Third-party tracking | LinkedIn Help

Third-party tracking

Last updated: 5 months ago

Third-party tracking allows you to measure and verify your LinkedIn ad performance through third-party tracking vendors.

We support tracking and attribution for Sponsored Content, Dynamic spotlight ads, and text ads with Campaign Manager in Google Marketing Platform (formerly DoubleClick Campaign Manager) for impressions and click tracking. We also support Moat tags for Sponsored Content video ad metrics.

Add your tag to your LinkedIn creatives to start tracking your ad performance.

Google Marketing Platform (formerly Google DoubleClick) for Sponsored Content, Dynamic spotlight ads, and text ads

By adding your Google Marketing Platform tags to your LinkedIn campaign, you can attribute the clicks and impressions for each of your LinkedIn creatives.

Moat for Sponsored Content

By adding your Moat tags to your LinkedIn campaign, you can attribute viewability and audibility metrics to your LinkedIn video ad campaigns. You must be a Moat customer in order to leverage this integration.

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LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live. Macros are supported for Sponsored Messaging (message and conversation ads), dynamic ads, and conversation assets used in click-to-message ads.

Related tasks
- Create message ads in Campaign Manager
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When you create a Sponsored Content campaign in Campaign Manager, you can use the Browse existing content option to select ads for the campaign. Depending on the ad format selected, you can browse previously created Direct Sponsored Content, company Page, or employee posts.
Direct Sponsored Content ads are created in Campaign Manager. They don’t appear as an organic post on your LinkedIn Page. They do appear as ads and within LinkedIn’s Ad Library.
Organic company Page posts are content posted by super and content admins to your Page’s feed. They’re also visible to all LinkedIn members from the Posts feed of your LinkedIn Page.
Organic employee posts are content posted by verified members who are active employees of a company.
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Connect a marketing partner with Campaign Manager to create third-party audience segments with Matched Audiences. You can select from your third-party audiences when defining a campaign’s audience.

When you integrate an audience from a marketing partner with your ad account, the data you select from the partner platform will be matched with LinkedIn member accounts to create an audience segment.
When setting up a marketing partner integration, keep in mind:
Depending on the size of your list and the marketing partner, it can take up to a week for your audience to fully process and be ready to use in a campaign. The average time is 48 hours or less. If your list is large, the list may be sent over in portions.
To launch a campaign, your audience size must be at least 300 members.
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