IAB Spotlight On: News @ NewFronts

Final IAB/MRC Augmented Reality Measurement Guidelines

In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media … Continued

IAB Wins Victory at FTC for Businesses and Consumers

WASHINGTON, DC – Interactive Advertising Bureau (IAB) is praising the order of an administrative law judge forcing the Federal Trade Commission (FTC) to rethink new rules for online subscription services. IAB has argued that major changes to the agency’s “Negative Options Rule” would hobble the popular business model and harm consumers. “We thank Judge Carol … Continued

IAB Measurement Leadership Summit 2024: Calculating the Path to Success

On March 14th, 2024, as the world celebrated Pi Day, the Interactive Advertising Bureau (IAB) hosted the second annual Measurement Leadership Summit in New York. Building on the success of last year’s event at the IAB annual Measurement Leadership Summit, this expanded standalone one-day event brought together senior leaders in the advertising space for exclusive … Continued

IAB/PwC Internet Advertising Revenue Report: Full Year 2023

Internet advertising revenues reached their highest recorded level of $225 billion between 2022 and 2023 (increasing 7.3% YoY), showing resilience in the face of continuing economic uncertainty. That’s according to the newly released IAB/PwC Internet Advertising Revenue Report: Full Year 2023.  Now in its 28th year, this highly-anticipated report is considered the industry benchmark for US … Continued

Retail Media Goes to the Movies

Dive into the future of advertising with our latest report, “Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping.” This insightful analysis reveals how the blend of retail media and video, especially through Connected TV (CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Discover … Continued

Video Privacy Protection Act (VPPA): Litigation Preparation & Defense Toolkit

IAB’s Class Action Litigation Working Group has released two highly anticipated white papers, covering the spate of lawsuits brought against participants in the digital advertising industry under the Video Privacy Protection Act and state wiretapping laws. These white papers provide valuable key elements of claims, strategies for successful defenses, and guidance on technical implementations. The … Continued

Wiretapping Claims: Litigation Preparation & Defense Toolkit

IAB’s Class Action Litigation Working Group has released two highly anticipated white papers, covering the spate of lawsuits brought against participants in the digital advertising industry under the Video Privacy Protection Act and state wiretapping laws. These white papers provide valuable key elements of claims, strategies for successful defenses, and guidance on technical implementations. The … Continued