Hot Girl Summer rapper, Nike collaborator, Big Mouth guest star, and – most importantly – boss and chief decision-maker of her own brand: Megan Thee Stallion is our April cover star. 🤩 In a candid interview with writer Leslie Blount we get a behind-the-scenes look at the business mind behind Megan’s monikers and alter egos (see: “Hot Girl Meg,” the “Hot Girl Coach” and “Tina Snow”). 🔥🔥🔥 Read the full story: https://adweek.it/3TJvGL8 Photographs by Kanya Iwana Styling by Zerina Akers for Mastermind MGMT Tailoring by Matthew Reisman for Mastermind MGMT Hair by Kellon Deryck for Mastermind MGMT Hair assistant Bryson Hill for Mastermind MGMT Makeup by Lauren Child Manicure by Ginger Lopez PR agency Vital Versatility
ADWEEK
Technology, Information and Media
New York, New York 1,391,579 followers
All the news, insights and inspiration you need to know in advertising, marketing and media.
About us
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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http://www.adweek.com
External link for ADWEEK
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
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- New York, New York
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- Privately Held
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- 1979
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- Marketing, Advertising, Media, Technology, Television, Agencies, Branding, CMO Strategies, Digital Media, Social Media, Publishing, and Data-Driven Marketing
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Employees at ADWEEK
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Stuart Feil
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Dennis Yu
Dennis Yu is an Influencer I help successful founders scale what's already working via the DOLLAR A DAY Strategy-- courses, coaching, and done-for-you implementation
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Max Lenderman
Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
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Cindee Weiss
Updates
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🎙️ @AdweekPodcasts | On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona sat down with influencer-writer-speaker Jayde Powell at ADWEEK’s Social Media Week to discuss everything from her personal brand to redefining professionalism. Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.
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ADWEEK reposted this
As The Athletic reports Caitlin Clark is on the precipice of a shoe deal with Nike worth upwards of $20 million, analysts tell ADWEEK the WNBA (Women's National Basketball Association) draftee is "worth the money." “She’ll be worth it for Nike, without a doubt," said Kevin Krim of television data and analytics company EDO, Inc. "This is not a fluke. She’s had a consistent, sustained, positive impact for all these brands that she’s aligned with.” Forget her NCAA records and ESPN viewership. Throughout NIL and sponsorship deals with Xfinity, PepsiCo's Gatorade, Goldman Sachs, Gainbridge, Panini and others, Clark's proven her value. For State Farm alone, EDO said ads shown during her games were 7% more effective than those that aired in games without her. During her 266 appearances in State Farm ads last year, for example, those spots were 46% more effective at driving engagement than the average State Farm spot and another 28% more effective when they aired during one of Clark’s games. By comparison, Krim notes that during the last six seasons of seven-time Super Bowl champion Tom Brady’s career in the National Football League (NFL), ads shown during his games were just 8% more effective than those shown in games without him. While not quite the Taylor Swift Effect—which EDO said made Kansas City Chiefs games 14% more engaging for advertisers when she showed up to support Travis Kelce—Krim said Clark’s brand power for advertisers already exceeds New York Jets quarterback and Super Bowl champion Aaron Rodgers, who made viewers only 3% more likely to engage with ads during his games. “If the athlete’s use of your product helps them perform … it’s really important for a brand to find an athlete early on so someone can’t say, ‘Oh, you just sponsored her.’ You’ve actually helped build her performance from the very beginning,” said Andrew Barrett, managing director at STS Capital Partners. “Certainly a brand like Nike, when they get an athlete early, people quickly assume that Nike has been part of helping that athlete progress.”
Why Caitlin Clark Will Be Worth It for Nike
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ADWEEK Podcast 🎙️ | Jayde Powell, host of #CreatorTeaTalk, talks social media and corporate hustle.
Creator Jayde Powell Has the Tea on Safe Social Media Spaces
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Love him or hate him, if you know basketball you know Draymond Green. "I try to give my all as the partner of a brand, because I know I can move the needle."
Draymond Green Addresses 'Questionable' Choices in AT&T Ad
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ADWEEK reposted this
It's a joint effort. Get it? And it's certainly not the first #420 where #cannabis brands have collaborated with mainstream companies. But it's the latest. And there are always new twists and tactics, meant to move the weed industry forward and break down stigmas. Check out some cool collabs here: ADWEEK Cann, Weedmaps Tipsy Scoop Ike's Love & Sandwiches Rachel Chitwood Jake B. Geraldine Hessler Housing Works Think Coffee Upside Pizza The Standard Hotel Billionaire Boys Club & Ice Cream LLC Bravo Toast Tombolo
How Brands and Cannabis Are Thriving Together for 420
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Caitlin Clark spent her collegiate career showing the kind of value she could bring to NIL sports marketing partners. Now, the sky's the limit in the WNBA.
Why Caitlin Clark Will Be Worth It for Nike
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ADWEEK reposted this
They're building quite the creative powerhouse team at Ogilvy. Great talking with Rafael Rizuto about his third stint at Ogilvy, this time as North America CCO.
Ogilvy Names Rafael Rizuto CCO for North America
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ADWEEK reposted this
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But, aside from slight embarrassment of the missed connection, it’s no big deal. It’s a different matter entirely if a cosmetic surgeon has to do that same switch-up, or a police sketch artist or a commuter trying to parallel park. And therein lies the crux of the new Cheetos campaign called “The Other Hand” that shows all the ways this transfer of motor movement can go horribly wrong. These ads, from longtime agency Goodby Silverstein & Partners, made me think of the iconic Snickers campaign "You're not you when you're hungry." I dig a high-concept commercial with a dash of slapstick. Check them out here: ADWEEK #marketingandadvertising #cheetle Ketchum National Basketball Association (NBA) Denver Nuggets - NBA Basketball Team Murray Jamal Tina Mahal PepsiCo Frito-Lay
Cheetos Pays Tribute to Snackers Who Use the 'Other Hand'
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BREAKING | Netflix plans to hold its second upfront presentation in May. During an earnings call, the company's leaders revealed what to expect.
Netflix Surprisingly Lays Out Upfront Plans
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