"YieldUp is a risk-free solution," said Ryan Tornquist, director of new revenue programs for BLOX Digital. "Our team of experts works with both local media sites and vendors to follow industry best practices and increase returns."
YieldUp is the digital advertising solution that delivers guaranteed revenue, optimal sell-through, and ultra-fast payment for local media. Implemented on over 250 sites across the BLOX Digital network so far, groups of various sizes are given a guaranteed monthly CPM rate that results in higher payouts and less guesswork.
"We use an industry standard model to calculate the guaranteed CPM rates," said Anthony Humes, yield manager for BLOX Digital. "We factor in historical rates, statistical science, seasonality, trends, and much more."
Real revenue you can count on
Last month, YieldUp participants gained a five percent higher average payout compared to those on the RevShare model. Unlike RevShare-based models, YieldUp sites don't have to wait 60 to 90 days to find out how much their payout will be or how much it was impacted by external factors such as invalid traffic or clawbacks.
"With YieldUp, sites are able to plan ahead because we tell you what your guaranteed CPM rate is well before the month begins," Humes said. "If a site knows how many impressions they get on a daily basis, they can forecast their own programmatic revenue without having to wait or guess."
For the average site on the BLOX Digital network, switching to YieldUp results in an increased payout of $10,000 over the course of a year. "While the payout varies based on group size, pageviews, and other factors, switching to YieldUp leads to significant new revenue for most participants," Tornquist said. Â
Sound practices no matter the season
Advertisers mark the change in the seasons not by the weather but by the trends: increased CPMs and ad buys during the winter holidays, followed by slower months before things pick back up in the spring and level off in the summer.
"BLOX Digital eliminates the guesswork of seasonality by giving the guaranteed rate in advance," Tornquist said. "YieldUp provides predictability and visibility for CPMs, which helps with business decisions. The only thing that is variable then is site traffic and volume."
"Because our team has extensive experience managing ad inventory, we're able to provide decision makers with additional guidance," Humes said.
The YieldUp team can help sites set an optimal rate when sell-through is high, or offer strategies to maximize overall yield between local and programmatic. And because YieldUp sites are paid Net-30, decision makers can quickly respond to seasonal changes.
Dependable expertise for optimal results
There are a number of considerations when it comes to programmatic advertising: device, positions, sizes, supply path, site category, transparency, viewability, pricing rules, demand verification, and more.
"Having a dedicated yield manager is key," Tornquist said. "Many of our partners may not have the staff or resources for programmatic. BLOX Digital oversees the program, runs the calculations and audits, checks vendor accuracy, and much more. With YieldUp, you get optimal programmatic performance and expert support."
"YieldUp is just another way BLOX Digital is supporting our partners and helping them succeed."
