BabyCentre UK's editorial process and policies

BabyCentre UK’s award-winning content – including articles, videos, apps, newsletters, and more – is created by our team of experienced editors working with doctors and other qualified healthcare professionals.

Our goal is to give you the best information available, as clearly as possible. When it comes to pregnancy and parenting, we don't believe there's one right way to do things. We aim to give you accurate and fact-based information, including the pros and cons of different approaches, so you can decide what's best for you and your family.

We’re part of an international family of BabyCenter websites that are used by millions of parents and expectant parents globally, and we're committed to providing the most trustworthy and helpful pregnancy and parenting resources in the world. Our vision is to create a world of healthy pregnancies, thriving children, and confident parents.

PIF TICK membership

BabyCentre UK’s health content is accredited by PIF TICK, which is the only UK quality mark for trusted health information. Its membership includes 300+ trusted information creators and it’s run by the Patient Information Forum.

We were accredited after a thorough assessment to check that our content production process is professional and robust.

With so much health information available, it’s hard to know what you can trust. The PIF TICK sign shows you that you’re reading health information you can feel confident about.

If you want to read more about PIF TICK and how it’s assessed, visit the PIF TICK websiteOpens a new window.

BabyCentre UK’s medical review and fact check policy

BabyCentre UK's health and medical content is reviewed by doctors and other experts on our Medical Advisory Board to make sure it's accurate, complete, and up to date. Our board members include obstetricians and gynaecologists, fertility specialists, midwives, health visitors, lactation consultants, paediatricians, psychologists, and dietitians.

Content that's not related to health, development, or safety is reviewed by BabyCentre UK's editors to ensure its accuracy.

Sources and recommendations

BabyCentre UK's content reflects the recommendations of the National Institute for Health and Care Excellence Opens a new window, the Royal College of Obstetricians and GynaecologistsOpens a new window, the Royal College of MidwivesOpens a new window, and other respected medical organisations. These groups publish guidelines and knowledge summaries that are carefully considered and backed by good evidence, which is why we echo them in our content.

In addition to guidance from leading medical organisations, our sources include studies published in peer-reviewed journals and recommendations from trusted sources such as The Cochrane LibraryOpens a new window, the Department of Health and Social CareOpens a new window, and the Food Standards AgencyOpens a new window.

You can see which sources we use by clicking the "Show sources" button at the bottom of our articles. At the top of articles, you'll see the author's byline, the medical reviewer or fact-checker's name, and the date the content was last reviewed.

Note: BabyCenter has websites in countries around the world (such as BabyCenter USOpens a new window, BabyCenter Australia, and BabyCenter BrazilOpens a new window. Each BabyCenter site has its own content and relies on guidelines from professional organisations in that country. Different cultures, healthcare systems, and policies all contribute to the guidelines and recommendations followed in other countries.

Content updates

BabyCentre UK’s editors continuously review our content to make sure it's accurate and timely.

We constantly monitor changes in the world of pregnancy, parenting, and children's health. In response to important developments or shifting guidelines, we update our information as quickly as possible. If an error is discovered, we fix it immediately.

Editorial independence

BabyCenter relies on advertising revenue to fund our mission, but maintains full editorial independence. That means that while companies pay to have their ads appear on BabyCentre UK’s pages, they have no influence on how an article is written or what it says.

Ads are labeled "advertisement", and any content specially developed in partnership with an advertiser is clearly marked. We strongly believe you should always know the source of your information. Learn more about our advertising policy.

Product reviews

Baby Centre UK’s product reviews and recommendations are based on our editors' research and the wisdom of parents in the BabyCentre UK Community. Advertisers do not influence our product recommendations or reviews. We may earn a commission from shopping links. Learn more about our review process.