, and the slower speed of the entire website. The experiment ended in February 2006 as MTV.com reverted to a traditional HTML-based website design with embedded video clips, in the style of YouTube and other popular video-based websites.

Today, MTV.com is still the official website of MTV, and it expands on the channel's broadcasts by bringing additional content to its viewers. The site's notable features include an online version of MTV News, podcasts, and a video streaming service supported by commercials. There are also movie features, profiles and interviews with recording artists and from MTV's television programs.

The channel responded to the rise of the Internet as the new central place to watch music videos in October 2008 by launching MTV Music, a website that features thousands of music videos from MTV and VH1's video libraries, dating back to the earliest videos from 1981.

A newly created division of the company, MTV New Media, announced in 2008 that it would produce its own original web series, in an attempt to create a bridge between old and new media. The programming is available to viewers via personal computers, cell phones, iPods, and other digital devices.

MTV around the world

MTV Networks has also launched numerous native-language MTV-branded music channels to dozens of countries around the world. MTV UK operates 16 channels solely in the United Kingdom. Other channels include, but are not limited to, MTV Belgium, MTV Brazil, MTV Canada, MTV Turkey, MTV Netherlands, MTV Ireland, MTV Greece, MTV Hungary, MTV Russia, MTV Spain, MTV Austria, MTV France, MTV Germany, MTV Europe , MTV Portugal, MTV Adria, MTV Denmark, MTV Finland, MTV Italy, MTV Israel, MTV Norway, MTV Poland, MTV Czech, MTV Romania, MTV Lithuania, MTV Latvia, MTV Estonia, MTV Sweden, MTV Asia, MTV Taiwan, MTV Korea, MTV Japan, MTV Thailand, MTV Indonesia, MTV India, MTV Philippines (closed from 16 February 2010), MTV Pakistan, MTV Ukraine, MTV Latin America, MTV Australia, MTV New Zealand, and MTV Base in Africa, MTV Arabia and MTV Adria which includes MTV Slovenia, MTV Serbia and MTV Croatia. An international version of MTV known as MTV International was shown on the Internet from 2006 to 2007.sacWED MTV Lithuania, MTV Latvia and MTV Estonia (MTV Networks Baltic) was closed 2009.11.18 with about 3 000 000 EUR debt.

Recognition

In 2010, a study by the Gay and Lesbian Alliance Against Defamation found that of the 207.5 hours of prime time programming, 42% included content reflecting the lives of gay, bisexual and transgendered people. This was the highest in the industry and the highest percentage ever.

See also

Censorship on MTV

First music videos aired on MTV

Flashdance (1983), film that established MTV as an important marketing tool

List of MTV award shows

List of MTV channels

List of MTV VJs

List of programs broadcast by MTV

MTV generation

MTV Networks

MTV News

References

3 000 000 EUR debt for MTV Baltic: http://verslas.delfi.lt/Media/pasitraukusi-mtv-paliko-10-mln-lt-skolu.d?id=40517685

External links

Directory of MTV sites

Category:Companies based in New York City Category:MTV Networks Category:Music video networks Category:Television channels and stations established in 1981 Category:Orphan initialisms

Coordinates	40°37′29″N73°57′8″N
Conflict	World War I
Caption	Clockwise from top: Trenches on the Western Front; a British Mark IV Tank crossing a trench; Royal Navy battleship HMS Irresistible sinking after striking a mine at the Battle of the Dardanelles; a Vickers machine gun crew with gas masks, and German Albatros D.III biplanes
Date	28 July 1914 – 11 November 1918 (Armistice)
Place	Europe, Africa, the Middle East, the Pacific Islands, China and off the coast of South and North America
Casus	Assassination of Archduke Franz Ferdinand (28 June) followed by Austro-Hungarian declaration of war on Kingdom of Serbia (28 July) and Russian mobilisation against Austria–Hungary (29 July).
Result	Allied victory
Combatant1	Allied (Entente) Powers
Combatant2	Central Powers
Commander1	Leaders and commanders
Commander2	Leaders and commanders
Strength1	Allies
Strength2	Central Powers which were assembled in two opposing alliances: the Allies (centred around the Triple Entente) and the Central Powers (originally centered around the Triple Alliance). More than 70 million military personnel, including 60 million Europeans, were mobilised in one of the largest wars in history. More than 9 million combatants were killed, largely because of great technological advances in firepower without corresponding advances in mobility. It was the second deadliest conflict in Western history.

On the battle of the Menin Road Ridge, Ludendorff wrote, 's Bermuda Contingent, Royal Garrison Artillery, in Europe.]]

Around 1.1 to 1.2 million soldiers from the British and Dominion armies were on the Western Front at any one time. A thousand battalions, occupying sectors of the line from the North Sea to the Orne River, operated on a month-long four-stage rotation system, unless an offensive was underway. The front contained over of trenches. Each battalion held its sector for about a week before moving back to support lines and then further back to the reserve lines before a week out-of-line, often in the Poperinge or Amiens areas.

In the 1917 Battle of Arras, the only significant British military success was the capture of Vimy Ridge by the Canadian Corps under Sir Arthur Currie and Julian Byng. The assaulting troops were able for the first time to overrun, rapidly reinforce and hold the ridge defending the coal-rich Douai plain.

Naval war

making steam for Scapa Flow, 1914]] At the start of the war, the German Empire had cruisers scattered across the globe, some of which were subsequently used to attack Allied merchant shipping. The British Royal Navy systematically hunted them down, though not without some embarrassment from its inability to protect Allied shipping. For example, the German detached light cruiser SMS Emden, part of the East-Asia squadron stationed at Tsingtao, seized or destroyed 15 merchantmen, as well as sinking a Russian cruiser and a French destroyer. However, the bulk of the German East-Asia squadron—consisting of the armoured cruisers and , light cruisers and and two transport ships—did not have orders to raid shipping and was instead underway to Germany when it encountered elements of the British fleet. The German flotilla, along with , sank two armoured cruisers at the Battle of Coronel, but was almost destroyed at the Battle of the Falkland Islands in December 1914, with only Dresden and a few auxiliaries escaping, but at the Battle of Más a Tierra these too were destroyed or interned.

at sea]] Soon after the outbreak of hostilities, Britain initiated a naval blockade of Germany. The strategy proved effective, cutting off vital military and civilian supplies, although this blockade violated generally accepted international law codified by several international agreements of the past two centuries. Britain mined international waters to prevent any ships from entering entire sections of ocean, causing danger to even neutral ships. Since there was limited response to this tactic, Germany expected a similar response to its unrestricted submarine warfare.

The 1916 Battle of Jutland (German: Skagerrakschlacht, or "Battle of the Skagerrak") developed into the largest naval battle of the war, the only full-scale clash of battleships during the war, and one of the largest in history. It took place on 31 May – 1 June 1916, in the North Sea off Jutland. The Kaiserliche Marine's High Seas Fleet, commanded by Vice Admiral Reinhard Scheer, squared off against the Royal Navy's Grand Fleet, led by Admiral Sir John Jellicoe. The engagement was a stand off, as the Germans, outmanoeuvred by the larger British fleet, managed to escape and inflicted more damage to the British fleet than they received. Strategically, however, the British asserted their control of the sea, and the bulk of the German surface fleet remained confined to port for the duration of the war.

German U-boats attempted to cut the supply lines between North America and Britain. The nature of submarine warfare meant that attacks often came without warning, giving the crews of the merchant ships little hope of survival. The United States launched a protest, and Germany modified its rules of engagement. After the notorious sinking of the passenger ship RMS Lusitania in 1915, Germany promised not to target passenger liners, while Britain armed its merchant ships, placing them beyond the protection of the "cruiser rules" which demanded warning and placing crews in "a place of safety" (a standard which lifeboats did not meet). Finally, in early 1917 Germany adopted a policy of unrestricted submarine warfare, realising the Americans would eventually enter the war. Germany sought to strangle Allied sea lanes before the U.S. could transport a large army overseas, but were only able to maintain five long range U-boats on station, to limited effect. The U-boats had sunk more than 5,000 Allied ships, at a cost of 199 submarines.

World War I also saw the first use of aircraft carriers in combat, with HMS Furious launching Sopwith Camels in a successful raid against the Zeppelin hangars at Tondern in July 1918, as well as blimps for antisubmarine patrol.

Southern theatres

War in the Balkans

.]] Faced with Russia, Austria-Hungary could spare only one-third of its army to attack Serbia. After suffering heavy losses, the Austrians briefly occupied the Serbian capital, Belgrade. A Serbian counter attack in the battle of Kolubara, however, succeeded in driving them from the country by the end of 1914. For the first ten months of 1915, Austria-Hungary used most of its military reserves to fight Italy. German and Austro-Hungarian diplomats, however, scored a coup by persuading Bulgaria to join in attacking Serbia. The Austro-Hungarian provinces of Slovenia, Croatia and Bosnia provided troops for Austria-Hungary, invading Serbia as well as fighting Russia and Italy. Montenegro allied itself with Serbia.

Serbia was conquered in a little more than a month. The attack began in October, when the Central Powers launched an offensive from the north; four days later the Bulgarians joined the attack from the east. The Serbian army, fighting on two fronts and facing certain defeat, retreated into Albania, halting only once to make a stand against the Bulgarians. The Serbs suffered defeat near modern day Gnjilane in the Battle of Kosovo. Montenegro covered the Serbian retreat towards the Adriatic coast in the Battle of Mojkovac in 6–7 January 1916, but ultimately the Austrians conquered Montenegro, too. Serbian forces were evacuated by ship to Greece.

In late 1915, a Franco-British force landed at Salonica in Greece, to offer assistance and to pressure the government to declare war against the Central Powers. Unfortunately for the Allies, the pro-German King Constantine I dismissed the pro-Allied government of Eleftherios Venizelos, before the Allied expeditionary force could arrive. The friction between the king of Greece and the Allies continued to accumulate with the National Schism, which effectively divided Greece between regions still loyal to the king and the new provisional government of Venizelos located in Salonica. After intense diplomatic negotiations and an armed confrontation in Athens between Allied and royalist forces (an incident known as Noemvriana) the king of Greece resigned, and his second son Alexander took his place. Venizelos returned to Athens on 29 May 1917 and Greece, now unified, officially joined the war on the side of the Allies. The entire Greek army was mobilized and began to participate in military operations against the Central Powers on the Macedonian front. After conquest, Serbia was divided between Austro-Hungary and Bulgaria. Bulgarians commenced Bulgarization of the Serbian population in their occupation zone, banishing Serbian Cyrillic and the Serbian Orthodox Church. After forced conscription of the Serbian population into the Bulgarian army in 1917, the Toplica Uprising began. Serbian rebels liberated for a short time the area between the Kopaonik mountains and the South Morava river. The uprising was crushed by joint efforts of Bulgarian and Austrian forces at the end of March 1917.

The Macedonian Front proved static for the most part. Serbian forces retook part of Macedonia by recapturing Bitola on 19 November 1916. Only at the end of the conflict were the Entente powers able to break through, after most of the German and Austro-Hungarian troops had withdrawn. The Bulgarians suffered their only defeat of the war at the Battle of Dobro Pole but days later, they decisively defeated British and Greek forces at the Battle of Doiran, avoiding occupation. Bulgaria signed an armistice on 29 September 1918. Hindenburg and Ludendorff concluded that the strategic and operational balance had now shifted decidedly against the Central Powers and a day after the Bulgarian collapse, during a meeting with government officials, insisted on an immediate peace settlement.

The disappearance of the Macedonian front meant that the road to Budapest and Vienna was now opened for the 670,000-strong army of general Franchet d'Esperey as the Bulgarian capitulation deprived the Central Powers of the 278 infantry battalions and 1,500 guns (the equivalent of some 25 to 30 German divisions) that were previously holding the line.

Ottoman Empire

in the Battle of Jerusalem.]] The Ottoman Empire joined the Central Powers in the war, the secret Ottoman-German Alliance having been signed in August 1914. It threatened Russia's Caucasian territories and Britain's communications with India via the Suez Canal. The British and French opened overseas fronts with the Gallipoli (1915) and Mesopotamian campaigns. In Gallipoli, the Ottoman Empire successfully repelled the British, French and Australian and New Zealand Army Corps (ANZACs). In Mesopotamia, by contrast, after the disastrous Siege of Kut (1915–16), British Imperial forces reorganised and captured Baghdad in March 1917. Further to the west, in the Sinai and Palestine Campaign, initial British setbacks were overcome when they captured Jerusalem in December 1917. The Egyptian Expeditionary Force, under Field Marshal Edmund Allenby, broke the Ottoman forces at the Battle of Megiddo in September 1918.

Russian armies generally had the best of it in the Caucasus. Enver Pasha, supreme commander of the Ottoman armed forces, was ambitious and dreamed of re-conquering central Asia, and areas that had been lost to Russia previously. He was, however, a poor commander. He launched an offensive against the Russians in the Caucasus in December 1914 with 100,000 troops; insisting on a frontal attack against mountainous Russian positions in winter, he lost 86% of his force at the Battle of Sarikamish.

General Yudenich, the Russian commander from 1915 to 1916, drove the Turks out of most of the southern Caucasus with a string of victories.

Instigated by the Arab bureau of the British Foreign and Commonwealth Office, the Arab Revolt started with the help of Britain in June 1916 at the Battle of Mecca, led by Sherif Hussein of Mecca, and ended with the Ottoman surrender of Damascus. Fakhri Pasha, the Ottoman commander of Medina, resisted for more than two and half years during the Siege of Medina.

Along the border of Italian Libya and British Egypt, the Senussi tribe, incited and armed by the Turks, waged a small-scale guerrilla war against Allied troops. The British were forced to dispatch 12,000 troops to oppose them in the Senussi Campaign. Their rebellion was finally crushed in mid-1916.

Italian participation

Italy had been allied with the German and Austro-Hungarian Empires since 1882 as part of the Triple Alliance. However, the nation had its own designs on Austrian territory in Trentino, Istria and Dalmatia. Rome had a secret 1902 pact with France, effectively nullifying its alliance. At the start of hostilities, Italy refused to commit troops, arguing that the Triple Alliance was defensive in nature, and that Austria–Hungary was an aggressor. The Austro-Hungarian government began negotiations to secure Italian neutrality, offering the French colony of Tunisia in return. The Allies made a counter-offer in which Italy would receive the Southern Tyrol, Julian March and territory on the Dalmatian coast after the defeat of Austria-Hungary. This was formalised by the Treaty of London. Further encouraged by the Allied invasion of Turkey in April 1915, Italy joined the Triple Entente and declared war on Austria-Hungary on 23 May. Fifteen months later Italy declared war on Germany.

Militarily, the Italians had numerical superiority. This advantage, however, was lost, not only because of the difficult terrain in which fighting took place, but also because of the strategies and tactics employed. Field Marshal Luigi Cadorna, a staunch proponent of the frontal assault, had dreams of breaking into the Slovenian plateau, taking Ljubljana and threatening Vienna. It was a Napoleonic plan, which had no realistic chance of success in an age of barbed wire, machine guns, and indirect artillery fire, combined with hilly and mountainous terrain.

On the Trentino front, the Austro-Hungarians took advantage of the mountainous terrain, which favoured the defender. After an initial strategic retreat, the front remained largely unchanged, while Austrian Kaiserschützen and Standschützen engaged Italian Alpini in bitter hand-to-hand combat throughout the summer. The Austro-Hungarians counter attacked in the Altopiano of Asiago, towards Verona and Padua, in the spring of 1916, (Strafexpedition), but made little progress.

Beginning in 1915, the Italians under Cadorna mounted eleven offensives on the Isonzo front along the Isonzo River, north east of Trieste. All eleven offensives were repelled by the Austro-Hungarians, who held the higher ground. In the summer of 1916, the Italians captured the town of Gorizia. After this minor victory, the front remained static for over a year, despite several Italian offensives. In the autumn of 1917, thanks to the improving situation on the Eastern front, the Austro-Hungarian troops received large numbers of reinforcements, including German Stormtroopers and the elite Alpenkorps. The Central Powers launched a crushing offensive on 26 October 1917, spearheaded by the Germans. They achieved a victory at Caporetto. The Italian army was routed and retreated more than 100 kilometres (60 mi.) to reorganise, stabilising the front at the Piave River. Since in the Battle of Caporetto the Italian Army had heavy losses, the Italian Government called to arms the so-called '99 Boys (Ragazzi del '99), that is, all males who were 18 years old. In 1918, the Austro-Hungarians failed to break through, in a series of battles on the Piave River and, finally being decisively defeated in the Battle of Vittorio Veneto in October of that year. Austria-Hungary surrendered in early November 1918.

Romanian participation

inspecting Romanian troops]] Romania had been allied with the Central Powers since 1882. When the war began, however, it declared its neutrality, arguing that because Austria-Hungary had itself declared war on Serbia, Romania was under no obligation to join the war. When the Entente Powers promised Romania large territories of eastern Hungary (Transylvania and Banat), that had a large Romanian population, in exchange for Romania’s declaring war on the Central Powers, the Romanian government renounced its neutrality, and on 27 August 1916 the Romanian Army launched an attack against Austria-Hungary, with limited Russian support. The Romanian offensive was initially successful, pushing back the Austro-Hungarian troops in Transylvania, but a counter attack by the forces of the Central Powers drove back the Russo-Romanian forces and as a result of the Battle of Bucharest the Central Powers occupied Bucharest on 6 December 1916. Fighting in Moldova continued in 1917, resulting in a costly stalemate for the Central Powers. As Russia withdrew from the war in late 1917 as a result of the October Revolution, Romania was forced to sign an armistice with the Central Powers on 9 December 1917.

In January 1918, Romanian forces established control over Bessarabia as the Russian Army abandoned the province. Although a treaty was signed by the Romanian and the Bolshevik Russian government following talks between 5–9 March 1918 on the withdrawal of Romanian forces from Bessarabia within two months, on 27 March 1918 Romania attached Bessarabia to its territory, formally based on a resolution passed by the local assembly of the territory on the unification with Romania.

Romania officially made peace with the Central Powers by signing the Treaty of Bucharest on 7 May 1918. Under that treaty Romania was obliged to cease war with the Central Powers and make small territorial concessions for Austria-Hungary, ceding control of some passes in the Carpathian Mountains and grant oil concessions for Germany. In exchange, the Central Powers recognised the sovereignty of Romania over Bessarabia. The treaty was renounced in October 1918 by the Alexandru Marghiloman government and Romania nominally re-entered the war on 10 November 1918. The next day, the Treaty of Bucharest was nullified by the terms of the Armistice of Compiègne. Total Romanian deaths from 1914 to 1918, military and civilian, within contemporary borders, were estimated at 748,000.

The role of India

The war began with an unprecedented outpouring of loyalty and goodwill towards the United Kingdom from within the mainstream political leadership, contrary to initial British fears of an Indian revolt. The Indian Army in fact outnumbered the British Army at the beginning of the war. India under British rule contributed greatly to the British war effort by providing men and resources. This was done by the Indian Congress in hope of achieving self-government as India was very much under the control of the British. The United Kingdom disappointed the Indians by not providing self-governance, leading to the Gandhian Era in Indian history. About 1.3 million Indian soldiers and labourers served in Europe, Africa, and the Middle East, while both the Indian government and the princes sent large supplies of food, money, and ammunition. In all 140,000 men served on the Western Front and nearly 700,000 in the Middle East. Casualties of Indian soldiers totalled 47,746 killed and 65,126 wounded during World War I.

Eastern Front

Initial actions

While the Western Front had reached stalemate, the war continued in East Europe. Initial Russian plans called for simultaneous invasions of Austrian Galicia and German East Prussia. Although Russia's initial advance into Galicia was largely successful, they were driven back from East Prussia by Hindenburg and Ludendorff at Tannenberg and the Masurian Lakes in August and September 1914. Russia's less developed industrial base and ineffective military leadership was instrumental in the events that unfolded. By the spring of 1915, the Russians had retreated into Galicia, and in May the Central Powers achieved a remarkable breakthrough on Poland's southern frontiers. On 5 August they captured Warsaw and forced the Russians to withdraw from Poland.

Russian Revolution

Despite the success of the June 1916 Brusilov Offensive in eastern Galicia, dissatisfaction with the Russian government's conduct of the war grew. The success was undermined by the reluctance of other generals to commit their forces to support the victory. Allied and Russian forces were revived only temporarily with Romania's entry into the war on 27 August. German forces came to the aid of embattled Austro-Hungarian units in Transylvania and Bucharest fell to the Central Powers on 6 December. Meanwhile, unrest grew in Russia, as the Tsar remained at the front. Empress Alexandra's increasingly incompetent rule drew protests and resulted in the murder of her favourite, Rasputin, at the end of 1916.

In March 1917, demonstrations in Petrograd culminated in the abdication of Tsar Nicholas II and the appointment of a weak Provisional Government which shared power with the Petrograd Soviet socialists. This arrangement led to confusion and chaos both at the front and at home. The army became increasingly ineffective. The manpower required for German occupation of former Russian territory may have contributed to the failure of the Spring Offensive, however, and secured relatively little food or other materiel.

With the adoption of the Treaty of Brest-Litovsk, the Entente no longer existed. The Allied powers led a small-scale invasion of Russia, partly to stop Germany from exploiting Russian resources and, to a lesser extent, to support the "Whites" (as opposed to "Reds") in the Russian Civil War. Allied troops landed in Archangel and in Vladivostok.

Central Powers proposal for starting peace negotiations

In December 1916, after ten brutal months of the Battle of Verdun and a successful offensive against Romania, the Germans attempted to negotiate a peace with the Allies. Soon after, U.S. President Wilson attempted to intervene as a peacemaker, asking in a note for both sides to state their demands. Lloyd George's War Cabinet considered the German offer as a ploy to create divisions amongst the Allies. After initial outrage and much deliberation, they took Wilson's note as a separate effort, signalling that the U.S. was on the verge of entering the war against Germany following the "submarine outrages". While the Allies debated a response to Wilson's offer, the Germans chose to rebuff it in favour of "a direct exchange of views". Learning of the German response, the Allied governments were free to make clear demands in their response of 14 January. They sought restoration of damages, the evacuation of occupied territories, reparations for France, Russia and Romania, and a recognition of the principle of nationalities. This included the liberation of Italians, Slavs, Romanians, Czecho-Slovaks, and the creation of a "free and united Poland". On the question of security, the Allies sought guarantees that would prevent or limit future wars, complete with sanctions, as a condition of any peace settlement. The negotiations failed and the Entente powers rejected the German offer, because Germany did not state any specific proposals. To Wilson the Entente powers stated, that they will not start peace negotiations until the Central powers evacuated all occupied Allied territories and provided indemnities for all damage which was done.

1917–1918

, with their machine guns amongst the ruins of a cathedral near the Marne, driving back the Germans. 1918]]

Developments in 1917

Events of 1917 proved decisive in ending the war, although their effects were not fully felt until 1918.

The British naval blockade began to have a serious impact on Germany. In response, in February 1917, the German General Staff convinced Chancellor Theobald von Bethmann-Hollweg to declare unrestricted submarine warfare, with the goal of starving Britain out of the war. German planners estimated that unrestricted submarine warfare would cost Britain a monthly shipping loss of 600,000 tons. While it was realised that the policy was also likely to bring the United States into the conflict, British shipping losses would be so high that it would be forced to sue for peace after 5 to 6 months, before American intervention could make an impact. In reality, tonnage sunk rose above 500,000 tons per month from February to July. It peaked at 860,000 tons in April. After July, the newly re-introduced convoy system became extremely effective in reducing the U-boat threat. Britain was safe from starvation while German industrial output fell, and the United States troops joined the war in large numbers far earlier than Germany had anticipated.

On 3 May 1917, during the Nivelle Offensive, the weary French 2nd Colonial Division, veterans of the Battle of Verdun, refused their orders, arriving drunk and without their weapons. Their officers lacked the means to punish an entire division, and harsh measures were not immediately implemented. Then, mutinies afflicted an additional 54 French divisions and saw 20,000 men desert. The other Allied forces attacked but sustained tremendous casualties. However, appeals to patriotism and duty, as well as mass arrests and trials, encouraged the soldiers to return to defend their trenches, although the French soldiers refused to participate in further offensive action. Robert Nivelle was removed from command by 15 May, replaced by General Philippe Pétain, who suspended bloody large-scale attacks.

, France, 1917]]

The victory of Austria–Hungary and Germany at the Battle of Caporetto led the Allies at the Rapallo Conference to form the Supreme War Council to coordinate planning. Previously, British and French armies had operated under separate commands.

In December, the Central Powers signed an armistice with Russia. This released large numbers of German troops for use in the west. With German reinforcements and new American troops pouring in, the outcome was to be decided on the Western front. The Central Powers knew that they could not win a protracted war, but they held high hopes for success based on a final quick offensive. Furthermore, the leaders of the Central Powers and the Allies became increasingly fearful of social unrest and revolution in Europe. Thus, both sides urgently sought a decisive victory.

Entry of the United States

Non-Intervention

The United States originally pursued a policy of non-intervention, avoiding conflict while trying to broker a peace. When a German U-boat sank the British liner Lusitania in 1915, with 128 Americans aboard, U.S. President Woodrow Wilson vowed, "America is too proud to fight" and demanded an end to attacks on passenger ships. Germany complied. Wilson unsuccessfully tried to mediate a settlement. He repeatedly warned the U.S. would not tolerate unrestricted submarine warfare, in violation of international law and U.S. ideas of human rights. Wilson was under pressure from former president Theodore Roosevelt, who denounced German acts as "piracy". Wilson's desire to have a seat at negotiations at war's end to advance the League of Nations also played a role. Wilson's Secretary of State, William Jennings Bryan, whose opinions had been ignored, resigned as he could no longer support the president's policy. Public opinion was angered at suspected German sabotage of Black Tom in Jersey City, New Jersey, and the Kingsland Explosion.

In January 1917, Germany resumed unrestricted submarine warfare. The German Foreign minister, in the Zimmermann Telegram, told Mexico that U.S. entry was likely once unrestricted submarine warfare began, and invited Mexico to join the war as Germany's ally against the United States. In return, the Germans would send Mexico money and help it recover the territories of Texas, New Mexico, and Arizona that Mexico lost during the Mexican-American War 70 years earlier. Wilson released the Zimmerman note to the public and Americans saw it as a casus belli—a cause for war.

U.S. declaration of war on Germany

After the sinking of seven U.S. merchant ships by submarines and the publication of the Zimmerman telegram, Wilson called for war on Germany, which the U.S. Congress declared on 6 April 1917.

First active U.S. participation

The United States was never formally a member of the Allies but became a self-styled "Associated Power". The United States had a small army, but, after the passage of the Selective Service Act, it drafted 2.8 million men and by summer 1918 was sending 10,000 fresh soldiers to France every day. In 1917, the U.S. Congress gave U.S. citizenship to Puerto Ricans when they were drafted to participate in World War I, as part of the Jones Act. Germany had miscalculated, believing it would be many more months before they would arrive and that the arrival could be stopped by U-boats.

The United States Navy sent a battleship group to Scapa Flow to join with the British Grand Fleet, destroyers to Queenstown, Ireland and submarines to help guard convoys. Several regiments of U.S. Marines were also dispatched to France. The British and French wanted U.S. units used to reinforce their troops already on the battle lines and not waste scarce shipping on bringing over supplies. The U.S. rejected the first proposition and accepted the second. General John J. Pershing, American Expeditionary Forces (AEF) commander, refused to break up U.S. units to be used as reinforcements for British Empire and French units. As an exception, he did allow African-American combat regiments to be used in French divisions. The Harlem Hellfighters fought as part of the French 16th Division, earning a unit Croix de guerre for their actions at Chateau-Thierry, Belleau Wood and Sechault. AEF doctrine called for the use of frontal assaults, which had long since been discarded by British Empire and French commanders because of the large loss of life.

Austrian offer of separate peace

In 1917, Emperor Charles I of Austria secretly attempted separate peace negotiations with Clemenceau, with his wife's brother Sixtus in Belgium as an intermediary, without the knowledge of Germany. When the negotiations failed, his attempt was revealed to Germany, resulting in a diplomatic catastrophe.

German Spring Offensive of 1918

German General Erich Ludendorff drew up plans (codenamed Operation Michael) for the 1918 offensive on the Western Front. The Spring Offensive sought to divide the British and French forces with a series of feints and advances. The German leadership hoped to strike a decisive blow before significant U.S. forces arrived. The operation commenced on 21 March 1918 with an attack on British forces near Amiens. German forces achieved an unprecedented advance of 60 kilometres (40 miles).

British and French trenches were penetrated using novel infiltration tactics, also named Hutier tactics, after General Oskar von Hutier. Previously, attacks had been characterised by long artillery bombardments and massed assaults. However, in the Spring Offensive of 1918, Ludendorff used artillery only briefly and infiltrated small groups of infantry at weak points. They attacked command and logistics areas and bypassed points of serious resistance. More heavily armed infantry then destroyed these isolated positions. German success relied greatly on the element of surprise.

The front moved to within 120 kilometres (75 mi) of Paris. Three heavy Krupp railway guns fired 183 shells on the capital, causing many Parisians to flee. The initial offensive was so successful that Kaiser Wilhelm II declared 24 March a national holiday. Many Germans thought victory was near. After heavy fighting, however, the offensive was halted. Lacking tanks or motorised artillery, the Germans were unable to consolidate their gains. This situation was not helped by the supply lines now being stretched as a result of their advance. The sudden stop was also a result of the four Australian Imperial Force (AIF) divisions that were "rushed" down, thus doing what no other army had done and stopping the German advance in its tracks. During that time the first Australian division was hurriedly sent north again to stop the second German breakthrough. troops blinded by tear gas during the Battle of Estaires, 10 April 1918.]]

General Foch pressed to use the arriving American troops as individual replacements. Pershing sought instead to field American units as an independent force. These units were assigned to the depleted French and British Empire commands on 28 March. A Supreme War Council of Allied forces was created at the Doullens Conference on 5 November 1917.

Following Operation Michael, Germany launched Operation Georgette against the northern English Channel ports. The Allies halted the drive with limited territorial gains for Germany. The German Army to the south then conducted Operations Blücher and Yorck, broadly towards Paris. Operation Marne was launched on 15 July, attempting to encircle Reims and beginning the Second Battle of the Marne. The resulting counterattack, starting the Hundred Days Offensive, marked their first successful Allied offensive of the war.

By 20 July the Germans were back across the Marne at their Kaiserschlacht starting lines, having achieved nothing. Following this last phase of the war in the West, the German Army never again regained the initiative. German casualties between March and April 1918 were 270,000, including many highly trained stormtroopers.

Meanwhile, Germany was falling apart at home. Anti-war marches became frequent and morale in the army fell. Industrial output was 53 percent of 1913 levels.

New states under war zone

In 1918, the internationally recognized Azerbaijan Democratic Republic, Democratic Republic of Armenia and Democratic Republic of Georgia bordering the Ottoman Empire and Russian Empire were established, as well as the unrecognized Centrocaspian Dictatorship and South West Caucasian Republic. Later, these unrecognized states were eliminated by Azerbaijan and Turkey.

In 1918, the Dashnaks of the Armenian national liberation movement declared the Democratic Republic of Armenia (DRA) through the Armenian Congress of Eastern Armenians (unified form of Armenian National Councils) after the dissolution of the Transcaucasian Democratic Federative Republic. Tovmas Nazarbekian became the first Commander-in-chief of the DRA. Enver Pasha ordered the creation of a new army to be named the Army of Islam. He ordered the Army of Islam into the DRA, with the goal of taking Baku on the Caspian Sea. This new offensive was strongly opposed by the Germans. In early May 1918, the Ottoman army attacked the newly declared DRA. Although the Armenians managed to inflict one defeat on the Ottomans at the Battle of Sardarabad, the Ottoman army won a later battle and scattered the Armenian army. The Republic of Armenia signed the Treaty of Batum in June 1918.

Allied victory: summer and autumn 1918

The Allied counteroffensive, known as the Hundred Days Offensive, began on 8 August 1918. The Battle of Amiens developed with III Corps British Fourth Army on the left, the French First Army on the right, and the Australian and Canadian Corps spearheading the offensive in the centre through Harbonnières. It involved 414 tanks of the Mark IV and Mark V type, and 120,000 men. They advanced 12 kilometres (7 miles) into German-held territory in just seven hours. Erich Ludendorff referred to this day as the "Black Day of the German army".

The Australian-Canadian spearhead at Amiens, a battle that was the beginning of Germany’s downfall, helped pull the British armies to the north and the French armies to the south forward. While German resistance on the British Fourth Army front at Amiens stiffened, after an advance as far as and concluded the battle there, the French Third Army lengthened the Amiens front on 10 August, when it was thrown in on the right of the French First Army, and advanced liberating Lassigny in fighting which lasted until 16 August. South of the French Third Army, General Charles Mangin (The Butcher) drove his French Tenth Army forward at Soissons on 20 August to capture eight thousand prisoners, two hundred guns and the Aisne heights overlooking and menacing the German position north of the Vesle. Another "Black day" as described by Erich Ludendorff.

Meanwhile General Byng of the Third British Army, reporting that the enemy on his front was thinning in a limited withdrawal, was ordered to attack with 200 tanks towards Bapaume, opening the Battle of Albert, with the specific orders of "To break the enemy's front, in order to outflank the enemies present battle front" (opposite the British Fourth Army at Amiens). Rawlinson’s Fourth British Army was able to battle its left flank forward between Albert and the Somme straightening the line between the advanced positions of the Third Army and the Amiens front which resulted in recapturing Albert at the same time. During the last week of August the pressure along a front against the enemy was heavy and unrelenting. From German accounts, "Each day was spent in bloody fighting against an ever and again on-storming enemy, and nights passed without sleep in retirements to new lines." According to Ludendorff “We had to admit the necessity ... to withdraw the entire front from the Scarpe to the Vesle.”

In nearly four weeks of fighting since 8 August, over 100,000 German prisoners were taken, 75,000 by the BEF and the rest by the French. Since "The Black Day of the German Army" the German High Command realised the war was lost and made attempts for a satisfactory end. The day after the battle Ludenforff told Colonel Mertz "We cannot win the war any more, but we must not lose it either." On 11 August he offered his resignation to the Kaiser, who refused it and replied, "I see that we must strike a balance. We have nearly reached the limit of our powers of resistance. The war must be ended." On 13 August at Spa, Hindenburg, Ludendorff, Chancellor and Foreign Minister Hintz agreed that the war could not be ended militarily and on the following day the German Crown Council decided victory in the field was now most improbable. Austria and Hungary warned that they could only continue the war until December and Ludendorff recommended immediate peace negotiations, to which the Kaiser responded by instructing Hintz to seek the mediation of the Queen of the Netherlands. Prince Rupprecht warned Prince Max of Baden "Our military situation has deteriorated so rapidly that I no longer believe we can hold out over the winter; it is even possible that a catastrophe will come earlier." On 10 September Hindenburg urged peace moves to Emperor Charles of Austria and Germany appealed to the Netherlands for mediation. On the 14 September Austria sent a note to all belligerents and neutrals suggesting a meeting for peace talks on neutral soil and on 15 September Germany made a peace offer to Belgium. Both peace offers were rejected and on 24 September OHL informed the leaders in Berlin that armistice talks were inevitable. The following week cooperating French and American units broke through in Champagne at the Battle of Blanc Mont Ridge, forcing the Germans off the commanding heights, and closing towards the Belgian frontier. The last Belgian town to be liberated before the armistice was Ghent, which the Germans held as a pivot until Allied artillery was brought up. The German army had to shorten its front and use the Dutch frontier as an anchor to fight rear-guard actions.

When Bulgaria signed a separate armistice on 29 September, the Allies gained control of Serbia and Greece. Ludendorff, having been under great stress for months, suffered something similar to a breakdown. It was evident that Germany could no longer mount a successful defence.

Meanwhile, news of Germany's impending military defeat spread throughout the German armed forces. The threat of mutiny was rife. Admiral Reinhard Scheer and Ludendorff decided to launch a last attempt to restore the "valour" of the German Navy. Knowing the government of Prince Maximilian of Baden would veto any such action, Ludendorff decided not to inform him. Nonetheless, word of the impending assault reached sailors at Kiel. Many rebelled and were arrested, refusing to be part of a naval offensive which they believed to be suicidal. Ludendorff took the blame—the Kaiser dismissed him on 26 October. The collapse of the Balkans meant that Germany was about to lose its main supplies of oil and food. The reserves had been used up, but U.S. troops kept arriving at the rate of 10,000 per day.

Having suffered over 6 million casualties, Germany moved towards peace. Prince Maximilian of Baden took charge of a new government as Chancellor of Germany to negotiate with the Allies. Telegraphic negotiations with President Wilson began immediately, in the vain hope that better terms would be offered than by the British and French. Instead Wilson demanded the abdication of the Kaiser. There was no resistance when the social democrat Philipp Scheidemann on 9 November declared Germany to be a republic. Imperial Germany was dead; a new Germany had been born: the Weimar Republic.

Armistices and capitulations

after agreeing to the armistice that ended the war, Foch is seen second from the right. The carriage seen in the background, where the armistice was signed, later was chosen as the symbolic setting of Pétain's June 1940 armistice. It was moved to Berlin as a prize, but because of Allied bombing it was eventually moved to Crawinkel, Thuringia, where it was deliberately destroyed by SS troops in 1945.]] The collapse of the Central Powers came swiftly. Bulgaria was the first to sign an armistice on 29 September 1918 at Saloniki. On 30 October, the Ottoman Empire capitulated at Moudros (Armistice of Mudros).

Allied superiority and the stab-in-the-back legend, November 1918

In November 1918 the Allies had ample supplies of men and materiel to invade Germany, yet at the time of the armistice, no Allied force had crossed the German frontier and Berlin was still almost from the Western Front. The Kaiser's armies had also retreated from the battlefield in good order which enabled Hindenburg and other senior German leaders to spread the story that their armies had not really been defeated. This resulted in the stab-in-the-back legend which attributed Germany's losing the war not to its inability to continue fighting (even though up to a million soldiers were suffering from the 1918 flu pandemic and unfit to fight), but to the public's failure to respond to its "patriotic calling" and the intentional sabotaging of the war effort, particularly by Jews, Socialists and Bolsheviks.

A formal state of war between the two sides persisted for another seven months, until signing of the Treaty of Versailles with Germany on 28 June 1919. Later treaties with Austria, Hungary, Bulgaria and the Ottoman Empire were signed. However, the latter treaty with the Ottoman Empire was followed by strife (the Turkish War of Independence) and a final peace treaty was signed between the Allied Powers and the country that would shortly become the Republic of Turkey, at Lausanne on 24 July 1923.

Some war memorials date the end of the war as being when the Versailles treaty was signed in 1919; by contrast, most commemorations of the war's end concentrate on the armistice of 11 November 1918. Legally the last formal peace treaties were not signed until the Treaty of Lausanne. Under its terms, the Allied forces divested Constantinople on 23 August 1923.

Technology

The First World War began as a clash of 20-century technology and 19th-century tactics, with inevitably large casualties. By the end of 1917, however, the major armies, now numbering millions of men, had modernised and were making use of telephone, wireless communication, armoured cars, tanks, and aircraft. Infantry formations were reorganised, so that 100 man companies were no longer the main unit of manoeuvre. Instead, squads of 10 or so men, under the command of a junior NCO, were favoured. Artillery also underwent a revolution.

In 1914, cannons were positioned in the front line and fired directly at their targets. By 1917, indirect fire with guns (as well as mortars and even machine guns) was commonplace, using new techniques for spotting and ranging, notably aircraft and the often overlooked field telephone. Counter-battery missions became commonplace, also, and sound detection was used to locate enemy batteries.

Germany was far ahead of the Allies in utilising heavy indirect fire. She employed 150 and 210 mm howitzers in 1914 when the typical French and British guns were only 75 and 105 mm. The British had a 6 inch (152 mm) howitzer, but it was so heavy it had to be hauled to the field in pieces and assembled. Germans also fielded Austrian 305 mm and 420 mm guns, and already by the beginning of the war had inventories of various calibers of Minenwerfer ideally suited for trench warfare.

Much of the combat involved trench warfare, where hundreds often died for each yard gained. Many of the deadliest battles in history occurred during the First World War. Such battles include Ypres, the Marne, Cambrai, the Somme, Verdun, and Gallipoli. The Haber process of nitrogen fixation was employed to provide the German forces with a constant supply of gunpowder, in the face of British naval blockade. Artillery was responsible for the largest number of casualties and consumed vast quantities of explosives. The large number of head-wounds caused by exploding shells and fragmentation forced the combatant nations to develop the modern steel helmet, led by the French, who introduced the Adrian helmet in 1915. It was quickly followed by the Brodie helmet, worn by British Imperial and U.S. troops, and in 1916 by the distinctive German Stahlhelm, a design, with improvements, still in use today. {|class="toccolours" style="float: right; margin-left: 1em; margin-right: 2em; font-size: 85%; background:#white; color:black; width:30em; max-width: 40%;" cellspacing="5" |style="text-align: left;"|"Gas! Gas! Quick, boys!... Fitting the clumsy helmets just in time; But someone still was yelling out and stumbling, And flound'ring like a man in fire or lime... Dim, through the misty panes and thick green light, As under a green sea, I saw him drowning."- Wilfred Owen, DULCE ET DECORUM EST, 1917 |} The widespread use of chemical warfare was a distinguishing feature of the conflict. Gases used included chlorine, mustard gas and phosgene. Few war casualties were caused by gas, as effective countermeasures to gas attacks were quickly created, such as gas masks. The use of chemical warfare and small-scale strategic bombing were both outlawed by the 1907 Hague Conventions, and both proved to be of limited effectiveness, though they captured the public imagination.

The most powerful land-based weapons were railway guns weighing hundreds of tons apiece. These were nicknamed Big Berthas, even though the namesake was not a railway gun. Germany developed the Paris Gun, able to bombard Paris from over 100 kilometres (60 mi), though shells were relatively light at 94 kilograms (210 lb). While the Allies had railway guns, German models severely out-ranged and out-classed them.

Sopwith Camel. In April 1917, the average life expectancy of a British pilot on the Western Front was 93 flying hours.]]

Fixed-wing aircraft were first used militarily by the Italians in Libya 23 October 1911 during the Italo-Turkish War for reconnaissance, soon followed by the dropping of grenades and aerial photography the next year. By 1914 the military utility was obvious. They were initially used for reconnaissance and ground attack. To shoot down enemy planes, anti-aircraft guns and fighter aircraft were developed. Strategic bombers were created, principally by the Germans and British, though the former used Zeppelins as well. Towards the end of the conflict, aircraft carriers were used for the first time, with HMS Furious launching Sopwith Camels in a raid to destroy the Zeppelin hangars at Tondern in 1918. s for attacking observation balloons.]] German U-boats (submarines) were deployed after the war began. Alternating between restricted and unrestricted submarine warfare in the Atlantic, they were employed by the Kaiserliche Marine in a strategy to deprive the British Isles of vital supplies. The deaths of British merchant sailors and the seeming invulnerability of U-boats led to the development of depth charges (1916), hydrophones (passive sonar, 1917), blimps, hunter-killer submarines (HMS R&-1, 1917), forward-throwing anti-submarine weapons, and dipping hydrophones (the latter two both abandoned in 1918). To extend their operations, the Germans proposed supply submarines (1916). Most of these would be forgotten in the interwar period until World War II revived the need.

Trenches, machine guns, air reconnaissance, barbed wire, and modern artillery with fragmentation shells helped bring the battle lines of World War I to a stalemate. The British sought a solution with the creation of the tank and mechanised warfare. The first tanks were used during the Battle of the Somme on 15 September 1916. Mechanical reliability became an issue, but the experiment proved its worth. Within a year, the British were fielding tanks by the hundreds and showed their potential during the Battle of Cambrai in November 1917, by breaking the Hindenburg Line, while combined arms teams captured 8000 enemy soldiers and 100 guns. Light automatic weapons and submachine guns were also introduced during the conflict, such as the Lewis Gun, the Browning automatic rifle, and the Bergmann MP18.

Manned observation balloons, floating high above the trenches, were used as stationary reconnaissance platforms, reporting enemy movements and directing artillery. Balloons commonly had a crew of two, equipped with parachutes. If there was an enemy air attack, the crew could parachute to safety. At the time, parachutes were too heavy to be used by pilots of aircraft (with their marginal power output) and smaller versions would not be developed until the end of the war; they were also opposed by British leadership, who feared they might promote cowardice. Recognised for their value as observation platforms, balloons were important targets of enemy aircraft. . Approximately 10,000 German troops were killed when the 19 mines were simultaneously detonated.]] To defend against air attack, they were heavily protected by antiaircraft guns and patrolled by friendly aircraft; to attack them, unusual weapons such as air-to-air rockets were even tried. Blimps and balloons contributed to air-to-air combat among aircraft, because of their reconnaissance value, and to the trench stalemate, because it was impossible to move large numbers of troops undetected. The Germans conducted air raids on England during 1915 and 1916 with airships, hoping to damage British morale and cause aircraft to be diverted from the front lines. The resulting panic took several squadrons of fighters from France. The Ottomans saw the entire Armenian population as an enemy that had chosen to side with Russia at the beginning of the war. In early 1915, a number of Armenian nationalist groups, such as the Armenakan, Dashnak and Hunchak organisations, joined the Russian forces, and the Ottoman government used this as a pretext to issue the Tehcir Law. This authorised the deportation of the Armenians from eastern Anatolia to Syria between 1915 and 1917. The exact number of deaths is unknown, although Balakian gives a range of 250,000 to 1.5 million for the deaths of Armenians, the International Association of Genocide Scholars estimates over 1 million.

Russian Empire

Approximately 200,000 Germans living in Volhynia and about 600,000 Jews were deported by the Russian authorities. In 1916, an order was issued to deport around 650,000 Volga Germans to the east as well, but the Russian Revolution prevented this from being carried out. Many pogroms accompanied the Revolution of 1917 and the ensuing Russian Civil War, 60,000–200,000 civilian Jews were killed in the atrocities throughout the former Russian Empire.

Rape of Belgium

In Belgium, German troops, in fear of French and Belgian guerrilla fighters, or francs-tireurs, massacred townspeople in Andenne (211 dead), Tamines (384 dead), and Dinant (612 dead). On 25 August 1914, the Germans set fire to the town of Leuven, burned the library containing about 230,000 books, killed 209 civilians and forced 42,000 to evacuate. These actions brought worldwide condemnation.

Soldiers' experiences

to the 1 Lincolns, training in Bermuda for the Western Front, winter 1914–1915. One in four survived the war.]]

The soldiers of the war were initially volunteers, except for Italy, but increasingly were conscripted into service. Britain's Imperial War Museum has collected more than 2,500 recordings of soldiers' personal accounts and selected transcripts, edited by military author Max Arthur, have been published. The museum believes that historians have not taken full account of this material and accordingly has made the full archive of recordings available to authors and researchers. Surviving veterans, returning home, often found that they could only discuss their experiences amongst themselves. Grouping together, they formed "veterans' associations" or "Legions".

Prisoners of war

.]] About 8 million men surrendered and were held in POW camps during the war. All nations pledged to follow the Hague Convention on fair treatment of prisoners of war. A POW's rate of survival was generally much higher than their peers at the front. Individual surrenders were uncommon. Large units usually surrendered en masse. At the Battle of Tannenberg 92,000 Russians surrendered. When the besieged garrison of Kaunas surrendered in 1915, some 20,000 Russians became prisoners. Over half of Russian losses were prisoners (as a proportion of those captured, wounded or killed); for Austria-Hungary 32%, for Italy 26%, for France 12%, for Germany 9%; for Britain 7%. Prisoners from the Allied armies totalled about 1.4 million (not including Russia, which lost 2.-3.5 million men as prisoners.) From the Central Powers about 3.3 million men became prisoners.

Germany held 2.5 million prisoners; Russia held 2.9 million; while Britain and France held about 720,000. Most were captured just prior to the Armistice. The U.S. held 48,000. The most dangerous moment was the act of surrender, when helpless soldiers were sometimes gunned down. Once prisoners reached a camp, in general, conditions were satisfactory (and much better than in World War II), thanks in part to the efforts of the International Red Cross and inspections by neutral nations. Conditions were terrible in Russia, starvation was common for prisoners and civilians alike; about 15–20% of the prisoners in Russia died. In Germany food was scarce, but only 5% died.

The Ottoman Empire often treated POWs poorly. Some 11,800 British Empire soldiers, most of them Indians, became prisoners after the Siege of Kut, in Mesopotamia, in April 1916, 4,250 died in captivity. Although many were in very bad condition when captured, Ottoman officers forced them to march to Anatolia. A survivor said: "we were driven along like beasts, to drop out was to die." The survivors were then forced to build a railway through the Taurus Mountains.

In Russia, where the prisoners from the Czech Legion of the Austro-Hungarian army were released in 1917 they re-armed themselves and briefly became a military and diplomatic force during the Russian Civil War.

While the Allied prisoners of the Central Powers were quickly sent home at the end of active hostilities, the same treatment was not granted to Central Power prisoners of the Allies and Russia, many of which had to serve as forced labor, e.g. in France until 1920. They were only released after many approaches by the Red Cross to the Allied Supreme Council. There were still German prisoners being held in Russia as late as 1924.

Military attachés and war correspondents

Military and civilian observers from every major power closely followed the course of the war. Many were able to report on events from a perspective somewhat akin to modern "embedded" positions within the opposing land and naval forces. These military attachés and other observers prepared voluminous first-hand accounts of the war and analytical papers.

For example, former U.S. Army Captain Granville Fortescue followed the developments of the Gallipoli Campaign from an embedded perspective within the ranks of the Turkish defenders; and his report was passed through Turkish censors before being printed in London and New York. However, this observer's role was abandoned when the U.S. entered the war, as Fortescue immediately re-enlisted, sustaining wounds at Forest of Argonne in the Meuse-Argonne Offensive, September 1918.

In-depth observer narratives of the war and more narrowly focused professional journal articles were written soon after the war; and these post-war reports conclusively illustrated the battlefield destructiveness of this conflict. This was not the first time the tactics of entrenched positions for infantry defended with machine guns and artillery became vitally important. The Russo-Japanese War had been closely observed by Military attachés, war correspondents and other observers; but, from a 21st century perspective, it is now apparent that a range of tactical lessons were disregarded or not used in the preparations for war in Europe and throughout the Great War.

Support and opposition to the war

Support

The war was primarily supported by nationalists, industrial producers, and imperialists. In the Balkans, Yugoslav nationalists such as Yugoslav nationalist leader Ante Trumbić in the Balkans strongly supported the war, desiring the freedom of Yugoslavs from Austria-Hungary and other foreign powers and the creation of an independent Yugoslavia. The Yugoslav Committee was formed in Paris on 30 April 1915 but shortly moved its office to London, Trumbić led the Committee. In 1916, the Arab Revolt began in Ottoman-controlled territories of the Middle East in an effort to achieve independence. The Italian Liberal Party under the leadership of Paolo Boselli promoted intervention in the war on the side of the Allies and utilised the Dante Aligheri Society to promote Italian nationalism.

A number of socialist parties initially supported the war when it began in August 1914. Initially European socialists became split on national lines with the conception of class conflict held by radical socialists such as Marxists and syndicalists being overstepped by their support for war. Once the war began, Austrian, British, French, German and Russian socialists followed the rising nationalist current by supporting their country's intervention in the war.

Italian socialists were divided on whether to support the war or oppose it, some were militant supporters of the war including Benito Mussolini and Leonida Bissolati. However the Italian Socialist Party decided to oppose the war after anti-militarist protestors had been killed, resulting in a general strike called Red Week. The Italian Socialist Party purged itself of pro-war nationalist members, including Mussolini. Mussolini's nationalism enabled him to raise funds from Ansaldo (an armaments firm) and other companies to create Il Popolo d'Italia to convince socialists and revolutionaries to support the war.

In April 1918 the Rome Congress of Oppressed Nationalities was held that included Czechoslovak, Italian, Polish, Transylvanian, and Yugoslav representatives that urged the Allies to support national self-determination for the peoples residing within Austria-Hungary. Having voiced these sentiments did not hinder Smith-Dorien's career, or preventing him from doing his duty in World War I to the best of his abilities.

Many countries jailed those who spoke out against the conflict. These included Eugene Debs in the United States and Bertrand Russell in Britain. In the U.S., the Espionage Act of 1917 and Sedition Act of 1918 made it a federal crime to oppose military recruitment or make any statements deemed "disloyal". Publications at all critical of the government were removed from circulation by postal censors, The war had begun amid the Home Rule crisis in Ireland that had begun in 1912 and by 1914 there was a serious possibility of an outbreak of civil war in Ireland between Irish unionists and republicans.

Other opposition came from conscientious objectors – some socialist, some religious – who refused to fight. In Britain 16,000 people asked for conscientious objector status. Many suffered years of prison, including solitary confinement and bread and water diets. Even after the war, in Britain many job advertisements were marked "No conscientious objectors need apply".

The Central Asian Revolt started in the summer of 1916, when the Russian Empire government ended its exemption of Muslims from military service.

In 1917, a series of mutinies in the French army led to dozens of soldiers being executed and many more imprisoned.

In Milan in May 1917, Bolshevik revolutionaries organised and engaged in rioting calling for an end to the war, and managed to close down factories and stop public transportation. The Italian army was forced to enter Milan with tanks and machine guns to face Bolsheviks and anarchists who fought violently until May 23 when the army gained control of the city with almost fifty people killed (three of which were Italian soldiers) and over 800 people arrested. Out of approximately 625,000 Canadians who served, about 60,000 were killed and another 173,000 were wounded.

In 1917, Emperor Charles I of Austria secretly entered into peace negotiations with the Allied powers, with his brother-in-law Sixtus as intermediary, without the knowledge of his ally Germany. He failed, however, because of the resistance of Italy.

In September 1917, the Russian soldiers in France began questioning why they were fighting for the French at all and mutinied. In Russia, opposition to the war led to soldiers also establishing their own revolutionary committees and helped foment the October Revolution of 1917, with the call going up for "bread, land, and peace". The Bolsheviks reached a peace treaty with Germany, the peace of Brest-Litovsk, despite its harsh conditions.

The end of October 1918, in northern Germany, saw the beginning of the German Revolution of 1918–19. Units of the German Navy refused to set sail for a last, large-scale operation in a war which they saw as good as lost, initiating the uprising. The sailors' revolt which then ensued in the naval ports of Wilhelmshaven and Kiel spread across the whole country within days and led to the proclamation of a republic on 9 November 1918 and shortly thereafter to the abdication of Kaiser Wilhelm II.

Conscription

As the war slowly turned into a war of attrition, conscription was implemented in some countries. This issue was particularly explosive in Canada and Australia. In the former it opened a political gap between French-Canadians, who claimed their true loyalty was to Canada and not the British Empire, and the Anglophone majority who saw the war as a duty to both Britain and Canada. Prime Minister Robert Borden pushed through a Military Service Act, provoking the Conscription Crisis of 1917. In Australia, a sustained pro-conscription campaign by Prime Minister Billy Hughes, caused a split in the Australian Labor Party and Hughes formed the Nationalist Party of Australia in 1917 to pursue the matter. Nevertheless, the labour movement, the Catholic Church, and Irish nationalist expatriates successfully opposed Hughes' push, which was rejected in two plebiscites.

Conscription put into uniform nearly every physically fit man in Britain, six of ten million eligible. Of these, about 750,000 lost their lives and 1,700,000 were wounded. Most deaths were to young unmarried men; however, 160,000 wives lost husbands and 300,000 children lost fathers.

Aftermath

Health and economic effects

{|class="toccolours" style="float: right; margin-left: 1em; margin-right: 2em; font-size: 99%; background:#white; color:black; width:30em; max-width: 40%;" cellspacing="5" |style="text-align: left;"| ..."Strange, friend," I said, "Here is no cause to mourn." "None," said the other, "Save the undone years"... |- |style="text-align: left;" |— Wilfred Owen, Strange Meeting, 1918 not counting other casualties. Germany and Russia were similarly affected.

The war had profound economic consequences. Of the 60 million European soldiers who were mobilised from 1914–1918, 8 million were killed, 7 million were permanently disabled, and 15 million were seriously injured. Germany lost 15.1% of its active male population, Austria–Hungary lost 17.1%, and France lost 10.5%. About 750,000 German civilians died from starvation caused by the British blockade during the war. By the end of the war, famine had killed approximately 100,000 people in Lebanon. The best estimates of the death toll from the Russian famine of 1921 run from 5 million to 10 million people. By 1922, there were between 4.5 million and 7 million homeless children in Russia as a result of nearly a decade of devastation from World War I, the Russian Civil War, and the subsequent famine of 1920–1922. Numerous anti-Soviet Russians fled the country after the Revolution; by the 1930s the northern Chinese city of Harbin had 100,000 Russians. Thousands more emigrated to France, England and the United States. , 1922]] nurses tend to 1918 flu pandemic patients in temporary wards set up inside Oakland Municipal Auditorium, 1918.]] Diseases flourished in the chaotic wartime conditions. In 1914 alone, louse-borne epidemic typhus killed 200,000 in Serbia. From 1918 to 1922, Russia had about 25 million infections and 3 million deaths from epidemic typhus. Whereas before World War I, Russia had about 3.5 million cases of malaria, its people suffered more than 13 million cases in 1923. In addition, a major influenza epidemic spread around the world. Overall, the 1918 flu pandemic killed at least 50 million people.

Lobbying by Chaim Weizmann and fear that American Jews would encourage the USA to support Germany culminated in the British government's Balfour Declaration of 1917, endorsing creation of a Jewish homeland in Palestine. A total of more than 1,172,000 Jewish soldiers served in the Allied and Central Power forces in World War I, including 450,000 in Czarist Russia and 275,000 in Austria-Hungary.

The social disruption and widespread violence of the Revolution of 1917 and the ensuing Russian Civil War sparked more than 2,000 pogroms in the former Russian Empire, mostly in the Ukraine. An estimated 60,000–200,000 civilian Jews were killed in the atrocities.

In the aftermath of World War I, Greece fought against Turkish nationalists led by Mustafa Kemal, a war which resulted in a massive population exchange between the two countries under the Treaty of Lausanne. According to various sources, several hundred thousand Pontic Greeks died during this period.

Peace treaties and national boundaries

After the war, the Paris Peace Conference imposed a series of peace treaties on the Central Powers. The 1919 Treaty of Versailles officially ended the war. Building on Wilson's 14th point, the Treaty of Versailles also brought into being the League of Nations on 28 June 1919.

In signing the treaty, Germany acknowledged responsibility for the war, agreeing to pay enormous war reparations and award territory to the victors. The "Guilt Thesis" became a controversial explanation of later events among analysts in Britain and the United States. The Treaty of Versailles caused enormous bitterness in Germany, which nationalist movements, especially the Nazis, exploited with a conspiracy theory they called the Dolchstosslegende (Stab-in-the-back legend). The Weimar Republic lost the former colonial possessions and was saddled with accepting blame for the war, as well as paying punitive reparations for it. Unable to pay them with exports (a result of territorial losses and postwar recession), Germany did so by borrowing from the United States. Runaway inflation in the 1920s contributed to the economic collapse of the Weimar Republic and the reparations were suspended in 1931 following the Stock Market Crash in 1929 and the beginnings of the Great Depression worldwide.

Austria–Hungary was partitioned into several successor states, including Austria, Hungary, Czechoslovakia, and Yugoslavia, largely but not entirely along ethnic lines. Transylvania was shifted from Hungary to Greater Romania. The details were contained in the Treaty of Saint-Germain and the Treaty of Trianon. As a result of the Treaty of Trianon, 3.3 million Hungarians came under foreign rule. Although the Hungarians made up 54% of the population of the pre-war Kingdom of Hungary, only 32% of its territory was left to Hungary. Between 1920 and 1924, 354,000 Hungarians fled former Hungarian territories attached to Romania, Czechoslovakia and Yugoslavia.

The Russian Empire, which had withdrawn from the war in 1917 after the October Revolution, lost much of its western frontier as the newly independent nations of Estonia, Finland, Latvia, Lithuania, and Poland were carved from it. Bessarabia was re-attached to the Greater Romania, as it had been a Romanian territory for more than a thousand years.

The Ottoman Empire disintegrated, and much of its non-Anatolian territory was awarded as protectorates of various Allied powers. The Turkish core was reorganised as the Republic of Turkey. The Ottoman Empire was to be partitioned by the Treaty of Sèvres in 1920. This treaty was never ratified by the Sultan and was rejected by the Turkish republican movement, leading to the Turkish Independence War and, ultimately, to the 1923 Treaty of Lausanne.

Legacy

The first tentative efforts to comprehend the meaning and consequences of modern warfare began during the initial phases of the war, and this process continued throughout and after the end of hostilities.

Memorials

in the Somme.]] Memorials were erected in thousands of villages and towns. Close to battlefields, the improvised burial grounds were gradually moved to formal graveyards under the care of organisations such as the Commonwealth War Graves Commission, the American Battle Monuments Commission, the German War Graves Commission and Le Souvenir français. Many of these graveyards also have central monuments to the missing or unidentified dead, such as the Menin Gate memorial and the Thiepval Memorial to the Missing of the Somme.

of Canada, author of In Flanders Fields, died in 1918 of pneumonia.]] On 3 May 1915, during the Second Battle of Ypres, Lieutenant Alexis Helmer was killed. At his graveside, his friend John McCrae, M.D., of Guelph, Ontario, Canada wrote the memorable poem In Flanders Fields as a salute to those who perished in the Great War. Published in Punch on 8 December 1915, it is still recited today, especially on Remembrance Day and Memorial Day.

Liberty Memorial in Kansas City, Missouri is a United States memorial dedicated to all Americans who served in World War I. The site for the Liberty Memorial was dedicated on November 1, 1921. On this day, the supreme Allied commanders spoke to a crowd of more than 100,000 people. It was the only time in history these leaders were together in one place. In attendance were Lieutenant General Baron Jacques of Belgium; General Armando Diaz of Italy; Marshal Ferdinand Foch of France; General Pershing of the United States; and Admiral D. R. Beatty of Great Britain. After three years of construction, the Liberty Memorial was completed and President Calvin Coolidge delivered the dedication speech to a crowd of 150,000 people in 1926.

Liberty Memorial is also home to The National World War I Museum, the only museum dedicated soley to World War I in the United States.

Cultural memory

The First World War had a lasting impact on social memory. It was seen by many in Britain as signalling the end of Victorian England, and across Europe many regarded it as a watershed moment. Historian Samuel Hynes explained:

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This has become the most common perception of the First World War, perpetuated by the art, cinema, poems and stories published subsequently. Films such as All Quiet on the Western Front, Paths of Glory and For King and Country have perpetuated the idea; while war-time films including Camrades, Flanders Poppies and Shoulder Arms indicate that the most contemporary views of the war were overall far more positive. Likewise, the art of Paul Nash, John Nash, Christopher Nevison and Henry Tonks in Britain painted a negative view of the conflict in keeping with the growing perception, while popular war-time artists such as Muirhead Bone painted more serene and pleasant interpretations subsequently rejected as inaccurate. these perceptions of the war, they are nevertheless prevalent across much of society. They have dynamically changed according to contemporary influences, reflecting in the 1950s perceptions of the war as 'aimless' following the contrasting Second World War, and emphasising conflict within the ranks during times of class conflict in the 1960s. For years afterwards, people mourned the dead, the missing, and the many disabled. Many soldiers returned with severe trauma, suffering from shell shock (also called neurasthenia, now called posttraumatic stress disorder). Many more returned home with few after-effects; however, their silence about the war contributed to the conflict's growing mythological status. Such historians as Dan Todman, Paul Fussell and Samuel Heyns have all published works since the 1990s arguing that these common perceptions of the war are factually incorrect. World War II was in part a continuation of the power struggle never fully resolved by the First World War; in fact, it was common for Germans in the 1930s and 1940s to justify acts of international aggression because of perceived injustices imposed by the victors of the First World War.

The establishment of the modern state of Israel and the roots of the continuing Israeli-Palestinian Conflict are partially found in the unstable power dynamics of the Middle East which resulted from World War I. Prior to the end of the war, the Ottoman Empire had maintained a modest level of peace and stability throughout the Middle East. With the fall of Ottoman government, power vacuums developed and conflicting claims to land and nationhood began to emerge. The political boundaries drawn by the victors of the First World War were quickly imposed, sometimes after only cursory consultation with the local population. In many cases, these continue to be problematic in the 21st-century struggles for national identity. While the dissolution of the Ottoman Empire at the end of World War I was pivotal in contributing to the modern political situation of the Middle East, including the Arab-Israeli conflict, the end of Ottoman rule also spawned lesser known disputes over water and other natural resources.

Views in the United States

U.S. intervention in the war, as well as the Wilson administration, became deeply unpopular. This was reflected in the U.S. Senate's rejection of the Versailles treaty and membership in the League of Nations. In the interwar era a consensus arose that U.S. intervention was a mistake, and the Congress passed laws in an attempt to preserve U.S. neutrality in any future conflict. Polls taken in 1937 and the opening months of World War II established that nearly 60% regarded the intervention as a mistake, with only 28% opposing that view. But, in the period between the fall of France and the attack on Pearl Harbor, public opinion changed dramatically and, for the first time, a narrow plurality rejected the idea that the war was a mistake.

New national identities

Poland reemerged as an independent country, after more than a century. As a "minor Entente nation" and the country with the largest casualties per head the Kingdom of Serbia and its dynasty became the backbone of the new multinational state, the Kingdom of Serbs, Croats and Slovenes (later renamed Yugoslavia). Czechoslovakia became a new nation. Russia became the Soviet Union and lost Finland, Estonia, Lithuania and Latvia, which became independent countries. The Ottoman Empire was soon replaced by Turkey and several other countries in the Middle East.

In the British Empire, the war unleashed new forms of nationalism. In Australia and New Zealand the Battle of Gallipoli became known as those nations' "Baptism of Fire". It was the first major war in which the newly established countries fought and it was one of the first times that Australian troops fought as Australians, not just subjects of the British Crown. Anzac Day, commemorating the Australian and New Zealand Army Corps, celebrates this defining moment.

After the Battle of Vimy Ridge, where the Canadian divisions fought together for the first time as a single corps, Canadians began to refer to theirs as a nation "forged from fire". Having succeeded on the same battleground where the "mother countries" had previously faltered, they were for the first time respected internationally for their own accomplishments. Canada entered the war as a Dominion of the British Empire and remained so afterwards, although she emerged with a greater measure of independence. While the other Dominions were represented by Britain, Canada was an independent negotiator and signatory of the Versailles Treaty.

Economic effects

One of the most dramatic effects of the war was the expansion of governmental powers and responsibilities in Britain, France, the United States, and the Dominions of the British Empire. In order to harness all the power of their societies, new government ministries and powers were created. New taxes were levied and laws enacted, all designed to bolster the war effort; many of which have lasted to this day. Similarly, the war strained the abilities of the formerly large and bureaucratised governments such as in Austria–Hungary and Germany; however, any analysis of the long-term effects were clouded by the defeat of these governments. . When the war began in 1914, a dollar was worth 4.2 marks. By November 1923, the dollar was at 4.2 trillion marks.]] Gross domestic product (GDP) increased for three Allies (Britain, Italy, and U.S.), but decreased in France and Russia, in neutral Netherlands, and in the main three Central Powers. The shrinkage in GDP in Austria, Russia, France, and the Ottoman Empire reached 30 to 40%. In Austria, for example, most of the pigs were slaughtered and, at war's end, there was no meat.

All nations had increases in the government's share of GDP, surpassing fifty percent in both Germany and France and nearly reaching fifty percent in Britain. To pay for purchases in the United States, Britain cashed in its extensive investments in American railroads and then began borrowing heavily on Wall Street. President Wilson was on the verge of cutting off the loans in late 1916, but allowed a great increase in U.S. government lending to the Allies. After 1919, the U.S. demanded repayment of these loans, which, in part, were funded by German reparations, which, in turn, were supported by American loans to Germany. This circular system collapsed in 1931 and the loans were never repaid. In 1934, Britain owed the US $4.4 billion of World War I debt.

Macro- and micro-economic consequences devolved from the war. Families were altered by the departure of many men. With the death or absence of the primary wage earner, women were forced into the workforce in unprecedented numbers. At the same time, industry needed to replace the lost labourers sent to war. This aided the struggle for voting rights for women.

In Britain, rationing was finally imposed in early 1918, limited to meat, sugar, and fats (butter and oleo), but not bread. The new system worked smoothly. From 1914 to 1918 trade union membership doubled, from a little over four million to a little over eight million. Work stoppages and strikes became frequent in 1917–1918 as the unions expressed grievances regarding prices, alcohol control, pay disputes, fatigue from overtime and working on Sundays and inadequate housing.

Britain turned to her colonies for help in obtaining essential war materials whose supply had become difficult from traditional sources. Geologists such as Albert Ernest Kitson were called upon to find new resources of precious minerals in the African colonies. Kitson discovered important new deposits of manganese, used in munitions production, in the Gold Coast.

Article 231 of the Treaty of Versailles (the so-called "war guilt" clause) declared Germany and its allies responsible for all "loss and damage" suffered by the Allies during the war and provided the basis for reparations. The total reparations demanded was 132 billion gold marks which was far more than the total German gold or foreign exchange. The economic problems that the payments brought, and German resentment at their imposition, are usually cited as one of the more significant factors that led to the end of the Weimar Republic and the beginning of the dictatorship of Adolf Hitler. After Germany’s defeat in World War II, payment of the reparations was not resumed. There was, however, outstanding German debt that the Weimar Republic had used to pay the reparations. Germany finished paying off the reparations in October 2010.

See also

European Civil War

List of surviving veterans of World War I

List of last surviving World War I veterans by country

List of people associated with World War I

List of wars and anthropogenic disasters by death toll

Lists of wars

Lists of World War I topics

World War One – Medal Abbreviations

Effect of World War I on children in the United States

Despina Storch

Video

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Notes

References

For a comprehensive bibliography see List of books about World War I (translated from the German) , reviewed in . | publisher=University of California Press| issn=0030-8684}} , Wilson's maneuvering U.S. into war , general military history }} also published by Harper as "Ludendorff's Own Story, August 1914 – November 1918: The Great War from the Siege of Liege to the Signing of the Armistice as Viewed from the Grand Headquarters of the German Army" (original title Meine Kriegserinnerungen, 1914–1918) | journal=The Journal of Military History| volume=60| issue=3| month=July| year=1996| pages=495–511| doi=10.2307/2944522| publisher=Society for Military History| jstor=2944522}} cites "Cf. articles signed XXX in La Revue de Deux Mondes, March 1 and March 15, 1920" Deals with technical developments, including the first dipping hydrophones | doi=10.2307/1986064| publisher=Society for Military History| jstor=1986064 }} , major reinterpretation : the major scholarly synthesis. Thorough coverage of 1914 , reviewed at , tells of the opening diplomatic and military manoeuvres

External links

A multimedia history of World War I

British Pathé Online film archive containing extensive coverage of World War I

The Heritage of the Great War, Netherlands

The World War I Document Archive Wiki, Brigham Young University

Animated maps

An animated map "Europe plunges into war"

An animated map of Europe at the end of the war

A collection of vintage maps from all theaters of World War I

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