Latest News
Multi-State Privacy Agreement and Global Privacy Platform Update
The IAB Tech Lab’s Global Privacy Platform (GPP) is a technical protocol designed to streamline the transmission of privacy and consumer choice signals across the... Read More
PAIR Up With First Party Data: Unlock Secure, Private And Scalable Targeting
We are pleased to introduce IAB Tech Lab PAIR, a solution built upon the foundations of Google Publisher Advertiser Identity Reconciliation (PAIR) protocol and IAB... Read More
Navigating the Maze of Identity Solutions: A Guide for Advertisers, Publishers, and AdTech
Understanding the landscape of ID solutions Identity solutions harness a multitude of signals to paint a comprehensive picture of the digital consumer. These signals range... Read More
GPP Extensions Addressing Privacy Regulations with State-Specific Updates
In the dynamic ecosystem of digital advertising, maintaining adherence to ever-evolving privacy regulations is paramount. Over the coming months, starting with July 1st, we will... Read More
Events
Expanded Coverage for OMSDK for CTV
The Open Measurement SDK (OM SDK) is expanding its CTV footprint. With its success in Mobile App and Web Video, the IAB Tech Lab continues...
Date: May 29 @ 12:00 PM
Our Vision
Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.
Our Mission
Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.
