Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Jul 15-17
2024
Conference - IAB
The IAB Video Leadership Summit (VLS) serves as the annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marke...
Aug 22
2024
Webinar - IAB
Join us for an insightful webinar on collaborative efforts to shape media measurement standards. Featuring leading experts from advertising, analytics, and technology, this session will highlight the importance of a unified approach in developing rob...
FREE
Sep 17-18
2024
Conference - New York City
IAB’s second annual Connected Commerce Summit: Retail Reimagined will take place on September 17 & 18, 2024 live in New York City!
The Retail Media ecosystem has expanded rapidly. Influencer...
Complimentary pass for qualified brand marketers and agencies (Request a pass)
$999 - Early Bird Member Ticket (Available until 7/31)
$1249 - Early Bird Non-Member Ticket (Available until 7/31)
$1199 - Member Ticket
$1499 - Non-Member Ticket
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