At Everyday Health Group Pregnancy & Parenting, we live by a mantra: “If you don’t know her, you can’t reach her.” And rest assured, we have unparalleled data, decades of insights, and a treasure trove of experience to back it up.
As Google Chrome joins Firefox and Safari in deprecating third-party cookies and privacy laws continue to evolve, traditional targeting and measurement methods are becoming obsolete.
The looming childcare cliff threatens the stability of millions of families, prompting difficult decisions and sacrifices. With federal funding set to expire, an estimated 70,000 childcare programs could close, leaving 3 million children without care.
With cookie deprecation looming, privacy regulations tightening, and an increasing reliance on zero- and first-party data, how can brands and advertisers effectively reach moms at the right time with the right message?
Our new survey reveals that 43% of mothers feel silently judged in kid-friendly spaces. As judgments rise, brands must adapt to support mothers, turning challenges into opportunities for inclusive experiences.
Moms want to see themselves portrayed authentically, but instead are served an Instagram-worthy ideal
