LinkedIn Ads

Reaching the right audience might be Marketing-101 for some, but it can be incredibly challenging especially for B2B marketers. That's why we're excited to help you reach B2B decision makers in new ways by introducing our latest offerings—LinkedIn CTV Ads, LinkedIn Premiere—a new managed offering with NBCUniversal—and Live Event Ads at #B2Believe in New York today. Lindsey Edwards, Vice President, Product Management, LinkedIn dives into these new solutions and what they mean for you—check it out here!  ⬇️

As marketers, we’re at a crucial crossroads—we’re going through a period of enormous change. 🚏 Digital transformation and the changing jobs landscape are reshaping the future of B2B marketing...but with that reshaping, comes tremendous opportunity for growth and innovation. The three key elements to effective change? According to Liz Rutgersson, Chief Executive Officer, iProspect it comes down to: 🔭 Vision ✍🏻 Repetition ☀️ Optimism Follow along here for more key insights from this year's #B2Believe ⭐️

For B2B marketers, there are three foundational challenges that are distinct from B2C: 1. Reaching and persuade groups of people 2. Measuring your success 3. Navigating many channels, both online and offline Luckily, LinkedIn has a suite of tools that can help solve some of these key problems—from Predictive Audiences and Conversions API (CAPI), to Thought Leader Ads and Live Event Ads. 🔮💻💭📝 Stay tuned for more on these latest offerings, shared at this week's #B2Believe NYC, from Lindsey Edwards, Vice President, Product Management, LinkedIn.

When Ben Proudfoot was introducing this film at #B2Believe…the moment he said it was called “Everybody’s Business”… The entire audience went “Oooooooh” in unison. Myself included, except of course, mine was a little extra and probably sounded more like “OoooooOOooooohhhh” I instantly realized the “Oooooh” check is a now a necessary litmus test for B2B marketers who want to transcend the boring barrier. Less: “will the internal team like it?” MORE: “will it make our prospects say Oooooh?” #b2believe #brandbravery #responsiblemarketing

Thrilled beyond words to share my recent journey in New York, where I had the privilege of witnessing the success of the B2Believe event! 🗽✨ It was an experience like no other - meeting a plethora of colleagues, engaging with our esteemed customers, and soaking in the vibrant energy that only NYC can offer. Adding to the excitement, I celebrated my very first birthday in the Big Apple. 🎉 A heartfelt thank you to Jim Habig, my VP and the incredibly talented photographer :-), for capturing these unforgettable moments. My manager Tusar Barik, colleagues Nirnaya LohaniKelly Bajada-Vierra for your arrangement for the unforgettable one. Penry PriceTyrona (Ty) HeathNikita ShettyAllyson HugleyChantal St.Louis Augustin It was great to finally meet you in person and have a delightful conversation. I couldn’t be prouder to be part of such an inclusive and dynamic team. Some reflections from the big event of B2Believe: - Embrace the B2B Renaissance with authenticity in the AI era, as group decisions now dominate B2B buying processes. Aim to simplify group consensus for your product. - Engage your audience with meaningful conversations, not monologues. Upcoming LinkedIn capabilities like CTV, Thought Leader ads etc are game-changers for B2B marketing. - Navigate industry-wide changes with a clear, optimistic vision, embracing "Pressure is a privilege." This mindset is crucial for adapting to and overcoming challenges. - Don't just talk at your audience, speak to them like human. Loved this and enjoyed talking with you at Peak Natalie Osborn #Grateful #TeamSuccess #B2BelieveNY #InclusiveExcellence

Our second annual NAMER B2Believe event has concluded! Even if you couldn't attend the event in person, here are some early highlights that you might find interesting: 📣 We announced new product offerings in partnership with NBCUniversal, including Connected TV (CTV) and LinkedIn Premiere. These new solutions are game-changers that leverage LinkedIn's audience-targeting capabilities to help B2B brands reach new customers. 🍪 With third-party cookie deprecation underway, customers are using the Conversions API through partners like #dreamdata #zapier and #googletagmanager to improve performance and track conversions in privacy-resilient ways. In our beta customers saw a 31% lift in attributed conversions. 💡 B2B advertising is currently undergoing a renaissance. Humorous and relatable ads are more effective at connecting and engaging audiences on our platform. ➡️ 95/5 - Only 5% of people are actively looking to buy a B2B product. Given the high-stakes nature of B2B purchases, brand building is crucial for B2B companies to be remembered when it's time to make a purchase. Thank you to everyone on the #LinkedInAds team who helped make this event a success and our fantastic customers for joining us. #b2believe #marketing #AI

Fantastic LinkedIn #B2Believe New York flagship event and after party! It was a privilege to reveal the second global Brand Finance Most Valuable B2B Brands Index and host a fireside chat with David Haigh , Chairman and CEO of Brand Finance, and Greg Boosin , EVP B2B and Product Marketing at Mastercard. Make sure you download a copy of the new Index (link in comments).

Have you ever slid into someone's LinkedIn DMs? LinkedIn's B2Believe event showcased how creativity, emotion, and impact are totally redefining B2B marketing. The event highlighted insights on how to scale your business and connect with audiences (new and existing!) in all new ways. LinkedIn Ads is reimagining the future of B2B marketing. #B2Believe

Just wrapped up an exhilarating few days at our #B2Believe event in NYC! It was truly inspiring to witness the exciting opportunities ahead for our partner ecosystem with our latest APIs, CTV announcements & partnership with NBCU, and to watch the trailer for Ben Proudfoot's new documentary "Everybody's Business." I was honored to share the stage with such admirable women in our field, but what really filled my heart was all the moments & conversations shared with connections new and old across our industry as well as the love and support from my team. A big thank you to everyone who attended, volunteered, and put on the show!! Here's to an unforgettable event!