Spikes Asia

#ICYMI - catch up on the highlights from #SpikesAsia2024! Our first in-person event since 2019, with 800 attendees over two exciting days. A massive shoutout to our sponsors Bloomberg Media, dentsu, GrabAds, Meta, Similarweb, YouTube, our valued partners including Carbon, Searix, Campaign Asia-Pacific, The Marketing Society, WARC, WFA, The Misfits camp and many more for their incredible support. Can't wait to see you at the next one!

The Business Guide to AI series continued its global reach at Spikes Asia where Bloomberg Media presented insights on what does (and doesn’t) drive brand innovation using attitudinal data from the Bloomberg Brand Accelerator. This session explored how GenAI applications have leveled-up customer expectations, including an increased appreciation for proactive and predictive brand interactions.   Watch the video below to hear how executives at dentsu, HP, Kingfisher, Kyndryl, and S4 Capital Group are evaluating the potential of AI for their businesses. Learn more at https://lnkd.in/emEDrjZ9 and ana.net/GuideToAi #Innovation #AI #MarketingInsights 🔊

Spikes Asia wishes all our Muslim friends Selamat Hari Raya Aidilfitri. May this Eid season bring you abundant blessings and joy. 

ICYMI, WARC's wrap up of Spikes Asia is live on our podcast! I spoke to McDonald's Ada Almendras-Lazaro, Crowd DNA's Stephanie Winkler and UltraSuperNew - Independent Creative Agency Yousuke Ozawa (小澤洋輔) about their full house sessions at Spikes about leveraging culture and navigating the diverse nuances of our region, namely: - How McDonald's culturally connects to Asian Gen Z by riding the K-wave - How UltraSuperNew helped SKYN condoms address taboos and found success in Japan - How brands can create culturally charged commercial advantage with Asian audiences Thank you to all three of you for your insights! #marketing #apac #culture #mcdonalds #kpop https://lnkd.in/gBA6bPRP

Benchmark your work against APAC’s best - the 2024 Spikes Asia Creativity Report is here. With this report, we’re spotlighting the best of APAC creativity and giving you everything you need to know about the winning work from this year’s Spikes Asia Awards. Discover the Agency of the Year by Market, as well as:  • Interviews with the teams behind the winning work • Insights from the Jury • Trends from the winning work • Rankings for this year’s top performing Networks, Agencies and Companies from APAC Read the report: https://bit.ly/43CX6qr #SpikesAsia2024

Last week was momentous for me. The Misfits Camp, yes, my small training center for creatives with neurodiversity and physical disabilities was given the opportunity to join the Spikes Asia Festival. Cesca Atienza (27 years old, diagnosed with Asperger’s/ASD) and Igi Rollan (27 years old, diagnosed with PDD NOS/ASD) became the very first divergent delegates to the creative event. There were a lot of firsts for these two. It was Cesca’s first flight without her parents and her first time in Singapore. It was first for Igi to interact with other creatives outside his comfortable circle of friends. It was their first time watching inspiring, creative talks. It was their first time to see the possibilities of their creative future. On the last day of Spikes Academy, Cesca gave a very emotional speech (in perfect English) about her journey as a neurodivergent creative, including her trials and, now, triumphs. The Academy’s theme was “Fearproof.” ending the sessions with someone who was trying all her life to fearproof herself despite her disability was very moving. There was no dry eye in the room, indeed. Once again, for diversity, equity, and inclusion’s sake, thank you, Spikes Asia for not just “purpose telling” but elevating your festival to “purpose doing.” Jaime Ng Simon Cook https://lnkd.in/dfeepQD5

Over the past two days at Spikes Asia, I've been truly inspired by the wealth of insights shared by our speakers, as well as the incredible creative works on display. Among them all, one particular speech stood out to me the most - Francesca Atienza's. Francesca, a neurodivergent from The Misfits camp, shared her deep passion for creativity, her journey of overcoming fear and the unique challenges she faces. Despite her nervousness the night before, she made a remarkable effort to memorize her speech. Her speech inspired every person in the Spikes Academy room, making it the highlight of the event for me. This year, Spikes Asia had the honor of partnering with merlee jayme and The Misfits Camp, an organisation that trains creative individuals with neurodiverse and physical abilities. They served as our Creative Digital Partner for 2024, and let me tell you, the students' work blew us away! Additionally, we are proud to sponsor two students, Francesca and Luis (pictures of them below) to Spikes Asia. I was so engrossed in my conversation with them that I totally forgot to ask for a selfie 😞 Thank you, The Misfits camp for showing us the power of inclusivity and creativity! I can't wait to see what's next. Guan Hin Tay merlee jayme Olivia Fitton-Brown Charmaine G.

This is the moment you’ve been waiting for – the winners of the 2024 Spikes Asia Awards have been announced. Australia saw the highest number of Grands Prix at eight, including five Grands Prix for ‘Fitchix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. In its inaugural year, the Gaming Spikes Grand Prix was awarded to the Philippines for ‘Unbranded Menu’, for McDonald's, entered by Leo Burnett Manila. See the winning work: https://bit.ly/3TwSDlz #SpikesAsia2024

Stay tuned to find out the winners of the 2024 Spikes Asia Awards! #SpikesAsia2024

Dentsu Creative Taiwan’s Li Chun, Alice Chou closes the #SpikesAsia2024 event with her keynote on Resetting the Bar for Creativity, where she shares how to elevate your creative output for your market, Asia and beyond. #SpikesAsia2024