Your Brand’s Way to Millions
A fresh, new way to advertise on Tumblr.
Tap into Tumblr’s diverse and engaged audience.
Blaze Pro is Tumblr’s native self-serve advertising platform.
Get Results Fast
Ship effective campaigns faster than ever with a streamlined interface, detailed reports and real-time data.
Reach Your True Fans
Reach a new audience of millions, or the narrowest niches of fandom
Unleash Your Creativity
Engage, inspire and connect with Tumblr’s artistic and passionate audience
Questions you might have
How do I use Blaze Pro?
Blaze Pro works like other self-serve CPM advertising platforms you may be familiar with. Build a campaign with your creative and targeting criteria, set a bid, schedule, and budget, and track your results in our dashboard or with your own analytics tools. Our in-house support team of real humans is here to answer your questions if you have any along the way.
How is Blaze Pro different from other ad platforms?
Blaze Pro is the best way for most advertisers to reach the unique, passionate, and highly engaged Tumblr audience. Blaze Pro will feel familiar to users of other social media advertising tools, but the CPM-only bidding model may be new to you.
What’s the connection to WordPress.com?
Tumblr, Blaze, and WordPress.com have the same parent company, Automattic. Blaze Pro uses the WordPress.com account management system, which powers many of our products and services.
Do you need a Tumblr account?
Blaze Pro does not require a Tumblr account – anyone can sign up and start advertising right away.
Do you need a WordPress.com account?
You don’t need an existing WordPress.com account to use Blaze Pro, but if you have one, it can be used to log in to Blaze Pro.
Who do I contact if I need help or have feedback for Blaze Pro?
Blaze Pro is supported by real humans who work for Automattic (howdy!), including the developers who built it. Reach out to your Account Manager or get in touch with us at support@blazepro.com. We want to hear from you!
I want to run a large or more customized campaign, who do I talk to?
Our brand partnerships team would love to talk to you about bespoke campaigns on Tumblr, get in touch with us at sponsors@tumblr.com!
Blaze Pro 