Zappi

Interested in learning from new product innovation? Then you'll love our newest newsletter: Innovation Spotlight. Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. We'll uncover the product's in-market potential, who it appeals to and why, and what you can learn from it to innovate smarter. Don't forget to subscribe! This month we looked at Happy Thursday, a fruity-flavored line of bubble-free spiked refreshers. What can we learn from these new drinks with fun packaging? Find out in today's newsletter 👇

Get ready for the upcoming episode of Inside Insights! Mark your calendars for next Wednesday. While you wait in anticipation, why not revisit one of the most interesting episodes from past seasons? Oksana Sobol, Insights Lead at The Clorox Company, explains what the insights department should really deliver for the business, reveals why up to 80% of insights are ignored by some decision makers, and shares what her activism to send aid to her home country, Ukraine, taught her about the power of distributed organizations. Full episode 📻: https://lnkd.in/ePpcWMHh

It may not be easy, but it is possible to tell a great story that drives strong emotion with only 15 seconds. Pedigree's latest campaign, "Love at first sight," shows us that. Take a look at what else we learned in this week's newsletter 👇

Since Steve Phillips, our co-founder and CEO, founded Zappi more than a decade ago, our mission has been clear: enabling every company around the world to become truly consumer-centric. But we know that putting this into practice is no small undertaking. That is why, after working with insights leaders at some of the world's most successful global brands, we have created the 💡Connected Insights Framework 💡 If you want to learn how to pinpoint the position of your insights function in this journey and seamlessly transition from one phase to the next to put consumers at the heart of decision-making, don't miss Steve's column in Forbes in the comments section ⤵. 

Excited about Quirk's London? Join us for a thought-provoking session with Diageo's Deirdre van Zyl and Zappi's Nicole Teh on May 8 at 12:15 pm in Session Room #3! Don't miss this deep dive into product innovation and consumer-centric growth, and discover how consumer feedback drives Diageo's expansion in Africa. Catch up with our team here, and stop by to say hi!: https://lnkd.in/evM55UHi #QuirksLondon #MarketResearch #SaaS

Exciting news! 📣 🎉 Zappi will be at Quirk's Media's London event on May 8-9, 2024. Drop by booth #113 to catch up with our team – and don't miss out on our Relaxation Station for a soothing massage or our happy hour prosecco bar on May 8. Check out the link in comments to set a meeting to explore connected market research solutions and connect with our amazing Zappi team. See you there! #QuirksLondon #MarketResearch #SaaS #Innovation #Zappi #InsightsPeople #MeetUsAtQuirks

The Zappi Team is gearing up for the #hackneyhalf this year to raise funds for the incredible Great Ormond Street Hospital Children's Charity. Discover the deeply personal cause driving our team's commitment and consider showing your support through this link: https://lnkd.in/edsPPPaN Good luck 🏃🏼 Ben Stanley, Dani Hunter, Emma Vázquez, Callum Liddle,Josh Bryant, Maxime Alexandre, Omar Selim, Sinead Jefferies, Tennyson M., Tom Holliss

There’s something about a man sitting inside a boy’s backpack and eating a burger that stands out. It certainly made us (and the audience) laugh 😂 More on Burger King’s new “foodfillment” campaign in today’s newsletter 👇

Our latest Inside Insights podcast episode is out now! 🎙️ This episode features Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen, who shares how he created an #insights department and made it indispensable to business leadership, the mantra of insights he lives by and what should be the first slide in every deck you produce. Listen wherever you #podcast: https://lnkd.in/e7zyKfMw

🆘 What advice would you give CMOs trying to get a seat at the C-suite table?  🌚 Avoiding the jargon and acronym hell such as CTR, CRO, CPL, CPC, “lifecycle marketing,” “revenue marketing,” and “growth marketing” could be a good starting point as CMOs face the fastest turnover among all C-suite members. Our CMO Nataly Kelly shares with The Drum why CMOs need to speak the language of other execs and how to bridge the gap between their reality and those less entrenched in marketing. 🌝 https://lnkd.in/enynsggU