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Echo Show 10 (3rd Gen) | HD smart display with premium sound, motion and Alexa | Charcoal
Sustainability features
This product has sustainability features recognized by trusted certifications.
Carbon emissions from the lifecycle of this product were reduced compared to similar products or previous models.
The Reducing CO2 label applies to products certified by the Carbon Trust, that are lowering their carbon emissions year after year for the full lifecycle of the product. The Carbon Trust was formed in 2001 and introduced the world’s first carbon label in 2007. It produces its certifications to global leading and independently verified standards. The Carbon Trust has a mission to accelerate the move to a sustainable, low carbon economy.
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Learn more about free returns.- Go to your orders and start the return
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Purchase options and add-ons
- Alexa can show you even more - With a 10.1" HD screen that’s designed to move with you, video calls, recipes, and shows are always in view. The speakers deliver premium, directional sound.
- Stay in frame - Video call friends and family or take a picture while the 13MP camera with auto-framing and motion keeps you front and center.
- Smart home made simple - Set up compatible Zigbee and Matter devices without a separate hub. Ask Alexa to show you security cameras, control lights, and adjust thermostats.
- Take a look around when you’re away - Securely access the built-in camera to remotely monitor your home anytime with the Alexa app or other Echo Show devices.
- So much entertainment - Ask Alexa to play your favorite shows, music, and podcasts from Prime Video, Netflix, Amazon Music, Spotify, and more.
- The ultimate kitchen companion - Get daily personalized recipes, cook along hands-free with step-by-step instructions, set timers, and add to your grocery list.
- Put your memories on display - Use Amazon Photos & Alexa for a picture-perfect pairing. You can turn your home screen into a digital frame, invite friends and family to share photos, and even take photos. Plus, Prime members get unlimited photo storage.
- Designed to protect your privacy – Amazon is not in the business of selling your personal information to others. Built with multiple layers of privacy controls including a mic/camera off button and a built-in camera shutter. Disable motion at any time.
Smart home devices for you
"Alexa, turn on the lights."
Control the lights with your voice.
Customers also bought these items from Amazon Devices
- Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATION (1)
Recycled Content Certification for Electrical and Electronic Equipment products have at least 10-50% recycled content, based on product type and environmental impact.
Top Brand: Amazon
Designed to
move with you
Move around the room during video calls or while you're cooking along to a recipe and the brilliant 10.1” HD screen will automatically turn to face you. You can stay focused on who you’re talking to or what you’re watching. Learn more about motion settings.
Stay in frame while you stay connectedCatch up with your favorite people without having to worry about keeping yourself in frame. Using auto-framing, the 13MP camera can pan and zoom to make sure you and your family are front and center. Make video calls to those with the Alexa app, an Echo Show, Skype, Amazon Chime, or Zoom. |
Voice control your homeAlexa can control thousands of compatible smart home devices like security cameras, lights, thermostats, and more. Just ask Alexa to show you the front door camera or brighten the kitchen lights. |
Take a look around when you’re away
Packed with entertainmentThe speakers deliver premium, directional sound that adapts to the space you’re in. See lyrics, recommendations, and album art with Amazon Music or stream from Apple Music, Spotify, and more. The HD screen brings your shows to life from Prime Video, Netflix, Hulu, and other favorites. It's also perfect for catching up on the latest news and sports highlights. |
Alexa can be
|
Put your photos on
|
You can use Amazon Photos to turn your home screen into a digital frame that uses adaptive color to make your favorite pics look great in any light. And with the built-in camera, you can easily add to your photo album by saying, “Alexa, take a selfie.” Plus, Prime members get unlimited photo storage. |
Add a fun twist
|
Designed to protect your privacyBuilt with multiple layers of privacy controls, including a mic/camera off button and a built-in shutter to cover the camera. Easily turn on/off motion and adjust other privacy settings at any time by voice, on-device, or in the Alexa app. The processing that powers screen motion happens on device - no images or videos are sent to the cloud to provide the motion feature. Learn more about how motion works and Alexa privacy. |
Simple to set up and use
1. Plug in Echo Show 10.
2. Connect to the internet.
3. Just ask Alexa for music, weather, news, and more.
Every day is an earth day
You don’t have to be an environmental scientist to make sustainable choices. We considered sustainability in the design of this device. Here’s how:
Materials
30% post-consumer recycled plastics.
100% post-consumer recycled fabric.
100% recycled die-cast aluminum.
Device, cable and adapter included
Clean Energy
Amazon is building new wind and solar farms to produce clean energy equivalent to the electricity used by this device.
Low Power Mode
To reduce its energy consumption, this device will enter Low Power Mode when it is idle. Low Power Mode is not available for certain user configurations. To learn more, see Low Power Mode Restrictions.
Energy Dashboard
Understand the energy usage of select Echo and Alexa-connected devices with the energy dashboard in the Alexa app. Learn more here.
Device Packaging
99% of this device’s packaging is made of wood fiber-based materials from responsibly managed forests or recycled sources.
Compare similar Echo devices
Price | From: $64.99 | From: $99.99 | From: $179.99 | From: $249.99 | From: $279.99 |
Ratings | 4.5 out of 5 stars (27,699) | 4.6 out of 5 stars (6,659) | 3.6 out of 5 stars (381) | 4.5 out of 5 stars (48,881) | 4.5 out of 5 stars (17,169) |
Alexa built in | |||||
Ideal placement | Bedrooms | Kitchen, Living Room, or Open living spaces | Hallways, Entryways, or Open living spaces | Kitchens or Living Rooms | Kitchens |
Screen | 5.5" with 960 x 480 resolution | 8.0" with 1280 x 800 resolution | 8.0" with 1280 x 800 resolution | 10.1” with 1280 x 800 resolution | 15.6" with 1920 x 1080 resolution |
Release Year | 2023 | 2023 | 2024 | 2021 | 2021 |
Speakers | 1 x 1.7“ | 2x2.0” neodymium stereo speakers with passive bass radiator | Dual stereo speakers. Best paired with compatible speakers for whole home audio | 2 x 1.0” tweeters + 3.0” woofer | 2 x 1.6“ |
Best For | Bedside assistant with 5.5" smart display | Table top HD smart display with spatial audio | The customizable hub of your smart home | HD smart display designed to move with you | Full HD smart display with Fire TV built in |
Camera | 2 MP | 13 MP with auto-framing | 13 MP with auto-framing | 5 MP | |
Built in Zigbee smart home hub | |||||
Visual ID personalization | |||||
Advanced smart home controls | |||||
Wall mountable | |||||
Screen Motion | |||||
Fire TV Built in |
Technical details
Echo Show 10
Size |
9.9” x 9” x 6.7” (251 x 230 x 172mm) |
Weight |
90.3 oz (2560 g) Actual size and weight may vary by manufacturing process |
Display |
10.1” touchscreen. Rotating screen with manual tilt. |
Amazon Sidewalk |
A shared network that helps compatible devices work better at home and beyond the front door. If wifi is lost, Sidewalk enables certain devices to stay connected. Also, Sidewalk helps devices like water sprinklers and pet locators work over longer distances. Sidewalk uses a small portion of your internet bandwidth to provide these benefits to you and your neighbors via Sidewalk Bridges (participating Echo and Ring devices), and is turned on for your device unless you have previously turned off the setting. You can turn off Sidewalk at any time. Learn more about Sidewalk. |
Camera |
13MP + Shutter (Photo quality/size may vary) |
WiFi connectivity |
WiFi 6 (802.11 ax) is not currently supported. Dual-band, dual-antenna WiFi (MIMO). Supports 802.11a/b/g/n/ac WiFi networks. Does not support connecting to ad-hoc (or peer-to-peer) WiFi networks. Also includes an 802.15.4 radio for support of smart home devices. |
Bluetooth connectivity |
Advanced Audio Distribution Profile (A2DP) support for audio streaming from your mobile device to Echo Show 10 or from Echo Show 10 to your Bluetooth speaker. Audio/Video Remote Control Profile (AVRCP) for voice control of connected mobile devices. Hands-free voice control is not supported for Mac OS X devices. Bluetooth speakers requiring PIN codes are not supported. |
Audio |
2.1 System: 2 x 1.0” tweeters and a 3.0” woofer |
System requirements |
Echo Show 10 comes ready to connect to your WiFi. The Alexa app is compatible with Fire OS, Android, and iOS devices and also accessible via your web browser. Supported operating systems. Certain skills and services may require subscription or other fees. |
Setup technology |
Amazon WiFi simple setup enables customers to connect smart devices to their WiFi network in a few easy steps. WiFi simple setup is another way Alexa is always getting smarter. Learn more about frustration-free setup. |
Processor |
MediaTek 8183 main processor plus second processor with Amazon AZ1 Neural Edge |
Accessibility features |
To enable features that personalize Alexa to your abilities, go to Settings → Accessibility. |
Warranty and service |
1-year limited warranty and service included. Optional 1-year, 2-year, and 3-year extended warranty available for U.S. customers sold separately. Use of Echo Show 10 is subject to the terms found here. |
Included in the box |
Echo Show 10, glacier white power adapter (30W) /cable (5 ft.), motion footprint template, and quick start guide. |
Generation |
Echo Show (3rd Gen) |
Privacy features |
Wake word technology, streaming indicators, microphone/camera off button, camera shutter, the ability to view and delete your voice recordings, disable motion, and more. Visit the Alexa Privacy Hub to explore how Alexa and Echo devices are designed to protect your privacy. |
Language |
Alexa speaks English and Spanish |
Motion |
Brushless Motor +/- 175° rotation |
Smart home hub |
|
Sensor |
ALS RGB |
Recommended device footprint |
Echo Show 10 device is 9.9"W x 6.7"D. Recommended footprint: 15”W x 10”D |
Alexa Skills & Features |
Alexa makes your life easier, more meaningful, and more fun by letting you voice control your world. Alexa can help you get more out of the things you already love and discover new possibilities you've never imagined. Discover and learn what Alexa can do. |
Software Security Updates |
This device receives guaranteed software security updates until at least four years after the device is last available for purchase as a new unit on our websites. Learn more about these software security updates. If you already own an Amazon Echo, visit Manage Your Content and Devices for information specific to your device. |
Sustainability features
This product has sustainability features recognized by trusted certifications.
Carbon emissions from the lifecycle of this product were reduced compared to similar products or previous models.
The Reducing CO2 label applies to products certified by the Carbon Trust, that are lowering their carbon emissions year after year for the full lifecycle of the product. The Carbon Trust was formed in 2001 and introduced the world’s first carbon label in 2007. It produces its certifications to global leading and independently verified standards. The Carbon Trust has a mission to accelerate the move to a sustainable, low carbon economy.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, picture quality and sound quality of the digital device. For example, they mention it's pretty amazing, decent and that photos look great on it. That said, some complain about the value, saying it'll be a waste of money. Opinions are mixed on performance, ease of use, voice recognition, and motion detection.
AI-generated from the text of customer reviews
Customers like the sound quality of the digital device. They say the sound is excellent, loud, and crisp. They also say that louder volumes were reached without distortion and the highs were clear. Customers also say the speaker is much more powerful than the last generation and that it's great for watching videos.
"...All in all, it isn't a bad device for the living room, picture, sound, camera all nice, just needs the motion adjusted to "don't move" means "don't..." Read more
"...The screen is huge! The speaker is also apparently much more powerful than the last generation — and I can tell, that is most definitely the..." Read more
"...and the quality of components, from the touch screen, buttons, motion and sound. All physical aspects are very well done...." Read more
"...TTLD;, the Echo Show 10 kinda sucks, part due to hardware issues, but bigger part due to software issues, which leads me to believe whatever version..." Read more
Customers like the quality of the digital device. They say it has an outstanding resolution, is great for catching up on shows, and has a much better camera. They also love all the features and say it provides a versatile platform for doing more.
"...Thinking about buying another one to replace an Echo 5. The 5 is amazing, but I've gotten to the point where I just want the biggest screen possible..." Read more
"...I know these devices. This gen is great. Give it 1 month and these will be 5/5. These reviews all read so fake...." Read more
"First of all I love this thing. For what it does, it's pretty amazing. Is it worth $250.00... probably not in my opinion...." Read more
"...Some error messages disappear pretty quickly- During a video call the zooming, orienting of the lenses is not quite right-..." Read more
Customers like the picture quality of the digital device. For example, they say photos look great on it, the display is very responsive, and the auto brightness does a good job adapting to different lighting conditions. Some mention that the design is excellent and user friendly. That said, some say the color is beautiful and the photo experience is decent.
"...All in all, it isn't a bad device for the living room, picture, sound, camera all nice, just needs the motion adjusted to "don't move" means "don't..." Read more
"...Pros:- Motion is magical- Camera is high definition- Sound is great. Music sounds lively...." Read more
"...Not only are images crisp and detailed on video calls, but the camera will actually automatically zoom in and out to adjust to the people in the..." Read more
"...My first impressions were the unit is very sleek looking and the weight seemed adequate for the unit to be stable on the bench...." Read more
Customers are mixed about the performance of the digital device. Some mention that it responds well and hears well, has faster repose times, and better future performance. However, others say that the Spotify app is clunky, sluggish, and lackluster. They also say that they can't get the sound system to work properly due to their WiFi network.
"...the transition is not super smooth, like maybe the processor is a little under-powered. Not sure about that one tho...." Read more
"...This should result in slightly faster repose times, and better future performance; although I really haven't been able to tell much of a difference..." Read more
"...(Tried lots of them, MOST are not good.) They either do not work, want you to pay, or are just flat out stupid...." Read more
"...It takes about 4 minutes to reset... which is about 3.5 minutes too long for me...." Read more
Customers are mixed about the ease of use of the digital device. Some mention that it's easy to use and install, and the smart home integration is a breeze. However, others say that the board and consequently a frustrating user experience, and that the user interface is clunky and hard to navigate.
"...Is it worth $250.00... probably not in my opinion. Integration and usage is really good for house devices is really cool...." Read more
"...Keep forgetting the Echo Show devices are not tablet user interface devices and the sound quality is not even close to the Home Pod, so just a tad..." Read more
"...the Alexa app, and we actually use both, but I find the Fire is a bit easier to use...." Read more
"...to a basic level of integration - it was a pain and took far too much troubleshooting...." Read more
Customers are mixed about the motion detection of the digital device. Some like how it moves with them, and does a good job of tracking their movement. They appreciate the added head movement. However, some customers have reported minor drawbacks like occasional tracking quirks and that it doesn't track up and down.
"...Not sure about that one tho. The motion feature is nice that it moves to "look at" whoever in the room is talking to it (nice feature), the problem..." Read more
"...If I go to exit my room, it might start losing tracking, which could probably fixed in a future OS update..." Read more
"...The camera clarity is great, and the face tracking technology is so impressive; there's just nothing else like it for video calls to our family...." Read more
"...product: The process of adjusting and setting the range of motion is not well thought out...." Read more
Customers are mixed about the voice recognition of the digital device. Some mention that it has good voice recognition, while others say that it's not any better than other Echo or Alexa devices. The Echo Show 10 loses a star for voice responsiveness, and it'll not respond to voice commands.
"...The Echo Show 10 loses a star for voice responsiveness. I have it placed in a corner that is pretty wide and open--it's not obstructed in any way...." Read more
"...is supposed to be faster and more efficient, and allow voice commands to be processed locally instead of having to go to the cloud; so we'll see if..." Read more
"...There is no setting to prevent that. Alexa is tired and goes to sleep. I am tired too and today Echo goes home to Amazon." Read more
"...So aside from connecting us with humans, it connects us to other non humans; my vacuum cleaner, air purifier, lights, window blinds and so much more...." Read more
Customers are dissatisfied with the value of the digital device. They mention that the sound system is sub-par, the skills are worthless, and it's a waste of money. Some say that the device feels heavy and ungainly. Overall, customers feel the product falls short of its potential.
"...Give it 1 month and these will be 5/5. These reviews all read so fake...." Read more
"...Little issue not a deal breaker. As for skills... Most are worthless. (Tried lots of them, MOST are not good.)..." Read more
"...-Rotation: it's a gimmick. Cut and dry. It's stupid. I've turned it off and don't miss it...." Read more
"...having a digital alexa photo frame is decent enough... These things aren't too pricey, especially when you catch them during Amazon's big sales......" Read more
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Now before I get into the meat and potatoes — let me tell you about the truly magical experience I have had with this device. It arrived in a box almost double the size of the previous model — and this device is BIG! The screen is huge! The speaker is also apparently much more powerful than the last generation — and I can tell, that is most definitely the case.
But the true magic comes when you power on and set up the Echo. The Amazon team really did wonders creating this device. Both the camera and the AI in this thing are crazy good. Assuming you have motion enabled, as soon as you say the wake word, i.e., “Alexa” the device honed in on my direction, rotated towards me, and began listening.
If you walk around the room, this device follows you. You can’t understand how cool this is until you try it out. I would upload a video, but I’m sure you can look it up on YouTube, and there will likely be hundreds of reviews showcasing it here.
There’s something about the tracking technology that Amazon has gotten just right. I called up my Grandma who has my old first gen echo show, and she didn’t even realize we were conversing as I was walking around my room. She thought I was just stationary the whole time. When I pointed it out and showed to her, her jaw dropped.
The way the camera zooms in on you, and the range of video it can show is phenomenal. I can jump onto my bed (my echo is on my nightstand) and the echo will zoom in and focus on me. When I go off the side of my bed, it follows zooming out, and can follow my body all the way as I walk back across the room towards the device.
It all feels so natural. The only thing that is missing would be if the Echo device itself moved! You can now have a conversation with someone when moving around your environment, without having to remain stationary.
In a kitchen, a home gym, or anywhere you’d want to talk with someone actively, this device would be really extraordinary to play with, especially during covid times.
I use my device in my room as an Alarm clock — so previously, my camera would be staring across the room as to not let me look at the screen if needed (for time/alarms, etc). Now, with the camera cover, I feel much more comfortable covering the camera and rotating the device to look towards me at night.
Now, take these into consideration as you decide if you want to purchase:
First, if you want to get the latest and greatest Echo device, the purchase is a no brainer. I am an Amazon loyalist, and can say that even from first impressions, this device blows all other Amazon devices I’ve owned away.
Second, if you’re a user who doesn’t mind the camera being uncovered, then you’ll have no problem with this device. You’ll love it. The motion features will be left on 16/7 for me. I wouldn’t be comfortable allowing having the camera on while I’m sleeping (and staring at me), but for a public area in your home — who cares? I wouldn’t mind, I’d leave it on all day — it following you around is magical.
Third, if you fall into the second issue above, you CAN use the camera cover to disable motion. If you don’t mind sliding the cover open and closed every morning/night, this could work for a nightstand alarm clock, and the hassle/inconvenience would be worth it.
Pros:
- Motion is magical
- Camera is high definition
- Sound is great. Music sounds lively. Lyrics on screen that follow you around the room
- Adaptive screen dimming still works even when camera/motion is blocked/disabled
- You can manually rotate the device when motion is off i.e. I’m going to bed, to point it towards me. I don’t know if that’s safe for the motor — I’ll ask Amazon!
Cons:
- If your room doesn’t have a full range of motion, the Echo might get confused when following you around. Since it is on my nightstand, the echo really only needs to turn about 90° to see in front if itself, and when I go to the left of my room. If I go to exit my room, it might start losing tracking, which could probably fixed in a future OS update (to halt moving at a specific point, which it already does).
Bottom Line: I 100% recommend this as an upgrade to an old device or a new device for any potential Echo owners. If you don’t feel comfortable with the motion controls, turn them off, but you won’t get the full package and what I think is the biggest selling point of this device. Put this in a public room and try it out — you won’t regret it.
EDIT: After seeing more reviews a few points to mention:
1. White power cord. Who cares? You dock a star for this? Don’t listen to normies giving poor reviews who think the color of a power cord which is draped out of sight will have any effect on how the device improves over it’s predecessor
2. Complaints over resolution: if you’re not buying this thing to watch full-fledged movies on, it’s fine. You won’t notice.
3. Complaints over tracking: it won’t track you with the camera in the dark. A future models can probably have an infrared light added (similar to FaceID) to fix that problem.
4. I saw someone complaining about Airplay and multiroom audio. Echo devices support multiroom audio through Amazon’s Ecosystem — not bluetooth. It has never supported that. Why would you expect this to change without notice?
Don’t listen to the haters. People reviewing are acting as if this device isn’t 5x better than the last generation of the Show. Motion is a stellar addition that would bring moving smart devices into the mainstream. No one here knows what a
the Facebook Portal is, because there was never a solid backing behind the product line. Echos are in homes across America, and I’m sure that this will lead to better smart devices from Amazon in the future.
For reference, I have owned an: Echo Show 1, Echo Show 2, Echo Dot, and have coded ~5 Alexa Skills. I know these devices. This gen is great. Give it 1 month and these will be 5/5. These reviews all read so fake. Who purchases a device and returns it same-day due to a different colored power cord? Who returns a device that doesn’t do something they expected when it was never said the device did it?
Low-information consumers and people with too high expectations... there’s a reason why it’s called PRE-ORDERING, because you KNOW you are going to like it and/or take what you get. No one forced you to buy a day 1 device.
TL;DR: Don’t listen to bad reviews. Buy this if you’re in the market.
THE GOOD:
-SETUP – Setup was super easy. The Show came configured to my account, I didn't have to log in or even enter wifi passwords. It connected, downloaded some updates, and then walked me through customizing the range of motion.
-MOTION- This is the most obvious new improvement. The Show 10 will now track your movement and turn to face you as you move around the room. The Show seems to have very good facial tracking, and it will rotate on its horizontal axis to follow you (you can also manually tilt the screen up and down to your desired vertical position.) We tested this while playing movies and while viewing our remote cameras, and it worked perfectly. We also tested with multiple people in the room; and the Show seems to lock onto one face and moves to follow that face, until it can't see that face anymore and will move to another face. Or if someone uses the Wake Word “Alexa,” it will turn toward where that voice was coming from. This also works for video calls, though we noticed that on video calls the Show will rotate to try to keep ALL of our faces in view. Sometimes this might mean it faces in between two people so that the camera can see both of us, and then automatically zooms the camera in or out to adjust. Which brings me to the next big improvement:
-13MP CAMERA – We were very impressed with the quality of the new camera, and with the tracking technology it uses. Not only are images crisp and detailed on video calls, but the camera will actually automatically zoom in and out to adjust to the people in the shot. For example I can back up from my kitchen into the living room, and the camera will zoom in and follow me. When you combine this with the movement and facial tracking, it is almost like having your own camera man follow you around the room on your call. The family members we called said they could see so much more detail. There is also now a physical shutter that you can close to cover the camera if you want to.
-SPEAKERS – The old 2nd Gen Show 10 had dual 2” neodymium drivers, but this new 3rd Gen Show 10 has two 1” tweeters and a 3” woofer. I can definitely tell the difference, although I really don't use the Show for listening to music very often. In testing out a few songs, I noticed that the new 3rd Gen seems louder at max volume, and less muffled. Definitely an improvement, though maybe not quite on the level of the Echo Studio.
-PROCESSOR – The new Show 10 has both an upgraded main processor, and also a second Amazon AZ1 processor. This should result in slightly faster repose times, and better future performance; although I really haven't been able to tell much of a difference so far. AZ1 is supposed to be faster and more efficient, and allow voice commands to be processed locally instead of having to go to the cloud; so we'll see if this is noticeable in the future.
-ZIGBEE/SIDEWALK – The previous version included a Zigbee hub, but this version also includes Amazon Sidewalk compatibility. Sidewalk is a long range connection technology that Amazon plans to use for devices that will be able to reach much further; (the initial announcement estimated up to half a mile). This technology isn't really being used yet, but it is nice to know this future tech is built in.
THE BAD:
-WHITE POWER CORD – Yes, for some reason that same white power cord that ships with the Echo 4th Gen is also included for this Show 10. No matter what color Show you get (I got black), you still get a white power cord. I'm a little surprised that they went with this decision again, but it really doesn't bother me much at all. Just thought I'd mention it in case that matters to you.
-LARGE FOOTPRINT – Since the device rotates, you really have to be careful about where you put it. The Show 10 comes with a footprint guide, that suggests that you make sure you have enough space around the device to avoid the screen knocking over a glass of water, for example. This also wasn't a big deal for me, but keep in mind you will probably need more space than the previous version. The specs recommend a 10” by 15” space, but I think you could get away with less.
*Note – You can disable the movement by saying “Alexa disable Motion,” or by turning it off in the Alexa app on your phone. Also, when you first setup your Show, there is a slider bar that let's you choose how far the screen should rotate in each direction. It seems to go almost 360 degrees maximum, but you can limit the radius so it turns much less. You can also change this in the 'Motion' menu under Settings.
Overall, I am VERY pleased with this new Show 10. The camera clarity is great, and the face tracking technology is so impressive; there's just nothing else like it for video calls to our family. This is a huge upgrade!