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Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother, Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in the 1951. The company revenue for 2009 was listed at €10.38 billion and the 2008 figure at €10.80 billion.
By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens's haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world's most famous sportsmen. Letters from around the world landed on the brothers' desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.
Late in World War II, the shoe factory shifted to production of the Panzerschreck anti-tank weapon.
In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney", and it has been critically acclaimed.
Also in 2005, on 3 May, Adidas told the public that they sold their partner company Salomon Group for €485m to Amer Sports of Finland.
In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion (US). This takeover was completed with partnership in January 2006 and meant that the company will have business sales closer to those of Nike in North America. The acquisition of Reebok will also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.
Adidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia and Spain. Mainly sold in the U.S., Adidas makes lots of assets from these countries and is expanding to more oversea countries.
In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.
On 11 April 2006, Adidas announced an 11-year deal to become the official NBA apparel provider. They will make NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of the previous 10-year Reebok deal that was put in place in 2001.
Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. In the United States, referees wear the Adidas kits in MLS matches even though the primary referee supplier is Official Sports. The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mundial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of the 1978 tournament won by Argentina, one of the nations it supplied at the time. Some of the most famous football teams currently sponsored by Adidas.
Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool and Australian international player Craig Johnston. This design featured a ribbed rubber structure for the upper leather of the shoe, used to accent the movement of the ball when struck; highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design.The Predator also features the Craig Johnston-invented Traxion sole.
FIFA, the world governing body of football, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 World Cup, the Teamgeist, were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scored. Goalkeepers were believed to be less comfortable with the design, claiming it would move significantly and unpredictably in flight.
Adidas also introduced another new ball for the 2010 World Cup. The Jabulani ball was designed and developed by Loughborugh University in conjunction with Chelsea FC. It received much criticism from players, managers and pundits for being too hard to control. The lighter and more aerodynamic ball led to many shots and passes being over hit. The Jabulani was widely blamed for the low numbers of long range goals or even remotely accurate attempts in the opening stage of the tournament.
As well as the aforementioned Predator boot, adidas also manufacture the F50 and adiPure range of football boots.
In November 2009 World Number 4 Andy Murray was confirmed as Adidas's highest paid star with a 5 year contract reported to be worth $24.5m.
Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program, where the company provides coaches, fitness trainers and sports psychologists to players in order to further their careers. The program includes legendary coaches such as Darren Cahill and Sven Groeneveld.
In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms.
Company Timeline:
In 1997, Adidas AG acquired the Salomon Group who specialized in alpine ski wear, and its official corporate name was changed to adidas-Salomon AG because with this acquisition Adidas also acquired the TaylorMade Golf company and Maxfli, which allowed them to compete with Nike Golf. Salomon sold its controlling interest in TaylorMade and its other sports equipment companies to global giant Adidas AG.
In 1998, Adidas Golf USA moved its business operations from Tualatin, Oregon, to the Carlsbad, California headquarters of TaylorMade Golf, acquired by adidas-Salomon. adidasGolf USA had 30 employees to relocate. Carlsbad is also the headquarters of one of its primary competitors, Callaway Golf Company.
In 1999, TaylorMade and AdidasGolf USA, were merged into a new company—called TaylorMade-Adidas Golf—with world headquarters in Carlsbad. Mark King was named president of the company he had begun his career with in 1981 as a sales representative after a short stint as vice president of sales and marketing at Callaway Golf Ball Co. in 1998.
In November 2008, Ashworth (clothing) became a wholly-owned subsidiary of TaylorMade-Adidas Golf, complementary to the synthetic performance fabrics of Adidas Golf.
Product:
Adidas Golf sells apparel, footwear, and accessories for men, women, and youth. Men’s equipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Women’s equipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear. Youth equipment includes both boys and girls footwear, apparel, and eyewear.
In 2008, Adidas made their move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties. The following year they signed up fellow England player Ian Bell, Pakistan player Salman Butt and Indian Player Ravindra Jadeja. Having made cricket footwear for many years, the company finally entered the field of bat manufacture in 2008 and their products are available in the Incurza, Pellara and Libro ranges.
Adidas also manufactures the uniforms worn by both the England cricket team and the Australian cricket team and they sponsored also the South Korea national cricket team.
In 2008 and 2009 in both the seasons of the Indian Premier League (IPL), it took up the sponsorship of the Mumbai Indians and the Delhi Daredevils.
In 2009, Adidas signed Sachin Tendulkar and started sponsoring his bat. It created a new bat 'Adidas ST' for him and 'Adidas Pellara KP' for Kevin Pietersen, the same year. Now both of them use their personalized bats in cricket.
Adidas is also the current outfitter of all 30 franchises in the National Basketball Association (replacing the Reebok brand after the merger) and sponsors numerous players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Dwight Howard, Chauncey Billups, Derrick Rose, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas used to endorse Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe, and stopped endorsing him in 2003. The company also endorsed Kevin Garnett, until he opted out of his contract in 2010; he is currently endorsing Anta. Lebron James also wore Adidas at high school. Now he endorses Nike to date. Gilbert Arenas was an Adidas endorser until the now-infamous gun incident last season; he currently endorses Under Armour.
Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales, Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldridge, Benny Fairfax, Nester Judkins, Lem Villemin,Vince Del Valle and Jake Brown.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashion and life-style; and Style Essentials, with the main group within this one being Y-3.
"Impossible is Nothing" is the current mainstream marketing slogan for Adidas. This campaign was developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA/Chiat/Day in San Francisco – particularly for its basketball campaign "Believe In Five".TBWA\Chiat\Day commissioned Zane Peach to produce images for 2007 international ad campaign.
Adidas is a major domestic (within Germany) and international sports and events sponsor. During the last number of years, the Group has increased its marketing and sponsorship budget. Adidas is a key sponsor and supplier to the National Basketball Association (NBA). The company recently unveiled a new NBA game jersey to be worn by all NBA players in games beginning in the 2010–2011 season.
Adidas are the main sponsor and kit supplier of the highly successful New Zealand national rugby team, the All Blacks. Adidas also are the kit supplier to the Los Pumas, the the Eagles, the Irish professional rugby union team, Munster Rugby and the French professional rugby union club, Stade Français.
Adidas also sponsors and produces apparel for the rugby league club Gold Coast Titans in the Australian National Rugby League (NRL) competition.
In cricket, the company are the main and kit sponsors sponsors of the successful Australian Cricket Team and the England Cricket Team. They are also the main sponsors of the Indian cricketers Sachin Tendulkar and Virender Sehwag and English cricketers Kevin Pietersen and Ian Bell. They are sponsors of the Indian Premier League teams Delhi Daredevils and Mumbai Indians.
Adidas is the longstanding kit provider to the Germany national football team, a sponsorship that began in 1954 and is contracted to continue until at least 2018. Sponsoring also the Mexican, Argentine and Spanish National Football Teams and from 2010 will sponsor the Scotland national football team.
Adidas are very active at sponsoring top football clubs such as R.S.C. Anderlecht, Rapid Vienna, Real Madrid, Liverpool, AC Milan, Dynamo Kyiv, Metalist, Partizan Belgrade, Fluminense, Palmeiras, Bayern Munich, Chelsea, Stoke City F.C., Lyon, Marseille, AFC Ajax, Schalke 04, Galatasaray, Benfica, River Plate, Beşiktaş, Fenerbahçe, UANL Tigres, Panathinaikos, South Melbourne FC, IFK Göteborg, Al-Ahly, Al-Hilal, Ahli Jeddah, Caracas, Universidad de Chile, Los Millonarios, Selangor, Beitar Jerusalem F.C.Albirex Niigata and Atlético Nacional.
Adidas is the apparel partner of the Collingwood Football Club and the Essendon Football Club in the Australian Football League.
Adidas and Major League Soccer (MLS) announced a 8-year sponsorship agreement in August 2010 that will continue to make Adidas the official athletic sponsor and licensed product supplier for the league, and to work together to expand the developmental league for MLS through 2018.
Adidas also sponsors events such as the London Marathon.
In the 1980s, Adidas sponsored rap group Run-D.M.C., a breakthrough idea.
For the 2008 Summer Olympics in Beijing, China, Adidas spent €70 million sponsoring the event, amid criticisms.
Adidas has also been marketing in NASCAR, sponsoring big name drivers such as Dale Earnhardt, Jr. and Tony Stewart.
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After signing with Capitol Music Group in 2007, her fourth record label in seven years, she adopted the stage name Katy Perry and released her first Internet single "Ur So Gay" that November, which garnered public attention; but failed to chart. She rose to fame with the release of her second single "I Kissed a Girl" in 2008, which went on to top international charts. Perry's first mainstream studio album One of the Boys followed later that year and subsequently, became the thirty-third best selling album worldwide of 2008. It was accredited platinum certification by the Recording Industry Association of America, while "I Kissed a Girl" and her second single "Hot n Cold" both received multi-platinum certifications. Her sophomore studio album Teenage Dream was released in August 2010 and debuted at number one on the Billboard 200. The album included hit singles "California Gurls", "Teenage Dream" and "Firework", all of which topped the charts on the Billboard Hot 100 and worldwide.
Perry was credited as a guest judge on the seventh series of the British television show The X Factor; has released a fragrance called "Purr"; and will appear in the upcoming 2011-film The Smurfs. Perry had a long relationship with Travie McCoy; she married Russell Brand on October 23, 2010.
Perry was incorporated into her parents' ministry She grew up listening to gospel music, was not allowed to listen to what her mother called "secular music", and attended Christian schools and camps. She took her GED after her freshman year at Dos Pueblos High School and decided to leave school in the pursuit of a career in music. Her sister practiced with cassette tapes, while Perry took the tapes herself when her sister was not around. She rehearsed the songs and performed them in front of her parents, who suggested she take vocal coaching. She grabbed the opportunity and began taking lessons at the age of nine and continued until she was sixteen. She later enrolled in at the Music Academy of the West in Santa Barbara, and studied Italian opera for a short period of time. In Nashville, Perry started recording demos and was taught by country music veterans on how to craft songs and play guitar. Performing as Katy Hudson, she released the self-titled Gospel-rock album in 2001. The album was due for release in 2005,
Perry signed to Columbia Records in 2004. However, the label was not amenable with her vision, not putting her in the "driver's seat". She made a cameo appearance in Carbon Leaf's video, "Learn to Fly".
She went on the next step of promoting the album, undertaking a two-month tour of radio stations. The album's official lead single, "I Kissed a Girl", was released on May 6, 2008. Perry's A&R;, Chris Anokute, told HitQuarters how, despite being himself convinced it was a "career record", the song and its controversial theme met with strong resistance at the label, "People said, 'This is never going to get played on the radio. How do we sell this? How’s this going to be played in the bible belt?'" On June 12, 2008, Perry appeared as herself on the daytime soap opera The Young and the Restless,
One of the Boys was released on June 17, 2008 to mixed critical reviews. The album has reached number nine on the Billboard 200, and has been certified platinum by the Recording Industry Association of America. Perry released her second single, "Hot n Cold", which became her second top three single in dozens of countries around the world, including the United States where it reached number three on the Billboard Hot 100, Perry was nominated in five categories at the 2008 MTV Video Music Awards, including Best New Artist and Best Female Video, but lost to Britney Spears. She won Best New Act at the 2008 MTV Europe Music Awards, which she co-hosted, and Best International Female Artist at the 2009 BRIT Awards. On February 9, 2009, both "I Kissed a Girl" and "Hot n Cold" were certified three-time platinum by Recording Industry Association of America for individual digital sales of over three million.
The Matrix's self-titled debut album, which features Perry, was later released via the team's label, Let's Hear It, during Perry's solo tour. When the release date was scheduled, "I Kissed a Girl" had been charting well. Matrix member Lauren Christy spoke to Perry about the decision, but she wanted to hold the release until the fourth single of One of the Boys had been dispatched. Despite their communication, The Matrix was released on January 27, 2009, via iTunes Store. In December 2008, Perry apologized to British singer Lily Allen for remarks in which she called herself a "skinnier version" of her, saying she meant it as a joke. Allen retaliated and told a British radio station that she "happen[ed] to know for a fact that she [Perry] was an American version" of her because their record company needed "to find something controversial and 'kooky'" like her.
On May 16, 2009, Perry performed at the opening ceremony of the annual Life Ball in Vienna, Austria. In June 2009, lawyers acting for Katy Perry opposed the recent trademark of Australian fashion designer Katie Perry who uses her own name to market loungewear. Some media outlets reported this as a lawsuit, which Katy Perry has denied on her blog. Katie Perry the designer reports on her blog that at a hearing with IP Australia on July 10, 2009, the singer's lawyers withdrew their opposition to the trademark. During the summer of 2009 Perry filmed a cameo appearance for Get Him to the Greek; her scene, in which she kisses her future fiancé Russell Brand was cut, and does not appear in the final film. Discussing the issue with MTV, Perry hypothesized there may have been some fear that seeing the two make out would have taken viewers out of the experience. In 2009, Perry was featured on two singles: a remix of Colorado-based band 3OH!3's song "Starstrukk" in August (the idea for the collaboration came after Perry's tour that featured 3OH!3 as the supporting act). The song was released over iTunes on September 8, 2009; and "If We Ever Meet Again", the fourth single off Timbaland's album Shock Value II in December. In October 2009, MTV Unplugged revealed that Perry was one of the artists to perform for them, and that she would be releasing a live album of the performance, including two new tracks, "Brick by Brick" and Fountains of Wayne cover "Hackensack". The album was released on November 17, and includes both a CD and a DVD.
Katy Perry appeared at the 2010 MTV Video Music Awards on September 12, 2010. She was nominated for two awards and presented the award of "Best Male Video" with Nicki Minaj to Eminem. On September 14, she returned to her old high school, Dos Pueblos High School, where she performed a short set for the school's students. Perry performed "Hot n Cold" with Elmo from Sesame Street, which was originally to appear on the forty-first-season premiere of the educational children's program on September 27, 2010. However, four days before the scheduled airing, Sesame Workshop announced, "In light of the feedback we've received on the Katy Perry music video ... we have decided we will not air the segment on the television broadcast of Sesame Street, which is aimed at preschoolers. Katy Perry fans will still be able to view the video on YouTube." The main reason was that parents complained about what appeared to be a great amount of cleavage shown by her dress. Perry shot the video for Firework in Budapest in September 2010. An open casting call drew an unprecedented 38,000 applicants. She proceeded to perform at a concert in Budapest on October 1, her first concert in Central and Eastern EuropePerry has announced her own fragrance to be released in autumn of this year, named "Purr". It will come in a cat-shaped bottle, and will be available through Nordstrom stores.
Perry is artistically involved in her projects, especially in the writing process. Since she could play guitar, she would start writing songs at home and present it to her producers. Perry is mostly inspired by specific moments of her life. She said it is easy for her to write songs about heartbreak. The songs have been respectively labeled as being homophobic and promoting homosexuality, as well as "lez ploitational".
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| Coordinates | 14°29′″N120°54′″N |
|---|---|
| Name | Eric Berry |
| Size | 200px |
| Caption | Eric Berry with the Kansas City Chiefs. |
| Currentteam | Kansas City Chiefs |
| Currentnumber | 29 |
| Currentpositionplain | Safety |
| Birthdate | December 29, 1988 |
| Birthplace | Fairburn, Georgia |
| Heightft | 6 |
| Heightin | 0 |
| Weight | 211 |
| Debutyear | 2010 |
| Debutteam | Kansas City Chiefs |
| College | Tennessee |
| Draftyear | 2010 |
| Draftround | 1 |
| Draftpick | 5 |
| Pastteams | |
| Status | Active |
| Highlights | |
| Statweek | 17 |
| Statseason | 2010 |
| Statlabel1 | Tackles |
| Statvalue1 | 92 |
| Statlabel2 | Sacks |
| Statvalue2 | 2.0 |
| Statlabel3 | Interceptions |
| Statvalue3 | 4 |
| Statlabel4 | Forced Fumbles |
| Statvalue4 | 1 |
| Nfl | BER517115 |
For the year, Berry tied for the national lead in interceptions with 7 and returned them for 265 yards and 2 touchdowns, breaking the record he set the year earlier. Combined with the yards he accumulated as a Freshman, Berry set the all-time career SEC record for interception return yards with 487 yards, only 14 yards shy of the NCAA record for interception return yards, set by Terrell Buckley during his time at Florida State. He also finished the regular season with 72 tackles, 6 pass break-ups and 3 sacks.
Berry also took snaps on offense at quarterback and wide receiver, gaining 44 rushing yards on 7 carries. In addition, he gained 32 yards on 2 kick-off returns.
His early success had some journalists speculating that he could end up being the best defensive player in Tennessee history. He was nominated as a finalist for the Jim Thorpe Award, the Lott Trophy, and the Chuck Bednarik Award.
Berry was named the SEC Defensive Player of the year and was a unanimous First-Team All-SEC pick. He was also a unanimous First-team All American. The Touchdown Club of Columbus also named him their winner of the 2008 Jack Tatum Award as well.
For the second year in a row, he was nominated as a finalist for the Jim Thorpe Award, the Lott Trophy, and the Chuck Bednarik Award. He won the Thorpe Award and was named a unanimous All American for the second time in his college career.
Berry also won The Touchdown Club of Columbus's Jack Tatum Award for the second straight year.
This was his final year at the University of Tennessee.
He and the Chiefs agreed to a six-year, $60 million contract on July 30, 2010. The deal makes Berry the highest paid safety in NFL history.
Berry also signed a multi-year endorsement deal with adidas.
Category:1988 births Category:Living people Category:All-American college football players Category:American football safeties Category:American football cornerbacks Category:U.S. Army All-American football players Category:Tennessee Volunteers football players Category:Players of American football from Georgia (U.S. state) Category:Kansas City Chiefs players
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| Coordinates | 14°29′″N120°54′″N |
|---|---|
| Name | Dwight Howard |
| Height ft | 6 | height_in = 11 | weight_lb = 265 |
| Team | Orlando Magic |
| Number | 12 |
| Position | Center |
| Birth date | December 08, 1985 |
| Birth place | Atlanta, Georgia |
| High school | Southwest Atlanta Christian Academy |
| Nationality | American |
| Draft round | 1 |
| Draft pick | 1 |
| Draft year | 2004 |
| Team | Orlando Magic |
| Draft team | Orlando Magic |
| Career start | 2004 |
| Highlights |
Dwight David Howard (born December 8, 1985) is an American basketball player for the Orlando Magic of the National Basketball Association (NBA). Howard, who usually plays center but can also play power forward, had an outstanding high school career at Southwest Atlanta Christian Academy. He chose to forgo college and entered the 2004 NBA Draft, and was selected first overall by the Magic. A four-time All-Star, four-time All-NBA team selection, three-time All-Defensive member, and two-time Defensive Player of the Year, Howard has been ranked consistently as one of the best in the league in rebounds, blocks, field goal percentage and free throw attempts, and has set numerous franchise and league records. He has led the Magic to three division titles and one conference title, and he was the winner of the 2008 NBA Slam Dunk Contest. In the 2008 Olympics, he was the starting center for Team USA, which went on to win the gold medal.
Before he was drafted in 2004, Howard said that he wanted to use his NBA career and Christian faith to "raise the name of God within the league and throughout the world". In November 2009, he was named one of the 10 finalists for the Jefferson Awards for Public Service, which awards athletes for their charitable work.
Howard reported to camp for his second NBA campaign having added 20 pounds of muscle during the off-season. He was selected to play on the Sophomore Team in the 2006 Rookie Challenge during the All-Star break,
Howard took another step forward as the franchise player for Orlando in the 2006–07 season, and for the third consecutive season he played in all 82 regular season games. Less than a week later, he recorded a career-high 32 points against the Toronto Raptors. A highlight was his game-winning alley-oop off an inbound at the buzzer against the San Antonio Spurs at Amway Arena on February 9. As the push for playoff spots intensified, Howard was instrumental, recording another career-high 35 points against the Philadelphia 76ers on April 14, 2007. Under his leadership, the Magic qualified for the 2007 NBA Playoffs for the first time since 2003 as the number eight seed in the Eastern Conference. However, the Magic were swept by the eventual Eastern Conference finalist Detroit Pistons in the first round. Howard averaged 17.6 points and 12.3 rebounds per game, and finished first in the NBA in total rebounds, second in field goal percentage, and ninth in blocks. He was further recognized as one of the best players in the league when he was named to the All-NBA Third Team at the end of the 2006–07 campaign.
The 2008–09 campaign began well for Howard. Ten games into the season, the center was leading the league in blocks per game (4.2) and even recorded his first triple-double: 30 points, 19 rebounds and 10 blocks. At the halfway point of the season, Howard was leading the league in rebounds and blocks, and was among the league leaders in field goal percentage. He garnered a record 3.1 million votes to earn the starting berth on the Eastern Conference team for the 2009 NBA All-Star game. On March 25, 2009, Howard led Orlando to its second straight Southeast Division title with 11 games of the regular season left to play, and eventually the third seed for the 2009 NBA Playoffs with a 59–23 record. On April 21, 2009, he became the youngest player ever to win the NBA Defensive Player of the Year Award, achieving a goal he had set for himself before the start of the season. and a week later, to the All-NBA First Team. In the second round of the playoffs against the defending champions Boston, the Magic blew a lead in Game 5 and Howard publicly questioned coach Stan Van Gundy's tactics and said that he should be given the ball more; in Game 6, the center posted 23 points and 22 rebounds to force the series into seven games. The Magic went on to defeat Boston, and then defeated Cleveland—which was led by league MVP LeBron James—4–2 in the Eastern Conference Finals. Howard had a playoffs career-high 40 points to go with his 14 rebounds in the deciding Game 6, leading Orlando to its first NBA Finals in 14 years. The Los Angeles Lakers took the first two home games to establish a 2–0 lead in the Finals, before a home win by the Magic brought the score to 2–1. In Game 4, despite Howard putting up 21 rebounds and a Finals-record of 9 blocks in a game, the Magic lost in overtime. The Lakers went on to win Game 5, and the NBA Finals.
The Magic went into the 2009–10 season with one major roster change: Türkoğlu departed for the Toronto Raptors, while eight-time NBA All-Star Vince Carter arrived from the New Jersey Nets. As with the previous two seasons, the Magic got off to a strong start, winning 17 of their first 21 games, setting a franchise record in the process. He also picked up two Conference Player of the Week awards. On January 21, 2010, Howard was named as the starting center for the East in the 2010 NBA All-Star Game. Not long after the Magic completed the regular season with 59 wins and their third consecutive division title, Howard won the Defensive Player of the Year Award for the second straight year. He became the first player in NBA history to lead the league in blocks and rebounds in the same season twice—and for two years in a row. He started in eight of those nine games, averaging 8.9 ppg, 5.3 rpg and led the team in shooting .778 from the field. In the finals, he made all seven of his shots and scored 20 points as the USA defeated Argentina to win the gold medal.
On June 23, 2008, Howard was named as one of the members of the 12-man squad representing the United States in the 2008 Olympic Games in Beijing. With Howard starting as center, Team USA won all of its games en route to the gold medal, breaking their drought of gold medals dating back to the 2000 Olympics. Howard averaged 10.9 points and 5.8 rebounds per game in the tournament.
Howard's abilities and powerful physique have drawn attention from fellow NBA All-Stars. Tim Duncan once remarked in 2007: "[Howard] is so developed... He has so much promise and I am glad that I will be out of the league when he is peaking." Kevin Garnett echoed those sentiments: "[Howard] is a freak of nature, man... I was nowhere near that physically talented. I wasn't that gifted, as far as body and physical presence."
While many sports pundits have been rating Howard as one of the top young prospects in the NBA since 2006, Howard has some weaknesses in his game. Offensively, his shooting range remains limited; he is also mistake-prone, having led the NBA in total number of turnovers in the 2006–07 season. Like many centers, he has a low free throw conversion percentage. Also in that season, outside of layups and dunks, his shooting percentage was only 31.6%. He has stated he believes in reaching out to his community and fans and thus contributes substantially in the field of philanthropy. Together with his parents, Howard also established the Dwight D. Howard Foundation Inc. in 2004. The Foundation provides scholarships for students who want to attend his alma mater, Southwest Atlanta Christian Academy, and grants to Lovell Elementary School and Memorial Middle School in Orlando, Florida. For his contributions in the Central Florida community, Howard received in 2005 the Rich and Helen De Vos Community Enrichment Award.
Elsewhere, Howard appeared as a special guest on an episode of the ABC series that aired 2 April 2006, in which Ty Pennington and his team built a new home and ministry offices for Sadie Holmes, who operates a social services ministry in the Orlando area.
Howard and Royce Reed, a former dancer for the team, have a son, Braylon.
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