The Marketer’s Forecast 2024
•![The Marketer’s Forecast 2024](https://web.archive.org./web/20240520133347im_/https://www.iab.com/wp-content/uploads/2023/11/the-marketers-forecast-2024-2.jpg)
MediaLink’s global study of 400+ marketing leaders, “The Marketer’s Forecast 2024” (#TMF24), deep dives into the pain points and opportunities facing today’s marketing leaders. It aims to inform how marketing leaders can set their sails, catch the wind, and spark transformational growth with a focus on five critical topics:
- Owning the Growth Agenda: connecting the dots between marketing, revenue, and profits.
- ESG as an Investment: linking ESG targets and business outcomes.
- The Promise of Partnership: reimagining organizational models.
- A Technological Tipping Point: looking at the many audacious questions that AI poses.
- The New Pioneers: exploring revenue-driving change.