IAB Spotlight On: News @ NewFronts
Apr 29, 2024 / 4:30 - 6:00 PM EST
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Shining a Spotlight on the Value of News Media for Brands and Society
In an era where reliable information is more crucial than ever, IAB brought together CEOs, thought leaders, advertisers, and passionate individuals to spotlight media’s role in supporting quality journalism. You can now watch on demand this insightful NewFronts session where we learn about the power of news to drive results for brands and how news publishers are making supporting news easier than ever.
Hosted by IAB, empowering the media and marketing industries to thrive in the digital economy, in partnership with The New York Times, dedicated to seeking the truth and helping people understand the world, with support from leading news organizations.
Michael Barbaro is an American historian, journalist and host of The New York Times news podcast, “The Daily,” a five-day-a-week audio show from The New York Times. Before hosting “The Daily,” Barbaro was a national political correspondent for The Times and host of “The Run-up,” a political podcast that chronicled the 2016 election. Previously, he covered New York’s City Hall and the U.S. retail industry.
He joined The Times in 2005 from The Washington Post, where he began in 2002 as a reporter covering the biotechnology industry. Barbaro graduated from Yale in 2002 with a bachelor’s degree in history.
As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, Deva partners closely with others across the organization, including on the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Deva is also leading the creation of a global Brand Assurance steering committee. Prior to taking on the Brand Assurance leadership role this year, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital & publishing for dentsu’s US media agencies.
A true digital native with nearly 25 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.
Cesar Conde is Chairman of the NBCUniversal News Group, which encompasses NBC News, CNBC, MSNBC, NBC News NOW, Telemundo Enterprises and NBCUniversal Local.
Under Conde’s leadership, NBCU News Group has increased its position as the most-viewed news organization in America, reaching about seven in 10 American adults each month across its broadcast, cable, streaming and digital platforms. After making substantial investments in digital and streaming, the News Group became the #1 digital news organization in the U.S. for the first time in its history. Its 24/7 streaming network, NBC News NOW, is the largest and fastest-growing streaming news network in the country.
After Conde took the helm of NBCU News Group in May 2020, he quickly established NBCU Academy, the award-winning journalism training program that is free and accessible to everyone, helping to increase diversity by gender, race, geography, socio-economic background and perspective in the profession.
Previously, Conde was Chairman of NBCU International Group and Telemundo Enterprises. Prior to NBCU, Conde was President of Univision Networks.
Conde serves on the board of directors of Walmart (NYSE: WMT) and PepsiCo (NASDAQ: PEP). He is a Trustee of the Aspen Institute and a Board Member of the Council on Foreign Relations. He holds a B.A. from Harvard University and an M.B.A. from the Wharton School at the University of Pennsylvania.
Craig Kostelic is the Chief Business Officer of Global Commercial Revenue at Condé Nast. In his role, he oversees advertising revenue across Condé Nast’s global portfolio – which operates in 31 markets and includes IP such as Vogue, GQ, Vanity Fair, The New Yorker, Wired, Architectural Digest and Conde Nast Traveler, among others.
Craig has been with Condé Nast since 2012 serving in various commercial leadership roles that have accelerated the company to a digitally-led revenue and operating model.
Before joining Condé Nast, Kostelic held sales and marketing roles at Google, Microsoft, and Johnson & Johnson from 2008-2011.
Kostelic currently serves on the Board of Directors of the IAB, and received his Bachelor of Arts in Business Management from Bucknell University.
Meredith Kopit Levien is president and chief executive officer of The New York Times Company. She leads the Company’s global operations and directs its business strategy.
Before becoming CEO in September 2020, she served as chief operating officer, overseeing all major commercial operations, including subscriptions, advertising, events, and the cross-functional digital product development organization.
Prior to being appointed COO in 2017, she was executive vice president and chief revenue officer, a position she held since 2015. In that role, Ms. Kopit Levien was responsible for both the subscription and advertising businesses. Ms. Kopit Levien joined The Times Company in 2013 as head of advertising.
Before joining The Times, she spent five years at Forbes, where she held various roles, including publisher and chief revenue officer, and six years at the Atlantic. She began her career at the Advisory Board Company.
Ms. Kopit Levien is a Henry Crown Fellow at the Aspen Institute. She serves on the board of directors of The New York Times Company and Instacart.
She received a Bachelor of Arts degree from the University of Virginia in 1993 and divides her time between New York and Washington, D.C.
Katherine Maher is the President and CEO of NPR. Katherine is an experienced executive leading public interest institutions through technological disruption and strategic transformation, recently in areas of information and media, good governance and democracy, civil and human rights, international development and foreign policy.
Prior to joining NPR, she was CEO of Web Summit and served on its board of directors. Until 2021 Katherine was CEO of the Wikimedia Foundation, responsible for the success of Wikipedia, one of the world’s most popular digital platforms. Over the course of seven years, she successfully led Wikimedia’s growth in new and emerging markets, achieved major gains in global site readership, and reversed decades-long declines in core contributors. She led Wikipedia to its highest brand trust since its founding, navigating the misinformation crisis and global trust decline in media, while doubling the Foundation’s fundraising and raising Wikimedia’s first endowment. Before Wikimedia, Katherine worked on rights, democracy, and innovation at Access Now, the World Bank, the National Democratic Institute, and UNICEF.
Katherine is the Chair of the Board of Signal Foundation, responsible for the secure, private Signal Messenger app, a non-resident Senior Fellow at the Atlantic Council for democracy and technology, a term member of the Council on Foreign Relations, a World Economic Forum Young Global Leader, and a security fellow at the Truman National Security Project; and from 2022 to 2024 served as an advisor to the U.S. Secretary of State’s Foreign Affairs Policy Board on issues of technology, governance, and human rights. She serves on the boards of the Center for Technology and Democracy, Consumer Reports, the Digital Public Library of America. She is also a trustee of the American University of Beirut.
Katherine graduated magna cum laude from New York University with a degree in Middle Eastern and Islamic Studies after studying at the Arabic Language Institute of the American University in Cairo, Egypt, and French Institute of Arab Studies in Damascus, Syria.
Shenan Reed was appointed global chief media officer in January 2024.
As GM’s global chief media officer, Shenan will be responsible for building a leading-edge global media team that accelerates GM’s media approach into the future.
Reed joined GM from L’Oréal where she was senior vice president and head of Media and was responsible for elevating the quality of consumer connections for the L’Oréal USA brands.
She has over 20 years’ experience in the digital media, advertising, analytics, and entrepreneurial space and is a highly sought-after thought leader, regularly presenting at major advertising and digital media industry conferences. Her insights and opinions have been cited in The New York Times, The Wall Street Journal, AdAge, MediaPost, Huffington Post, AdWeek and Women’s Wear Daily. Her deep understanding of advertising, media and analytics has mandated her inclusion on several advisory boards including Pinterest, ANA Media Council, ANA Board, MMA, IAB, VOX, SeeHer and others.
She previously led the GSK and Verizon Power of One solutions for Publicis and lead the L’Oréal business and Digital Practice at Wavemaker. Prior to her tenure at Wavemaker, Shenan founded the digital marketing agency Morpheus Media, which became renowned for its work with premier luxury, fashion and retail clients. Over the course of her career, Shenan has also worked across a wide variety of brands including The New York Times, Neiman Marcus, LVMH, Net-A-Porter, Tiffany & Co., Chanel, A&E Networks, Vimeo, IFC, Sundance and The Economist.
A strong advocate for developing the next generation of female leaders in her industry, Shenan was a 2023 212NYC Thought Leadership Honoree, selected by AWNY as a Changing the Game Winner in 2016 and an AWNY Working Mother of the Year Honoree 2015. She has been a judge for the Stevie Awards for Women in Business as well as an award recipient.
Shenan resides in Bronxville, New York with her husband, two children and their beagle Pebbles, named for the Flintstones character who grows up to be an advertising executive.
Joy Robins is the global chief advertising officer of The New York Times Company, where she leads all facets of its advertising business and guides the strategy and revenue generation of the entire global advertising team, and T Brand Studio, the content studio within New York Times advertising. Joy joined the Times Company in May 2023 and reports directly to President and Chief Executive Officer Meredith Kopit Levien.
An accomplished leader with 20 years of experience, Joy is a strategic expert at applying innovative advertising models at scale to enhance consumer products. With her extensive background in media, Joy has a reputable presence in the ad and media industry and brings a strong understanding of subscription business model dynamics. Joy drives innovation and leadership in partnership with New York Times advertising’s unmatched team — as they showcase the power and value of The Times’s essential subscription bundle to brands and marketers.
Joy has held a variety of advertising and leadership roles. Prior to joining the Times Company, she served as chief revenue officer at The Washington Post since 2019, leading advertising and subscriptions revenue. Before The Washington Post, Joy led advertising teams at Quartz for more than five years, most recently serving as global chief revenue officer, and previously held leadership positions at NBC News Digital, BBC Worldwide, The Weather Channel and OMD. Joy is on the board of the Ad Council and the MMA, and was featured on Ad Age’s 2017 40 under 40 and Ad Age’s 2020 Women to Watch lists.
Joy Robins graduated from Rutgers University. She is based in New York.
Susan Schiekofer is the Chief Digital Investment Officer for GroupM U.S. She is responsible for digital and cross-platform partnerships and trading across GroupM’s agency clients including Mindshare, essence/MediaCom and Wavemaker.
Susan’s digital skill set, coupled with her broader knowledge of trading best practices across all media formats ensures that GroupM continues to lead the market with the most valuable and accountable digital and addressable solutions for clients of GroupM agencies.
She is figurative in GroupM’s efforts to improve the integrity of the digital marketplace in the U.S. by championing viewability, anti-fraud safeguards, measurement, and standards. In addition, Susan is one of the key architects of GroupM’s Responsible Media platform – including support of Responsible News and Diverse Media initiatives.
Susan has been a leader in the digital media space at WPP and GroupM since 1994. She founded the digital media offering at Ogilvy & Mather, which was later rebranded to Neo@Ogilvy. In 2010, Schiekofer joined MEC to head up the AT&T digital business, and soon became responsible for all of digital at MEC. In July of 2014, she moved to GroupM to lead digital investment for Maxus and MediaCom, and to assume responsibility for all of online video. Susan has been leading all digital investment for GroupM since 2016.
Josh Stinchcomb is the Global Chief Revenue Officer of Dow Jones and The Wall Street Journal where he oversees advertising and marketing solutions.
Prior to this role, Stinchcomb held numerous positions at Condé Nast, including SVP of Corporate Sales, Publisher of Condé Nast Digital and most recently, Chief Experience Officer, where he oversaw branded content, experiential and licensing.
In 2008, he was awarded Sales Team Leader of the Year by MIN (Media Industry Newsletters). In 2009, he received a Top Performance Award from Condé Nast, and in 2013 was named to AdAge’s 40 under 40. Josh is a regular speaker at industry events and an adjunct professor at NYU’s Master of Science in Publishing Program.
A graduate of Middlebury College in Vermont, Stinchcomb also has an M.B.A from New York University.
Sir Mark Thompson is Chairman and CEO of CNN Worldwide where he oversees all aspects of the business in the U.S. and around the world. He also serves as the editor-in-chief of CNN.
In addition to his work at CNN, Mark is the Chairman of Ancestry; Deputy Chair of the Royal Shakespeare Company and Co-Chair of the International Fund for Public Interest Media, a new global fund to support journalists around the world.
Mark stepped down as President and CEO of The New York Times Company in the summer of 2020 after an eight-year tenure (2012-20) during which he led the transformation of the 170-year-old news brand into a digital powerhouse. Digital subscribers jumped to nearly 6 million, up from half a million when he joined. NYTCo stock quintupled in value during his period as CEO.
Sir Mark’s appointment at The New York Times Company followed an eight-year term (2004-12) as Director General (Editor-in-Chief and Chief Executive) of the BBC. As well as guiding the BBC’s coverage of the global financial crisis and the 2012 London Olympic Games, he is credited with major advances in the BBC’s digital offering and digital audience reach, including the successful launch of the BBC’s iPlayer, one of the world’s first streaming services from a major broadcaster (2007).
He joined the BBC from Channel 4 where he was Chief Executive from 2002 to 2004. Before Channel 4 he held a series of senior posts at the BBC including Editor of The Nine O’clock News and Panorama, Controller of BBC Two and Director of Television.
His book, “Enough Said: What’s Gone Wrong with the Language of Politics?” was published in the UK and US in September 2016. He was educated at Stonyhurst College and Merton College Oxford. He is an honorary fellow of Merton College Oxford and a member of the American Philosophical Society.
Mark is married and has three children and is based in New York City.
He was knighted for services to Media in King Charles III’s Birthday Honours in June 2023.
Named in September 2022, Deborah holds the role of CEO of BBC News & Current Affairs, overseeing news and current affairs programming across the world’s most trusted news organization. She has responsibility for a team of 6,000 people, broadcasting to almost half a billion people across the globe in more than 40 languages.
She was previously CEO of ITN, where she led the organization’s post-Covid strategy for growth in its three major business areas: newsrooms, long-form production, and commercial/branded content. Before this, in 2017, Deborah became the first president of NBC News International, the global arm of the American news network NBC News, where she was responsible for overseeing its operations, including editorial, production, and commercial. She joined NBC News in 2013, becoming the first woman in US history to be President of a network news division, leading a team of over 3000 journalists and technicians.
Prior to joining NBC News, Deborah was editor of ITV News, where she was their first female editor and the youngest ever editor of ITV News. During her tenure, the organization won an Emmy and three consecutive BAFTA awards, as well as several RTS Program of the Year awards.
Mark joined DoubleVerify in 2020 as Chief Executive Officer, responsible for oversight of global company operations, expansion into new markets and strategic product innovation – including DV’s CTV/OTT video capabilities. Mark brings over two decades of digital marketing and advertising technology leadership experience to the role, with expertise in CTV/OTT, data analytics and digital advertising optimization. Prior to joining DV, Mark served as the CEO of Telaria (NYSE:TLRA), where he was instrumental in establishing the business as the leading video and CTV monetization platform for premium video publishers. At Telaria, he led consistent growth in revenue and enterprise value, and spearheaded the company’s successful merger with Rubicon Project (NASDAQ:RUBI) – resulting in the industry’s largest independent sell-side advertising platform. Previously, Mark served as CEO of eXelate (Deloitte’s 2014 fastest growing tech company in NYC), where he led the sale of the company to Nielsen and subsequently assumed the role of Executive Vice President, launching the Nielsen Marketing Cloud. Prior to eXelate Mark held C-Level leadership roles at local digital media pioneers WorldNow (acquired by Frankly) and MediaSpan (acquired by Naviga). Mark earned his B.S. in Finance from Gannon University, where he also holds an Honorary Doctorate and his M.B.A. from the University of Rochester’s Simon School of Business. He has been named one of AdWeek’s Martech Superstars, Cannes Lions Judge and an E&Y Entrepreneur of the year Semi Finalist.