Strategic plan 2021-31

A decade where winning and being competitive at the highest level remains the priority, but where we also recognise the powerful platform sporting success has to inspire and effect lasting positive change for individuals and society. Ensuring we create that inspiration relies on winning with integrity and through a broader range of sports and champions, as well as growing a thriving sporting system with collaboration at its heart.

Find out more about our strategic plan and help us to reach our greatest decade yet.

OUR AMBITIONS

KEEP

winning &

WIN

well

We will power a broader range of champions and medallists than ever before; winning with integrity and ensuring the nation’s exceptional talent has the opportunity to be the best they can be.

grow a

thriving

sporting

system

We will support our sporting community across the UK to be ever-more collaborative; setting a diverse, ethical and sustainable agenda for tomorrow.

inspire

positive

change

We will contribute to a happier, prouder and more connected society, using the power and platform of sport to inspire positive change.

2021-31

strategic plan

purpose

Lead high-performance sport to enable extraordinary moments that enrich lives.

mission

Create the greatest decade of extraordinary sporting moments; reaching, inspiring and uniting the nation.

Ambitions

Keep winning and win well

We will power a broader range of champions and medallists than ever before; winning with integrity and ensuring the nation’s exceptional talent has the opportunity to be the best they can be.

Grow a thriving sporting system

We will support our sporting community across the UK to be ever-more collaborative; setting a diverse, ethical and sustainable agenda for tomorrow.

Inspire positive change

We will contribute to a happier, prouder and more connected society, using the power and platform of sport to inspire positive change.

powering success. inspiring impact.

our focus areas

Our focus areas determine how we will achieve our ambitions.

FOCUS FOR AMBITION 1

How we will keep winning and win well

Deliver a broader range of champions and medallists

We will remain a world-leading nation for sporting success. We will invest in a longer-term, holistic view of success, powering a broader range of sports and champions.

Win with integrity

Together as one high-performance sporting community, we will uphold the highest standards of ethics, integrity and athlete welfare.

Power a diverse, inclusive team

We will ensure the only barrier to sporting success is potential. Together with partners, we will discover the nation’s exceptional sporting talent of tomorrow, building a more inclusive and diverse community of sports, staff and athletes.

FOCUS FOR AMBITION 2

How we will grow a thriving sporting system

SUPPORT OUR SPORTS AND PARTNERS TO THRIVE

We will work collaboratively with our partners to build long-term organisational health across sports and the wider sector.

ENABLE SUSTAINED SUCCESS

Working together with our partners, we will unlock sustained investment for high-performance sport to support our shared ambitions.

SET THE AGENDA FOR TOMORROW

We will ensure the UK remains a world-leading, influential player; using our expertise and influence to shape the future of performance sport on the world stage.

FOCUS FOR AMBITION 3

How we will inspire positive change

SHOWCASE EXTRAORDINARY SPORTING MOMENTS

We will enable front-row access to extraordinary sporting moments; securing and hosting exciting global sporting events; that reach new audiences, uplift communities and help to unite the nation.

INSPIRE AND UNITE MORE PEOPLE, MORE OFTEN

Together with our partners, we will increase the relevance of Olympic and Paralympic sport; building a broader, more diverse and sustained fanbase for the future.

POWER POSITIVE CHANGE FOR PEOPLE AND THE ENVIRONMENT

We will harness the power and platform of sport to drive positive change across wellbeing, diversity, inclusion and sustainability; walking the walk and using our voice to inspire others to act.