Case Study: Springfield Daily Citizen
BlueLena fueled the Springfield Daily Citizen’s successful launch
Originally published in Editor & Publisher (Saturday, March 4, 2023) – The challenges are many when launching a new local, nonprofit news outlet, especially in the current newspaper industry climate. Deciding to be a digital-only news source with a hard registration wall meant the Springfield (Missouri) Daily Citizen had to rely…
Case Study: Social News Desk (Partnership)
How BlueLena and Social News Desk maximized paid social ROI for new subscriber growth
Social News Desk has teamed up with BlueLena following a successful joint-pilot program that delivered returns of up to 300% for news publishers’ reader revenue programs.
BlueLena, a company founded by news media executives focused on helping publishers monetize content by building sustainable subscription and membership model, found great synergy…
Case Study: INDY Week
How BlueLena helped INDY Week launch a robust membership program
A streamlined approach to tech helped INDY Week’s reader membership program bring in over $150,000 in one year. Here’s how your online publication can replicate it. Steph Zimmerman, January 15, 2021 (Original article from MetroPublisher.com viewable here) This spring, many publishers were financially reeling from the effects of the coronavirus…
Case Study: Shawnee Mission Post
How the Shawnee Mission Post tripled its paid subscriber growth rate
By Alex Wagner | The Byline (republished from Pico) Roughly a decade ago, when Jay Senter and Julia Westhoff moved back to their hometown in Kansas, they noticed the metro area news sources were providing no consistent coverage of local government and schools where they lived in northeast Johnson County. Senter and…
Case Study: The American Prospect
How the American Prospect grew its revenue and site traffic without losing site of its…
Steph Zimmerman, October 12, 2020 (Original article from MetroPublisher.com is viewable here) The American Prospect has been busy. Within the past two years, the team at the progressive political magazine switched publishing platforms and launched a brand new reader membership program. Updating software and leaning more on reader-driven revenue has…
Case Study: Lookout Santa Cruz
Journalism has impact. So do business models
In November 2020, Lookout Santa Cruz was launched with a singular mission: to “make Santa Cruz County a better place for all who live here.” Six months later, the pure digital brand startup boasts more than 11,500 newsletter subscribers and a paid membership program that has thus far exceeded its initial growth projections.…