What do you do if your consulting business needs a digital boost?

Digital Detox: Audit your website and content. Is it user-friendly and showcasing your expertise? Target & Goals: Define your ideal client online and set specific, measurable goals for your digital presence (e.g., website traffic increase). Tech Stack for Success: Use content marketing, SEO, social media, and a CRM to attract, engage, and manage clients. Automate & Expand: Consider email marketing automation and online events to streamline outreach and reach a wider audience. Data-Driven Decisions: Track your digital efforts and adapt your approach based on what resonates with your target audience. Embrace the digital age, and watch your consulting business thrive!

Digital audit is the first step to find out the current online status of your business. You will know whether you are strong on the social media side or on the content side with strong blogs and whether you are giving the required information which will convey the required business information for your clients. You will also know how far you have used the mandatory keywords for your business, which will help you to get a good ranking, when a search is given related to your business. Hence, using the right keywords is mandatory to get a good content ranking, which in turn will get you good customers. Some businesses require presence in certain social media platforms.Example, if you are a consultant, a strong presence in LinkedIn is mandatory

A smart website is mandatory for any business. This website should be mobile compatible as most of the Google searches are happening only through phones. Ensure that all the social media links are available on your website, so that you get the maximum traffic from different sources. If you have a business which is targeting the teen and the youth population, then you should have a strong presence in Instagram. If it's a blog site, make sure that your site is built on the WordPress platform, so that whenever you want to change or upgrade your business content, you can do it on your own, without taking any help from your digital marketing company.Please ensure that you use all the required plugins for proper upkeep and augmenting the speed...

Social media strategy is mandatory for your brand.If you have your product launch or any other product promotion, you can go live with Facebook live and YouTube live. This will help you to update your YouTube and Facebook audience to be updated fully about your business offerings.Any unique launch offers, product offers, customer offers, discount offers, bundling offers, clearance sale offers and exchange offers can be communicated to the entire following of your social media channels.This social media communication strategy is devised by corporate communication or by the Marketing communication team. The advantage is, offline communication takes time and it's costly to implement, but an online social media marketing strategy is economical

Content creation is an art which varies from business to business. If you are not able to create content for your business, you can hire and write content for your business.So, this is a skill which can be outsourced, if you are not able to do it on your own.Content creation can be for different business objectives. One could be for creating awareness.Number two could be for showcasing your authority in a particular domain, which will help you to increase your followers and likes, which will untimely culminate into more potential customers and enquiries for your consulting service. Number three could be to create a loyal customer base for your service, who can become your long-term customers / repeat customers.Content can create a trigger