T-127: WET
At 2PM, under the Barcelona sun ☀️ and the watchful eye of the team and families, #BoatOne was presented 🍾 and touched the water for the first time💧.
The Challenge for the 37th America's Cup is heating up⚡️, the #bull is rearing to go 🐂
📸: Samo Vidic, Oriol Castello
The most recent boat launches for the cup are revealing a class of mean and fast sailing machines - this version of the classic regatta should be wild and highly competitive
What a powerful description of not only the intensity of the competition, but the compassion and the empathy among team mates and competitors.
Matej Mohoric’s interview captures the essence of suffering, sacrifice, determination and teamwork.
#HardWorkPaysOff#HWPO#Life#Sport#Work#TourdeFrance#TdF
Wow, as a marketing and brand professional, who's also a sports tragic, I'd have been like a kid in a candy store producing this little gem from Kia. What Kia have done here is craft a campaign with universal appeal for those who are (or on the peripheral of) ute-buyers, that transcends borders and ensures the brand resonates across diverse audiences. You could say they've made themselves "Aussie-as" for their entry into this segment. All that's missing is an "oi, oi, oi".
It just might have put me in the market for my first ever ute...
#marketingstrategy#brandengagement
Our first ever ute deserves a name as tough as the demanding Australian terrain it’s being tested on.
There was only one way to settle on something iconic.
We picked a familiar Aussie location.
We called 20 sporting legends.
So, who deserves to have their name on the back?
This was a short into of what kind of type of North Sails we use onboard the vo65. Also for none racers especially interesting is to hear about the durability of our Northsails.
#northsails#theoceanrace sailing
Much going on, it is hard to remember to get my regular posts in and try to drive engagement so despite the rule that one should not do multiple posts a day, I have some serious catching up to do.
First I hope all are safe from these wildfires and that includes the air health issues due to air quality. Stay safe as possible.
First update; SNOlympiad. ur committee had an amazing meeting with the Canadian Heritage Team Monday morning, with strong takeaways for the Worlds in Ottawa in February 2024.
We will be one of 30 official events and one that will be altered to help generate interest and traffic. We will be off of the canal, and factually with refrigeration techniques these days our event is Climate Change proof. We also have the opportunity to add to our program to bring new and exciting properties that will enhance us, Winterlude, and our sponsors.
Secondly, we are offering a huge ground floor opportunity to the amazing Tourism and Business Development groups in other cities the opportunity to buy the rights to the Canadian Championships. DM me to get information.
Finally, I now have some expert help, so I can focus on the development and that is adding a seasoned Sponsorship expert to our team, Walter Willett. (https://lnkd.in/g5HXdnU7).
Yes, it is exciting to see progress on this really special, high-opportunity event that I have always said is an Olympic Worthy event and we will build it internationally.
So how about some fun, after all talking about SNOW on a muggy overcast day in June?
@walterwillett
#snolympiad#sponsorship#memories # #opportunity#eventmarketing#ottawa # #engagement#development#businessdevelopment#tourismhttps://lnkd.in/gVRyuBKe
Kia have quietly gone about their business by building ever increasing quality of cars. Their recent vehicle evolutions (packed with features and benefits), will continue to see them grow and evolve. If their passenger vehicle offering is anything to go by, then their first utility vehicle is certainly worth getting excited about. Whilst I am confident the name (‘Tasman’ is a rumour but just as likely PR), will get social opinions wagging, I don’t think it will matter much. After all, what is a Hilux?
A fantastic advertisement with credit to #scoundrel and #innocean . An advert that would not have been out of place if it had a Toyota logo in it.
My tip: Top 5 Ute sales in Australia with a bullet. And for some extra value, will be the first Ute to get traction in Australia in the EV market.
#aftermarketautomotiveaccessories#advertisingandmarketing#aussiesportinglegends
Our first ever ute deserves a name as tough as the demanding Australian terrain it’s being tested on.
There was only one way to settle on something iconic.
We picked a familiar Aussie location.
We called 20 sporting legends.
So, who deserves to have their name on the back?
Johnson Controls | Building Solutions NA
3wThe most recent boat launches for the cup are revealing a class of mean and fast sailing machines - this version of the classic regatta should be wild and highly competitive