Bridge Partners

Multi-partner GTM success is all about the right mix of collaboration, tools, and planning. Which element do you think is most crucial for driving growth through partnerships? Share your thoughts and see how your approach compares with others. Curious? Dive deeper with this guide: https://lnkd.in/gBkwtJkC #partnerecosystem #gtm #partnermarketing #partnerships

Looking to streamline complex partner relationships? In our latest article, we share how top companies reduce deal closure times by up to 50% using multi-partner GTM strategies.  Harness the power of multiple partner alliances: https://lnkd.in/gBkwtJkC #ChannelPartner #CoSelling #Partnerships #GTM

Marisa Lather, widely recognized as @MarketerMarisa, is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. As Director of Marketing and Communications at Bridge Partners, she leads marketing for the firm, driving brand affinity and demand generation. She is a member of the International Academy of Digital Arts & Science, on the board of the American Marketing Association and Women in Leadership at Lindenwood University, and actively dedicates time to volunteering, balancing her professional achievements with a passion for travel and family experiences. Recently, in an exclusive interview with CXO Outlook Magazine, Marisa shared her professional trajectory, insights on diversity and inclusion in the marketing landscape, the secret sauce behind her success, future plans, pearls of wisdom, and much more. Discover her inspiring journey here. https://lnkd.in/gBXKaYfC #CXOOutlook #exclusiveinterview #datadriven #designthinker #brandexperiences #brandaffinity #ai #stayrelevant #marketermarisa #authenticleadership #neverstoplearning #customerexperiences #powerofdata

As businesses grow and evolve, their partner ecosystems must scale and adapt to meet changing needs. 📈 Partner-led deals are up to 50% more likely to close, making it essential to have the right tools and strategies for managing multiple partners. Here in a sneak peek into top considerations for building a multi-partner Go-to-Market strategy that delivers today—and tomorrow.

Congratulations to Marisa Lather, our Director of Marketing & Communications, on her well-deserved recognition as one of the Top 50 Women Leaders of Missouri for 2024 by Women We Admire. Marisa’s dedication to advancing our marketing initiatives has been exceptional. Marisa’s role at Bridge Partners goes beyond driving marketing success; she enthusiastically embraces every opportunity to give back. She is actively involved in mentoring programs, passionately supports women’s leadership initiatives, and dedicates her time to various community organizations. Marisa’s leadership, both within and outside of Bridge Partners, embodies the values we hold dear, and we are proud to celebrate her achievements. Join us in a round of 👏👏👏 for Marisa! Tell us, what qualities do you think make a great leader in today's business world? #WomenInLeadership #WomenLeaders

Is MDF burning a hole in your partners' pockets?🔥🚒 Don't waste a moment in this final stretch of the year. Here are 3 small but impactful actions that can significantly reduce administrative friction for your partners. In 2024, you've still got still time to: 1️⃣ Resurface program guidelines and resources. 2️⃣ Ensure they are easily discoverable online and accessible in various formats, such as videos, recorded webinars, and guided process demos. 3️⃣ Host open office hours to address any questions your partners may have. "Remember, effective utilization of MDF requires a combination of clear partner communication, valuable marketing activities aligned with your partners’ marketing priorities and investments, and comprehensive execution support," references Kyrsa Dixon, Senior Director in Partner Ecosystems. "Taking these steps now can set the stage for a stronger finish to the year." 🎰 Want more? DM us to receive five strategies to accelerate partner MDF use in H2.

By knowing your customers’ preferences and paths, you can deepen trust and increase retention. Reaching the right customer at the right time is a foundational tenet of marketing. Equipped with hard data, propensity insights, and operational agility, it’s now possible to not just reach customers at any stage in their journey—meeting them where they are now—but anticipate where they may go next. This anticipation cues a chain reaction that ultimately leads to revenue. Gartner predicts that by 2025, 80% of customer service and support organizations will be applying generative AI technology to improve agent productivity and customer experience. And customer retention has an outsized impact on profitability, with a 5% boost in retention causing the bottom line to swell anywhere between 25% and 95%, according to HubSpot. Check the comments for more tips on orchestrating a customer journey that drives results.

One key takeaway from the Partnership Leaders Catalyst event last week is the continued need to drive clarity in your Partner Strategy – as a Partner leader, CEO, or Board member. For many businesses, partners often account for 30-70% of total revenue. As companies increasingly rely on partnerships, it's crucial that your partner strategy drives both growth and profitability. Here are 5 key questions to ask to rethink your partner strategy: 1.     What role do partners play in your customer strategy? It sounds fundamental and it is. Understanding how partners enhance your customer value proposition can inform long-term value metrics like retention, engagement, and expansion. 2.     How much revenue is driven by partners, and how does this align with strategic growth goals? There are many ways to focus this lever for growth: across segments, industries, or cross-sell / up-sell services & solutions in your installed base. Where are you focusing your partners? 3.     Are partner-driven sales contributing positively to profit margins and cash flow? Get smart on the “business of partners” to define how partner activities improve broader profitability goals and ensure generating revenue through partners versus direct sales creates cost efficiency. 4.     How engaged and effective is your partner ecosystem? Always take a customer lens to evaluate the quality and fit of partnerships in supporting your customer experience. The Pareto principle rings true. 5.     Do you have the right partners? This question might lead you right back to question #1! What would you add to the list? ⬇ Bridge Partners | Tania Fernández de Castro (She/Ella) | RJ Hilgers | Kyrsa Dixon | Penny Byron | Jen McCready | John Tribble | Rob Toledo | Lincoln Barr | Todd Vold | Marisa Lather | #partnerstrategy #growthstrategy #partnergrowth

It’s essential to recognize that the customer journey is no longer a straightforward path—it’s a complex, ever-changing landscape that requires agility, data-driven insights, and a deep understanding of customer needs. Tim Gunderson, Principal in Digital Marketing, explains how these principles are critical for any business leader aiming to drive sustainable growth. By ensuring that every part of your organization is aligned around a unified understanding of the customer, you can create a more cohesive, responsive, and ultimately successful business. Read about the three pivots to consider for 2025: https://lnkd.in/g-bqbCd4 #customerjourney #b2b #marketing #sales

Our team is in the Windy City for Partnership Leaders Catalyst event this week! We're thrilled to have Rebecca Jones, RJ Hilgers, and Tania Fernández de Castro (She/Ella) on-site, ready to share their insights and expertise. Join us as they dive into: ► Applying a customer-centric approach to your partner strategy ► Reimagining Partner GTM with AI (yes, we have in-market use cases!) ► Reshaping your business model to include marketplace and channel, alongside direct sales and marketing. Don't miss out on these transformative topics that can elevate your partner strategy to the next level. If you're attending, make sure to connect with Rebecca, RJ, and Tania – they'd love to chat! #Catalyst #partnerecosystems #growth