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Style

Use these fashion trends, style tips, hair ideas and beauty products for style inspiration on TODAY. Discover celebrity style hacks, shop fashion and more!

Tennis core, vests and more trends you'll be seeing all summer

With the weather heating up, now is the time to add some hot summer trends to your wardrobe. From denim vests to an overhand pleated skirt, Rajni Jacques, global head of fashion for Snapchat, joins Hoda Kotb and Jenna Bush Hager with items to refresh your closet.

Shop these swimsuit trends for the whole family

From swimsuits with a '90s vibe to yacht rock trunks and more, style expert Melissa Chataigne joins Hoda Kotb & Jenna Bush Hager to share this summer’s trendiest swimwear for the whole family.

Shop award-winning products to level up your beauty routine

Allure’s editor-in-chief Jessica Cruel joins TODAY to reveal the top products to enhance your beauty regiment that were voted on by readers. Items include a power grip primer from e.l.f. Cosmetics, Drunk Elephant B-Goldi bright drops and more.

TODAY’s Bestsellers: Stay cool in the sun with these products

Shop All Day contributor Chassie Post stops by Studio 1A with bestselling products for keeping cool in the sun all summer long. Items include a short sleeve blouse, one-piece swimsuit, whole-body deodorant and more.