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Apple Watch

To wear it is to love it.

Get to know Apple Watch.

  • New Pride Edition Band

    Let your light shine.

    An Apple Watch Series 9 with the new neon multi-coloured Pride Edition Braided Solo Loop and matching Pride Radiance watch face.

    New Pride Edition Band

    Let your light shine.

    Featuring a neon array of colours inspired by Pride flags, the all‑new Pride Edition Braided Solo Loop celebrates the light that allows the LGBTQ+ communities to truly be seen.

    Shop the new Pride Edition band

    A close-up view of the new neon multi-coloured Pride Edition Braided Solo Loop.
    The matching Pride Radiance watch face glows like neon, symbolising the lasting impact of LGBTQ+ activism — with customisable colours inspired by a variety of Pride flags.

    Apple Watch Series 9 watches, with a new neon multi-coloured Pride Edition Braided Solo Loop on the middle watch, and the Pride Radiance watch face shown in different colours on each watch.

    Requires iOS 17.5 and watchOS 10.5 or later.

    Shop the entire collection, including the all‑new Pride Edition Braided Solo Loop, the Pride Edition Sport Loop and the Pride Edition Sport Band.

    Shop all bands

    Three Apple Watch bands lying flat, the Pride Edition Sport Band on the left, the new Pride Edition Braided Solo Loop in the middle and the Pride Edition Sport Loop on the right.

  • Fitness

    Every move counts.

    A woman wearing Apple Watch Series 9 while tracking a running workout.

    Fitness

    Every move counts.

    Close your rings.

    Three rings show all the ways you’re active and help you reach your Move, Exercise and Stand goals every day.

    An Apple Watch Series 9 showing the Activity app showing someone's progress on their Move, Exercise, and Stand rings.
    Works for all your workouts.

    From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.

    The Workout icons for Functional Strength Training, Core Training, HIIT, Indoor Cycle, Kickboxing, Pilates, Rower, Run, Elliptical, Cycling, Swimming, Tai Chi and Hiking.
    Hit the ground running.

    Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer or do interval training with customised workouts.

    Three Apple Watch Series 9. The first shows Heart Rate Zones in a workout, the second shows Pacer and the third shows a custom workout with intervals.
    Go above, below and beyond.

    Apple Watch is water-resistant2, dust-resistant3 and crack-resistant. So you can swim, hike and do everything in between without a worry.

    A woman wearing Apple Watch Series 9 while swimming outdoors in water.

  • Health

    Knows you by heart.

    The Heart Rate app showing someone's current BPM.

    Health

    Knows you by heart.

    Never miss a beat.

    With the ECG app, Apple Watch is capable of generating an ECG that is similar to a single‑lead electrocardiogram.4 And the Heart Rate app alerts you of high and low heart rates, as well as an irregular rhythm.5

    An Apple Watch Series 9 showing the ECG app taking a reading.
    You snooze. You win.

    Get help setting up a bedtime routine and tracking your sleep. You can even see the time you spent in REM, Core and Deep sleep, as well as when you might have woken up.

    Two Apple Watch Series 9. The first shows a notification that someone hit their sleep goal. The second shows Sleep Stages data.
    The very picture of health.

    Apple Watch works with the Health app on iPhone to give you a better view of important things like your sleep, activity, heart rate, menstrual cycle6 and mental health.

    Apple Watch Series 9 showing the Cycle Tracking app and an iPhone 15 Pro with the Health app showing Cycle Tracking information.

  • Connectivity

    The right call for
    staying in touch.

    Apple Watch Series 9 with an incoming call.

    Connectivity

    The right call for staying in touch.

    It answers the call. And text.

    Call, text, get notifications and listen to music from almost anywhere. With a carrier plan, you can do it all without your phone while jogging or running an errand.7

    Two Apple Watch Series 9. The first has an incoming call. The second shows a text message conversation.
    Your wallet. Without the wallet.

    Pay for just about anything from your wrist with Apple Pay.8 Use Wallet as your home key, car key and boarding pass.

    Three Apple Watch Series 9. The first shows Apple Card being used with Apple Pay. The second shows a transit card being used with the Wallet App. The third shows a home key being used through the Wallet app.
    Music and podcasts to your ears.

    Stream over 100 million songs with Apple Music.9 Download podcasts to your watch. Enjoy that new audiobook. And listen to content from your other favourite apps.

    AirPods Pro around an Apple Watch Series 9 with an Apple Music Playlist playing.

  • Safety

    Good help is
    easy to find.

    Emergency SOS on top of a road in Apple Maps.

    Safety

    Good help is easy to find.

    Emergency? At your service.

    Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location and notify your emergency contacts.10

    Two Apple Watch Series 9. The first shows a fall detected screen where emergency services are being called. The second shows that "Mum" had a hard fall detected where emergency services were called.
    Find My. What a find.

    The Find My app helps you easily find a friend in a crowded place or know when a family member has arrived home safely. You can also locate your lost or stolen devices.

    The Find My app showing where friends are located on a map.
    Sound the alarm.

    With Siren on Apple Watch Ultra 2, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.

    Siren being used on an Apple Watch Ultra 2.

  • Personalisation

    Make it you-nique.

    Two Apple Watch Series 9. The first has a Snoopy watch face and a Sunshine Braided Solo Loop. The second has a Portraits watch face and a Pink Solo Loop.

    Personalisation

    Make it you-nique.

    Rock your favourite bands.

    Watch bands come in a wide range of colours, styles and materials, so it’s easy to switch your look to match your mood.

    Three different Apple Watch bands. A Sunshine Braided Solo Loop, a Light Blue Sport Band, and a Taupe Magnetic Link.
    Dial up the faces.

    You can create an endless number of face combinations on Apple Watch — everything from Astronomy to Nike to Pride to Snoopy. Customise them, choose your complications and even share with friends.

    Five Apple Watch Series 9 with different watch faces. A Palette face, a Modular face, a Snoopy face, a Nike Globe face, and Playtime face.
    App Store. Open to possibilities.

    The App Store on Apple Watch gives you access to tens of thousands of apps directly on your wrist, like Waterllama and SwingVision. It lets you personalise your watch for whatever you love to do.

    The icons of Apple Watch apps from the App Store. ChargePoint, Yelp, Nike Run Club, SmartGym, Calm, NBA, SwingVision, Oceanic+, WeChat, Waterllama, Golfshot, JetBlue, and AllTrails.

  • Adventure-Ready

    Go the Ultra mile.

    A man biking while wearing Apple Watch Ultra 2.

    Adventure-Ready

    Go the Ultra mile.

    Strength in metrics.

    The larger screen of Apple Watch Ultra 2 allows you to take in more data while you take on more. So whether you’re running, hiking, cycling, diving or exploring, it’s got your number.

    Three Apple Watch Ultra 2. The first shows a running workout. The second shows scuba diving in Oceanic+. The third shows a cycling workout.
    GPS far ahead of the curve.

    Apple Watch Ultra 2 features precision dual-frequency GPS, which makes it the most accurate GPS in a sports watch for running in dense urban environments.12

    An arrow at the end of a route representing someone's run through a city in a 3D view on a map.
    Action-packed

    The customisable Action button gives you physical control over a variety of functions. Quickly start or stop a workout, mark a segment, drop a Compass Waypoint or begin a dive.

    The Action button on Apple Watch Ultra 2.
    Go further. Go longer.

    Apple Watch Ultra 2 gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.13 More than enough to take on a marathon, long-form triathlon or three-day hike.

    An athlete pouring water on the back of their neck while wearing Apple Watch Ultra 2.

Explore the line-up.

Apple Watch Studio

Buy directly from Apple.

  • Financing.

    Get the Apple products you love with an eligible Gem card.

  • Free delivery.

    Get free delivery direct to your door.

  • Shop with a Specialist.

    When you shop online, our specialists can help you pick something perfect.

    Shop with a Specialist

    Get help finding what’s right for you.

    Shop one on one with a Specialist online.

    Shop with a Specialist online

  • Get to know your new Apple Watch.

    Learn how to get the most out of your new Apple Watch with a free one‑on‑one Personal Session.

    Online Personal Session

    Get to know your new Apple Watch.

    Whether you’re new to your Apple device or need a refresher on the latest features, schedule a free one‑on‑one session with a Specialist to set up your Apple Watch and get it ready to use. We can show you how to get more from the products you love — and even share our favourite tips.

    Learn more about your new Apple Watch

  • Explore a shopping experience designed around you.

    When you shop in the Apple Store app.

    Apple Store App

    Shop in the Apple Store app, tailored specifically for you.

    Get personalised product recommendations, compare models, find flexible payment options, track your orders and more.

    Scan the QR code to get started.

    Scan the QR code to shop in the Apple Store app.

    Download the Apple Store app

Apple Watch essentials.

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like get directions on iPhone and receive a tap on your wrist when it’s time to turn. Or set up a group photo on iPhone, then use your watch to see and snap the shot.

    Turn-by-turn directions being shown on both iPhone 15 Pro and Apple Watch Series 9.

  • Apple Watch supercharges your Fitness+ experience with real‑time, personalised metrics on screen, like your heart rate, calories burned and Activity rings.18 And you get the freedom of audio‑guided walks, runs and meditations with just your watch and AirPods.

    An iPad Pro showing an Apple Fitness+ workout next to an Apple Watch Series 9 tracking that same Apple Fitness+ workout.

  • You can do so much with just Apple Watch and AirPods. Together, they give you the power to take calls. Stream music and podcasts. Hear incoming notifications. They even let you respond to messages with Siri. You can do it all without your iPhone.

    Apple Watch Series 9 playing a song next to AirPods Pro.

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