What are the essential tools and services offered by game marketing agencies for successful game promotion?

Reach Out To Trending Influencers. ... Create Video Content. ... Build An Online Presence. ... Join Social Media Blogs. ... Cross-Promote Your Game. ... Make A Simple Website. ... Get Reviews.

Marketing actions have changed in recent years, games of a lower cut and without much investment have managed to become strong in the market. Many times, the game itself is the best possible advertising, showing the work you are doing, on social networks, different presentation trailers, showing creativity in how to show your product. Virality is the best advertising and that is achieved when a product is surprising and eye-catching. The best team is a great product with a good campaign to go with it.

Game marketing agencies offer vital tools and services for thorough market analysis, empowering developers to strategically navigate the competitive terrain. Utilizing sophisticated analytics tools, these agencies delve into player demographics, preferences, and trends, providing invaluable insights into target audiences. With a grasp on market dynamics, including emerging platforms and consumer behaviors, developers can adeptly tailor their promotional strategies. Moreover, market analysis assists in pinpointing key competitors and assessing performance benchmarks, fostering informed decision-making throughout the promotional campaign.

Si vous souhaitez utiliser le jeu pour le marketing, c'est que vous êtes déjà dans le futur du marketing. Le jeu est 6 fois plus puissant que l'information descendante. On se challenge, ou on tente ? Si vous voulez plus de stats, demandez moi

In my opinion here are some points - Market Research Reports In-depth analysis of market trends, user behavior, and competitor performance. - Target Audience Identification and understanding the ideal user demographics, preferences, and needs. - Analyzing rival games' strengths, weaknesses, and marketing strategies. - Monitoring game metrics such as user engagement, retention, and revenue. - Managing social media presence, creating engaging content, and building community. - Running Ad campaigns to attract new users and drive installs. - Providing insights into user behavior, marketing effectiveness, and revenue optimization. - Developing videos, screenshots, and marketing materials to showcase the game.

It is crucial that you and your agency have the exact same idea of your game's brand image. You as a game developer and/or game producer have an innate, deep and comprehensive understanding of your game's identity. Challenge your agency to determine if they share that same understanding. If they don't, give them some time. But do not hesitate to ditch them if they fail at this, or worse: try to convince you that your perception is the wrong one. A wrong branding will destroy your game faster than you can blink. If you want, you can do this test in a formalized manner, by putting your brand understanding into writing (using any of the myriad of branding frameworks). Have your agency create the same framework from scratch. Then compare.

A aplicação de storytelling na estratégia de branding garante que a mensagem do jogo seja transmitida de forma autêntica e consistente, construindo um vínculo emocional com os jogadores. O uso de elementos narrativos em tráilers, anúncios e materiais promocionais, como a história de um personagem chave ou a revelação de um elemento surpresa da jogabilidade, pode atrair a atenção do público e gerar curiosidade.

Plus que s'identifier, quand l'immersion est de bonne qualité les participants, font partie de l'histoire, imaginez la puissance marketing. Et quand l'équipe est capable de NeuroAugmenté l'expèrience là ça devient réellement puissant. A votre dispo si vous avez des questions.

There is no doubt about the power and importance of branding, but I emphasize that it is very important for the marketing agency you choose to have a real understanding of the gaming consumer market. There are very specific points that must be considered, and not necessarily what works in other markets (even digital ones) will work with games. When in doubt, seek those who truly know the subject.

Personalmente considero que este aspecto es mas un factor secundario de identificación. Creo que en los tiempos actuales incluso ante una mala gestión puede suponer un riesgo, solo basta ver casos como el de EA y Unity. Considero que este aspecto debe reconvertirse en una cuestión mas dinámica y debería ligarse a una función mas creativa que de mercado.

content creation: relevance to the targeted market; content is problem/solution/resolution or entertainment - focused; need or demand the game content addresses or is it just another type of “fun game” that you think the market will enjoy; etc. we’ve developed a game theory framework that enables customers to tale their own stories, create their own content into a game storyboard, and develop/simulate solutions/resolutions to their own problems/goals. #CHΣSZ games for entertainment are great pastimes but games that satisfies a market need are change makers💪🏾♟️

Outro ponto importante é a utilização de diferentes plataformas para o storytelling. Além de trailers e vídeos de gameplay, podcasts e audiobooks podem ser usados para aprofundar a história e apresentar personagens e universo do jogo de forma mais abrangente. Um podcast, por exemplo, poderia trazer entrevistas com os designers do jogo, explorando os desafios e as inspirações por trás da criação do universo e da história.

Le rapport au jeu, est profond il remonte a l'enfance et il est lié a l'insouciance. D'ou cette facilité à se mettre au jeu, en neuroscience on dit que le jeu est dopaminergique 🚀🧠🎮

La mise en avant de la plus-value d'un jeu est un élément essentiel dans la communication, elle permet de mettre l'accent sur ce qui différencie un jeu d'un autre, que ce soit l'identité graphique, l'univers ou les mécaniques proposées. L'idée n'est pas nécessairement de proposer un nouveau genre d'expérience, mais d'innover assez dans plusieurs domaines du jeu pour offrir une nouvelle expérience.

Never underestimate the power of storytelling done by a professional. We game developers often excel in various activities—and at first glance, it might seem like we could do well telling our own stories. It can work, of course, but I say (from personal experience!) that there's a huge difference between a text produced by an amateur and one crafted by someone who has truly studied and delved into the techniques of storytelling.

Social networks are like plants, needing daily watering, tender care, and attention to flourish. The same can be said about communities. And, in the vast majority of cases, game development activities will end up consuming all our free and available time, and the little time left to care for networks may not be sufficient or of quality. I strongly suggest either having a person dedicated specifically to this activity on your team or hiring a professional agency in the field.

To be successful you need a game plan and vision of what you want to accomplish. You want to break down your content into the types you want to share such as workshops or videos. From there break up this content into a focused weekly structure. Take this example: Monday: Motivation Monday with Crypto Basics Tuesday: Tech Tuesday focusing on Innovative Tech This is further broken into content throughout the month. There are services available that will allow you to schedule your postings in multiple platforms for your thirty day period. Plug it all in and watch the data and feedback coming out to tweak as you go along. The other important piece is you must show up every day.

An amazing marketing strategy i experienced as a customer was the case of Cities Skylines 2. This was based on scheduled feature demos each week, for several months. This keep my hype very high and made me talk with my friends every week for each feature, was an amazing experience from the customer side. But i think you should only do this if you really think the product will reach the expectations of the customers, otherwise it could be counterproductive. In other words, sometimes is better to stay humble and no over hype people. This is a very tough industry that does not forgive even the slightest mistake. You have only one bullet, one opportunity to charm people, If you are lucky to have more it's not the common case.

Por exemplo, um jogo educativo sobre a história do Brasil poderia criar um perfil no Instagram com foco em curiosidades históricas, fotos de época e posts interativos com quizzes sobre o tema. Essa estratégia criaria engajamento com o público, além de promover o jogo de forma natural e informativa.

Valoro a las redes sociales en virtud de la posibilidad de comunicación directa que existe entre desarrolladores y usuarios. Este feedback fresco, honesto y directo ofrece oportunidades únicas de seguimiento, estudio y fidelización. Es un valor frágil pero definitivamente muy importante de saber gestionar. Consideraría que en el mundo de los videojuegos las redes sociales cumplen un rol democrático, de control de calidad y de retroalimentación para la industria.

El marketing y las campañas publicitarias van a tener que cambiar su rol en el mundo de los videojuegos y acercarse mucho mas a lo que esta sucediendo con el mundo del cine. Las narrativas y las historias son las que finalmente cautivan al jugador y en este punto es importante contar con buenas historias y desarrollar estrategias mucho mas elaboradas a este respecto.

Advertising is extremely important for increasing your player base and reaching new audiences. Knowing who your target is and why they're your target can improve your advertising strategy. For example: If you advertise a minimalistic puzzle game to people who want a deep story game, you wont do well. However, if you instead advertise it as possibly retro, or to the correct communities, you can get more people to try the game. Both the community you advertise to and how you advertise play a role in how well it goes. Even stretching your games ideas a bit, such as using the theming of a game rather than the gameplay in an advertisement. can aide in getting a different community to give your game a try.

Advertising campaigns are essential for game marketing agencies to reach and attract the target audience. They involve strategic planning, creative development, and execution across various channels to maximize visibility and drive user acquisition, while also promoting special events or updates to maintain player engagement.

En Decodify Studios rompimos el molde tradicional de las campañas publicitarias. En lugar de invertir en anuncios convencionales canalizamos nuestro presupuesto hacia la creación de experiencias de juego directas en eventos y ferias de tecnología. Creímos en el poder del boca a boca y en la autenticidad de las primeras impresiones. Nuestro enfoque fue crear un zumbido orgánico: configuramos estaciones de juego donde los influencers y jugadores clave podían experimentar el juego, capturar sus reacciones en vivo y compartirlas instantáneamente en sus redes. Esto no solo redujo nuestros costos significativamente, sino que generó una ola de curiosidad y entusiasmo auténtico mucho más impactante que cualquier anuncio pagado podría haber logrado.

Reporting is worthless if it is not put into a framework that allows you to take action. You should have a sales/marketing funnel or a customer journey framework that clearly ends in customer actions, such as "purchased the game", or "recommended the game". Each transition point from one journey state to next should have a KPI attached to it. That KPI should allow you to identify if you have lost a customer during that transition. Additional indicators on each step will allow to dig for insights on why that happened. This way you can take actions, and immediately see if they have an effect or not. The same principle applies for determining development priorities where you would test the game's acceptability with an audience.

La toma de decisiones es un elemento permanente durante toda la vida de un videojuego, sea este un proyecto o un producto consolidado. Los estudios solo son una fotografía de un momento, por lo que me inclino mucho mas a escuchar a los jugadores y usuarios en sus propias plataformas y redes sociales. La gestión de riesgos y el desarrollo creativo, sustentable y escalable conforman una estrategia mucho mas solida en un mundo vertiginoso y cambiante como el presente.

Analytics and reporting are vital for game marketing agencies to track campaign performance and make informed decisions. They analyze metrics like engagement rates, conversion rates, and ROI to optimize strategies and allocate resources efficiently. Additionally, reporting provides valuable insights to clients, demonstrating the impact of marketing activities and informing future strategies.

I don't know about PC/Console, but if it's Mobile, then you should go to a publisher or learn to run UA by yourself. Either is better than marketing agencies.

Le pouvoir de l'immersion gamifié, n'est plus a prouver, mais à faire accepter. Pour amener les participants à une découverte douce et agréable. La qualité du GamePlay est la garantie d'une expérience réussie, et c'est tout sauf une mince affaire 🧠 🎮. A votre dispo pour échanger

Para mi la creatividad es la clave, ya lo había dicho mucho antes Steve Job “La innovación distingue a los líderes de los seguidores”, este tema se trata de seguir tus sueños con pasión y determinación. No limitarse respecto al desarrollo de ideas y creaciones innovadoras. Generar relaciones importantes y equipos de colaboración que apoyen y trabajen en virtud de alcanzar ese sueño, el de tu videojuego.