Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves the City or Boroondara

Each week throughout Melbourne’s blue ribbon suburbs an average of 68,000 people read the Progress Leader, a newspaper renowned for its credibility and long history in the area. First published in 1946 as the Chadstone Progress, it covers the suburbs of Kew, Hawthorn, Camberwell, Glen Iris, Ashburton, Canterbury, Balwyn and Surrey Hills, and today it is delivered free to 70,095 homes and businesses in the City of Boroondara.

Just 5kms east of Melbourne’s CBD, the region is an area of affluent home-owners, quality conscious renovators, house-proud redecorators and devoted gardeners. With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the prosperous residents of the City of Boroondara.