![Data targeting and influencer marketing to reach moms](https://web.archive.org./web/20240424202708im_/https://www.ehg-pp.com/wp-content/uploads/2023/07/homepage-module-1-hero-mobile.jpg)
![Data targeting and influencer marketing to reach moms](https://web.archive.org./web/20240424202708im_/https://www.ehg-pp.com/wp-content/uploads/2023/07/homepage-module-1-hero-desktop.jpg)
We connect brands and parents at every milestone
Our brands attract millions of visitors every month for pregnancy and parenting support and guidance. Want to meet them?
![Gen Z Mom taking selfie with baby](https://web.archive.org./web/20240424202708im_/https://www.ehg-pp.com/wp-content/uploads/2023/07/homepage-module-4-genz-mom-baby-selfie-520x520-1.jpg)
Our brands reach the most Gen Z and Millennial Moms
Mom is the apex customer. Representing trillions in economic value, she is the gatekeeper for nearly every purchasing decision—and she looks to our brands to discover the products she needs to support her thriving family.
![Millennial family in living room](https://web.archive.org./web/20240424202708im_/https://www.ehg-pp.com/wp-content/uploads/2023/07/homepage-module-5-content-520x520-1.jpg)
It turns out parents do play favorites
We know what parents are thinking about now—and what they’ll buy next. Our identity-based, first-party data delivers precision targeting at scale to help brands reach parents and nurture a lifelong relationship.