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Search Engine Registration
Registering your website with a search engine should be one of the first things you do once you've finish creating the site.Like any other business you need to register and promote your website encouraging people to visit the site. What...
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Use Buttons instead of Links and Increase Your Clicks
There has been some research around whether using "buttons" on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It's one of those things that every company really has to...
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11 Email Marketing Terms You Need to Know
As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don't be...
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Social Media Marketing - The Myths
The original Internet changed the way we work and live, and the way we interact with one another. The coming of Web 2.0 promises to be just as revolutionary, and just as important to businesspeople around the world.
When the original Internet came along, businesses like eBay and Amazon.com were quick to see the power of the online world, and those early adopters went on to become some of the most successful net residents. The same is sure to happen with the world of social media, and companies are already lining up to take advantage of this unique marketplace.
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10 Steps to Getting the Click
There are a number of steps a webmaster can take to encourage visitors to "click" on a link or graphic located on their website. The following steps will help "get the click"... 1. Colors Use contrasting colors for links. This makes the links easier to discern from other text on a web page. Also, avoid placing links against a patterned background, as it will make it much more difficult to read the link text. Bottom line, the link color should stand out from the rest of the web page, and be easy to locate.
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Seven Pillars of Marketing a Local Business Online
When I first started writing for The Virginia Gazette in 1998, the Web was a giant mystery. Almost 13 years later, it's still a mystery for most! With the emergence of Twitter, Facebook, Yelp, Google, Linkedin, and a host of other sites, getting started with online marketing seems more daunting than ever. Yet, as consumers flock to the Web daily to research local products and services, visibility for your business via the Internet literally spells success or failure. Bottom line: online marketing is NOT optional anymore and you need every one of these 7 pillars to succeed, especially in a local market.
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