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ProgrammaticMedia literacySpotlight: ANA Programmatic Media Supply Chain Study
Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologySpotlight: Creative briefing - using AI to stoke EI
Read more about "Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Marketing procurementSpotlight: Creative Production & The Economic Climate
Read more about "Spotlight: Creative Production & The Economic Climate"Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…
WFA's #BetterMarketing Pod
#BetterMarketingPod 2023 key learnings with David Wheldon
How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo
What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo
WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo
WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta
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Latest news & press releases
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Marketing’s new ways to deliver value
Read more about "Marketing’s new ways to deliver value"In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
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Six WFA partner predictions for 2024
Read more about "Six WFA partner predictions for 2024"Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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Three new colleagues join WFA team
Read more about "Three new colleagues join WFA team"Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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Aude Gandon, Nestlé: WFA Global Marketer of the Year 2023 shortlist interview
Morgan Flatley, McDonald's: WFA Global Marketer of the Year 2023 shortlist interview
Asmita Dubey, L’Oréal: WFA Global Marketer of the Year 2023 shortlist interview
Marcel Marcondes, AB InBev: WFA Global Marketer of the Year 2023 shortlist interview
Lisa McKnight, Mattel: WFA Global Marketer of the Year 2023 shortlist interview
One year of WFA Forum Connect
The Global DEI Census 2023: Top 10 findings
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Our upcoming events
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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Open to all GARM members
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Open to all GARM members
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In partnership with IAA World Congress for 3-day brand-centric growth event: sustainability, creativity & AI, DE&I.
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WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better integration.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
