Display

If you asked someone to picture a digital (or online) advertisement, chances are they would picture a display ad. These ads most closely resemble the print advertisements that appear in magazines and newspapers, typically rectangular or square. They use text, images, videos or a combination of those to market a product or service.

Banner ads, which appear at the top of a webpage, are a common form of display ads. They generate high visibility for an advertiser and serve an essential purpose in any campaign. Display ads may also appear elsewhere on a page. There are a few different types of display ads, all of which can be created and placed by the team at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS. They will deliver the desired message wherever the audience consumes our content, on any screen size.

Personalized and remarketing ads use data that’s been collected about customers, such as the pages they have visited on your website or a demonstrated interest in your market based on their internet and search practices, to send them ads that are specifically targeted at them. These types of display ads are an excellent way to market to customers who have already demonstrated an interest in your brand, product or service.

Contextually targeted ads are ads that are placed on websites based on similarities between the ad and the site. For example, if you’re selling hiking gear, a contextually targeted ad might be placed on an outdoor magazine’s website. Or if your services are location-specific, the ad can be placed in a local publication. The topic and keywords included in the display ad, location preferences and the theme and focus of the host website all play a role in determining the placement of contextually targeted ads.

Site-placed ads are just as they sound; no advanced analytics necessary, these ads are placed on the websites of your choice.

Display ads can be incredibly beneficial to every campaign. Some of these benefits include:

• Increased visibility among customers that keeps your brand top of mind
• A fast, clear way to convey your message and reach a wide range of customers
• A simple, flexible format that can be adapted and reused for different placements
• Typically less expensive than other more complicated and involved types of ads

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you create and place effective display ads, click here.

Social Media

A professionally managed and active social media presence offers the opportunity to engage with and build relationships with customers like never before. By expertly utilizing all of the most popular social media channels — including Facebook, Twitter, Instagram, TikTok — the team at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS will help you develop and curate each platform in order to increase brand awareness, grow your audience, manage your online reputation and connect with customers, with the ultimate goal of increasing traffic and building your customer base.

There are numerous benefits to engaging expert social media management — as many brands find out the hard way, it’s more difficult than it looks!

These benefits include:

• A clear and consistent online image that provides customers with a well-defined picture of who you are as a brand, as well as your goals and strengths as a company
• A stronger presence in conversations happening online about your brand — and the ability to start, steer and influence those conversations yourself
• Higher SEO rankings thanks to increased brand and link exposure across platforms, making it easier for customers to find you
• Access to instant feedback from customers in real time
• The ability to run direct-to-consumer promotions and campaigns
• Invaluable data that can drive future decision-making across advertising, product development, strategy, public relations and more departments
• Access to an easy-to-use dashboard that makes managing social media accounts across different networks and platforms simple and efficient
• Professionals creating unique, original content informed by experience and knowledge of different platforms that has a higher likelihood of landing with customers
• Creation and management of targeted social advertising
• Increased traffic to your social media platforms and your website as a result
• The ability to geo-target customers in different locations with specific offers or campaigns
• The opportunity to humanize your brand and help customers see you as a collection of real people

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can provide professional social media management for your brand, click here.

Email

Sometimes you don’t want to rely on customers to navigate to your website, happen upon a digital or TV advertisement or scroll to a social media post. For those times when you want to go straight to them, an email marketing campaign is the answer. Email marketing is one of the most effective ways to reach a highly targeted audience with the types of products, offers or services they are most likely to respond to. At LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS, our team will work with you to come up with the most effective messaging, timing and offers that will make your campaign a success.

Using permission-based, targeted email marketing campaigns, you can narrow down customer groups based on data such as gender, age, income, location and other interests as determined by their online activity. From there, this information can be used to formulate email campaigns specific to these people, making it significantly more likely that they will open the email and take you up on your offer.

Catchy subject lines can produce immediate action or the audience may return to the message for information or later action, like a registration or forward to a friend.

Some of the benefits of a targeted email marketing campaign include:

• Increased retention of existing customers
• The ability to reach customers anywhere they have access to email, including on their computer, phone or tablet
• The power to directly extend the right offer to the right person at the right time
• Increased brand awareness among both existing and prospective customers
• A personal connection with customers
• The ability to offer exclusive deals or insider information to a select group of customers
• A direct line of communication that allows customers to give feedback and express their thoughts and feelings on your brand

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you formulate winning email marketing campaigns, click here.

Connected TV

Did you know that the number of cable TV subscribers in the U.S. has decreased by 27% since 2016, and less than half of Americans are still paying for cable? Advertising slots during the most-watched cable shows are no longer one of the surest ways to reach a wide audience. That’s why LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS is focusing on connected TV advertising. In this type of advertising, ads appear alongside streaming content on smart devices such as smart TVs, Apple TV and gaming consoles.

Some examples of connected TV ad placement include on streaming apps on your smart devices or sandwiched between TV shows or livestreams within one particular streaming service. Anywhere that content is streamed over the internet, a connected TV ad can be placed.

Similar to display ads, customers can click on a connected TV ad to be taken to a screen where they can view and potentially purchase the product or service. These ads can also be targeted based on the other content the customer is streaming and/or the apps they are using most often. You can work with LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS to develop, design and place connected TV ads across platforms.

Advantages of utilizing connected TV advertising include:

• Reaching customers on the platforms they are already using
• Offering an additional pathway customers can take to find you
• An expanded reach beyond traditional TV advertising to cord-cutters and people streaming content on their computers and mobile devices
• More interactive advertisements than traditional TV ads

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you break into the exciting avenue of connected TV advertising, click here.

Video

Video advertising is by far one of the most popular ways to reach audiences online. Consumers love video content, so hitching your advertising wagon to video content is a surefire way to get eyes on your brand.

At LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS we offer full-service production and distribution of video advertising content. Custom created client video can include animation, branded shorts, commercials, custom content, scripting, voiceover, and drone or gimbal operator.

In-stream ads are the most popular form of video advertisements. These are videos that play before, during or after another form of video content. Oftentimes, in-stream ads are interactive, encouraging viewers to click through in order to claim an offer or learn more. Other common forms include rewarded ads, which appear in video games and give users the chance to earn something by watching the video, and shoppable ads through which viewers can purchase an item immediately.

While video is an incredibly popular format, it is critical that customers find video ads to be interesting and relevant and not obtrusive and annoying, which is a line that’s very easy for a video ad to cross. This is just one reason to employ professionals like those at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS to develop your video ads.

Like display ads and connected TV ads, video ads can be targeted to customers based on factors such as location, age, income, hobbies, interests and the other content they are consuming. You can also tie video ads to specific video content or formulate them around the specific platform on which you intend to display them. On TikTok, for example, video ads may be just a few seconds long, while on YouTube 15-second and 30-second ads remain popular.

Advantages of investing in video ads include:

• The chance to connect with customers using a dynamic and engaging format that’s easier and more fun to consume than written text
• Reaching customers through the format they spend the most time consuming
• Owning pieces of original content that customers can share, organically expanding your reach
• The ability to convey a lot of information in a very short amount of time
• Content that is optimized to be consumed on mobile devices
• Autoplay (in most cases), which ensures that customers will see at least part of your ad without actively deciding to watch it

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you take advantage of video advertising, click here.

Newsletters

Newsletters are one of the fastest-growing formats for brands looking to connect with their customers on a personal level. A variation on email marketing, newsletters give brands the opportunity to present products, services and offers to customers while also providing valuable related content and/or a behind-the-scenes look at the business. Indeed, while marketing emails are more focused on converting a sale, newsletters are more about fostering a strong and ongoing relationship with the customer by educating and entertaining them.

There are no rules in terms of how to format or what to include in your newsletter. It’s also up to you how often you want to send them. Some of the most popular newsletter elements include news about what’s going on at the company, information about upcoming sales or promotions, and previews of the latest blog post, case study, testimonial or e-book.

The key to creating an effective newsletter is always providing value. This is where working with the team at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help. We know that sending a newsletter simply for the sake of sending it won’t increase brand engagement. The content of the newsletter must provide value that the customer wants to continue to receive each time the newsletter lands in their inbox.

Some of the benefits of sending out a newsletter include:

• Increased trust and belief in your brand
• An improved reputation as a thought leader in your industry
• Higher visibility among customers who will think of you first when they need your products or services
• A stronger, more personal relationship between your brand and your customers, which plays a key role in turning first-time customers into long-term ones

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you utilize the personal, targeted form of email marketing that is the newsletter, click here.

Digital Services

In addition to all the different ways you can advertise and establish a brand presence online — from curating your social media presence to using display ads or video ads — there are additional strategies that can drive traffic to your business. When put in place by the experts at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS, these services will help you rise above the competition.

Search engine optimization (SEO) uses data-proven strategies to ensure that your brand, your advertisements and any other content you produce consistently appear among the top search results on the most popular search engines.

Link building is a secondary but equally important element of SEO. When your web pages and content pages are filled with links that connect them all together, this signals to search engines that your content and therefore your brand are credible. Essentially, by not existing on an online island, you are telling search engines that you can be trusted as an authority on a particular topic or in a particular industry.

Analytics service No matter how much confidence you have in the marketing plan you have put in place, you’ll have no idea if it is successful unless you are using an analytics service. Our experts will use analytics platforms to dissect and evaluate the plan and tools you are using, as well as ensure that you are collecting all of the most useful data the correct way.

One could argue that none of these strategies is going to lead anywhere useful without a beautiful and intuitively designed website. Your website is your first impression with customers, and it can make or break their relationship with your brand. A professional, device-responsive website will build trust, expand your reach, improve your SEO rankings, demonstrate credibility and turn your brand into a leader in your industry.

For more information on the digital services employed by LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS, to take your digital marketing strategy over the top, click here.

Product Placement

Digital product placement refers to the purposeful integration of a product into another media — movie, TV show, music video, social media (influencers), video game or ad for another product.

For example, you might see a character on your favorite show or an influencer you follow on social media drinking a canned beverage with the label clearly visible. This is product placement, and the advertiser has paid for that privilege. Had they not, the can would likely say SODA or some other generic or fictional name.

The goal of product placement is to be more subtle than an ad overtly proclaiming the virtues of a brand. The intent of the placement is to draw the viewer’s attention to the brand and trigger their desire to purchase, solely because they like or identify with the person on screen.

Non-digital product placement involves purchasing coveted retail space. For example, advertisers often pay more to be placed on shelves at eye level or at the ends of aisles, places more visible and convenient for shoppers. Brands may also pay “slotting fees” to limit shelf space for their competitors.

Benefits of product placement include:

• Brand recognition and awareness
• Less obtrusive, does not interrupt the action
• More cost-effective than ads in the long term
• Profit potential is high

Though smaller businesses might not have the dollars to purchase product placement in TV and movies, LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you use social media for product placement. For more about our influencer marketing capabilities, visit Brand Ave. Studios at brandavestudios.com.

Branded Content

Branded content, sometimes called sponsored content, is a form of storytelling paid for by the advertiser. Branded content is created either by the advertiser (client-provided) or the agency’s professional team (custom), and is often produced on a publisher site. At LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS we offer access to media properties in 73 markets throughout the United States.

The primary goal of branded content is to showcase a brand’s attributes in a way readers or viewers will enjoy, whether through education or entertainment. Each piece often promotes a part of the brand’s story. Unlike news reporting, with branded content the brand has control over the messaging and approves the final draft before it goes live. Additionally, the brand owns the content and can reuse it on their own site if they wish.

A huge benefit of branded content hosted on a publisher site is that Google ranks our publisher sites higher because they are respected news sites. Therefore, stories appearing on our sites have higher views than content housed on a brand’s site with less traffic. Additionally, content on a publisher’s site casts a wider readership net — adding the publisher’s audience — rather than only reaching those who frequent the brand's site already.

Branded content has a variety of forms, including:

• Articles
• Listicles
• Infographics
• Video
• Quizzes
• Contests and sweepstakes
• Photo galleries
• Other Interactive

For the most eyes on your content, LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can create native ads and a distribution plan targeted to your demographic and geographic needs. We also will analyze viewership data during the course of the campaign and recalibrate as needed to help you reach your content goals.

For more information about how you can best utilize branded content as well as see some of our award-winning work, please visit our branded content agency site, BRAND AVE. STUDIOS, at brandavestudios.com.

Custom Content

Memorable brands don’t happen by accident. Our custom content helps brands get noticed in a highly trafficked landscape.

At LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS our goal is to humanize brands by finding creative, engaging ways to showcase their attributes. Our team of creative thinkers will act as your guides in the storytelling process, ensuring your brand is noticed in a meaningful and memorable way.

Whether you’re interested in branded content on a publisher site, or content housed elsewhere, we’ll tailor a results-driven campaign that is right for you and your needs.

Examples of custom content include:

• Branded content
• Social media campaigns for Facebook, Instagram, TikTok, LinkedIn
• Commercials
• Rebranding
• Ads
• Taglines, slogans
• Video
• Podcasts
• Interactive quizzes
• Press releases
• Website writing
• Blog writing
• Influencer paid content
• E-magazines
• Email

LEE MARKETING SOLUTIONS, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS, can help you scale from the largest of national networks to a targeted local audience. For more information about our custom content capabilities and to see examples of our award-winning content, visit Brand Ave. Studios at brandavestudios.com.

Sponsorships

Marketing sponsorships are an excellent way to introduce your brand to an audience that is tangentially related to or overlaps with your primary audience. They are also an indirect way to communicate your company’s values and priorities to existing and prospective customers.

A sponsorship is, in its most basic form, a public relationship between two companies. In most cases, one business sponsors a charity event, community event, trade show or entity (think youth baseball teams) run by another business or organization. The type of sponsorship you choose will determine the shape of this relationship and what it will require from your business.

At LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS, we will work with you to determine the most logical and profitable type of sponsorship for you. Media companies can pursue media sponsorships, in which you provide a platform for or coverage of another company’s event and you get advertising opportunities in return. A financial sponsorship is just as it sounds: financial support for an event in exchange for recognition. You could also do an in-kind sponsorship in which you provide free goods, services or resources for another company’s event.

Sponsorships provide numerous benefits to a marketing campaign, including:

• Increased visibility and brand awareness among a wide swath of existing and potential customers
• A way to develop trust and confidence in your brand among consumers who see you associated with one of their favorite companies, events or causes and then extend the trust they have in those organizations to you
• Establishing a physical presence in the community that transforms your brand from an abstract entity to a group of real people
• Clear communication of your business’s values and goals outside of sales and growth

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you establish meaningful and profitable sponsorships click here.

Events

Running your own event is another surefire way to get more eyes, ears and wallets turning toward your business. Company-run events provide an opportunity for business owners and employees to meet and connect with customers and members of their community. With so many businesses relying on a strong and cohesive online presence to help them reach customers, hosting in-person events establish personal relationships with real people, connecting your business to their everyday lives.

Depending on your type of business, events can also provide a nontraditional yet profitable sales method. For example, if you primarily sell your products online, offering them for purchase in-person at an event every few months — where customers have the chance to hold and use them before deciding to purchase — can offer a noticeable boost in sales numbers.

The team at LEE ENTERPRISES is available to help with everything from event ideation to planning and production, as well as providing advice and tools on how best to market events in the community (and beyond, depending on the type of event). We can help you determine the type of event that will best communicate the message you are trying to convey, achieve the goals you are trying to meet, or exceed the number of sales you would like to make.

The perks of holding company-run events include:

• Total control over every aspect of the event to ensure that everything aligns with your brand image
• The potential for additional sales outside of your primary revenue streams
• Establishing a stronger, more personal relationship between your business and your community
• A chance to collaborate with other businesses or individuals in your community

For more information on how LEE ENTERPRISES can help you plan and hold winning events, click here.

Quizzes

Internet users love quizzes. For your business, quizzes offer a fun and interactive way to engage social media scrollers or website visitors and turn them into customers. There are a few different types of quizzes that can be utilized as part of a digital marketing strategy. The team at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can work with you to determine the ideal approach, plus develop and place the quiz where it will get maximum visibility and return.

A content-promoting quiz tests users on their knowledge of a certain topic — one that happens to be your company’s area of expertise. These quizzes point takers to content, resources or tools directly related to the topic of the quiz.

A lead-generating quiz asks questions specific to your products or services and points the taker toward the best product or service for them at the end.

A knowledge-based quiz asks general, trivia-style questions to engage a certain type of person or segment of your audience. These quizzes aren’t designed to send users straight to the front of the line of paying customers, but instead to subtly communicate something about your brand (such as its values, goals or market positioning) and attract customers who feel the same.

The many benefits of incorporating quizzes into your digital marketing strategy include:

• The opportunity to provide value and/or entertainment in exchange for collecting contact information
• A chance to demonstrate your value as a brand to potential customers
• Generating a shareable piece of content that organically expands your reach
• A promotable, interactive asset for you to share on your owned and/or paid channels
• Creating a marketing tool whose success and engagement is very easy to measure

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help build and disseminate viral quizzes, click here.

Contests

Who doesn’t love winning free stuff? Offering people the opportunity to do so is an excellent way to boost audience engagement with your brand and generate new leads. But it’s not that simple: A contest or giveaway must be intelligently designed in order to attract the people who are most likely to become customers. That’s where the experts at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS come in. We will help you choose the prize, contest design and promotion method that will best help you reach your marketing goals.

It’s crucial to offer the right prize. After all, anyone can give away a mass market gift card or the latest tablet. The prize in your contest must be specific to your target audience. That could mean offering one of the products you make and sell. Or, if you don’t sell products, the prize could be something tangential to your services. For example, a health care company or provider might offer a prize that promotes healthy habits, such as a gym membership or a free month of a healthy meal delivery service.

Contests are an easy way to collect contact information from people who can then be added to your email lists for newsletters and promotions; you want the people who enter to be those who will find value in future communications from your brand and hopefully become customers.

Additional benefits of incorporating contests and giveaways into your digital marketing strategy include:

• Opportunities for cross promotion with product placement efforts
• Potential collaboration with related businesses and subsequent sharing of customer pools
• Interactive and highly engaging content to share via other marketing channels
• Increased engagement from previously passive followers
• Collecting data on the types of products and promotions most appealing to your customer base

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you run contests and giveaways, click here.

Surveys

Surveys are an invaluable tool in your digital marketing arsenal. Not only do they encourage customers to voice their thoughts and concerns, making them feel more valued and appreciated, but they also provide data that can drive future decision-making from marketing to product development and more.

There are many different ways to structure and distribute surveys, and the experts at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you determine the best course of action for your brand. Indeed, surveys are only valuable if you can actually get people to take them!

Email surveys are one of the most popular methods and are typically sent to the people most likely to respond: customers and prospective customers. Customer satisfaction surveys are one of the most common forms of email surveys, often sent immediately after a purchase has been made or services have been rendered.

You can post surveys on your website, app or social media profile, engaging people who have navigated to your corner of the internet and holding them there for just a bit longer.

Companies are also increasingly using QR codes on their products or marketing materials to help people easily complete surveys from their mobile phones.

The numerous benefits of utilizing surveys include:

• A direct, private line to customers through which they can provide feedback, voice concerns and offer solutions
• An easy way to collect data that can inform future decision-making
• Allowing customers to feel like they are an important part of your brand strategy, strengthening customer relationships with the brand
• A method to collect data on aspects of business-customer interactions outside of the products or services themselves, such as installation, troubleshooting or customer service inquiries
• Immediate recognition of changes in customer attitudes, based on survey responses as well as the number of people taking the surveys

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you conduct surveys, click here.

Text Messaging

Text Messaging lets brands collect phone numbers from their customers and then instantly deliver messages to them — including alerts and discounts — by text message, 24/7. This type of messaging works with any cellphone that has text messaging enabled. Your customers do not have to download an app or software to participate.

The beauty of text messaging is it provides you easy access to your client base and the closest thing to a guaranteed read.

With the help of LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS your customers can subscribe to your text messaging list in the time it takes them to send a text message. They text your go code to your local text messaging number, provided when you sign up. The customer receives a confirmation text to opt in. When they reply “yes,” they are instantly in your database.

For more information about text messaging, click here.

Geolocation Target

Geolocation is a means for determining a consumer’s geographical location to target them with relevant content. Whether the information is collected from GPS coordinates, IP location or past behavior, consumers receive either a targeted text message using text messaging, a triggered email or served ads.

Examples of geolocation:

• Small Town Grocery sends an ad to consumers who are within 5 miles of their store promoting that a dozen eggs are $1.
• A-Z Sporting Goods sends a message to consumers near Big Town Sports to come to A-Z Sporting Goods for their 50%-off sale.
• Happy Bar sends a message right before happy hour to let those within a certain radius know that beer on tap is $1 from 5 p.m. to 6 p.m.

Another form of geolocation is called geofencing, or geodistance targeting. Geofencing identifies consumers within a radius of a specific address. When those people cross a boundary into the geofenced area, an ad is sent to the consumer. Geofencing can be especially successful in places with a captive audience, such as airports, sporting events, concerts and convention centers.

LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can use geolocation targeting to help you reach the right prospective customers at the right time. Whether that is through text messaging or ads geotargeted across the digital marketplace online, we’ll help you find the consumers you most want to reach. And using data and trends we have at our fingertips, we can recommend a strategy that is best for your needs.

For more information about how geolocation targeting can serve your brand, click here.

Niche Publications

If you're looking for a new way to reach your target audience, LEE ENTERPRISES offers niche print publications to help you build brand recognition and customer loyalty and drive results.

With a wide range of topics, from agriculture to bridal to health care, our niche publications attract a dedicated readership hungry to consume thoughtful and compelling content. By advertising in our niche publications, you can connect and engage with a dynamic audience already interested in what you have to say!

For more information about our specific niche publications, click here.

Direct Mail

LEE ENTERPRISES offers strategic direct mail campaigns that reach the customers who matter most to your business. Our experienced team of direct mail marketers will help you create a custom campaign that targets who you want to reach with compelling content that will turn your prospects into fans.

Benefits of direct mail:

• A higher open rate than email
• A higher response rate than email
• No infected digital files concerns
• More opportunities for creativity, such as 3D or scratch-and-sniff
• ROI makes it cost effective
• Complements digital marketing

For a quote, click here.

Market Coverage

LEE ENTERPRISES is the third largest newspaper group in the U.S., publishing daily newspapers in 73 markets in 26 states with nearly 350 weekly, classified and specialty publications.

As an example of our market coverage, LEE ENTERPRISES’ STL Post Media products reach 68% of adults in the St. Louis market. STL Post Media publications include the St. Louis Post-Dispatch daily newspaper, as well as Feast Magazine, Ladue News, St. Louis Best Bridal and Local Values. AMPLIFIED DIGITAL AGENCY AND BRAND AVE. STUDIOS provide unique marketing solutions in all our markets as well.

For a list of Lee’s markets and publications, visit lee.net/markets.

Newspapers

LEE ENTERPRISES is a leading provider of high-quality, trusted local news and information. We publish daily newspapers in 73 markets in 26 states and have nearly 350 weekly, classified and specialty publications.

Our print newspapers are also available digitally, and we attract more than 29 million unique web and mobile visitors monthly — the fastest growing in the industry. No competitor can match the indispensable local news, information and advertising LEE ENTERPRISES delivers to huge audiences of all ages.

LEE ENTERPRISES is currently the third largest newspaper group in the U.S. The company’s portfolio nearly doubled in audience size with the acquisition of BH Media Group’s publications in early 2020, which included the Omaha World-Herald, Richmond Times Dispatch and Tulsa World.

For a list of our markets and publications, visit lee.net/markets.