IAB Europe represents national IABs, media, technology and marketing companies to lead political representation and industry collaboration to deliver frameworks, standards and industry programmes that enable the digital advertising business to thrive in the European market.
Our members span the entire digital advertising and marketing ecosystem from publishers and SSPs to agencies. This includes Adform, Google, Facebook, Xandr, RTL, The Trade Desk, Bloomberg, GroupM, Publicis, ProSieben, BBC Global News and many more! We also represent 27 national IABs across Europe such as The Bundesverband Digitale Wirtschaft (BVDW), IAB France, IAB UK, IAB Spain and IAB Poland.
A truly collaborative membership led organisation, IAB Europe is known for creating industry frameworks such as the Transparency & Consent Framework, bringing together industry leaders in pan-European events such as Interact and providing economic insight into the current state and future of our industry via our Economic Trends Forum.
Key reasons to join:
David Goddard, Senior Director, Business Development, EMEA, DoubleVerify
The industry is becoming increasingly complex, so stakeholders (advertisers, ad tech firms, agencies and publishers) are looking to IAB Europe as a beacon for guidance. Corporate members have the opportunity to participate in the committees, lend their knowledge and expertise to white papers and learn from industry leaders about an array of topics that are challenging the ecosystem. All this is invaluable knowledge that they can take back into their respective organisations. Corporate members also receive brand exposure as part of white papers, blogs, videos or events they participate in.
Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
Being a part of IAB Europe allows myself and PubMatic to be at the forefront of the complex and ever-evolving industry conversations. The membership allows us to stay on top of the latest regulatory affairs and public policy initiatives that promote self-regulation, best practice and industry standards. As a proactive member, we actively help shape initiatives to create positive change within digital advertising and support all research initiatives.
Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
Collaborating with IAB Europe enables us to have a voice within the industry and challenge the issues that we face. IAB Europe provides a great platform for this in both education, white papers and resources to enable us to face those challenges head on.
Paul Nasse, MD Northern Europe, Integral Ad Science
We are proud members of IAB Europe as the initiatives are some of the best in terms of industry collaboration. IAB Europe plays a big part in developing standards, educational resources and driving the advertising industry forward.
Find out more about the membership benefits here.
