Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in July 2023, the latest report indicates that  despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022. The market grew by 9.8% and now has a market value of €86bn.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position your company as a digital leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our knowledge hub

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and develop across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

Events

News

[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

On April 23rd 2024 we went to the vibrant city of Amsterdam, Netherlands for our 20024 Great Debate on Retail […]

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IAB Europe and Microsoft Advertising’s Understanding the Adoption and Application of AI in Digital Advertising Report

In collaboration with Microsoft Advertising, IAB Europe has released a new report ‘Understanding the Adoption and Application of AI in […]

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Navigating Commerce Media 2.0: Market Opportunity by PubMatic

Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]

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IAB Europe’s Driving Diversity, Equity, and Inclusion (DE&I) in Programmatic: Best Practices and Actionable Insights

26th June | 12:00 CET - Register here Join us for an engaging and insightful webinar as we delve into […]

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IAB Europe's Privacy Sandbox Timeline Q&A with Google Chrome

30th April 10:00 CET - Register here Chrome recently announced that they will not complete third-party cookie deprecation (3PCD) during […]

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Interact

Our annual flagship conference ‘Interact’ is back and we are ready to welcome you on the 21st - 22nd of […]

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From Buzzword to Business: IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Advertising Professionals

Study shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]

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IAB Europe Releases Final European Retail Media Measurement Standards 

Brussels, Belgium, 25th April 2024 - Today, IAB Europe has published the final version of the Retail Media Measurement Standards […]

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IAB Europe Reacts to the EDPB Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms

On April 17, 2024, the EDPB published its Opinion on the “Consent or Pay” model in the context of large […]

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Our key focus areas

GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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