Course details
One way to enhance customer experience and build better products is to plot your ideal customer’s journey chronologically. That way you can identify weak moments in the buying experience—and make those moments stronger. First, gather data about the pain points your customers face. Note how they find out about your business, compare competitors, and become a customer. When you document how this progression happens, you create a map you can use to make informed business decisions—a journey map. In this course, learn how to research and capture your customer's end-to-end journey through UX journey mapping. Market researcher and bestselling author Sarah Weise explains the elements of a journey map, how to gather data by conducting research with customers, and how to synthesize results. She covers how to identify opportunities to create products, experiences, and marketing that align your customer’s needs with your business goals.
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Instructor
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Sarah Weise
Marketing Strategist. Market Researcher. Author. Speaker.
Sarah Weise is the founder and CEO of Bixa, a marketing research studio, and the author of InstaBrain.
Sarah has been a secret weapon for hundreds of leading brands, including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps these brands deeply understand their customers and build experiences that are downright addictive. She's also a top-rated keynote speaker and expert in customer research, Generation Z and millennial customer behavior, and the future of experience design. She lectures at Georgetown University, is a co-founder of UX Masters Academy, and speaks at conferences and corporate events worldwide. In addition, Sarah has also repeatedly been published in the Journal of Digital Banking and Journal of Digital & Social Media Marketing.
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The moments that matter
- What do all truly great products have in common? They meet the real needs of real customers. And they do it at the right time. In business and in life, timing is everything. So if you want to create a magical experience for your customers, start by looking at their journey in a chronological way. That way you can identify the moments that matter, and make them remarkable. Welcome to Journey Mapping. In this course, I'll show you how to gather data from your customers. Visualize their end to end experience. And use this to create products and services and marketing that hit home every time. Hi, I'm Sarah Weise. And over the past 15 years I've honed my craft in customer research. I've helped hundreds of clients in tech, retail, healthcare, finance, fashion and so many other industries reach their niche customers and build experiences that are downright addictive. I'll be sharing with you the exact templates and processes that I've developed along the way. So let's get going with Journey Mapping on LinkedIn Learning.
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